Advertising Books

This was a great buy. Much cheaper than purchasing in the school store.
Delivery was fast and reliable. This book is a great investment for anyone in fashion design or any other form of the fashion industry.

This book is a great source for aspiring fashion illustrators. I would highly recommend it. Teaches you how every aspect from shading, to creating fabric folds, to drawing lace, and plaids. In addition to this book I would also recommendDraw Fashion Models! (Discover Drawing Series), which briefly goes into how to draw flats.

This book is great. It's excellent help for anyone interested in sketching fashion figures or going into fashion.
Bina Abling has published lots of books, but each edition of this Fashion Sketchbook keeps getting better and more refined.

This book was exactly what I needed for my fashion illustration class. I received it in perfect condition. I really like it!

This is The authority on illustrating for fashion. Abling's attention to detail and artistic ability make her a perfect tutor on the topic, and every explanation is clear--it's the sort of thing where you look at the example, and it clicks in your head, "Oh, Now I see!".

The book goes over Everything you need, but in case you want to know exactly what is inside, here is a quick summary:

Ch 1: Fashion Figure Proportions
Figures on grids broken down in several ways, extensive work on proportion. Abling divides figures into geometric shapes: foot, head, hips, chest, upper arm, thigh; she then puts them together, showing how they fit and relate to one anther. It then goes further and shows how different poses and types of movement affect the torso (upper and lower), as well as different types/shapes of figures, from the elongated fashion figure to petite and full. The chapter also features a figure map, interpretations of anatomy, different poses and artistic approaches, balance, and movement.

Ch 2: Basic Figure Forms
Drawing legs, arms, feet, shoes, hands, fingers, and foreshortening. There are so many helpful diagrams from multiple perspectives, numerous poses.

Ch 3: Model Drawing
Gesture drawing, exercises on isolated sections of the body, angles, and more; balance line, supporting leg (where the weight is distributed so the figure looks planted to the ground, not floating around or unevenly/awkwardly perched), arms.

Ch 4: Fashion Heads
Faces, different ethnicities, facial features, dissection of the head with a map on the placement of eyes, nose, lips, etc. The head in different positions, from different angles; techniques to maintain proportion and balance: diamond technique, working with angles and planes of the face, shading/highlights/shadows. Hair: styles, hairlines, period styles.

Ch 5: Drawing Men
Comparison to female figure, legs, arms, hands, hair, gesture, dressing the figure, suits, and details on how the fabric falls, where to put certain features like the cuff, armhole, etc. Proportions, classic menswear techniques, fashion croquis technique, vintage styles.

Ch 6: Drawing Children
Proportions by age, with many dissections and comparisons, tons of helpful illustrations and examples. Infants, toddlers, children, tweens; heads, facial expressions, hairstyles, arms, hands, legs, feet, vintage styles.

Ch 7: Garment and Garment Details
Necklines, collars, sleeves (different types, lengths, etc), skirts (folds, fall of fabric, gathering, flaring, volume, pleats), pants (folds, gathering, lengths, fit), blouses, blazers, jackets, coats, ruffles, smocking, shirring, cowls, fur, quilting, formal gowns, applying the concepts to garments.

Ch 8: Accessories
Jewelry and how they sit on the body, eyewear, hats (male, female), belts (types, fit), trims, notions, closures, handbags, shoes (different angles, heel heights, types).

Ch 9: Basic Rendering Techniques
Working with stripes and other fabric types/prints. Shading, highlighting, rendering with marker, fall fabrics, more fabric types: shiny fabrics, flat/matte, sheers, layers, velvet, satins, chiffon, etc. Working with all black fabrics.

Ch 10: Color Rendering
Chapter features color renderings to show skin tones, menswear with marker, children; using gouache, using watercolors, rendering hair in color.

Ch 11: Drawing Knits
Necklines, knit patterns, treatments/embellishments.

Ch 12: Designer Sketching and Fashion Illustration
Poses: I-pose, S-pose, X-pose, T-pose. Attitude, "look" and feel, style, emphasis.

Ch 13: Drawing Flats and Specs
Layout styles, freehand sketching, proportion, chart on measurements by size: Women, Men, Unisex, Belts, Hats, Socks. Gathering, buttons, closures, top stitching. Mixing croquis and flat drawings.

Ch 14: Layout
Combining multiple drawings, elements, or figures; groupings,

Appendix
More necklines, collars, sleeves, armholes, tops, dresses, skirts, pants, jackets, coats, sleepwear, underwear, design details, ties, hats, waistlines, pockets, handbags, shoes, collars, cuffs.
One of the neatest sections in the book is titled "problem spots" and features examples of the right and wrong way to do various details. Showing examples of how amateurs or beginners make mistakes and then showing the correct way works So well! Better than explanation, this simple and clear approach is crucial.

This book is filled with immensely helpful diagrams, exercises, and demonstrations. Every part of it is useful to students and designers, and because it is so comprehensive, this could be the single most important book in fashion illustration. If you could only have one book on the subject, get Fashion Sketchbook by Bina Abling.

This was definitely a well-done book. Very clear, concise, and with lots of examples. As a fiction author, however, I found it lacking in any kind of examples or tips and was disappointed for this reason. Perhaps the subtitle should more accurately read: The ground rules for creating promotional pieces that sell non-fiction books. Or perhaps in Dawn's next book she could address that issue.

Stop me if you've heard this one before. After months--and sometimes years--of dedicated writing, rewriting, and rewriting some more, you've finally finished that manuscript and even found a publisher. Lo and behold, you discover the real work has just begun.

Once upon a lovely time, publishers--the really big ones, anyway--took charge of marketing and promoting new books. As the author, you might be expected to make a few public appearances, but the publisher handled little things like setting up venues and contacting the media.

But enough with the fairy tales. These days, author's are shouldering more and more of the promotional (and financial) load of getting their books to market.

Was that last paragraph enough to make you quake in your comfy slippers? Relax. This just might be a fairy tale after all, because here comes the hero riding to your rescue. (Or perhaps author Dawn Josephson is more akin to a fairy godmother.)

Putting It On Paper: The Ground Rules for Creating Promotional Pieces That Sell Books is the first book in The Ground Rules Series and a great starting point.

Once you pick up this handy guidebook, you won't want to put it down. Chapter by chapter, Josephson walks you through all the elements of book promotion, from writing press releases to drafting catalogue sheets and everything in between. She supplements each chapter with real-world samples, frequently asked question (and corresponding answers), and a summary of key points. Josephson manages to cover a lot of ground (rules) in one slim volume without ever seeming over-whelming. Carolyn Howard-Johnson's excellent book The Frugal Book Promoter, by comparison, is far longer and thus more detailed. Both books have value, and both belong in any serious author's resource library. However, the novice book promoter might find Putting It On Paper less intimidating as a starting point.

Whether you've written one book or twenty (or even if you're still dreaming of that first completed manuscript), do yourself a favour and invest in your own copy of Putting It On Paper. You won't be sorry.

Dawn Josephson has written one of the most useful "how-to" books I've read in my quest to learn how to market my own books.

She gives lots of examples of cover letters, press releases, "sell-sheets" (I had no idea what that was!), and supplementary materials such as bookmarks, post cards and counter cards (I was pretty uninformed about these, too).

Obviously I needed help, and thanks to this book, help is at hand.

Thank you Dawn!

Reviewed by Bette Daoust, Ph.D. for Reader Views (5/06)

I have read many books that explain what to do when submitting letters, proposals, and documents to prospects, media sources, and others. I have always had to slog through bountiful text to get to the meat of the book and to find something I could actually use. Too often the writer confuses knowledge with practicality. Therefore tips and how to's are often lost in the abundance of explanations. These explanations are often missing good examples and real life scenarios that help the reader apply the knowledge therein.

In "Putting It On Paper," Dawn Josephson gets right down to brass tacks so to speak. She spells out everything you need to know without overwhelming the reader. Her practical tips are spoonfed to the reader to enhance understanding. Each tip is backed by ground rules and frequently asked questions. Each of these components lead the reader to a better understanding of the point and make it applicable to real life situations. Through her examples and samples, the reader is left with no question about how to apply their new knowledge. If you do not want to read the whole book, read all the ground rules! This book is an excellent source for putting together a press kit, introductory letter, and types of other promotional pieces that sell books. A definite must read!

"If I had more time, I would have written less." ~Mark Twain

Dawn Josephson interviewed book reviewers and buyers from major distribution houses to find out which press kits get a positive response. The promotional pieces you use help to get your book noticed and create an inviting space where the reviewer can view comments, interviews, extra details and maybe even customized bookmarks with a matching business card.

If you have written your book and it is being published, media kits may then be created for The Media, Book Distributors and Individual Bookstores. Dawn Joesephson encourages authors to create customized professional pieces.

You can choose from a cover letter, press release, mock book review, author bio, sell sheet, catalog sheet, a chachki (give-away) item and article. By dividing the seemingly daunting job of putting a press kit together into easy-to-follow steps, the process is much less complicated.

Should you send a book out with every media kit?
How many articles should I include?
Why does personalization impress?

Authors will especially enjoy the Frequently Asked Questions and Key Points that help to keep the project at hand on focus. A Day in the Life of an Editor (or reviewer) gives insight into how much time editors really have to read books and write reviews. Reviewers might enjoy reading about the Basic Anatomy of a Book Review.

A well-thought out media packet can truly impress a book reviewer and give them the needed all-encompassing impression of your work. This gives a reviewer a good first impression of who the author is, what their mission is in life and how they want their work presented.

~The Rebecca Review

This is the definitive guide for anyone looking for a corporate sponsor. It was enjoyable to read and I find myself reaching for it time and again. The concepts were easy to grasp and the tools were especially useful. It is a great source of information for beginners as well as seasoned sponsorship seekers. It's a great read and well worth purchasing.

Being a realtive newcomer to sponsorship procurement, this book has been valuable and well used. The Sponsorship Seeker's Toolkit teaches every step necessary to make first contact, foster relationships, build a creative winning proposal, administer your proposal and prepare followup reports.
This and the two previous Sponsorship Seekers Toolkit can take a novice and teach them how to speak to sponsors confindently and knowledgably.
If you're a seasoned professional, Kim and Anne-Marie come up with such creative partnerships, you'll find yourself smiling over the common sense they inject into every chapter.
This book has taught my staff how to present proposals that will enhance multiple sponsors, thereby giving them more bang for their buck as well as making the event more memorable for the audience.
This book is a dog-eared must in my professional library.

Content was relevant and definitive. Great examples and templates and every aspect clearly explained and expounded where necessary. An essential piece of reading.

This book is an excellent resource for anyone attempting to obtain sponsorships. It is well written and easy to follow with many useful tools.

This book is very useful and practical thanks to its suggestions in a matter which is at the same time delicate and fundamental. Besides it is well-organized and clear in its contents

"There's a customer born every minute" is a fascinating look into the life and business practices of Americas Greatest Showman, P.T. Barnum. The creativity he showed is a recipe for success and happiness every person should strive to attain. Some ideas he had were going bigger than anyone else, creating a buzz, and utilizing the media for publicity. I learned many intrersting things through Mr. Vitales research into this fascinating man. This book was put together nicely, easy to follow, and packed with great information on some many aspects of life and business through the eyes of Barnum. Well Done!

I bought copies of this book for myself and my entire business team.

Hey Joe, print some more I have more customers for you!

In todays world there is so much of competition in business and its becoming harder and harder for people to carve their niche in the market area. But by applying the 10 rings of power in your business, you can become more recognizable and increase your profits. These 10 rings of power helped P.T. Barnum earn millions of dollars in the world of no technology. And these 10 rings of power can make you a rich person too. By this book now and read it. But dont stop there. Be sure to apply the 'rings of power' in your business and see your company grow.

I found this book to be entirely fascinating and engaging. I couldn't put the book down. Joe Vitale has done a supurb job of of conveying the essence of P.T. Barnum and then translating the information into a way we can all use to further our marketing expertise. Run do not walk to get this book and all of Joe's other books! Cody Horton - Author of "Consciously Creating Wealth" & "The High Magic of India".

Once you've read any of Joe Vitale's marketing books, you are hooked - AND - they are all worth it. I started out as an engineer, so marketing doesn't come easy. But Joe "Mr. Fire" Vitale is helping me to think like a marketer. His proactive style really mixes well with mine; I think he has a knack for writer to each person as if you happen to be the one he intended the book for.

Needless to say There's a Customer Born Every Minute has played a huge role in helping me to be a successful businessman. Ever since reading the first book of Joe's, I have considered him to be a success mentor. His wisdom is easy to follow - but more than that, it is right on! I guarantee that if you read this book, you will have tons of business and marketing ideas - it's that incredible.

In his books and tapes, Joe always covers all of the proactive bases: smart thinking, system thinking, futuristic thinking, and positive thinking. If you are truly seeking the kind of success and abundance that makes your life 100% livable - you must read this book. Some of the ideas Joe promotes are found in SUCCESS BOUND, another book built on learning how to live a proactive life that is God centered and fulfilling.

Joe's research of P.T. Barnum is fantastic! He seems to cover every aspect of the great P.T. Barnum's business acumen, plus a lot of what made him such a great person. I hope that I might be as well read and thorough some day.

My recommendation to you is, take a few minutes each day and ponder the wisdom and truths of this book and let them seep deep into your subconscious mind. Then, move out confidently towards fulfilling your dreams and goals, knowing you are one with the Creator and are truly success bound.

Best wishes for a successful and proactive future!

I have a number of Voice over books, and this one is hands down my favorite. Even though I've worked in the voice industry for years, there are so many proven voice techniques in this book that I keep it handy in my studio. I strongly recommend it to beginning students as well as veterans.

My favorite aspects of this book are:

- outstanding presentation of the fundamentals of voice over. When you read each technique, it's absolutely clear how to use it AND how it improves the result.
- great advice for revising my demos (or creating them if you don't have one)
- interviews with copy writers and agents, to give a real-world view of the industry

I've seen proven results in my own work, and I highly recommend this book to anyone serious about a career in voice over.

I'm at the beginning of my career in voice-over and I've read a good handful of books on the topic and taken tons of classes...but rarely has anyone "broken down" the essentials of technique quite as clearly and succinctly as Elaine Clark does in this book. For the first time, I felt like I had some practical tools I could refer to when approaching copy, which not only gave me a promising ground to start from, but also helped build my confidence and desire to "stick-to-it." Rather than give you hollow, abstract phrases about the need to connect emotionally to the copy, she shows you "how" to make it "yours." Obviously she's a great teacher with a lot of experience, as she leaves no stone unturned in this book with regards to what to expect in every aspect of this career and how to be best prepared so that you can succeed.

Elaine Clark is my guru. I have read this book a number of times since purchasing it in 2001, and I return to a number of specific passages when I need a refresher. Having worked steadily in this business for 20+ years, and having purchased many books on voice acting, I 've found "There's Money Where Your Mouth Is" to be my absolute favorite. The reader is taken from the basics to the multitude of details involved in running your own successful voice-over business.
Thanks to Elaine Clark, I have grown professionally as a voice actor, and enhanced my voice acting and copy interpretation skills.

If you are at all interested in VO, get this book. I read it cover to cover a year ago, and I've been cherry picking those areas that I've needed to focus on ever since. Now that I've marked up my copy at least three times and pages are starting to break loose of their binding, I'm ready to get an agent and start working. If your an actor or improvisor this book will help all areas of your artistic endeavors. The nuances & subtleties of speech are examined in great detail. The bottom line throughout this book is how to stop "acting" and be real. The market is hungry for every day real people. There's a pot of gold at the end of this rainbow, pick it up.

This book is very helpful for those new to the industry. It contains information about putting your demo together, about getting an agent, and has sample copy to practice with, and tips for exercising your voice. I definitely reccomend this for anyone who is interested in trying this line of work for the first time.

it is a very good book to read. every time you will find something new, and you will not board. this book is not looks like any selling books it is easy to read, understand and remmebers so have fun. sayed omar - AUC - Egypt

The Zen of Selling filled me not only with the spirit of how to accomplish life goals but it gave me a solid feel to improve my selling. I remember last summer reading the stories aloud to a friend. Me and my friend were enjoying the day taking a boat ride in Central park. As I breathed in the day the clarity Stan gave me made my day complete. A day that I will never forget. Thank you, you are talented man 17.

I am completely captivated by this gentle little book, and I urge you to look past the sometimes-dirty word "selling" in the title. Look instead to the subtitle for the real substance you'll get from reading The Zen of Selling.

Stan Adler tells a number of tales, often introduced and always given meaning by Stan's friend and wise man, Victor. From lessons on balance, appearance, situational ethics and perseverance we learn that the sales process is not a checklist, but a metaphor for living life in the service of others. Adler brings a sense of mild irony to many of his stories; I'm a sucker for a good ironic tale.

As a talk show host, I've been treated amazingly well by the salespeople who knew my name and my occupation. For those salespeople who didn't know what they were doing and treated me poorly, I've never made it a point to say anything bad about them on the air. What I am doing for them these days is admonishing them to get this book and learn their craft, not simply appear at their station. The Zen of Selling is worth ten times the sales price - buy it now before the rest of your competitors do.

There's not much Zen in this book, and all the Zen that is in this book is in the 4-page introduction.

This book talks about Stan's imaginary friend, Victor, who knows everything, everyone, and has done everything. In addition to that, Victor is a great salesman, who has made all the mistakes earlier on so he now knows everything. So, Victor is the guy who you learn all of the sales lessons from.

It's pretty good with the sales concepts. It focuses on relationship selling, and I thought it gave some good lessons and examples.

It's written in a fictional and narrative style, so it's easier to digest than a sales "textbook."

Stan Adler's THE ZEN OF SELLING is a masterpiece of practical philosophy. Yes, it's a book about sales techniques, but it's also a book about being a good person. Typical of the philosopher's approach is Adler's maxim: "When you are doing something for someone else, you are always at your best. . .and that certainly includes people who sell." Plato, Aristotle, and Confucius would agree.

Good people are, by nature, good sales representatives. They understand that selling is not an adversarial relationship, but a cooperative one. "Forget the selling," says Adler. "Let the customer do the buying." In short, the salesperson is the guide, the director, the facilitator--not the marketing hero. A successful sales campaign is really an affirmation of values that the buyer and seller hold in common.

THE ZEN OF SELLING breaks new ground in the commercial world. As such, Adler's book is not a sales primer, but a meditation on sales. In a fascinating collection of stories, maxims, and anecdotes, Adler reminds us that effective salespeople are well versed in the art of "understanding customers as people."

In Adler's world, "Victor" is the protypical sales success. He is a diplomat, a philosopher, and a friend. He understands that "sales" is really another word for "affirmation." Victor is the voice of understanding, the voice of patience, the voice of reason in an overly competitve business climate. Victor's message is clear: People who help others will also be successful. The same rule applies in sales.

Stan Adler's THE ZEN OF SELLING is an important contribution--a book that is both inspirational and practical. But when you visit your local bookstore, do not assume that THE ZEN OF SELLING is shelved with other books on sales. Look around. You just might find Adler's book in the Philosophy section.

--Dr. Thomas Nash, Senior Professor of Ethics and Philosophy, Churchill Honors Program, Southern Oregon University

I have read about half the book so far.

One thing that irks me is all the footnotes. I have not counted them but they must total in the thousands. While I agree that it is important not to use somebody else's work without acknowledgement, this book seems to take it to the extreme. I can tell that the author(s) must be English majors because normal people would simply not use so many footnotes. It would have been better to use the "shotgun" approach - a statement something like "some statements in this book are not entirely those of the authors, other works have been used blah, blah, blah...."

As for the content of the book, there is the overwhelming hint of inside advertising for various companies. Examples are good, I agree, but I get the feeling there are many hidden advertisements for various companies.

A lot of the information is common sense. I thought this book would give me more insight into the way advertising works, so far I have been underwhelmed to the point of disappointment.

I can only hope the rest of the book will make up for a lackluster beginning.

If I had to choose one book as a survival book in the adfield, this would definitely be my weapon of choice.
It has down to earth and truthful advertising insights about how things work or don't in the advertising universe.

It really, really is a must have for all us who deal from the agency side or the marketing side of the ad business.
Better if any agency and client read this before to fully understand one another, in working better off as one team aiming to one vision.

This book details and focus everything from the psychological point of view.
This one is definitely a keeper!

I was introduced to this book several years ago when I was in the ad agency industry.
Since then, my issue has been read and re-read, referenced countless times.
My copy mysteriously disappeared (hey who could blame them??) so have just rebought the newest version of this book.
The book is brilliant because it gets behind the psychology of the buyer, allowing you to really and simply understand the thought process behind the buying decision.
Others who have touched on the subject of the psychology of reasons why we buy have made the content too heavy, too theoretical and let's face it - Boring with a capital "B" ... but not these authors.
It has great examples of ad campaigns throughout the book.
Personally this book has helped me design and write more responsive advertising campaigns as the many learnings from this book have stayed.
This is a must-read for anyone in an ad agency, students of marketing and advertising, and anyone in the marketing industry.
Buy this book, you won't regret it.

and you should read it. it keeps it's promise(advertising and the mind of the consumer:what works what doesn't and why).its all there in the book, explained, with plenty of examples and pretty complete. if you are interested in this field buy this book, and then consider other books if you really want to, but dont miss out on this book.simply a very good book. we should have more books like this.

The most clearly illustrated book about the once mysterious mechanics behind advertising. I wish I would have read it ten years ago when I joined the ad. industry.

No one knows this business better than Marisa. Buy this book and study it cover to cover. In tandem with my own book, "The Expert's Edge," you will never be without buzz again!

If you are a graphic designer, web designer, or web programmer... or really in any niche arena and want to establish yourself, this book is incredibly helpful and easy to implement. Step-by-step tips you will learn in this book you see everyday on main sites like Yahoo, MSN, blog articles and press releases. Even though a few of the items are dated as this book was written in 2004, this is like having the ear of an extremely helpful PR person with actionable, easy-to-follow reports to take home. If you are proactive with the points that Marisa provides, you will be well on your way to your goal.

If you want to start building your credentials, writing articles in magazines or on the web, a book, media training, making better presentations and pitches, or simply begin building your strong reputation, this is a must!

This is a wonderful book that shows you how to break into the media industry and limelight tactfully, thoughtfully, and proactively. Marisa's book teaches and inspires to no end, offering great guidance in developing your news hooks, coaching you on pitches, and showing you how to create and maintain relationships as your career builds momentum. It also enables you to create your own career without pandering to its readers, letting you choose your own path after Marisa has set out all the options. This is the kind of advice people pay big bucks to get, and as a writer trying to break in, has given me the confidence to go forward with no hesitation at all.

Whenever I pick up this book -- and whatever page I happen to read -- I find good advice.
The book is full of short topics and useful hints on PR and Marketing, things I need to know (or used to know and have forgotten) that I can immediately apply in many areas of my worklife.

Marisa DiVari knows all the secrets of how to promote yourself on radio, TV, and in print. She really knows her stuff. - William A. Gordon, author, publisher, and editor, "Gordon's Radio List"

Full of good ideas, provokations, insights, this is another great book from Clancy et al. I'd recommend a full set of their books to anyone, not a dud among them.

For more of a similar vein try:
- Marketing and the Bottom Line (ISBN: 0273661949)
- Marketing Payback (ISBN: 0273688847)

The binding is falling apart and I've highlighted so many pages that my copy seems to glow in the dark, but there's no mistaking the value of this book. Counterintuitive Marketing continues to be THE best marketing book available today, bar none. Why? Because while it debunks many of the myths surrounding the marketing industry with crystal clarity, it also gives specific details on how to make your marketing better. This is not an armchair read (although it moves pretty quickly). If you're serious about marketing or if you aren't getting the performance you or your bosses are expecting, then read this book. It's an eye opener.

The first half of Kevin Clancy's recent book, Counter-Intuitive Marketing, is the best marketing book I've read. Period. The second half will fly a thousand feet over the head of most marketing practitioners, and can only be enjoyed by dyed-in-the-wool marketing researchers. It doesn't matter. The bottom line is these counter-intuitive concepts will probably change the way you plan and implement your marketing programs. I enthusiastically recommend this book to everyone involved with business-to-business marketing and advertising.

Bob Lamons
Columnist
Marketing News Magazine

Counterintuitive marketing was an amazing book. I learned more about marketing and the decision-making tools that are available today from this book than I did in my MBA classes. If you are a serious marketing person, you need to read this book.

It's not BS--this is the way the smartest people in marketing make decisions. People who cling to outdated ways of thinking and are afraid of change probably won't like this book. The only way to make better decisions about marketing is to take the time to understand your customers. This requires research.

People who skim a few chapters, will miss important ideas. For instance, the authors explain how to use focus groups correctly--as a starting point in the research process. They never say don't use them, they say don't use them to make multi-million dollar decisions. That anyone in this day and age is basing a critical decision on the opinions of 6-8 people is crazy.

This book is the future of marketing. Anyone who says otherwise just doesn't get it.

I just read Clancy and Krieg's Counterintuitive Marketing and it was amazing. Loaded with content, solid research and practical advice. It teaches stuff about marketing I never learned in my NYU MBA program. I strongly recommend it. Then I read the screed (AKA review) by "Chanali from Asia." Who is this guy and has he worked for even a day in the real
world?

Geez, the management folks at VW are a bunch of arrogant bastards - much like the folks at Ford, GM and Daimler Chrysler. This book is a great history and a really interesting and enjoyable read.

I'm an avid VW driver, and when I saw this book I had to read it. It's great! The VW story is incredible, I never would have guessed that there was so much interesting history there.

The references to the advertising brought back some good memories. I remember each ad and how great they were.

A dfinite must read!

J.

I'm a die hard VW loyalist now. So when I saw this book I had to see what it was all about. Incredible story! Very well written!

It was incredible to read about all the things that went on within and without the company, it helps to understand the car a lot better :) If you're at all interested in VW's or car company history in general, this is a must read.

This is a top of the line book. It takes the reader through the history of Volkswagon in America. It speaks of the successes and failures and takes the reader behind the scenes to see how the company was/is run. Due to the history of Volkswagon, the book is entertaining and hard to put down. Kiley does a wonderful job of telling the facts in an interesting way. At times though, it does focus a lot on advertising which is both interesting and tedious. Although it can be hard to keep all the dates and people straight throughout the book, the experience of reading the book is fantastic. This is a great book for those who know a lot about cars and for those who are just merely curious.

This is a top of the line book. It takes the reader through the history of Volkswagon in America. It speaks of the successes and failures and takes the reader behind the scenes to see how the company was/is run. Due to the history of Volkswagon, the book is entertaining and hard to put down. Kiley does a wonderful job of telling the facts in an interesting way. At times though, it does focus a lot on advertising which is both interesting and tedious. Although it can be hard to keep all the dates and people straight throughout the book, the experience of reading the book is fantastic. This is a great book for those who know a lot about cars and for those who are just merely curious.