Advertising Books

In this book you'll see a lot of photos,old Beetle's advertisements,tecnical info,chassis numbers year by year and all what you want to know about evolution of the all time most wanted car! (about 21 milions beetle from 40's to 70's,without counting last Mexican 80's prod.!!!!) I suggest it for people who loves (and my be own!) this car! A must for Beetle fans!

If you're looking for a book about package design then this is the perfect book for you. It shows you all you want to know about package design, and this is also the most beutiful book I have ever seen about this subject. I recommend this for everyone who is working in package design.

As a line manager responsible for a small software company's business development activities, what I like the most about The Partnering Imperative is that it helps me decide with what potential partners I should be persistent, and where it is best to be responsive to offers but guarded with resources. Like any small company, we need to focus to be successful. The Partnering Imperative is helping me decide what large companies our small company should partner with and also helping us predict the success that our partnering efforts will have. For our small software company, our partnerships will make the difference between our being a success that people will read about or another software company that had a great product but just could not break the $50 million in sales mark.

For the large equipment vendors who have to partner to "avoid the negative" of not working with small nibble companies who can fill in gaps in functionality, there is tremendous value in this book as a guide for avoiding the pitfalls of partnership between large and small entities. These are the situations where the larger partner often tries to manage away the risks presented by the differences between it, the larger partner, and its chaotic but essential smaller partner. In these partnerships, the larger organization is busy managing formal communications processes and preparing to walk away at the slightest hint of failure. If big and small companies can be aware of these tendencies from the start, they are more likely to stick it out and reach partnering pay-off.

For smaller companies who need to partner to gain access to distribution channels and installed bases of customers, The Partnering Imperative provides a pragmatic guide to dancing with the "elephants" that small companies must work with. Smaller companies who expect their larger partners to revisit agendas to address emerging needs, will be be more successful if they are address "big partner" concerns like avoiding surprises and differences through formal communications process with lots of checks and balances.

This book is an excellent guide for the novice who needs to know how to plan, design, and write a sales brochure for his/ her business. I used it to learn the basics, which I used to produce two sales brochures that greatly pleased the clients: one a non-profit and the other a growing hi-tech firm. Start with this one. It's very good indeed

From Marisa D'Vari, author of Building Buzz: How to Reach and Impress Your Target Audience

If you have heard Nancy give one of her motivating talks, you know she delivers excellent value, reveals her marketing secrets, and makes you feel like running home and getting to work.

In her excellent book, she does the same thing -- but the advantage is that you always have her on your bookshelf to motivate and inspire you.

If you are at all interested in corporate america's devilish intentions...towards you and your children...you should read this book.

However, if YOU are one of the corporate marketers that the author describes...you should buy every copy of this book and subsequently burn them...lest your devious designs be brought into the light.

Seth's patient, humane approach to creating relationships rather
than "interrupting" prospects sheds a ray of hope on an other-
wise frenetic marketing ratrace.

Simple, relevant examples plainly illustrate the relevance of
his assertions and effectively plant seeds for permission-based
campaigns to take root and thrive in any industry.

This is a cool retrospective of the advertising photographs of Jozsef Pecsi (born in Budapest in 1889), called here "an epoch-making pioneer of Hungarian photography." These ads feel like contemporary remakes of vintage ads, but they are the real thing, reproduced in black and white with red accents on the pages. The initial essay, "Photographic Advertising," is presented first in French, then in rather clunky English. There follow 33 mostly full-page reproduced ads, with a few half page or montage pages; I believe from the text that the book originally appeared in 1932. There is also a brief page-long biography of Pecsi that touches on the challenges of being an artist in a repressive environment: the job losses resulting from "progressive views," the rehiring after "rehabilitation," and once being taken by the secret police to take a portrait of the reigning Communist dictator.

Picture Perfect is that rare work that is insightful and informative while at the same time remaining accessible and entertaining. Skillfully building upon a history of the use of visuals to influence taste and choice, Adatto uses very current examples to document the sometimes pernicious influence that visuals have on public opinion and elections. Although a late chapter on heroic images in American film seemed like an add-on that does not flow with the rest of the work, even it was enjoyable and well written enough for me to give this work 5 stars.

Women not only rule the roost, they control its purse strings. In an economy 75% driven by individual consumer spending, women make decisions that affect 88% of all purchases and control almost half of all the households with assets of more than $500,000. The results of marketing research data show, in staggering and unequivocal terms, that women are the dominant demographic and financial engine behind the U.S. economy. The first half of author Bernice Kanner's book focuses on women's impact on various industries. The book's second half notes failed campaigns and explains what kind of marketing appeals to women. Despite its overwhelming reliance on marketing data, this book suffers from mixing the differences and similarities between the genders. At times the distinctions are clear, but often the differences get blurred. This extremely informative book would have benefited from tighter editing to make it less jumbled. Still, we think marketing and advertising executives can use this book to avoid chauvinist marketing pitfalls, adjust to changing demographics and more effectively draw female consumers to their clients' products.