Advertising Books

This is a very unique book. It has adventure, love, and depth that one does not ordinarily encounter in novels. I could also definitely relate to it on a personal level. I highly recommend it!!!

This novel drew me in from chapter 1, and it never disappointed me from then on. It offered so much more than I expected, as I traveled with Mari on her journey. The author has shared a lot of wisdom, which even as a young person, I appreciated. The metaphors and imagery are breathtaking!

This book took me to another level of experience, and answered questions of the purpose of life, of suffering, of love, of relationships. I have been forever changed by reading "Forever Arriving". I thought it might be more for women, but even as a man, I think it's the most important thing I've ever read.

This book meets its promise of deflating the academic presentations contained in more theoretical marketing books. Too often, those books sub-divide and label marketing approaches and customer acquisition strategies into acronym-ridden codes that only confuse readers. Many of these books assume that the customer is the center of the marketing universe. Author Stephen Brown contends just the opposite. Customers are not the core of the cosmos. At best, constantly catering to their whims and changing tastes often ties marketers into unproductive knots. Using powerful - if sometimes questionable - examples, Brown shows that customers readily follow good marketing campaigns. Yet, the book relies so heavily on alliteration, puns and perky jokes that it often becomes just too cute, which impedes its solid marketing message. We recommend it as useful reading for marketing professionals who seek fresh ideas and a break from the old jargon. Alas, despite its title, no free gift comes with it, other than some razzle-dazzle marketing war stories.

Stephen Brown has a way of making marketing so much fun, why should it be serious?
From the start it becomes totally clear the Author is totally up on his content, and knowledge, this is NOT simply a license to rant and rave to people who pay $20 and want to get their moneys worth.
The examples are current, or if are not current, are totally relevent to the topic at hand, though his explanation of what is basically 'exclusive' marketing, or the idea that by not giving people what they want, they will only want what you offer even more.
I cannot reccomend this book more highly, as a marketing student it really should be required reading as its not only interesting and relevent, but makes the topic so much damn fun!.

Wow! I didn't see this one coming. Brown's writing style is literary electricity. His method of teaching brands his lessons on your brain. He case studies and research would make the New York Library look like kindergardners with crayons. I LOVE this book. Haven't read anything this good since, well, re-reading one of my own books. I say get this one. You'll love it. -- Joe Vitale www.mrfire.com

W.L. Jenkins' How To Audition For TV Commercials From The Ad Agency Point Of View tells how to land TV commercials by understanding what ad agencies are really seeking. W.L. Jenkins is a former actor turned ad agency executive, so he's in a rare position to understand both sides of the table. From how commercials are created to understanding scripts and storyboards and adding elements to a presentation which will capture ad agency attention, How To Audition For TV Commercials is a necessary reference.

This was a great find. Easy and fun to read with a lot of great behind-the-scenes insights! If you're an actor who wants to make the audition process a lot less of a mystery--read this book!

I have been buying books about auditioning for commercials for several years, as well as studying the craft. I have finally found THE book that has given me the tools to turn my auditions into jobs. The style of the book is witty, and relaxed, but very professional and hits the target of what I have been striving to accomplish. I am so thankful that someone finally got real, and shared the secrets to success in this field!!!

This is one of several excellent volumes in the University of Michigan Business School Management Series in which the authors provide a cohesive, comprehensive, cost-effective customer measurement and management system which consists of five separate but related stages. Specifically, they explain:

? How to identify the system?s purpose and goals, deciding which customers to include and how to group them into natural segments that reflect their interests and purchasing patterns

? How to use qualitative research to build the ?lens of the customer?, a model of customer views of the products and services that you provide, customer satisfaction, and the loyalty and retention that result

? How to use the lens of the customer to build a customer survey to measure quality, satisfaction, and loyalty

? How to use the lens again in analyzing data from the customer survey, both to determine what could be done to improve customer satisfaction and to assess the probable effect of each potential improvement on bottom-line financial performance

? How to set priorities for quality improvement, using the information developed from the survey as background for business decisions, and then implement the decisions according to the priorities set by management

Whew! That?s a lot! Fortunately, Johnson and Gustafsson devote a separate chapter to each of the five stages of the process.. They also provide three valuable appendices: A mini-case study of the Ratorp Tire Company, the NACS Customer Satisfaction Survey, and a Data Analysis in Practice. If your organization needs to improve customer satisfaction, loyalty, and profit, here is an excellent source.

This is a great book for people who have always wanted to be actionable in analyzing customer satisfaction and loyalty data to make strategic decisions. The book provides concrete examples with real data to step you through in building satisfaction models that lead to bottom line performance. It is extremely well written for a broad range of audience from the novist to the experts. This book not only provides you with the necessary tools to run models but also explains in an easy to understand manner the underlying reasons and background as to how customer satisfaction and loyalty models should be approached. I would highly recommend this book to anyone who desires to have the ability to actually run customer satisfaction models and make intelligent interpretation and executive decisions.

This book focuses on linking customers' needs with a company's processes to create the best customer experience possible. The book outlines a five-stage process to create this link and thereby improves customer satisfaction, loyalty and profit.

Stage 1: Identify the system's purpose and goals. Create a customer measurement and management system to analyze and understand the company's entire system for generating profit.
Stage 2: Utilizing qualitative research, a model of customer views of products and services offered customer satisfaction, and loyalty and retention. This stage shifts the focus from the company's perspective to the customer's perspective.
Stage 3: Design a customer survey using the lens of the customer created in Stage 2 to measure loyalty, quality, and satisfaction. Various survey formats are presented.
Stage 4: The survey results are analyzed utilizing advanced statistical methods to figure out what can be done to improve customer satisfaction and to assess the impact actions will have on revenue.
Stage 5: Based on the impact actions will have on the bottom line, priorities will be set to improve quality. This system will make a direct link between quality, loyalty, satisfaction, and profit. The system allows for the user to continually review and assess quality.

This is a very well written book on advertising. It is nice for a change to have heard of the authors! Usually when I read a review in another publication, such as Adweek, I am curious about the book but never buy it-this time I went ahead and bought it and I am most pleased. I am looking even more forward to the publisher's book entitled Inside the Minds: Leading Marketers - with the Chief Marketing Officers from Coke, GE, FedEx, American Express and other big names. It will be a very interesting contrast to the advertising side of the business.

This book is a must read for every advertiser-fantastic insight into the future of the advertising world. Adweek was right-this is a must read.

I have read close to 50 books on advertising throughout my career and this was by far the most innovative and thought provoking book I have read to date. I especially liked the chapter by Tim Love at Saatchi & Saatchi-but the entire book is full of insightful thoughts on where the future of the advertising industry is going. This is THE book to read if you are in the advertising, marketing or public relations industries.

Just help me to find an original of this book. I'm searching for it since 1994 and still haven't found one. I think this says enough for a graphic designer that simply loves the style of DDB and the Volkswagen ads.

For an excellent alternative to "Is the Bug Dead" (which is, unfortunately, out of print), you can check out "Remember those great Volkswagen ads?", published November 2000 and still in print in the UK - check out [...]. It charts the history of the Beetle advertising and has an additional chapter on the New Beetle. It is a beautiful, fully illustrated book and a fantastic read for Beetle enthusiasts and those in advertising alike.

With little commentary this book lets the ads speak for themselves

Madison & Vine: why the advertising and entertainment industries must converge to survive is an interesting, informative and highly relevant book. The book contains a detailed history of what product placement has been up till now. Furthermore, discusses emerging trends in society and poses interesting predictions for the future. It is well written, highly objective, critical, and has credible sources and industry facts. It is the best book I've read in years.

Thanks.

This book is essential reading, not just for those in the advertising and entertainment industries, but for anyone who wants to be successful in marketing and selling any type of product in the 21th century. It's like "Future Shock" in the sense that it is the first serious exposition of cataclysmic changes in how we will be exposed to new products and information in the years ahead.

I have armed myself by reading this book (twice) and anyone else who wants to retain their competitive edge, or who is just curious about what the future will look like, should do the same.

Scott Donaton brought attention to the subject, publicly in AdAge, and he's captured the very essence of this new "practice", where consumer brands, entertainment properties, and entertanment talent will all be blending together.

My only fear is that he does such a good job, that too many will be too well armed now, and invade the "space"!

if have bought this book a few month ago. i found a lot of the old style posters from the "salad days". the book is a great summary of the interesting style of kozik. everytime when i take a look on it, i found some new details.

What I love about so much of Frank Kozik's work is that on first glance you see a sweet image, but when you start looking at details you see just how twisted they really are! The work in this book is no exception, starting with the cover image of a boy swinging with a giant roach and a leg brace! In fact, I think new things come out with each viewing.

This is a great book to have on your coffee table to get conversation flowing. Very high quality too!

This wonderful volume covers the first 12 years of poster Artist Frank Kozik's career. Covers every phase of this lowbrow artist savant's development: from the early punk rock photocopies to the newer, wildly colorful and imaginative silk-screen designs. Kozik's work has brought rock poster art back into the forefront. A must have for any poster collector.

I found the text to provide an outstanding concise summary of product opportunity pursuits and valuation of business/product opportunities. The text includes lots of real world examples that reinforce concepts presented.

I agree with the reviewers: this book is a hidden treasure. Very good content, oriented towards aspiring marketing managers. Covers lots of stuff (consumer behavior, competitive dynamics, pricing, promotions, channels, etc). Focus is on achieving quantifiable results. 5 stars book.

Excuse the above pun and forget the fact that this book is required reading in many top-tier MBA programs. This book stands on its own as an excellent marketing reference. Strategy, Theory, Best Practices, Real World Examples...this book's a marketing treasure trove. Only problem with books this good, you'll wish you had the hardcover.

If you are thinking about going into this business, this is perfect!! I have been a notary for over 5 years and wish I had this when I started out!!!

I was fortunate enough to hear about Laura's book before I started in the notary business. The advice the author shares is honest, unbiased and valuable. This is no "get-rich-quick campaign". She provides step-by-step instructions on how to get listed in important directories, prepare press releases and more. What's best is that she responds to your email if you have a question about her book. I may have to buy another copy, I've marked up my first copy with underlining, arrows and other important notations. If you are serious about the notary business you will read this book over-and-over again because each time you do, you'll find some new information that you overlooked previously. Looking forward to her writing Part II of this excellent resource material.

I've been a notary for years and this book gave me lots of solid, useful, low-cost new ideas I could implement right away. It is direct and to the point: no fluff. The information can't be found anywhere else - I've looked. It's an excellent resource I know I will refer to many times in the future. Very helpful. Excellent resource.
- Kathy in TX