Advertising Books

After reading some database marketing books, I just want to say this book is the best one for telecom direct marketing guys. As a direct marketing professional, I think this practical guide help me build strong confidence to get a related job in the telecompany next year.

Thank you, Mr. Mattison!

This is one of the only "introductory" books that actually bring value : after reading it you will understand the whole marketing processes in telco and how the marketing database supports it.

It provides a 360° presentation of all the components :

- Data sources

- Data Analysis (with many segmentation case)

- Processes, especially marketing campaign

- IT architecture (for managers ...)

I believe that the logic presented here can be extended to other industry : financial services, utilities, ...

A very good and easy reading

As an experienced telecommunications executive, I found this book to be amazingly easy to read, straightforward in its approach and insightful in its application. A MUST READ for anyone dealing with marketing in the communications industry, and any other industry for that matter. MAKES CRM UNDERSTANDABLE AND TANGIBLE.

The Wizard of Ads is an exciting approach to advertising that uses wit, philosophy, and inspiration to educate the reader on succesful advertising for any business. From ad copy to strategy, the Wizard of Ads supplies short, easy-to-read vignettes that can be directly applied to many specific issues an advertiser may encounter. I often refer back to these books to tackle daily encounters and share them with my clients because they are presented in such a way that makes perfect sense. I liken these brief essays to parables told by Jesus in the Bible. They are perfect metaphors for so many things we deal with as advertisers.

What is branding? How do people really remember you? How do you build your brand? These books get back to the basics. There really is a magical formula. For you. For your company.

I bought these books because it was different. It disagreed with everything I had previously learnt. This book can change the way you think. Forever. My mind turns in a completely new direction. Seeing things from a complete new angle. How can anybody pass up such an opportunity?

The unedited Wizard of Ads trilogy on audio CD, featuring the Wizard, himself, reading his own books, professionally produced and lavishly packaged.

You're buying all 3 for one price. Wow.

The Wizard of Ads -
voted 1998 Business Book of the Year - on 6 CDs - 5hours, 7 minutes.

Secret Formulas of the Wizard of Ads -
The Wall Street Journal #1 Business Book in America and a NY Times business bestseller - on 6 CDs - 4 hours, 45 minutes.

Magical Worlds of the Wizard of Ads -

Another Wall Street Journal bestseller, the stunning conclusion of the Wizard trilogy - on 7 CDs - 6 hours, 9 minutes.

Sixteen Hours of amazing stuff.

How can you go wrong?

This book covers the basics (and not so basics) of copy writing in a clear way that makes sense. It is easy to understand and has made a difference in my work almost immediately. It covers topics that forces you to rethink in a productive way. Bravo to the author for a job well done.

Roger does a great job in this book, distilling everything we were supposed to have learned in English comp classes in high school and college, but forgot. The genius of this book is that it can be read in just a few minutes, yet have immediate positive impact on the output of your copy. If you've got less-experienced folks on your team, buy a few and spread them around. If you've got old-timers, give it to them as well. Even us old dogs can learn a few tricks from the book!

Whether you're an accomplished wordsmith or a wordsmith-in-training, "Write Right" is a must for your reference library. Roger Shapiro reminds you the basic rules to make your words more effective and powerful. By citing examples and reminding us good writing takes work and practice, his 26 tips lay down an easy-to-follow roadmap to assist you on a writing journey. Whether you're a journalist, public relations practitioner, advertising executive, or student, "Write Right" can make the difference in the way your ideas and concepts are presented.

Bruce Mannning, CEO, The Manning Group

Here's a book that should be on the desk of every person in marketing or advertising any place on the globe. Ms. Moses has penned a fascinating first-person account, describing the burgeoning teen market. The future for all multinationals will be trying to market into the Third World's teen market. Elissa Moses shows you how.

teenagers need to read this to find out just how stupid they are. we all go through this moronic period in life, when market forces prey on our immature and unsuspecting minds. it usually starts at 15, but for some it finishes at 30. we are preyed upon by a constant bombardment of commercials which subliminally discourage us from investing in our future. MTV warps our brains and we forgo our savings on overvalued and hyped up trinkets that help us conform to nonconformity. we end up with racks of CDs and a cuboard full of designer shoes, but no downpayment for our apartment when we realize that life is serious. there aught to be a law against this!

A fabulous reseource fore business cards, promo cards and more. From pop art to art deco to avante garde corporate-- this corporate identity guru/author knows his stuff. I paid $35.00 for this book retail and I think it was worth every cent-- you can get it at a much better deal on Amazon.com today. For advertising agencies, design firms, entrepreneurs and anyone who ever thought or uses business cards. Next gen design.

2 Cool Cards is a great resource for designers --the book contains cards from all over the world, each shown in actual size and in color!

It provides infinite inspiration for business card design and shows many unique designs. If you're looking for unique and distinctive card designs, this is the place to check first!

I create full web marketing plans for my clients who want to break into the Internet via the web with a focus on search marketing and call-to-action oriented content. This little book takes note of several emerging Internet-based marketing trends.

With insights and latest data on the full range of media, including TV, radio, internet (incl. rich media), outdoor and much more, plus Top 100 Markets, at-a-glance section organization, and a helpful glossary, this pocket-sized reference is a quick, lightweight companion on the way to the office, cab or flight. Take it to the hotel and review before the big client meeting. There are tons of ways to make the most of this handy tool. I've seen how it can make the difference when quick numbers and insights are what's needed to sketch out a media buying plan.

Awesome! Thanks Ron. Just in time. I'm looking forward to buying other things from your store. I appreciate it. We just landed a major national media account with stores in 15 media markets, and for a small agency, data costs are just sky high. This is great.

Margaret, Media Planning/Buying Service

Joan See, a classically trained actor (Sanford Meisner, Wynn Handman), explodes numerous myths about acting in commercials, such as:

o Commercial acting is easy

o Commercial acting requires no craft or skill

o Commercial acting is selling

On the contrary, says See: the actor's job is not to sell. Actors "must bring little stories to life in a way that makes other people believe them. If you believe that your job is selling, you will feel that something other than acting is required. But don't forget what the advertisers hired you for - your acting skills. They want your ability to communicate ideas and feelings in such a way that their audience believes you." In other words, actors in commercials need to remain grounded in their foundation skills of acting.

The challenge for actors with a background in theater, says See, is that they don't understand the differing requirements of acting in front of a camera, and the challenge for all actors unfamiliar with the commercial genre is the need to turn in masterful performances in mere seconds in the somewhat bewildering formats and styles found in commercials. This book provides detailed help on both fronts.

The author begins by reviewing acting fundamentals that apply to the naturalistic stories actors are most often asked to bring to life in commercials, including the basic skills of relaxation, concentration, listening and responding, and physicalization. She then discusses the mechanics of acting before a camera, both in the audition and on the set, and lays out strategies for overcoming the most common traps in those settings.

Finally, in the meat of the book, See identifies the three most common forms that Madison Avenue tends to use in commercials -- slice-of-life, spokesperson, and MOS -- and the three most common styles in which those forms are expressed -- film-style, sitcom-style, and "Honeymooners" -- and lays out extensive strategies for practicing, auditioning, and performing in these forms and styles.

This is valuable information indeed: "Analyzing commercial scripts by pinpointing their form and style gives an actor the first chance to control the material. With this information, you suddenly have guidelines for your performance. You have something to work with. The directors and casting directors in the commercial advertising field know what results they want. They are not always skilled at helping actors obtain that result. Actors must be able to function as their own director and bring their performance into the audition with them."

This book provides an excellent set of tools for navigating these challenging but lucrative waters. It is full of practical information, example scripts, and helpful guidance, almost all of which is firmly rooted in classic acting. Practicing and using the techniques in this book, an actor should no longer be like a deer in the headlights at an audition or on the set. Highly recommended.

I have had the pleasure of reading several books for actors aspiring to make commercials a part of their livelihood. This is an easily understood exposition of the many facets of commercial work and the transition from stage acting to camera. Many superb examples of eye-opening scenarios give the book life and energy. Anyone aspiring to make commercials should give this book thorough study. Ms. See offers several other sources for self study in the pages toward the end and examples of commercial copy and the mind set to make a performance count.

This books is really quite nice. It's got a lot of great ads in from all the american marques, and it provides a great trip down memory lane. It can be tough to reproduce ads in sizes other than their orignal, but the book does a great job of it...

This book is, without doubt, the best book I ever read

Practical benchmarks, Keen insight, & logical categorization. If you want to know more about the communication paradigm after hype of the concept, brand, this is a perfect and wonderful book

There's a growing belief among ad industry pros that the possibilities of conventional advertising media approaches has been exhausted and new media challenges point the way to a different advertising approach, yet Ads to Icons: How Advertising Succeeds in a Multimedia Age is the first specific guide to modern media advertising which analyzes in depth how the industry has developed these new approaches. 50 advertising projects from around the world are considered in case studies showing different uses of advertising in the post-digital world, making for a solid reference for any college-level business library where advertising and marketing are top subjects.

THIS IS A VERY SPECIALIZED BOOK IN ADVERTISING ,IT'S WORTH TO BE INTRODUCED INTO CHINA .

If you understand media planning modelisation buy the book.
On a strategic media approach it's very interesting and clever.