Advertising Books

A great resource for artists and designers or anyone whose work involves lettering and "period" styling.

This collection goes far beyond the commonly seen pattern books to offer a fine selection of rarely seen European advertising art and commercial alphabets nicely displayed in full color. An excellent resource not only for patterns and styles, this presents an extensive selection of good-sized full-color plates allowing a feeling for the ambience of period line, form and color.

this book (Bags, Boxes & Tags : The Best of Graphic Design for Shopping Bags) holds among its 192 pages everything you need to fulfill the design you have statred. Joyce Bautista did a very successful job when she compiled this book. for example i was interesting in hand bags designs, eventhough i had a lot of ideas, but it's only because of this book i could complete what i started. i learned what is possible and what's not to create bags and boxes. What is practical and what is incovenient for the shopper. it's really a very good book that can answer every single questions in the of domain graphing and designing bags, tags and boxes.

This is an excellent book on how to be more effective on a sales call. Mr. Giglio brings a fresh perspective to improving your sales skills.

One thing I especially liked was how he carefully explains how to avoid falling into a "Murphy's Law" situation during a sales call. He gives great examples of sales calls where he, as a coach, was present. These examples are relevant to the real world and quite practical.

This book do not try to fill you with new 'techniques', it instead describes new ways to approach a customer, which ultimately produces the lasting results we are seeking.

I highly recommend this book to everyone. "Beating the Deal Killers", can add a new, more business-like dimension to your professional life.

How can you tell the difference between a dead-end job and one which leads to promotions and rewards? In Becoming A Promotable Woman, Sally Jenkins deftly narrates her own account on how to understand organizational structures - and how to use these structures for advancement. An excellent guide for those aspiring to excel in the business world.

This books deals with the revolutionary aspect of the career of Sir William Nicholson, the period in which he and his brother-in-law Jonathan Pryde produced work under the name "the Beggarstaff Brotherhood. The book is excellent and was able to find examples of the commercial work these two remarkable men produced is gratifying. The use of line and color was probably nothing short of a revelation, considering just how overblown most contemporary work was. The only flaw to this otherwise excellent book is the lack of examples of this sort thing, the better to illustrate just how revolutionary the Beggarstaff Brothers actually were. Still this is a marvelous study of two innovative and influental artists.

This book is full of great examples about direct marketing design. Is very usefull to develope new ideas based on the succesfull ones.

Simply the best for medical designers.

The Best Of Annual Report Design showcase the sixty-five best annual reports created by top designers throughout the corporate world, product manufacturers, service companies, and nonprofits. From Microsoft and Nintendo to Starbucks and Sprint, Cheryl Cullen presents the annual report as a visually creative vehicle to promote a company's personality, strategy, objectives, and image. Innovative concepts, design, and creative approaches to photography, illustration, and printing techniques are superbly reproduced and present a wealth of ideas and concepts that can inspire the construction and presentation of your own annual reports.

Another great resource book from the "Best of Brochure" series by Rockport. It features approximately 187 pages of high profile pieces from well-known design firms. The individual brochures are shown in a large format, with most being given a page to themselves. There are a variety of styles ranging from non-profit organizations to large corporate clients. A must-have reference book for any designer.