Advertising Books

The milk ads are the best, I've been collecting them for a long time and it's really great to have them all in one cool book. My friends are all talking about this. I loved the first book and love this one too! Keep those ads coming...can't wait to see who is next!

Milk Mustache Mania is a must-have for any fans of the ad campaign!! It is thinner and not as long as the first book (The Milk Mustache Book) but it is better IMO because they have all the brand new ads featured in full-color pages that also include a detailed description of the people featured in each ad and interesting tidbits about why they decided to do an ad or little facts like how Dewey from Malcolm in the Middle helped make the chocolate milk in his ad!!

This book is at a gerat price for what you get and it's a really interesting read as well as an addition to anyone's collection of milk ads!!

If you are a fan of the milk mustache ads, this book is a must. I have the first book, but it doesn't have all of the newer ads in it. This one has all the ads that weren't in the first book. It's really great!

This is an interesting book about the people who are looking for more detailed information about mobile advertising. Mobile advertising models were also deeply concerned and I strongly recommend the people who are related with the new challenges in advertising .

The book is also clear to understand and get focused therefore I strongly recommend for the people who are involving the digital advertising business.

This book is a must-read for all mobile marketers and folks who are in the mobile content space. The book is interesting, informative, well-organized and detailed. I really enjoyed the primer on the history of advertising and was amazed at the amount of up-to-date information that this book holds(facts, figures, quotes, trends, market analysis) along with practical insights and recommendations. The case-studies and the essays (by mobile executives) are very helpful and gives you a global perspective on mobile advertising - what has worked (or not-worked) and why? A must-read..

-Sunil

This book is exceptionally well researched and written, covering comprehensively the full spectrum of cellphone advertising, from the pioneer markets such as Finland and Sweden, to the backwards markets of mobile telecoms such as the USA to the cutting edge markets such as South Korea and Japan, to markets in developing countries such as India. The content is totally up-to-date, including the brand new mobile ads based UK wireless carrier Blyk. The authors have interviewed numerous industry thought-leaders for the book, include 16 case studies and even short essays by 13 executives from major players. The book is very well balanced covering the advertising and media angles as well as the cellphone side. It is also a robust and realistic treatment of the current state of the industry, not pulling punches, and admitting to lots of issues that need to be resolved. A thoroughly useful, practical and insightful book that I can recommend to anyone interested in advertising on cellphones.

Tomi T Ahonen
Author of 5 books on cellphones and convergence
Lecturing at Oxford University short courses on cellphones
Hong Kong

It's today's freshest (March 2008) book on Mobile Marketing. I am half through the book and I want to share my immediate impressions.

I like how the book is organized. The way the presentation unfolds enhances my reading experience - I am interested to be reminded about all existing marketing channels. Even if you are a teacher of marketing or an experienced marketing professional, it is still good to review - even if one has to battle the temptation to exclaim "I know this!" - the history of marketing. And what this history is teaching us, or at least is making clearer for me, is this: it is hard (the change is usually revolutionary!) but possible (it is just growing a lot!) to predict the next turn in development of marketing.

March 1, 2008 article at http://www.alleyinsider.com/ by Henry Blodget cites a poll of 1,979 adults surveyed online by http://www.zogby.com/. In this, claimed representative, sample of the US population:

* 48% said their primary source of news is the Internet (up 20% from only a year ago)
* 29% of Americans say their primary news source is TV
* 11% say it's radio
* 10% say it's newspapers

Whatever the statistics, here is a general trend: people, on average, spend more time on the Internet than with any other single media. Obviously, the ad budgets follow eyeballs of people (in 2007, the online portion of the total ad spend was estimated at 30%).

The shift of marketing to the Internet is truly revolutionary. Growth of the channel and its effectiveness are amazing. The speed is "7 percentage points of market share in a single year". Effectiveness is truly redefined - to paraphrase the famous quote of John Wanamaker, we now know which half of the advertising dollars is wasted. It became possible with the invention of online search advertising model that was introduced by Google. Ads became relevant and contextual; campaign planning became easier; campaign results fairer. What is even more important, in my view, is that marketing campaigns become measurable. Also note that the Internet combines all the features of the old media, to wit: video, audio, pictures, text. At the same time, there is something very new about this channel. It's also interactive.

Now think about this: in 2008 the Internet will be more frequently accessed on mobile phones than on PCs. In Japan and Korea, browsing is used by 90 percent of all cell phone users. There are 3 billion cell phone subscribers worldwide, three times the number of PC users, who stare on their phones at least daily. There are two times more people using SMS (TXT) than email.

What does it mean? It means that the potential is huge and that it has been building up for the last ten years, now reaching its tipping point. So what is awaiting us soon and how to capitalize on the opportunity?

Read! (I also have to finish the book!)

I enjoyed this book & found it very challenging & profitable.
Exhaustive compilation of networking hints & maxims. Well presented & researched.If you're serious about developing your network this book is a must have. Biadasz hits a home run & has a quirky yet enjoyable sense of humor throughout this valuable book.

Paul Karlebach- Mortgage Loan Officer

In this book, Mr. Biadasz has presented information that is useful to anyone that is an active networker as part of their marketing or sales strategy - in other words anyone who wants to be successful in marketing or sales. His advice is clear and concise as well as being well written. I can't help but think that anyone, after reading this book, will be more motivated as well as being a better networker. This book doesn't belong on your shelf; it belongs within easy reach where you can browse it every day! It is an especially powerful tool for the small business person that has to maximize their marketing and sales time.

If you are a person who likes to network, or you want to learn how to network, or you want to be a better networker in order to acquire more sales leads, than this book is required reading! Mr. Biadasz provides a wealth of knowlegdge, tips, techniques and strategies for acquiring sales leads. In addition, he shows you (in real numbers) how you can generate thousands of sales leads for your business. He has demonstrated that he is truly an Expert in creating more leads.

I have personally begun to use some of the techniques that Mr. Biadasz has outlined in his book. And,... I have already received "More Leads". Thanks Mr. Biadasz for the insight, knowledge, experience, and of course,... the LEADS!

As of late, political consultants have become convenient boogeymen. It seems whenever the American people decide they'd rather be apathetic than devote a few minutes out of their day to voting or whenever a politician is caught breaking the law, it somehow turns out to be the ultimate fault of political consultants. And so, every few months or so, we get a lot of people demanding a lot of new laws and vague terms like "campaign finance" get tossed around by commentators who obviously haven't got a clue as to what they're actually talking about. Yet somehow, nobody ever seems to really bother with, say, investigating what campaign consultants actually do. Luckily, veteran consultant Dennis W. Johnson has written "No Place For Amateurs," an inside look at campaign consultants that manges to avoid the anti-consultant hysteria of most recent insider books while at the same time never embracing the shallow arrogance of the "how-to" books of consultants like Dick Morris (who is featured in the opening chapters of Johnson's books and -- no great shock -- comes across as an egotistical cad). Chapter-by-chapter, Johnson explains, in detail, what pollsters, direct mail consultants, and advertising gurus actually do. He also explains how political consultants came to be so powerful in American politics and shows that the situation isn't quite as bad as we might think. At the same time, Johnson doesn't allow himself to be a shill for his fellow consultants. He does highlight some trouble spots and the reforms he suggests manage to be both effective and fair without resorting to the hysterical fearmongering of so many other reformers. As well, Johnson's book is also full of several entertaining anecdotes from previous campaigns and it should be a lot of fun for people with a taste for political trivia.

I'm interning on my second state-wide campaign and this book has helped fill in the details of steps that happen before I have joined campaigns. I highly recommend this to anyone interested in politics or campaigning.

This is a great read - especially for news and politics junkies. Johnson writes with authority, candor and humor about real people involved with real campaigns and facing real ethical issues. Not only does the book describe the tools and techniques of modern campaigns, but it provides real insight into their strengths and weaknesses when used in varying situations.

I have to admit, though, the best part of the book is the anecdotes. You get a sense of the decision making speed required in the chaos that surrounds candidates and staffs. In fact, you may actually gain some sympathy for the people who choose (or are driven) to enter the political arena.

If you liked The War Room or Primary Colors, you'll love this book.

Its a great book! Its simple and with lots of graphics! Best for those who doesn't like lengthy paragraphs. It uses cartoon to introduce the basics of developing a marketing plan

Its a great book! Its simple and with lots of graphics! Best for those who doesn't like lengthy paragraphs. It uses cartoon to introduce the basics of developing a marketing plan

Its a great book! Its simple and with lots of graphics! Best for those who doesn't like lengthy paragraphs. It uses cartoon to introduce the basics of developing a marketing plan.

Precise and to the point - very helpful for today's busy PR manager

"PR Without BS" is an easy-to-read, practical, and interesting book. It provides timely real world references and situations, so it is not a dry, academic textbook. The index is extremely well organized. The chapters are laid out well. I found the "Do's & Don'ts" at the end of each chapter to be especially relevant and beneficial. The checklists, templates, and example letters are so useful, I will definitely be keeping this book on my reference shelf.

Whether you're just starting out in the PR business or you've been plugging away at it for years, this book is a wealth of information. In a straight forward, no-nonsense approach, all the basics are covered. No matter what people may say, ethical PR is possible, and should be practiced. For the PR professional stuck in a rut, this book guides you through a re-evaluation of your PR program. For someone just starting out, there's no need to panic. It's all here. It's about time someone showed us how to do it right, simply and effectively.

I found the words to be spelled correctly and the pictures to be pretty. I would highly recomend this book to anyone seeking these qualities from a book.

This book is great, full of great vision. I especially liked the yellow business cards from Art Director "Tedd Asbill". It was better than CATS! I would read it again and again.

I love this book. The art is presented in a beutiful fashion. Clean, crisp printing on wonderful paper. I only wish that they included statements from each designer. But over all a great book.

1.environmental,regulatory,and ethical issues in marketing communications 2.targeting intregrated marketing comunications -market segmentation -the communication process and fundamentals of buyer behavior -the role of persuasion

the importance of achieving integratio

overview of promotion mgt and intergrated marketing communications.the importance of achieving integration.concept od brand-equity is emphasized

for anyone thinking of working in advertising and marketing, understand whats been done to you all thse years without knowing it.

I first encountered Tony Schwartz in the early 1970s thanks to a remarkable grad school teacher named Ralph Baldwin. Following a symposium on media in New York City in which Tony demonstrated several examples of his work, Dr. Baldwin arranged for our small class (no more than 10 of us)to visit Tony in his studio. The visit was most impressive for one single point that he dramatically demonstrated, namely the difference between "sound" and "noise." "Noise," he explained is nothing more than "unwanted sound."

My copy of "The Responsive Chord" - purchased when it was first published - has been read and re-read to the point of delapidation. I have been working in advertising for more than 30 years and this book has been virtually my bible. I have lent it to students and collegues innumerable times. The reasons is simple: Tony's message goes to the heart of communication and persuasion. To reach a person and motivate him or her to respond to your message requires more than information, facts, and glitzy effects. Your message must "resonate" with the person. It must strike that "Responsive Chord" by connecting and touching your audience's whole matrix of beliefs, cultural identifiactions, opinions and values.

In this book, Tony Schwartz reveals completely, clearly and definitively his secret of success. And, in a way that inspires emulation and appreciation.

I can honestly say that my own work, when it has been most effective, whether in TV, radio, or print, has been the result of its reflection of Tony's principles as delineated in "The Responsive Chord."

In this era of instant communication and the explosion of media channels and venue, Tony Schwartz' small and powerful book cuts to the heart of true and effective communication, in whatever form.

Anyone working in any area of communications, or aspiring to, should read, re-read and continually refer to this little book as professional compass. It is that valuable!

As a public health professional (who also took a course from Tony Schwartz, through Harvard), I've found this book invaluable. Anyone who thinks that just giving people facts will change attitudes and thus behavior needs to read this book and learn how the real world works.

I was looking for a sales training book for my sales staff- which includes highly experienced sales people as well as some who have great potential but have not yet realized that "no" is a good word. This book has something to say and teach all levels of sales professionals. And it teaches it in a way that conveys the author's full understanding of how difficult and how wonderful the job of selling can be.

Good hands on primer on how to be successful in sales situations and effective use of all available tools.

Highly recommended & should be required reading for all sales professionals -novice to pros

Most books about sales are written by people who have not sold anything in the past decade except their sales courses and their sales books. Few sales book authors have recent experience selling something concrete to the real world. This manual, on the other hand, is written like a speech by a man who got his sales talk training on the job and refined it at Toastmasters. He asks if he can tell us what he wants to tell us before he tells us. He tries several communications techniques, including a few duds that work as speeches given over rubber chicken dinners but bog down in print. Still, the voice of an everyman talking plain about sales language, sales skills and sales foibles is valuable. For its simplicity and useful anecdotes, We recommend this book to beginning salespeople, veterans with declining numbers, corporate communicators and entry level PR types.