Advertising Books

This is a small book but it is just jam packed with great information in an easy to understand format. Every new author or publisher will benefit from this book, I took many pages of notes while going through and marked many pages to go back to. You will not be disappointed.

This book actually does what so many promise but do not deliver; it is a comprehensive guide that addresses all of the many micro & macro issues, as well a the publishing industry's subtle nuances. It covers the entire gamut from I'd like to write a book. What should I do? To, I've written a book. What should I do?

Everything is here. The book provides a thorough description of the traditional avenues, to the changing preset, and provides an excellent perspective of the evolving future.

You've got questions? This book has almost all of the answers. I say almost, because while the publishing industry's future is evolving very quickly, several trends have already emerged. Because of the author's thoroughness, I assume this will be addressed in a later edition. But don't wait. This is an excellent treatise that guides you from concept to sales and everything in between.

Joan Phelps' background is in public relations and speech writing. Janice Phelps is the founder and editor-in-chief of Lucky Press (a mid-size publisher of titles on health, aviation, history, and self-help) and has worked on more than 150 books for the trade market, two of which won the Ben Franklin Award for independent publishing. Together, Janice and Joan Phelps draw upon their years of practical experience and personal expertise to present an effective "how to" guide for self-published authors and novice small press publishers seeking to successfully compete in the marketplace for the dollars of the reading public. Wham! Bam! Publishing: The Strategic Marketing Plan For Authors And Publishers offers is a variety of proven business techniques and resource lists applied to the business aspects of publishing (including the Midwest Book Review website). An ideal and highly recommended instructive introduction for those with no previous business or marketing experience, Wham! Bam! Publishing will walk the reader carefully through the business mission, vision, objectives, and strategies. Of special note are the chapters on book design, titling, and advice when dealing with writers. The invaluable appendices include: "Author's Marketing Input"; "Additional Business Tips for Authors"; "P.O.D. Publishing"; "A New Option for Childrens Books"; and a "How to Make A Book Checklist".

I ran across this book in a offbeat-stuff boutique and couldn't put it down. An amazingly comprehensive view of all kinds of advertising characters over a century. This can't help bring back childhood memories, whether you're 20 or 85. And the writing is quite interesting as well. This one quickly made my gift list for some hard-to-choose person's birthday or christmas.

This delightful book of at least three hundred photos of advertising characters shows the public face of commercial America. Companies realised that a three-dimensional figure built brand awareness. Look through the photos and you have to admit they do look cute and so very collectable too.

This book is the author's second attempt at the same subject, he wrote an earlier book called 'Advertising Character Collectibles', more or less the same items in each book but the earlier copy had perhaps a bit more historical detail about the companies. I prefer 'What a Character', the photography and design are so much better and I think these count for a lot in a strongly visual book.

Both books have a photo of the character I would love to have, the Kraft Cameraman from Kraft Television Theatre. Yours for fifty cents and the end flap from a Velveeta carton in 1954, yours now for at least $100 without the end flap!

***FOR AN INSIDE LOOK click 'customer images' under the cover.

BTW The author has produced another super book along the same lines: 'Meet Mr. Product' (ISBN 0811835898) and published by Chronicle, too.

I love this book and love giving it as a gift as well. The thick colored photographs glorify these quirky, spooky, adorable, impish, goofy figures. This is not just another boomer collector on my kitchy 50's coffee table book. Oh no! The writing is musical, provocative and sociologically insightful. I'll never look at an advertising character again in the same way. Chronicle does tasteful stuff but this book with it's tribe of characters is a yummier feast for those who long for magic from our breakfast cereal and motor oil and in moments once spent between the twilight zone and Mr. Clean . Bye bye kittie!

As a marketer if you don't read this you can say you are "left behind"! Every marketing professional should have and read this book.

It's a rare business book that purports to systematically measure the impact of a business strategy, especially as one as broad as advertising. Based on a panel of 2,000 households across the US, Jones reports findings based on the evaluation of 142 branded product advertising programs. He concludes that while advertising produced an average increase of 24% in short term sales and an average increase of 6% in long term sales, he find that the majority of campaigns (60%) are relatively neutral, 20% contribute to increased consumption, and 20% actually diminish sales, at least in the short run. This is a stark reminder that any company can advertise, but its the quality not the quantity that counts

Every marketing professional and specially media planner should read this book.

Why this book isn't back on production and a requirement for any advertising related classes is beyond me.

This is an amazing book that highlights the creative revolution and the guys who started it.

The images are large and easy to see and show people with some useful information also... Just, wow.

A great review of some of the finest advertising ever created. A little DDB-centric, but that's to be expected, as they were hands-down the driving force behind the creative revolution. Absolutely worth buying, if you can find a copy at a reasonable price.

In the sixties and seventies, Doyle Dane Bernbach was the toast of New York advertising, revolutionizing the look, style, and standards of creative work. This is the best book about that golden period, and one of the better books about advertising, period.

I sincerely wish someone would reprint this work. It should be required reading for every advertising student - and every brand manager, for that matter.

This a great guide for all journalists or anyone who wants to use proper grammar and punctuation. This textbook is owned by every student in the journalism school where the two authors teach, which is where I first picked up this book. I've been working in PR for the last four years and have it sitting on my desk for reference whenever I want to know the proper use of underway vs. under way or bad vs. badly or some other frequently misused words and punctuation.

This book changed my life! I took a class in college from tbe author and this was the textbook. I have been in advertising and marketing for the past 12 years and I use this book all the time. It's so easy to use and the info is really clear.

The best part is a guide at tbe back that explains the distinctions between commonly misused words. For Example: farther/further (farther--physical distance-throw the ball farther and further --degree,time or quanity - discuss the issue further); since/because (since -- denotes a period of time -it's been many years since we've been together and because gives a reason or cause); irregardless(isn't a word) etc. I recommend this book to everyone--it's great.

This guide wittily walks its readers through the rules of English grammar, breaks down every principle, identifies the most common mistakes among writers and gives excellent insight on how to fix these errors. The last 37 pages (the Topical Guide to Grammar and Word Use) simply list every misconception or fallacy regarding word and punctuation misuse and give quick explanations on how to correct these frequent blunders. This book is an absolutely must for any undergraduate student and I recommend it to even the most professional grammarians. It should be considered beginner grammarians' Bible.

After reading some database marketing books, I just want to say this book is the best one for telecom direct marketing guys. As a direct marketing professional, I think this practical guide help me build strong confidence to get a related job in the telecompany next year.

Thank you, Mr. Mattison!

This is one of the only "introductory" books that actually bring value : after reading it you will understand the whole marketing processes in telco and how the marketing database supports it.

It provides a 360° presentation of all the components :

- Data sources

- Data Analysis (with many segmentation case)

- Processes, especially marketing campaign

- IT architecture (for managers ...)

I believe that the logic presented here can be extended to other industry : financial services, utilities, ...

A very good and easy reading

As an experienced telecommunications executive, I found this book to be amazingly easy to read, straightforward in its approach and insightful in its application. A MUST READ for anyone dealing with marketing in the communications industry, and any other industry for that matter. MAKES CRM UNDERSTANDABLE AND TANGIBLE.

The Wizard of Ads is an exciting approach to advertising that uses wit, philosophy, and inspiration to educate the reader on succesful advertising for any business. From ad copy to strategy, the Wizard of Ads supplies short, easy-to-read vignettes that can be directly applied to many specific issues an advertiser may encounter. I often refer back to these books to tackle daily encounters and share them with my clients because they are presented in such a way that makes perfect sense. I liken these brief essays to parables told by Jesus in the Bible. They are perfect metaphors for so many things we deal with as advertisers.

What is branding? How do people really remember you? How do you build your brand? These books get back to the basics. There really is a magical formula. For you. For your company.

I bought these books because it was different. It disagreed with everything I had previously learnt. This book can change the way you think. Forever. My mind turns in a completely new direction. Seeing things from a complete new angle. How can anybody pass up such an opportunity?

The unedited Wizard of Ads trilogy on audio CD, featuring the Wizard, himself, reading his own books, professionally produced and lavishly packaged.

You're buying all 3 for one price. Wow.

The Wizard of Ads -
voted 1998 Business Book of the Year - on 6 CDs - 5hours, 7 minutes.

Secret Formulas of the Wizard of Ads -
The Wall Street Journal #1 Business Book in America and a NY Times business bestseller - on 6 CDs - 4 hours, 45 minutes.

Magical Worlds of the Wizard of Ads -

Another Wall Street Journal bestseller, the stunning conclusion of the Wizard trilogy - on 7 CDs - 6 hours, 9 minutes.

Sixteen Hours of amazing stuff.

How can you go wrong?

This book covers the basics (and not so basics) of copy writing in a clear way that makes sense. It is easy to understand and has made a difference in my work almost immediately. It covers topics that forces you to rethink in a productive way. Bravo to the author for a job well done.

Roger does a great job in this book, distilling everything we were supposed to have learned in English comp classes in high school and college, but forgot. The genius of this book is that it can be read in just a few minutes, yet have immediate positive impact on the output of your copy. If you've got less-experienced folks on your team, buy a few and spread them around. If you've got old-timers, give it to them as well. Even us old dogs can learn a few tricks from the book!

Whether you're an accomplished wordsmith or a wordsmith-in-training, "Write Right" is a must for your reference library. Roger Shapiro reminds you the basic rules to make your words more effective and powerful. By citing examples and reminding us good writing takes work and practice, his 26 tips lay down an easy-to-follow roadmap to assist you on a writing journey. Whether you're a journalist, public relations practitioner, advertising executive, or student, "Write Right" can make the difference in the way your ideas and concepts are presented.

Bruce Mannning, CEO, The Manning Group

Here's a book that should be on the desk of every person in marketing or advertising any place on the globe. Ms. Moses has penned a fascinating first-person account, describing the burgeoning teen market. The future for all multinationals will be trying to market into the Third World's teen market. Elissa Moses shows you how.

teenagers need to read this to find out just how stupid they are. we all go through this moronic period in life, when market forces prey on our immature and unsuspecting minds. it usually starts at 15, but for some it finishes at 30. we are preyed upon by a constant bombardment of commercials which subliminally discourage us from investing in our future. MTV warps our brains and we forgo our savings on overvalued and hyped up trinkets that help us conform to nonconformity. we end up with racks of CDs and a cuboard full of designer shoes, but no downpayment for our apartment when we realize that life is serious. there aught to be a law against this!

A fabulous reseource fore business cards, promo cards and more. From pop art to art deco to avante garde corporate-- this corporate identity guru/author knows his stuff. I paid $35.00 for this book retail and I think it was worth every cent-- you can get it at a much better deal on Amazon.com today. For advertising agencies, design firms, entrepreneurs and anyone who ever thought or uses business cards. Next gen design.

2 Cool Cards is a great resource for designers --the book contains cards from all over the world, each shown in actual size and in color!

It provides infinite inspiration for business card design and shows many unique designs. If you're looking for unique and distinctive card designs, this is the place to check first!