Advertising Books

Well organized and very useful. Although it was written in 1992, it has such a deep vision.

This was a text used in class, and while the teacher did mostly lecturing without the text, it was a great resource-easy to understand, and highly applicable. THe text does a great job of really explaining the material in a clear and concise manner.

Great book! This is a very comprehensive book that spells out everything a business person needs to know to grow their company and go public. Also covers private placements, marketing and business plans. Basically it covers everything you need to know from the begining of the business until you sell it or have an IPO. I reccomend it highly!

This book is only for those looking to use gold leaf for signs. That is this book's complete focus - gold lettering on windows, cars/trucks, and wood signs. It goes into extraordinary detail and is excellent for people wanting to learn how to use gold leaf for making signs.

This book is beautiful.It has 70 of the most wonderful posters ever created. I like this book because it holds no opinion. It is what it is, the golden age of posters.

i got this book a number of years ago and thought it was superb.its an insightlful look into the kind of things that could help improve your small business. its very easily read, i find t hat with these books it can become boring very quickly, but I feel that Walker has come up with lots of interesting tips and thankfully the book flows well and is an interesting, productive read

The Graphics Master 7 is the complete source for all levels of graphic designers. It contains valuable information on many aspects of graphic design that you need in the field no matter where you work. Here are a few examples of what you can find in this excellent book:
~printing processes
~digital prepress info and instruction
~typography and typesetting
~type face selector guide
~type size and weight comparison guide
~proofreaders marks
~movable proportion scale
~fraction to decimal conversion table
~digital imaging info
~many pages of color swatches on several paper types
~color management info
~binding and finishing info
~envelope sizes
~an all inclusive glossery to look up unfamiliar terms

Plus, this book comes with a line gauge and ruler that comes out for easy measuring.

Not only does this book provide info on everything listed above and then some, it also provides illustrations in each section to help give you a better understanding of what is being talked about.

So, if you are a graphic designer still in school or a professional who has been in the business for many years, I urge you to buy this excellent book. If nothing else, it is a great reference for all of the tasks that are performed in the industry. It is a great investment.

Somehow this addition stands out from the other annuals. I find more pleasure, inspiration and diversity in this collection of top quality Ad's. Beautifully printed - as usual - these books are part of our agency's library. The 99 edition by far is the one our staff (62 in total) is reading most frequently. Perfect overview of all main featues in advertisment; from cars to shoes, dotcoms to ties, from classic to innovative. No excuses if - as a designer - you do not have this book!

(The above numerical rating is a default setting embedded in Amazon's format. This reviewer does not generally employ numerical ratings.)

Preston carefully examines the many forms of advertising misrepresentation, with special attention to "puffery", which is currently legal but which the author shows to be harmful to the unwary consumer.

Source notes, table of legal cases, index.

I picked this book up from the library and enjoyed it so much I had to run out and purchase a copy of my own. If you love jingles as much as I do you will enjoy this book. Some of the jingles include Gerber, Oscar Myer, Bosco, Chicklets, Aunt Jamima, Tootsie Roll and many more. The music in this book is fairly easy to read and play!