Biographies Books
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Dense With Profound Understanding Of Human NatureReview Date: 2008-05-26
This is the one!! Probably the best!Review Date: 2007-11-18
My Life in Advertising and Scientific AdvertisingReview Date: 2007-01-30
It's not just about the moneyReview Date: 2007-04-20
Of equal interest is his personal history. He was raised in a strict religious home and expected to become a minister. But at age 17 he delivered a sermon that revealed his true beliefs, which were more liberal than his mother's, and he said it was the defining moment of his life. Not once, however, does he criticize his parents or his upbringing and he credits his mother for his advertising and copywriting skills.
Hopkins launched his career in Grand Rapids, Michigan and eventually moved to Chicago, and other cities, for bigger and better jobs. Yet he says that he wondered if remaining in Grand Rapids and living a quiet life wouldn't have been the better choice. He remained connected to normal, real people even after becoming affluent and said he learned much about contentment from them. Hopkins's attitude is very different from most authors of modern business and personal finance books, where it's all about the money.
Scientific Advertising is, as you already know, must reading for advertisers and copywriters. The chapters are short and address very specific topics: headlines, letters, individuality, telling a full story, and, my favorite, service. "The good salesman does not merely cry a name...He pictures the customer's side of his service until the natural result is to buy."
In this book you will not only learn about advertising but you will encounter a humble man who remained detached from the trappings that advertising can sometimes present.
This is the "Bible" for direct marketing.Review Date: 2007-02-23


Sad to see it endReview Date: 2003-09-05
Sad to See It EndReview Date: 2001-12-14
Volume Two of Beverly Cleary's Wonderful AutobiographyReview Date: 2002-12-28
Highly enjoyable window to the past.Review Date: 2000-07-05
There's also some fun information for the fans of her fictional books. Readers will learn how Ribsy and Ramona got their names and what was Mrs. Cleary's original ending to "Henry Huggins." It's also interesting to note that the character of Ramona Quimby, which is arguably Mrs. Cleary's most beloved, was created simply as an afterthought to keep all her characters from being only children. I absolutely loved this book, and was disappointed it was so short!
A wonderful autobiography!Review Date: 2008-06-28

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A long time comingReview Date: 2007-11-25
Excellent bookReview Date: 2007-02-02
Destined to become a classicReview Date: 2006-05-16
This book spells out what PTSD is, in clear, understandable language. How I wish I'd had this book years ago, but I am eternally grateful for Chuck Dean's courage and insight into this subject. He is helping so many of us find a way to put our trauma in perspective, and find meaning in our experience. Thank you, Chuck, for writing this book!!
A must-readReview Date: 2005-06-24
A profound, earnest and helpful book Review Date: 2005-04-12


Frank, Funny and Charming Review Date: 2008-04-01
Kirsty Dunphey, Author Retired at 27, If I can do it anyone can
Five Star Mom!Review Date: 2005-12-29
At the same time Linda went on to complete her GED and worked her way up to a high-level position within a large communications firm. It was not all success for Linda, however - she also had to go through two additional failed marriages (a philanderer, and a drunkard), before finally finding her "true love."
After reading the book it is clear that both Lance Armstrong AND his mother, Linda, are very exceptional and inspirational individuals. I wish I had read this book myself before becoming a parent - my approach and perspectives would hopefully have greatly improved.
Never Give UpReview Date: 2005-08-12
Read it in two days!Review Date: 2005-08-02
Dynamos Run in the Armstrong FamilyReview Date: 2005-08-30
This is a book that focuses primarily on Linda Armstrong Kelly. Lance plays a pivotal but supporting role in the story. She is honest and forthright about the men in her life; other women have just shriveled and become bitter. She is unabashedly supportive of her son, in spite of his adolescent fixation with speeding and dangerous shenanagans with his pals. And... she raised a smart son who loves and respects his mother, especially shielding her from some of the pranks that would drive many parents to pack their son off to some military academy. The fireballs come to mind as I write this.
She is a mom that celebrates Mother's Day, everyday. Now, if she can figure out a way to bottle and sell her optimism and energy! Enjoy the read.

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A grounds eye view!Review Date: 2008-06-18
Another one of those 'read in two days books'. The authors writing style makes this book happen. Previous reviews are right on the money. Don't pass up this book on infantry combat.
Exceptional MemoirReview Date: 2007-10-22
An Honest Description of WarReview Date: 2007-03-21
Vivid description of WWII EXPERIENCIESReview Date: 2007-01-17
Captivating, Hard-To-Put-Down StoryReview Date: 2007-01-31
First there's the writing style. Mr. stodghill is an accomplished writer, and it comes through wonderfully. Sample from the first couple of pages: 'On long summer days we sometimes played at war. Americans versus Germans, a replay fo the war fought by our fathers two decades earlier.' And a paragraph later, 'Curly-haired Lewis Gorkowski died on a battlefield in Italy, lanky Harry McKitrick on another in Germany....'
Second, my stint in the Army was twenty years later clearly said that most things never changed. They woke up one day and were told, 'Today you get your overseas shots.' Stand in line, one in the left, one in the right, seventeen shots. The next day they are told, 'Today you get your overseas shots.' 'But we got them yesterday.' 'They lost the records.' Seventeen more shots. My experience was different, but only in minor details.
Third, Mr. Stodghill went into Normandy shortly after D-Day. The life of a replacement joining an established unit had to be miserable. The vets didn't want to make friends with the newbies. It was then too hard to watch them die and they were too weary to care. The new replacements were alone, alone he was led up to his unit as they were engaged in a fire fight.
Finally, this book is published by one of the new self publishing companies, not one of the big major publishers. This is probably the only way that this book could get published. Mr. Stodghill is not famous. His story is not going to get a big bidget promotional campaign. It is unlikely that this will be made into a movie.
It's good that such publishers have become available, as this is a captivating hard-to-put-down story, well told and well worth your time reading.

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Sensitive and poignantReview Date: 2008-05-30
WOW!Review Date: 2008-04-23
A vital journey into the pastReview Date: 2008-01-14
Don Snyder's family kept some secrets like that, and he addresses all of them and postulates the reasons why certain truths were withheld for so long. The death of a healthy, normal 19-year old girl 16 days after giving birth just didn't make sense. "Toxemia" and "pre-eclampsia," medical terms used to describe the cause of death of Peggy Snyder, were not meaningful to most of the lay public at that time. And so Peggy's tragic death was not so much "hushed up" as it was put away on a high shelf where no one could get to it, because it was just too painful to recall.
That Snyder was able to track down so many friends, acquaintances, and most especially medical personnel who played a part in Peggy's diagnosis, delivery and treatment -- such as was available -- is amazing. In Peggy's case, it seems that even in the late 40s and early 50s she left a paper trail almost as effective as the one computer databases, cell phone towers and GPS devices would provide today.
I came to really love Peggy, as her son makes her come alive -- most especially in black and white photographs that are described, not seen. (This technique does not always work.) Reading this lovely and sad memoir reminded me of Clarence's observation to George in "It's A Wonderful Life:" each man's life touches so many other lives, and when he isn't around he leaves an awful hole...".
Raw and heartbreakingReview Date: 2005-02-08
The way writing should be taughtReview Date: 2004-11-15
Not only was it better than I thought, it would be SIX STARS versus the previous book's 5! Snyder's ability to write not like he's telling you but almost like you're overhearing him tell someone else puts you right there, right in the conversation, right in the middle of the thought as it grows. I was always taught to write in a linear way, to go from this to this to this. Don Snyder knows how to not just take you there, but to carry you, to help you feel the doubts and insecurities along the way. In today's world where flaws are edited out and smoothed over Snyder shows them all--including his own as they pop up like stray dandelions. (This again sounds less like a story he polished to show others and more like that which he'd tell to only his closest friends.) In the end I struggled, not so much with putting it down as with facing the fact that this book would have to end--the greatest compliment I can think of giving any book. His look at the human condition helped give me a new definition of what good writing is really about.

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Read this. Now.Review Date: 2007-10-13
When was the last time you read a book twice?
Ziolkowski's style is like a perfect wave--clean, gorgeous, and unique. It's not just about a surfer searching for perfection, but a boy searching for himself in post-Vietnam era of sunny Florida, where everyone is tan and bleachy-haired, Led Zeppelin is on every radio, and pot is as prevalent as palm trees.
The story begins with the author at ten, still reeling from his parents' divorce and craving diversion like any normal kid. But it is surfing that becomes his ultimate grace, giving him confidence and the room to dream outside the troubles at home. When his family begins to unravel, his heartbreak at dreams realized and lost will strike a sympathetic chord in anyone who is connected to the sea, to family, and to one's true self. The author's search for his identity comes full circle--beginning, ending, and beginning again--on a wave.
great readReview Date: 2007-08-14
Great serviveReview Date: 2007-03-13
Excellent!!Review Date: 2006-09-07
Beach DazeReview Date: 2005-03-27

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Very Good Baseball HistoryReview Date: 2008-03-29
The Negro Leagues began to fade as Jackie Robinson joined the Dodgers in 1947, and folded completely in 1960 - a sad day signalling a better era. Then this book arrived to bring attention to the Leagues and its players. One, Ted "Double-Duty" Radcliffe (1902-2005), became a fixture at White Sox games, signing autographs, and throwing out the first ball on his 101st and 102nd birthdays.
Today fans can visit The Negro Leagues Baseball Museum in Kansas City, buy team merchandise, and enjoy several good books on the subject, including I WAS RIGHT ON TIME (by Buck O'Neil), BASEBALL'S GREAT EXPERIMENT and several others. Peterson deserves at least a little credit for this.
Only the Ball Was WhiteReview Date: 2007-12-23
A Monumental Journey Into The Forgotten History Of NLBReview Date: 2007-02-07
And in that one sentence, Peterson defines the glory of Negro Leagues baseball and how it also magnified the sordid race hatred of this nation, with the ramifications still being felt today.
When the book was published in 1970, the Negro Leagues was not really known by a whiter (oops, I mean "wider") audience. Peterson, who had a journalism background as an editor for the New York World-Telegram and The Sun, set out on this journey in 1966 by interviewing players, studying microfilm of black newspapers and delving into game accounts & features in sporting publications.
He traces the history of some of the greatest players and teams ever in the game from post-Civil War to 1947. Along with a history highlighted through extensive interviews are a recap of yearly standings and a register of players and league/team officials.
Names such as Cool Papa Bell, Judy Johnson, Buck Leonard and Rube Foster & teams like the Kansas City Monarchs, Cleveland Buckeyes and Pittsburgh Crawfords come to life and opened a door to a wealth of research into NLB that continues today.
Peterson, who passed away in February 2006 at the age of 80, was on a 2006 committee that selected players/executives from NLB and the pre-NLB era for baseball's Hall of Fame. His ballot was filled out before his death and used in the vote.
It can't be forgotten that NLB welcomed whites and women on the field of play, in the grandstands and in the front offices. Truly, Peterson shows in Only the Ball Was White that there were no rear entrances, separate facilities and racial hatred in Negro Leagues Baseball. The book will never lose its standing as a true beacon to a history that must never again be forgotten.
Wonderful BookReview Date: 2007-01-27
As I read it, I kept thinking to myself what a tragedy it was that these great black ballplayers were barred from the Major Leagues. How different the game would have been. Cool Papa Bell - maybe the fastest man ever to play the game. Satchel Paige - one of the greatest pitchers of all time, black or white. Josh Gibson - the Babe Ruth of the Negro Leagues. Pop Lloyd - the Black Honus Wagner.
It's a overwhelmingly sad chapter in American history for sure; but it's also a compelling story of perseverence and dedication that allowed the Negro Leagues to succeed for so long in the face of incredible obstacles. If you love baseball history, do yourself a favor and read this book. Your baseball knowledge will not be complete without an understanding of the Negro Leagues.
Oh, what a game.Review Date: 2006-05-20
Peterson portrays the often overlooked fact that the Negro Leagues were a business venture run almost exclusively by and for black people. And it was a tough business at that, but one that drew often sizeable crowds, especially on exciting and exhausting barnstorming tours. The Negro Leagues could not survive integration as its best players were siphoned off to the 'majors'. Despite the obvious benefits to those men who were finally broke through the wall of prejudice, the reader also understands that there was a sense of loss when the leagues shut down in 1960. More powerfully, the reader experiences the lost opportunities suffered by those players who never got the chance to play in the majors and make major league money, like Jimmie Crutchfield, the Black Lloyd Waner, who barely made a living on one side of Pittsburgh playing for the Crawfords while Waner hauled down $12,000 a year (a princely sum at the time) playing for the Pirates.
A must read for anyone interested in baseball, race relations, or American history.

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Judge This Book By Its CoverReview Date: 2008-05-13
As a current Hodgkin's patient, I was highly disappointed in Only When I Sleep. I kept reading it only because I wanted to be able to write a review here to counter those that convinced me I should buy the book. I am experiencing how personally devastating cancer can be, however, I am ashamed (and a little bit angry) that people might think that all cancer patients behave like spoiled children, moping around in search of pity and verbally abusing those who love them.
There are certain emotions and ideas about cancer which the author writes about that I do agree with; however, it's mind-boggling why someone would want to actually put their selfish and immature behavior on display like this. Shaw-Brawley wasn't happy unless everyone was coddling her; she had to see everyone cry over her before she was happy. Her poor parents and husband deserve some kind of award for putting up with her--they were probably exhausted by the time her treatments were over. I agree that families experience cancer right along with the patient--there's no denying that--but none should have to suffer like Shaw-Brawley's.
I don't doubt that keeping a journal throughout her ordeal was beneficial and cathartic to Shaw-Brawley, it was not something I feel she should share with the world. In no way am I saying that what she was feeling was wrong or that she should have kept it bottled up...it just wasn't worth publishing. Journals are meant for personal reflection and should be kept in a box in the back of the closet.
I gave the book two stars only because it must have took some kind of gumption to show this side of herself in a book. Do yourself a favor and don't buy this book...neither the writing or the editing is that good anyway.
a courageous, determined girlReview Date: 2006-02-25
Thanks Lisa, and happy healthy - life to you and yours.
Patti Nowak
A MUST READ!!!!Review Date: 2000-09-26
I highly recommend this book to everyone, not just those dealing with cancer. There is a "lesson" for everyone to learn from Lisa's experience. It's a WONDERFUL story of love, courage, faith and determination of a young woman who is fighting to survive cancer.
A MUST READ!!!!Review Date: 2000-09-26
I highly recommend this book to everyone, not just those dealing with cancer. There is a "lesson" for everyone to learn from Lisa's experience. It's a WONDERFUL story of love, courage, faith and determination of a young woman who is fighting to survive cancer.
Superbly written, presented, and inspiring biography.Review Date: 2000-09-05

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You'll Never Take the Gift of Life for Granted AgainReview Date: 2008-06-13
The Power of Two: A Twin Triumph over Cystic FibrosisReview Date: 2008-05-27
A Tour De Force: Honest & HopefulReview Date: 2008-03-01
A story of strength- Couldn't put it downReview Date: 2008-02-15
An amazing read. I simply could not put it down.
Amazing depiction of their interesting livesReview Date: 2008-04-08
Brilliant girls, thank you!
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It's a short book. The ideas in it are so tersely stated
it's easy to miss their profundity.
Very concise. Very well illustrated by examples from
Hopkins' advertising career. The incidents described
occurred in a different time though - so they might
at first inapplicable to today's marketing environment.
Housewives no longer become excited by canned Baked Beans
and mail-order corsetry. When this book was written
products were described with words and a drawing at
best. The demands of the marketplace today are different
and customers have been split-up into almost infinite
niche markets today.
Still, timeless wisdom about what gets people to buy.