Advertising Books

OK, this book can be hard to find. But it is THE essential source at the foundation of how to interpret visual images, especially as they depict gender roles. It takes a lot of studying to learn to "see" -- to see the patterns of symbolism in ads, for example. Recent books tend to rush this process or to be satisfied with only the most obvious, superficial layer of symbolism. I recommend taking the time to see more perceptively -- and Goffman is a great place to start.

Drawing upon their personal research, the authors combine their findings with great insight to elaborate on the role of women in politics. Many different levels and types of political contests are discussed and the emerging role of the Internet and candidate Web sites as a political tool is extremely interesting. A great book for anyone interested in a women's role in our political system and how they are viewed by voters.

Volume II of this classic book contains all new items from the previous volume. Beautiful hardbound colorful laminated cover houses 176 pages featuring over 500 large, full color sharp photos covering store fixtures, tin, wooden and other containers, early store ads, tobacco counters, billheads, and other store ephemera. The history of the general store, country store and memories of the old general store, round out the book's interesting contents. Estimated prices are noted. Historical information is given for each category of general store collectible. A must have for collectors of this popular category.

This is the best book I have ever read on this subject. It is simple, practical, systematic and when you have finished it, you feel that you have acquired some more sound knowledge.

If you dream of getting publicity for your business, you organization, or yourself, you need this book. Step-by-step instructions illustrate just what it takes to attract media attention to any enterprise. The authors, both award-winning journalists, show how to make the most of every opportunity for free coverage in the print and broadcast media, and how to handle the resulting interviews with ease.

Regardless of your budget or your background, with this book you can learn how to sparkle in the media spotlight. Aimed specifically at individuals and organizations whose ambitions are bigger than their bankrolls, Getting Publicity emphasizes low-cost, do-it-yourself promotional strategies. Filled with inexpensive and practical tips for capitalizing on the power of publicity, this comprehensive guide includes suggestions on everything from preparing press kits to appearing on television. In addition, several advanced publicity skills are simplified, including how to become a sought-after speaker, when to hold a news conference, and why it's important to maintain positive media relationships.

Among the many topics presented, you will learn:

* How to prepare your publicity materials for maximum impact

* Which types of activities attract the most attention

* Who to contact at the media

* Where to find opportunities for free media coverage

* What you can do to pyramid upon previous publicity

* How to look and sound your best in interview situations

* Why you need a permanent publicity plan

At the time of publication:

Tana fletcher is an editor,lecturer and writer with more than one thousand published articles to her credit. In addition to conducting workshops on "getting publicity", she is the author of several newspaper and magazine columns covering a variety of subjects including real estate, small business, and household management.

Julia Rockler is a television journalist who has been a reporter and news anchor across North America - from Anchorage, Alaska to Washington D.C. She was awarded a William Benton Fellowship in broadcast journalism at the University of Chicago and currently operates The Washington Bureau, a television news service in Washington D.c.

I'm a publcist for a growing group of genre and literary authors who want me to help them publicize their books. GETTING PUBLICITY by Tana Fletcher and Julia Rockler has been of enormous help in my work, allowing me to customize PR campaigns in creative, yet afforable, economic ways. The book is extremely well organized, as well as having well thought out examples and guidelines that can contrribute toward the effective marketing of an individual person's book, or even a for-profit business or non-profit organization. I've also used the book as a recommended teaching tool in a course called "Getting Publicity for Writers and Others." I look forward to buying the 3rd edition as soon as it comes out!

This is awesome. I learned so much. Worth ten time more easily. Buy it NOW!! Don't wait!! Buy multiple copies for friends and family as well. Charge it to your high interest credit card for best value. Get a loan on your mortgage. This is sure to go up in value. You will not regret it.

My reading `Gimme! The Human Nature of Successful Marketing' was triggered by my visiting the [...] website. I was planning for a job interview at IPSOS, and was doing my pre-interview homework to learn more about the company, its business and its values. While I never made it through the HR screening interview, I'm delighted I read John Hallward's book.

My background and skills are very much in the analytical and strategic realm, but within advertising I've worked most heavily in media planning. My knowledge of creative, and what makes good creative, has been a gap.

Until recently I worked for a QSR (quick service restaurant) chain. There I had identified the demographics of the core customer, but with the product being very much part of the customer's meal repertoire I was always keen to understand more about what drove our product's selection for any particular occasion ... and then across all occasions. John Hallward correctly goes beyond the desire to track brand awareness to preach the need to understand why the customer buys. This is refreshing. It is interesting to see some evidence that where choices are similar, as they are in any repertoire, that advertising becomes a more important brand discriminator.

Having struggled with advertising's impact on the brand as a whole, as opposed to pushing a particular product or service, I particularly appreciated the discussion of the IPSOS `EmotiScape' model. The book continues to stress other advertising features to drive the brand, in particular for advertising to be evolutionary rather than revolutionary. There has to be both a consistency and a freshness. Hallward illustrates his text both with specific examples and charts representing aggregate data collected at IPSOS.

I strongly recommend `Gimme! The Human Nature of Successful Marketing' to anyone who wants to better understand what drives a consumer's purchase choice, and to improve messaging. As Hallward stresses, creative is king. His insights on media planning are spot on too.

Well organized and very useful. Although it was written in 1992, it has such a deep vision.

Great book! This is a very comprehensive book that spells out everything a business person needs to know to grow their company and go public. Also covers private placements, marketing and business plans. Basically it covers everything you need to know from the begining of the business until you sell it or have an IPO. I reccomend it highly!