Advertising Books

Having chased down a fair amount of these barns over the years, I can say with some authority that Mr. Simmonds has done a fine job in both choosing his subjects and explaining the history of the subject matter. He provides a nice variety of barns, and while the book isn't as detailed on the Mail Pouch and Rock City barns as some books dedicated to those subjects, he provides enough for the reader to have a working knowledge by book's end. He even managed to find one barn that I spent much of 2004 looking for. I had given up and written it off as gone, but now I'm convinced that it still stands. Now I need to find a day when I can go hunting again.

This book is wonderful if you are looking to get in the advertising world. It gives descriptions of jobs and companies.

Excellent resource for lawyers and marketing professionals interested in understanding the basics of advertising regulations and the corresponding court decisions. Well organized, easy to read (but not so over simplified as to lose the messages conveyed), provides citations and case authority for further investigation. Covers FTC, FCC, NAD/NARB, Lanham Act, FDA labeling and common law causes of action. Has been an excellent legal resource for my desk....

Jim Marra has a unique way of teaching idea generation. I've used his techniques for years and found each to be on target. If you're a writer or creative director, Marra's book is a must read.

Covers most major companies. Has a good selection and pricing struction. Overall a good book on the subject.

A wonderful book for beginning and seasoned collectors, American history buffs and doll lovers young and old. Adult readers will appreciate the history and market prices. Children will love the numerous colorful pictures. Perfect for the home library or as a gift.

it's a complete book, not to deep, but enough to over view advetising.

presents theory and practice in a easy-to-learn form.

i use it with my students, with very good results.

This is the book that all people interested in advertising have been waiting for and will enjoy. It was talked about on KGO newstalk 810 a.m. and was created by the maker of the Pet Rock. For advertising students this will be of great help for your classes and for those of you already working in the field of advertising this will be a great read providing a deeper insight into this amazing field.

All Christians have had a chance to share our faith, give testimony or put our faith into action through our words and deeds, but lots of times we blow it because we wonder what others will think about us, what they'll say about us or what they will expect of us once they know we are a Christian. This book helps Christians who are hesitant about witnessing or sharing their faith gain more courage and confidence when opportunities arise to talk about God without being in-your-face, obnoxious or confrontational. The book also helps you overcome many of the fears, insecurities and misconceptions you have about promoting God. Way more than just another Christian self-help book, Advertising God is easy to read and perfect for using in a Sunday School class or small group setting. It's well worth the read!!!

Goodrum and Dalrymple detail, through text and pictures, the evolution of American advertising in a fascinating and easy-to-read way. Plus the pictures are very eye-catching. I just wish they'd kept the chapter on bad advertising.