Advertising Books

Trimble does an excellent job researching. I've personally talked with Dr. Spiva who financed Chris Whittles first venture, and he feels the book represent the dramatic story of Chris Whittle. This book is a must read for any University of Tennessee graduate. Much of what made Chris was based upon his undergraduate work at the university

Updated, 2nd edition of the beautiful guide offers 1400 full color, large, sharp photos. The 272 page library volume features beautiful laminated hard back covers. No duplicates from the previous edition. Contents include learning about tins, value, condition, age, tin makers, warehouse finds. Categories of tin collectibles range from automotive, contraceptive, cosmetic and hygenic, to phono needles, samples, typewriter and watch parts. Estimated values are shown. A handy index covers over 6,600 items. Very interesting and informative book that advertising tin collectors are sure to enjoy.

I purchase this book to take to auctions and garage sales. It really helped me find some good deals on some trays. The pictures are very accurate and easy to find.

The best place to pick the brains of 20th Century's most enlightened marketing thinkers.

In these days of media saturation and convergence, the effects of television on our minds has become a hot topic. Paul Rutherford has taken an interesting angle in the debate over TV.

An expert in television commercials, Rutherford has compiled an exhaustive study of how Public Service Announcements play a part in derailing democracy. By dictating morality and creating an atmosphere of shame, PSAs take away our right of free thought.

Endless propaganda is one of the most engaging media books released in the recent past. An excellent companion to McLuhan and Gitlin.

If you think advertising has recently become too risque, this is the book for you. Reichert has dug up some amazing examples from the last 150 years to prove that sex has always sold. It's a fun, easy read, and you'll learn something as you enjoy looking at what people considered sexy a century ago.

This book provides an excellent overview of the fundamentals of media planning. It examines the five basic components of a media plan: (1)background review, (2)statement of objectives, (3target market defintion, (4)media mix, and (5)overall scheduling considerations. For example, it will show how the product life cycle, marketing or promotion plans would affect the media plan, or how reach and frequency would affect the media objectives etc. This book is straightforward but packed with practical advice. It also ends with 3 case studies which demonstrate how the theories of a media plan are actually put into action. Overall, it is a highly readable, useful, and pragmatic guide to media planning.

Fascinating and important stuff. Everyone who sends emails, gets emails, and has heard of email should read this book. Most political campaigns are light years behind the .orgs and .coms. And this writer seems to know the ins and outs better than most!

Hundreds of new designs of music and movie flyers from Japan, with cool graphics and dynamic typographic layouts. Nice collections for ideas and reference. It did blow my mind. A lil' something you don't want to miss. :)

This is one of the best books to help anyone make an informed decision about weather Network Marketing is the home business for them.

Kenneth Kaletta
HealthyPaycheck.Biz