No Logo Books

This is just one of those books that is a must have in any logo designers collection. A great range and variety of logos, great inspiring book, and just another awesome book that Graphis puts out on the market....

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There are so many design books, but the Graphis series always asure you the best work quality.

Once again, Graphis puts out another great collection of logos from around the world, you will see great concepts, execution, and variety of styles. This is a must have for any designer or student for their library.

www.mcguiredesign.com

Here is what the author, Evelyn Carter, says in her introduction:

"NO GROUND!" is a battle cry that I have adopted and adapted to my life. This book is a correlation between the Scriptures I have learned and their application to daily living.

Victory has been the end result of learning to use the simple phrase--"NO GROUND!" Once you learn the reality of its power, it will become common to you. "NO GROUND!" has become a weapon I use against the enemy of my soul, as I declare who and what I am through Jesus Christ. May you read it prayerfully. "Rev. Ev"

Amazon.com
V for Vendetta is, like its author's later Watchmen, a landmark in comic-book writing. Alan Moore has led the field in intelligent, politically astute (if slightly paranoid), complex adult comic-book writing since the early 1980s. He began V back in 1981 and it constituted one of his first attempts (along with the criminally neglected but equally superb Miracleman) at writing an ongoing series. It is 1998 (which was the future back then!) and a Fascist government has taken over the U.K. The only blot on its particular landscape is a lone terrorist who is systematically killing all the government personnel associated with a now destroyed secret concentration camp. Codename V is out for vengeance ... and an awful lot more. V feels slightly dated like all past premonitions do. The original series was black and white and that added to the grittiness of the feel while the coloring here in the graphic novel sometimes blurs David Lloyd's fine drawing. But these are small concerns. Skillfully plotted, V is an essential read for all those who love comics and the freedom, as a medium, they allow a writer as skilled as Moore. --Mark Thwaite --This text refers to the Paperback edition.


From School Library Journal
Grade 9 Up-The date is November 5th, 1997. War has ravaged England, entire races have been eradicated, the entire British populace is under constant surveillance, and the absolute power is absolutely corrupt. On this historic day, a man with a strong resemblance to Guy Fawkes (in action and dress) blows up Parliament. The bomber, a masked character named V, saves a girl named Eve from a violent crime and takes her under his wing. Moore's dystopian, fascist version of England, ruled by one central leader and his sects (named after parts of the body, such as Finger, Nose, and Voice), is systematically dismantled by the enigmatic V. Readers must ultimately decide if V is a mad anarchist/terrorist or a freedom-fighting avenger for good. Originally published in 1989, V has been reissued as a hardcover book with never-seen-before sketches and two new vignettes. This story is slated to be released as a major motion picture in 2006, and demand should intensify as the movie trailers come out. Combining alternate history with moral questions about freedom and identity, this book would work well in a school setting; and while there is some slight nudity and violence, they fit well within the framework of the story.-Jennifer Feigelman, Plattekill Public Library, Modena, NY
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

I recently ordered this book for our advertising agency. At a previous job, I had often used the first Big Book of Logos (white background on cover) as a reference for inspiration and looked forward to having a similar resource at this job. I ordered version 4 since I had so thoroughly used version 1 and wanted to see some new logos. Indeed, it turned out to be a big, fat book of logos, very similar to version 1. However, I was disappointed by the lackluster quality of some of the work included. This may be due in part to my eye as a designer improving since I was first dazzled by version 1 freshly out of college, but I think the more likely explanation is that the overall logo quality of version 4 is inferior to version 1. That being said, it's still a great resource to look through to get the juices flowing and to find ideas for different treatments and I will likely continue to reference it often.

Brought together are minds from around the World in depiction of a visual vastness. If you are looking for ideas and a way to expand your horizons on the graphical forefront - look no further!

I got this book as a Valentine's Gift! And I'm thrilled because I've been wanting it for a while. It has one of my logos published in it! Yeah! (you should buy it!)

Like any other logo book, it provides all sorts of great inspiration for your own creations. It's also quite sturdy and will hold well as a bookend to house all your other design books! :o)

We can all use some inspiration, especially when it comes to logo design. If you are tired of your own doodles and your garbage can is starting to fill up with crumbled paper - look no further - David E. Carter's The Big Book of Logos 4 is the right vehicle to jumpstart your tired grey matter. If you are a designer or even the one who would hire a designer to create your logo, this book is a great source of inspiration. It features hundreds of examples from all walks of life and business, product and service. And since logos in many cases are used for more than just a business card and letterhead, the most interesting thing for me was, that the book is also interspersed with many real life product examples: logos come alive on package designs for energy drinks, soap, snacks, wine, vodka, shrimps, coffee, or you see them end up as billboards for bars, coffee houses and corporations, and we see examples where they cross over to merchandise and websites. It reminds us: know what you design for - logos have to be versatile and have to work for many media. Looking through this book, I'm often fascinated by the smart, effective and often simple solutions a designer has come up with and yet everybody who designs logos knows that we can sometimes be so close but walk in circles to get "It" right. That's when The Big Book of Logos 4 comes in handy. It gives our spent visual juices some greatly needed visual oasis. Get lost, be overwhelmed, by the cheer amount of logos and let them revive your senses. Feel inspired, stimulated and finally motivated. If you are like me, you may be surprised to find yourself think "I can do that!" - and then get that crumbled paper back out of the garbage!

I was actually really disappointed with this book. With as many good reviews as it got, I was very excited at the prospect of buying it. I (thankfully) went to the store to review it before purchasing. Yes, there are a lot of logos to glean ideas from, but most of the logos presented are weak and really could have been simplified or refined more (another reviewer said this book has quantity over quality which I wholeheartedly agree with). Two books of much stronger logos (which I bought instead of this) are Logos: From North to South America by Pedro Guitton, and LogoLounge: 2,000 International Identities by Leading Designers by Bill Gardner and Catharine Fishel.

God has gifted Eskelin with the ability to motivate, inspire, and instruct. In this book he does all three. The margin notes I've written in my copy are rather extensive. He has a lot of valid points to make throughout the entire book. Anyone seeking to make a worthwhile contribution in life would be well advised to add this work to their reading list. It is a doers book. It will stir you to action. I highly recommend it.

A great and practical book written in simple, straightforward language on how to overcome everyday negativities in life.

This book focuses on how to visualize and taste success before it actually becomes reality. (It seems that the greatest obstacles to attaining greatness are often overcoming one's own doubts and insecurities about achieving success.)

I would highly recommend this book to all who are striving to overcome the failure chain and "reach the stars" by fulfilling personal goals.

It helps to keep alive my optimism for I read it once and again. "Vaquita sobrevive"

This book is extremely useful and important and has a lot of thing to do with society.

This book may be necessary reading for the socially and politically aware adult in the internet age. Klein's writing is more balanced than partisan critics might have you believe, and her work on this 490-page polemic has been very thorough. While she raises serious concerns, she eschews facile solutions. For this reason I recommend it to serious readers of all political hues - it is not simple propaganda, and Klein is as aware of the weaknesses in the anti-corporate backlash as she is of those in their chosen foes. Highly readable for a serious work.

No Logo is a book about the capitalist takeover on the world. For me I was real excited to read up on how the corporate world is screwing us over taking up every nook and cranny of the public and private space. The brand is almighty, and everyone without a keen eye worships the brand (ie Nike). Its a bit out of date because there are newer ways for the brand to seep into the public conciousness that aren't explained obviously before cell phones got bigger and with the popular explosion of online streaming video.

I didnt find it too relevant to today, and some of it was hard to understand, and the more it got deeper into the politics of injustice of the brands, it got harder to read. It felt like a constant bash through my head about the evils of corporations and halfway through I felt like "okay! brands are evil, the corporations are taking over, what can I do?" Although I did find it informative on what exactly IS going on behind closed doors. I wish Ms. Klein would do an update on a blog about the current world. However if you're new to things like this its a good read, if you're a little more up and up on the politics beforehand.

Since I work in marketing research I guess I shouldn't wish for the destruction of all brands. But I would definitely be more than happy to change careers if it meant I got to see Nike, Monsanto, Walmart and all the other destroyers of our (world) society topple.

The only reason this book didn't get 5 stars is that it made me so angry and made me feel so helpless. Don't get me wrong, Ms. Klein also adds a healthy dose of optimism about how "the movement" has evolved and continuously found new ways to out companies for their misdeeds. It was also very enjoyable to see how corporate missteps caused them even more grief (and millions of dollars). McDonald's execs saying, "Coke is healthy, it has water in it." made me smile for days.

So if you're a devout capitalist I would say this book's probably not for you. But if not, you'll get a good idea what's happening so that the richest 10% of the world can be super-consumers of cheap branded products. I'm motivated now to go to my (extremely liberal) church and give a presentation so that we can (collectively) give some of these corporations a little kick in the bottom line.

Nobody is exploited in capitalist system. Why? Becouse if you don't like your job, you always can quit. It doesn't matter, if you are a worker from a thirld world country or a Fortune 500 CEO. You always have a right to quit.

On the other hand, if goverment demands something from you, you can't refuse. You can't quit the army if you are drafted. You can't refuse to pay taxes.

Only goverment has the power to exploit anybody. Corporations can only give opportunities.

People don't quit their jobs, because for some reasons they want the money. They are not thrilled at the perspective of making everything for themselves: food, clothes etc. They prefer to make some money and then BUY the goods they want.

And people who really don't want to be 'exploited' by corporations grow their own food and live happily.

This simple logic is ignored by Naomi Klein.

Fellow buyers of design books on amazon this is the worst book i have ever purchsed . This book is a compilation of the most poorly designed trademarks. Please do not get this book!!! All the logos seem to have been haphazardly picked. If you insist on getting this book, you should definately check it out at a book store first because that will change your mind faster than roaches scurrying away from light.

This is a great inspirational book for logo designers! I find it to be a valuable addition to my design library. The only criticism I have is that this book was not carefully edited. There are low-resolution logos peppered throughout and logo placement does not always match logo descriptions. If you can get past this small speed bump, you have an excellent book.

This book is unique, among the many logo books I have owned or seen, for including a higher percentage of "retail" branding logos alongside the usual complement of arty and edgy graphic design identity marks. This upsets some readers who expect all edge, no cheese. But as I see it, one of the principle values of this book is supporting you when you are called back from Planet Ego to Planet Earth from time to time, to help you when you are stumped over that P.O.P. type treatment or retail branding logo that you need by tomorrow noon.

On another note, it does have some logos that are, as someone here says, ten years old, that have been in all the annuals several times already. I, too, do wish the entries were all marked by date. And further, I would love to have a collection of this scope culled from work I know to be 5 years old or less. It almost seems like a cheat to pump up the number of logos included in a non-history-focused volume by dipping back a decade.

All in all, The Big Book of Logos is a nice addition to the library of either ad agency or design house, while it doesn't at all replace the Graphis logo annuals or anything of that caliber.

With 2500 logos, mostly eight to a page, well printed on good paper this book should have been a treasure. Instead with no obvious editorial input it ends up being frustrating. As far as I can see it is arranged by design studio output. It should have been arranged, I think, by style of logo, typographic, flat graphic, illustrative etc. The captions don't do the reader any favors either. Client and designer are listed but no dates or what sort of company the logo is for. This book seems very typical of David Carter's output, I have a copy of his 1988 'Logos of America's Largest Corporations', six hundred (nicely printed) marks with just the company name and city location, no designer names or dates.

As to the logos, with 2500 of them there has to be a lot of duds but that is only to be expected. The majority of them have been produced for small companies who feel they need some mark for local recognition and on this basis there are many neat solutions here. For example page 234 shows a capital D incorporating a fork and spoon, a clever idea and surely just what Dantes Restaurants Inc wanted. If the book was just going to show real clever stuff produced by super creative designer folk it would be pretty thin. For the money though I feel this is good value.

At the other extreme a logo book that I have enjoyed is Per Mollerup's 'Marks of Excellence' (ISBN 0714838381) a history of logos, beautifully designed and printed and here the logos are grouped according to their look, eyes, flags, globes, hearts etc. A brilliant survey.

This book has 2,500 of the best logos done by designers from all across America and nothing else. This book was put together so it could become a compendium of logos that one can use to see different styles and techniques and jump start their own creative juices. The book is full color and the only way to navigate the book is through the Index. There is no table of contents. Each page has a few logos with credit given to each the designers at the bottom of the page in very small print.

Every few pages, there is a full page devoted to just one company logo. But the cool part is that this full page has pictures of the logo in action - whether it is on the product packaging, bill board, or store front sign. This is very helpful as it gives you a context to judge the power of the logo. Just a graphics image against a white page background means you need to use your imagination trying to picture how the logo's going to look in its intended use.

Whether you are a designer or a small business owner that wants to get a logo done through a designer, this book is an invaluable tool. If you are a designer, you can use it to get your creative juices to flow or just admire the work done by others for inspirational reasons. If you are a small business owner, you can use it to work with your logo designer. You can point out some of the logos and just say 'I like these' and that gives the designer a place to start in creating your logo. This avoids a lot of wasted work as you are both trying to figure out what you like and what best represents your business image.

When I first started doing research on good logo design books, I was confused by the number of logo books by this author. The names are a little misleading when you try to figure out which one is the more recent version. I finally decided to use the publication date for this purpose and this book happens to be the latest (published in May 2003). We recently started offering Corporate Identity Management services to small businesses through our company and we are finding that this book is an invaluable tool in communicating with our clients. Especially if our clients are in another city, we just ask them to get a copy of this book before starting the project.

Even if you aren't a designer or someone looking for design services, this book is still fun to flip through if you are the creative type. The price is just phenomenally low for something of this high quality (I am trying to imagine the price of printing along considering it's full color). If you have to even remotely work with logos, just get the book. It's a decision that I haven't regretted even for a second. Have fun!

Nicely designed. Great source for finding illustrators for that high profile logo design.