Merchandise Books

If you order this book, be prepared for a loooooong wait. I ordered on June 7th and am still waiting for the book to be shipped (as of 8/19).

I gave a neutral rating (3 stars) to avoid impacting the rating average. I have NOT read the book (yet).

The author makes an art of visual merchandising and product display, based on aesthetic principles and retail practices throughout the world. This book will show you how to make the most of your store's merchandise, and to create displays that will maximize sales. The examples draw upon New York shops, Turkish bazaars, South American malls, and Asian markets. Customers everywhere behave pretty much the same way, and the author shows you how to tap into the archetypal patterns and images people are drawn to. Plus, the anecdotes, from re-merchandising an Italian department store to trying to re-invent Kmart, are wonderful.

it was a very instrumental book. as a fashion design student this book is very beneficial. learning about licensing, royalties etc is very important in the fashion industry.

the contents of this book pretty repetitive from one chapter to the next. also, pretty boring.

This book started off with two phrases on the first 2 pages. Bam!! and Beep....Beeep.... Beeeep. I thought not a book of written sounds. I began to think what a bummer. But I continued and Im glad I did. This is the first book I have read by Chunichi and I cant wait to read the other two. She told this story from I believe, 6 or 7 characters, and managed to weave them in and keep the story on track. What an awesome job. I hope the one of the other two books continues the story of "C".

I loved this book, I couldn't put it down once I picked it up. The twists and turns were endless. I am always impressed with Chunichi's work and this was no different. With a very creative plot, Chunichi managers to draw readers in once again. I must admit that I was disappointed with the ending... so this book didn't get a perfect 5 from me, but if you're looking to get rid of some of that free time on your hands, this book is the way to do it!


--Pryncez

I love how this book tells you about notions you may not have heard of, and I like that the articles are written by well-known people.

The one thing that gets me about this book is that in many the instances, the person writing the article about the notion actually sells it. So of course they don't tend to mention the competitor's brand of widget.

I think this should be stated somewhere in the article, or at the end, but the only way you can discover it is that to notice that the name of the company that sells it is also the name of the company that they mention in the contributor's bio waaay at the front of the book.

I felt like there was too much of that, and I should not have had to pay for the book or at least had the price reduced for all the hidden advertising.

I think this book could have been so much greater if they had mentioned multiple manufacturers for some of the notions (obviously, some of them are only made by one company) and compared and contrasted their versions of that notion.

All that cynicism aside, I really did enjoy this book. I think it's a great book for someone who realized that it will cause them to go out and spend even more money on notions!

Like most seamstresses, I have a handful of tried-and-true notions that I keep right next to my sewing machine and many others that sit unused in my sewing desk. I usually purchased the latter based on a long-forgotten demonstration or on a whim. Finally, help has arrived. This new book from Taunton Press describes the favorite notions of 23 sewing experts from around the country. Its colorful illustrations and spiral bound construction make it both attractive and practical. Each of the more than 50 notions and tools is described in two to five pages; many are new to the home consumer market. They include embellishment tools, cutting and marking tools, stabilizing and structuring aids, pressing aids, machine accessories, needles and threads, and aids for precision sewing. Some of the descriptions also provide instructions for complete projects. Lyla Messinger, for example, describes a variety of uses for the new fusible stay tapes. She explains how to apply the tape to a neckline as a way to avoid a facing and how to use the tape to control gapping in a sleeveless garment. Another example: Ultra-soft double-sided fusible tape can be used to easily hem silk and other fine fabrics and to stabilize a double-needle knit hem before sewing it. With the book's help, I will be able to pull the "spinster" out of my bottom drawer and use it to twist ordinary yarns and cords into decorative trims for clothing and home dec items. The book might even convince me to buy the new "tatool," an adjustable device that aids in the construction of tassels for fashion and home dec projects. I intend to give some old and new "feet" a new lease on life, based on the information in this book. Connie Long illustrates how to use a binding attachment to finish edges; Clotilde describes the "Velvet V Foot" as the ultimate (no-slippage) way to sew silk or rayon velvet; Gayle Starbuck and Jan Grigsby say the Bonfit "No Hands! Elastic Wizard" is a stress-less way to apply elastic; Barbara Deckert show the correct way to use a tailor's ham to press darts and seams and to shape garment components such as collars, lapels, and cuffs. I kept thinking as I was reading this book about all the tools available to the carpenters who appear on "This Old House." Well, we've got them, too. Here's a great way to learn how to use our own sewing tools and notions.

A fascinating book, with wonderful illustrations, it could have been made much more interesting and enjoyable with some description of the items and their use. If this had cost a little more, it would have been worth it. Some of the items I have seen in my Grandmother's home, unfortunately, much was lost when her Mother's home was burn't down in 1942. A book definitely worth buying.
Selwyn Chambers

I have enjoyed looking through this fascinating book and it is a great help to me as a writer, when I want a visual fix on a Victorian article I plan to use in a story.

I bought this book, and I put the ideas and principles to work,and I really did make extra money. It cost me nothing, but the price of the book. I got that back my first sale. I highly recommend this book.

I bought this book, and I put the ideas and principles to work,and I really did make extra money. It cost me nothing, but the price of the book. I got that back my first sale. I highly recommend this book.

This is a great book for those just starting in the retail feild. I use this book to train all employees in my company about our product. It is easy to follow and has an good index. The topics range from textiles to jewelry to furniture and fine dinnerware. This book would also be great for consumers who want to insure they always buy the best quality merchandise. Don't let the price scare you--this book is worth every penny.

I'm an architect and had this project to remodel a store. A friend of mine lend me this book and it was a great help. I haven't bought it yet, but I'm going to very soon.

Did George Bush pick a dingbat for his vice President? You bet. Were the
American people troubled by the notion that the dingbat could become
President one day? You bet. Did two conservative journalists write an easy
to read puff piece on the dingbat? You bet. Does it fail to hide the fact
that the dingbat is an intellectual lightweight and basically a spoiled son
of a wealthy family? You Bet. It's a good read though.