Biographies Books
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The Quest of the Golden WorldReview Date: 2008-05-10
Another desert island book for me...Review Date: 2008-02-06
An Enlightening MemoirReview Date: 2008-01-28
A Life Well DevelopedReview Date: 2007-11-25
An Indispensable GuideReview Date: 2007-11-07

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Two books in oneReview Date: 2008-07-21
The second theme of the book is an analysis of the concepts of Arab identity and the experiences of Arab women. It is interesting,more academic in tone.
Well worth reading both for evocative descriptions of Cairo and growing up and for Dr. Ahmed's thoughts about her identity as an arab, as a woman and as a moslem.
Lifesaver!!Review Date: 2007-10-05
An eye opening account of what it means to be a MuslimReview Date: 2003-12-17
Leila Ahmed is a great writer!Review Date: 2006-12-26
I relate to this book on so many levels....Review Date: 2005-01-26

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a very useful and interesting business history bookReview Date: 2003-04-06
Some of this is obvious, but somewhat in the backround of our knowledge - "between 1860 and 1920 the population of the US grew from 31.5 to 107 million" - and some of this is well extracted in this book - e.g. "in 1844 (when Henry J. Heinz was born)less than 10% of American's lived in towns of greater than 2,500 population, 75 years later (when he died) 50% were urban dwellers and 20% lived in cities of greater than 250,000 people". Koehn builds up this demand side very well in each of the six cases she uses to illustrate who entrepreneurs build up branded business - Wedgwood , Heinz, Marshall-Fields, Estee Lauder, Starbucks and Dell.
Koehn, a Harvard business historian, is also quite good at showing how developing technology is put to use to serve this demand (or does it create it?) - "In 1830 it took three weeks to get calico from New York to Chicago, in 1860 it took three days, by 1880 ... less than 24 hours"
Again we all knew the importance of the railroad, but here its phrased in a way that makes sense of the dynamic growth and gentrification of the Mid West. She illustrates well the need that urbanisation created for prepared food that could be trusted and describes very well the increasing sophistication of industrial level food preparation - " by the 1860;s the introduction of calcium chloride to boiling water cut sterilization times from five hours to 25 minutes". She can even make innovations in canning technology sound exciting.
So much for the good stuff, I did find the tone of the descriptions of each entrepreneurs a bit fawning. Each had the feel of a business case, with the usual tone of awe and deference to the wit and wisdom of the main characters. With the exception of the Starbucks case - where Howard Shultz openly tells of his mistakes and wrong turnings - each case seems to highlight the wisdom of the main character, whereas it seems to me its their determination that marks them out, more than anything else. Henry Heinz went bankrupt three times in food products, before he became successful, Michael Dell was still seen as a cloner into the late 1980's.
Koehn makes no judgements about the more unpleasant side of this determination - Estee Lauder staged a meeting with the Duke of Windsor, which she had photographed and publicised, in order to make it appear she had high-society connections, Josiah Wedgwood supplied free gifts to royalty in the certain knowledge that the aspirations of the middle classes to emulate royalty would drive demand for this his products.
There are good insights into how these individuals drove modern marketing techniques - Wedgwood emphasized showrooms, Estee Lauder the free gift. And all had tremendous energy for customer service and production detail. However in each of the early cases we are told that 20th Century techniques were unknown to the industry " Brand marketing was virtually unheard of in the 18th Century" [ Wedgwood]; " Between 1869 and 1899, real per capita income increased at an annual compound rate of 2.1%. Henry Heinz had no access to these statistics. These numbers are based on economic concepts developed in the 20th Century". This kind of clumsiness crops up in each case, ok we get the point that these pioneers instinctively did something which is now solidified into great theory, but surely this point could be illustrated with more deftness.
This apart, a very useful and interesting book, a book for anyone interested in the general history of business. Some excellent details, too much fawning and praise too little criticism of the central characters who built the brands. A fascinating story.
If you liked this book, check out books by Arthur Chandler and John Drewer.
One final fact, Charles Darwin had the time and money to devote to his famous voyage on the Beagle - which laid the basis for the theory of Evolution - because his wife's grandfather was Joshua Wedgwood. Was this financial evolution at work?
Overview of successful entrepreneurial approaches to brandsReview Date: 2003-02-13
To make her case, she chose three cases from the past (Wedgwood, Heinz, and Marshall Field) and three cases from the present (Estee Lauder, Starbucks, and Dell Computers). Finally, she concludes the book with a chapter which addresses the issue of historical forces and entrepreneurial agency.
I particularly found the cases from the past persuasive in their argumentation for a long-term differentiating factor in brand. The newer cases are obviously harder to make in that (particularly with Starbucks and Dell) how long-term the success will be remains to be seen. One of the best features of the book is the depth with which she treats each case-- she provides enough information to build her thesis (and often entertain with the anecdotes) but not so much that the book becomes bogged down. The excellent footnotes provide whatever's necessary to someone looking for further information.
One minor quarrel is that I would have liked to see the further reading pulled out into a better organized bibliography. There were obviously quite a few good sources scattered amongst the footnotes and if you were interested in a particular subject matter it required some patience to pull all of the citations out.
everything you wanted to know about branding . . . and moreReview Date: 2001-11-25
an excellent reference and clearly meticulously researched
Learning from Branding HistoryReview Date: 2005-04-01
Koehn is a professor at no less than the Harvard Business School. She is also an excellent writer, and she understands that the essence of getting good information across is stories. Brand New is a book of stories about branding. It is anything but boring.
Koehn divides the book into two giant sections, The Past and The Present.
In The Past, she includes the stories of Josiah Wedgwood, H. J. Heinz and Marshall Field. All the stories are told in detail enriched by facts, insights, and quotes. All of them contain lessons for today's businessperson. Most of the lessons are about branding, but there's a lot more.
Read this book and you will find out all about how Josiah Wedgwood changed the common practice by impressing his own name in the unfired clay of his works. That's impressive. But you will also learn how his partnership with Thomas Bentley took Wedgwood's strengths and his insight about branding and turned them into a highly profitable business.
You'll learn about why H. J. Heinz packed his product in glass jars and how he kept control of his distribution. You'll hear about the 1902 giant opening at Marshall Field's and you'll learn about Field's varying relationships with his partners.
In the section on The Present, you will get the story of Estee Lauder and how she changed not only her name and image but also the face of cosmetic marketing through magnetism and incredible persistence. You'll hear how Howard Schultz wound up at Starbucks Coffee and why it bears his imprint, and you'll hear about Michael Dell without overmuch mention of the legendary dorm room.
The stories themselves make delightful reading, but the learning is probably even more important than the enjoyment. These stories illustrate how specific, successful entrepreneurs took a look around at things that were happening in society and developed products and brands and marketing and distribution systems to take advantage of them. These insightful and inspiring stories will help you understand your own business and find ways to make it more profitable.
Brands Old: Inspiration for Brands Yet to BeReview Date: 2002-11-26
Before 1945, Koehn observes, "few American women wore premium lipstick or facial creams, and those who did [when they could] bought them in beauty shops along with elaborate treatments administered by trained cosmeticians. Then came Estee Lauder. Prior to the late 1970s, Americans bought ground coffee mostly in one-pound cans sold in supermarkets and supplied by large food processors. Then came [Howard Schultz and] Starbucks. Before 1980, most businesses used only typewriters and copy machines for paperwork. Large companies relied on mainframe and midsize computers to handle extensive calculations and data processing. Only a small number of households owned a personal computer or printer. Few if any of these users expected to be able to specify a particular computer's configuration. Then came Apple, IBM, Compaq, and Michael Dell." It is also important to stress that each of the six entrepreneurs whom Koehn discusses fully understood what rapid social and economic change in their respective era meant for consumers' needs and desires. Moreover, as she carefully explains, all six used their knowledge of both the supply and demand sides of the prevailing economy to create high-quality goods,, meaningful brands, and other connections with customers..." and they built elite organizations that worked to [in italics] satisfy and then [in italics] anticipate buyers' changing preferences."
In Chapter 1, Koehn provides a brilliant overview on "Entrepreneurs and Consumers," then devotes an entire chapter to each of the six entrepreneurs. In her final chapter, she shifts her attention to "Historical Forces and Entrepreneurial Agency," followed by 104 pages of notes. In that final chapter, Koehn points out that the six entrepreneurs "lived and worked in different contexts. Yet they all shared a powerful gift: the ability to discern how economic and social change affected consumer needs and wants. They also understood that these demand-side shifts presented critical business opportunities -- opportunities that each exploited by creating new, best-of-class goods and strong brands." She goes on to suggest that they were "institution builders who were not interested in riding the wave of a short-lived trend or forcing their young brands on buyers. They wanted to [in italics] earn consumers' trust and keep it."
It remains to seen which entrepreneurs emerge during the next few years but it seems certain that they will also encounter "economic and social change affected consumer needs and wants" and in a global marketplace yet to be developed. There is much that they -- and we -- can learn from Josiah Wedgwood, H.J. Heinz, Marshall Field, Estee Lauder, Howard Schultz, and Michael Dell. Thanks to Nancy Koehn, those "lessons" are provided in a single volume, one which will continue to be of interest and value for decades to come.
Those who share my high regard for this book are urged to read Wolf's The Entertainment Economy, Schmitt's Experiential Marketing, Gobe's Emotional Branding, Gilmore and Pine's The Experience Economy, and Brands: The New Wealth Creators co-edited by Hart and Murphy.
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DelectibleReview Date: 2007-10-19
A master raconteurReview Date: 2007-09-18
Solid Gold!Review Date: 2007-05-03
In this book, however, he confirms his credentials as a writer and pours his own brand of humour onto each and every encounter he describes. Not once does he stoop to the level of gossip monger, not once does attack another person.
Instead, we have a first hand account of that golden age of Hollywood written by a master wordsmith who has also mastered the art of writing humour.
Was it me, or did I detect a certain disappointment from within his own relationship?, or was it that David Niven was far too much the perfect gentleman to describe such things.
If you are a fan of the olden days - the golden days of Hollywood, you will enjoy this book. If you simply want a damned good read, you will enjoy this book. In fact, I cannot think of anyone who would not enjoy such an excellent product.
NM
A Bit of HollywoodReview Date: 2008-06-06
Here we learn that the "Goldwynisms" that Samuel Goldwyn is so famous for might have all been made-up. We learn that Errol Flynn was indeed a womanizer, but no rapist. We hear an amusing story about Edward Goulding's funeral complete with the worst pallbearer casting in history.
The oddest thing in the book is a short story in the form of a chapter called "Our Little Girl." I still am not sure why it was included.
LOVED NIVEN, LOVE HIS BOOKSReview Date: 2006-04-03

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**Awesome**Review Date: 2007-11-03
AMAZING!!!!Review Date: 2004-06-22
An amazing book about an amazing man compiled by a friend of Johnny Cash.. What more could you ask for (except for it to go on for many more pages)!
WONDERFULReview Date: 2006-04-17
BILL SENT MY WIFE AND I A COPY AND IT'S JUST A TREASURE. EVEN IF YOU BECAME A FAN LATER ON, THIS IS A BOOK THAT GOES BEYOND ALL THE OTHERS. IT'S LIKE JOHNNY HIMSELF LEFT YOU SOME OF HIS PERSONAL BELONGINGS AND GAVE YOU A GOING AWAY PRESENT. WE LOVE THIS BOOK AND TREASURE IT AND THANK BILL MILLER, HIMSELF AN OBVIOUSLY KIND AND LOVING MAN. BUY IT, YOU WON'T BE SORRY AND 25 YEARS FROM NOW THIS ONE BOOK WILL BE THE ONE EVERYONE TRIES TO FIND. IT'S SO GREAT!
Excellent tributeReview Date: 2006-02-08
Sharing Johnny With The WorldReview Date: 2005-01-28
This book shares some very rare memorbilia from Johnny and June's lives. Bill Miller has more CASH memorbilia than most anyone I have ever met. I am so pleased that he is sharing all of those treasures. They should be shared.
One thing you should know...Bill Miller is donating ALL monies, from the sale of this book, to the SOS Children's Village. That really speaks volumes.
God Bless Bill Miller. For his dedication to preserving the memories, for his ongoing support of Johnny Cash fans at his website (http://www.johnnycash.com), for his vision to help those SOS children, and for ALWAYS being a stand up guy. Johnny always told me that Bill was a good man. And he was always right. :)
Kelly Hancock
Hendersonville, Tennessee

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Love conquers All!!!!!Review Date: 2007-07-27
CompellingReview Date: 2007-07-24
Absolutely the BESTReview Date: 2007-01-28
We should all be grateful to Gene for giving us such a gift as he has - I know I am.
Strength beyond understandingReview Date: 2007-06-29
Important Lessons to ReliveReview Date: 2006-11-02

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brilliantReview Date: 2006-11-06
Belly-laughs a minuteReview Date: 2006-09-10
on a line to line basis, funnier than Woody Allen's works. It's
too bad he hasn't written any more since these books. It is our
loss. If you like to laugh until your brains dribble out your
ears, read this book. Highly recommended.
The Ultimate in Intellectual HumourReview Date: 2004-08-28
Allen sometimes seems to step over the line separating sharp satire from outright cynicism, especially in the later writing - but who cares? It's still a class apart. Highly recommendable.
Hysterical. The Woodman cometh.Review Date: 2001-06-13
Great FunReview Date: 2007-08-13
Getting Even is the comedic genious at his ludicrous best. The reparte between the two chess playing opponents, via e-mail, is worth the price of the book alone. Very funny.
Side Effects was released in 1980. It is a very funny collection of Allen's work, much of which first appeared in the New Yorker and other publication. The books is pretty even, and rather funny. The high point here is The Kugelmass Episode which features a professor named Sidney Kugelmass who is, via a magician, tranpsorted into the novel Madame Bovary.
Without Feathers is a witty humorous book with 15 or so short essays/stories on a variety of topics. The humor here is very funny and not dated at all. You most pay close attention as the one-liners fly off the pages. Simply hilarious stuff. Hard to believe this was released in 1975.
A 5 star book, well worth the price... enjoy!
Note: This collection is also available in paperback and titled The Insanity Defense: The Complete Prose

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American in England in WWIIReview Date: 2008-04-27
Useful social commentary concerning World War IIReview Date: 2005-05-27
the broad spectrum of Americans thrown together by World War II. Following training in Washington, D.C. where she had to be restrained from sitting in the back of the bus, to commentary on the bravery of the ordinary Londoner under the buzz bombs, to experiences managing the large operation at a major port, she is insightful and forthright. Her many letters home are tied together with good historical notes on military operations and progress of the war. Mistitled a love story, it is instead a story of women who dared to step up and take on great responsibility for providing troop support both departing and returning through Britain. An example: A new"girl" arrives and one of the current Red Cross "girls" rushes to Rosemary with misgivings over her attitude and different looks. " The new girl announces: I'm Lil...I'm a Jew and I'm from Brooklyn and I don't like to take orders.' It was a challenge, not a greeting. I took a deep breath in the silence, then stuck out my hand and smiled. I hoped cordially. 'Welcome, Lil. I'm a gentile, I'm from San Francisco, and,' I groped for the right words, 'I don't like to give orders, so we ought to get along fine.' "
Thank You Rosie !Review Date: 2003-08-24
Mrs. Norwalk was a wonderfully skilled writer at the time she wrote the letters and journal entries that make up the book. And the book is equally well crafted and edited, giving a detailed look at the work of the Red Cross workers on the docks of Southampton, England, their everyday lives and yes romances as the subtitle implies. It also includes personal photographs taken at the time.
An interesting item on page 99 is a list that explains the code used by the Red Cross to communicate the number of ships arriving or leaving, their sailing dates, and the number of soldiers to expect so they would be prepared and have enough volunteers, coffee, and doughnuts for them.
My sincerest thanks to Mrs. Norwalk (now deceased)for sharing this personal history with us, it reminds me very much of the letters my father wrote my mother during WWII that I have published into a book entitled: All My Love, Forever: Letters Home From A WWII Citizen Soldier. - Dale Lane
Very well-written diaryReview Date: 2007-05-25
Boy, was I surprised, and pleasantly so. Perhaps it helps that Rosemary Langheldt was older, in her mid-twenties, and already a career woman when she applied to join the Red Cross overseas. It also helps that she seems to have been a very curious and thoughtful person. As other reviews have mentioned, she takes notice not only of the glitz and fun of work abroad, but of Britain's sometimes stifling class distinctions, American racial prejudice, and the difficult moral compromises involved in the occupation of Germany. There is also plenty of romance, fun, and gee-golly-whiz adventure, but one never gets the sense that Rosemary lost track of her primary reasons for being in the Red Cross or saw her job as a mere means of adventure. Rather, she was there to work and the adventure happened along the way.
She was keenly interested in other people, making this book a pleasure to read-- it can be incredibly frustrating to read a diary when the only "character" the diarist is able to make three-dimensional is the diarist herself. She had a skill for interacting with people (I get the sense that I would never in a million years have been able to handle her job) and trying to understand them, and that curiosity and interest in humanity permeates the whole book. (I also feel compelled to mention, as a reader, that I really appreciated the narrative cohesiveness of this book. If someone is introduced, then they will be around until a reason for their departure is given. A lot of diaries suffer from people and events appearing, disappearing, reappearing, necessitating either a lot of head-scratching or awkward footnotes. This book doesn't have that problem. Rosemary was a really excellent correspondent.) This is really a stellar example of the genre, probably one of the best I've read.
Wonderful Record of WWIIReview Date: 2002-08-28

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Shows what a person will do in the name of love!Review Date: 2008-07-08
What a great book! A real page-turner. You will have a hard time putting this one down. I know I did!
A Story of a Plucky Screw-up with a Penchant for SurvivalReview Date: 2008-07-02
With more pluck than brains Caldwell, who had not done any small boating, buys a small sailboat (about 29 feet) with the idea of sailing to far off Australia--more than 8500 miles of open Pacific. First he learns how to maneuver his boat in and around the islands off Panama, with many hilarious screw-ups. Finally he sets off across the ocean. He has a tiresome voyage to the Galapagos Islands, again with many screw-ups, some of which almost cost him his life and nearly wreck his sailboat and disable his auxiliary engine. After the Galapagos the sailing goes better as he has wind and current with him and only some 8000 miles left to go. Then about half way there, between the Marquesas Islands and Samoa, Caldwell is hit by a terrible hurricane that destroys his rig, nearly sinks his boat, and forces him to jettison all of his food, water, navigation equipment, and supplies. His prospects for survival, not to speak of getting to Australia, are remote. Fortunately he had an almost indestructible craft, and that was his greatest piece of luck.
Under jury jig and near death from starvation, he eventually fetches up in the Fiji Islands. He is nursed back to health by the kindly natives and soon makes it the rest of the way to Australia by hitching rides on boats and planes, and is reunited with his beloved Mary. They apparently have lived happily ever after (or at least until the late 1990s), even founding and running a resort in the Caribbean.
Desperate Voyage is a wonderful and wonderfully engaging story. Caldwell writes so well and so engagingly that this book is really hard to put down. I thoroughly enjoyed it. You cannot help liking this plucky screw-up with a penchant for survival. Of course, I feel somewhat guilty enjoying this tale so much--after all it is mostly about screw-ups, disaster, pain, and close brushes with death most of which resulted from Caldwell's rashness and carelessness. Caldwell's voyage is not one to emulate. But as A.J. Mackinnon says in his masterful The Unlikely Voyage of Jack de Crow (another boating story full of screw-ups) "No screw-ups, no story." Certainly if Caldwell had been an accomplished yachtsman and as careful as we boaters are supposed to be, there would have been nothing here to laugh and cry about. Also when reading Caldwell's tale I was reminded of Mackinnon's admission: "Of course, I exaggerate for effect." How much has Caldwell exaggerated to enhance his tale? No one knows, but I sincerely doubt that he really drank his engine oil in order to assuage his hunger when he was starving.
Personal challengeReview Date: 2008-05-18
Desperate VoyageReview Date: 2008-03-05
Excitante lecturaReview Date: 2007-05-03

Melanie Martin Series; a great set of books!Review Date: 2007-02-12
Melissa Lombardo
Kid's reveiwReview Date: 2007-02-08
Melanie on her own Roman HolidayReview Date: 2005-03-15
Great!!!!!!Review Date: 2006-10-09
The Diary of Melanie MartinReview Date: 2006-05-11
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