Advertising Books

Keep it simple book is what I mean. Not going over and over ideas. They are just simple and worthy ideas that will put your brain and business to work efficiently and directed toward the goal of anyone that wants to have positive results on any sales arena.

Forget everything you ever read or heard about the overly complex sales process. Beck distills the complex sale and what you should be doing to execute on every facet of the process to a very Nike'ese "just do it". He includes real world examples and aligns them into practical approaches for selling. If your a soaring eagle sales person the advice given by Beck may seem like a dose of common sense but the book is a refreshing dose of reality for either the seasoned road warrior, the newbe or anyone inbetween.

I don't normally like sales books but this one was actually pretty good. There are quite a few suggestions he makes which are actually good. He covers everything from writing proposals to handling objections. This book is written in simple terms, so simple that a lot of sales people overlook them. You may not read the entire thing from cover to cover but I'm sure you take away a few hints to help you with your sales.

Terry Beck's selling wisdom is practical and based in common sense. Many of the suggestions here pertain to the most basic of all sales traits: persistence. It's refreshing to hear a sales guru say simply that it's a salesman's basic job to make the call, and he has no one but himself to blame if he doesn't. The advice here is grounded in hard work: show initiative, do your homework, know your product, cater to your customer, be yourself and don't make phony pitches. More distinctively, Beck corrects a lot of myths that actually harm your ability to make a sale. Of course, if you're a weathered sales veteran this information is not exactly breaking news. But if you're always looking to sharpen up your skills - and in this day and age you should be - we [...] recommend this well organized and conversational manual.

A practical guide to mastering complex sales situations - ideal for people selling big-ticket items such as enterprise software, equipment, or other "purchased by companies, not people" goods or services.

Tom Egelhoff has written a practical guide to marketing for businesses in small towns where ever they may be. One does not need a university degree or buckets of money to implement his ideas which are bound to assist any small business person to grow his business. Tom is genuine and sincere about what he has written, much of which is cleary based on his own experiences.

As an Advertising Manager of a small town newspaper based in North Eastern Victoria, Australia, I find Tom's book to be very useful and relevant to small business marketing in my area and I plan to use it frequently to assist my clients with practical marketing advice which value adds to the Advertising advice that I give.

I recomend the book to all small business people, especially those working in smaller communities.

When I needed to learn how to promote the Religion Dept. at the college I work at, this book came through with ideas and wisdom I could understand and implement!

This book is excellent for someone with absolutely NO marketing/promoting experience or educational background. The ideas are sound and, often, not expensive. The best thing is that it is adaptable to any type of group/organization/business.

The format is "friendy." Tom gets his points across in a way that YOU know YOU can do. He gives plenty of useful tips, and when this book is used in conjunction with the Internet, the information at your findertips will astound the reader!

This book is guaranteed to turn even the most unknowledgable person into a whiz at promoting "whatever" it is you need to promote, even Religion Departments!

This book is an inexpensive must-have for new or emerging small businesses. It includes the basics such as sales forecasting, success principles, advertising, promoting, and marketing concepts. Most importantly however, it is written for small businesses in a community setting. It includes several worksheets and explains the necessity of learning about the "Miracle Mile". The content is practical for both the new and experienced business owner.

Tom Egelhoff's book is a fantastic reference for anyone thinking of beginning a business in a small town. I enjoyed the questions Egelhoff posed because it helps the reader to define and focus their marketing plan and to consider ideas they may not have otherwise thought of. The book is easy to read and understand with wonderful suggestions.

Mr. Egelhoff gets to the heart of how to market your business in a "small town" format. However, the information he gives is practical and useful for all scales of business. His book helps to develop the user's business model from defining who you are, identifying who you sell to and how to critique what you've done. Mr. Egelhoff gives practical and specific areas to consider and useful suggestion and areas to avoid. This book is well worth the reading for anyone seriously considering starting their own business.

Drawing from more than ten years of professional involvement in the pulltab instant win ticket industry, Don D. Basina's The Insider's Guide Instant Win Tickets (Pulltabs): How To Win, How To Sell, How To Profit is a unique, thorough, expert, instructional reference about how to sell and profit from instant win tickets, and also how to better understand the odds of playing instant win games. Simple diagrams, basic advice and direct training form a wealth of information about the ticket industry. The Insider's Guide Instant Win Tickets is highly recommended reading for those on both sides of pulltab ticket gaming.

Until I read Mr. Basina's book, I would never have purchased a pull-tab. I generally won't purchase something I am not familiar with. His book provided concise information that I found to be very useful. I will definiately begin purchasing pull-tabs every opportunity I get.

Until I read Mr. Basina's book, I would never have purchased a pull-tab. I generally won't purchase something I am not familiar with. His book provided concise information that I found to be very useful. I will definiately begin purchasing pull-tabs every opportunity I get.

I enjoy reading an informational book that can summarize exactly what I am looking for. The "games-for-a-profit" field is new to me and I searched for a straight to the point book. THANK YOU!

I would recommend this book for anyone that sells and plays pulltabs. The author gives detailed information on how to sell more pulltabs. Determining the odds of winning for each cash prize helped me win more often!

Last 2 months I read 20 books about e-marketing issues and this book is the most structured and easy to read book i have ever read. They give visual examples and this makes the understanding more easy... If you want to please your customers please yourself with this book...

I am a final student who major in Marketing in City University of Hong Kong. I have got a lot of learning insight from this book. This book give me an overview of different types of loyalty and how it can uses in the e-commerce. This book is divide into three parts. The introduction of eCRM, the eCRM customer loyalty business process and the eCRM customer loyalty infrastructure. Actually, I agree very much that loyalty is very important especially for e-business to encourage customer to repeat purchase. This book also give many technical support to those who want to build an e-business to their business. This book gives me a lot and I hope you also can find something insides it such as me!

"Loyalty Marketing for the Internet Age offers managers a variety of ways to secure loyal customers and customer retention strategies. I found the end of the success stories, checklists and case examples extremely helpful.

As an Internet consultant specializing in the field of eCRM, I've had to stay ahead of my clients by reading the latest, greatest books on the subject. This one stands out. It includes financial models to help you monetize the benefits of customer loyalty, extremely helpful "action plans" after each section and up to date case studies. This is a must read for anyone trying to sell, plan and execute an eCRM initiative.

Formulating a Loyalty Marketing strategy can be a challenge-further implementing your strategy can be a much greater challenge. Kathleen, has established a clear approach to blending strategy with implementation which is practical and useful. Executives who are struggling to identify which book is a blueprint toward 'Attracting,Serving, and Retaining Customers' have in my view one of the key books which is not fluffy and gets right to the heart of it.

Specifically- she has enlightened me to identify that not all loyalty is the same, and as a marketer-you must understand that different customers are loyal for different reasons and under different conditions.

One only needs to see my personal copy of this book to know that it has been poured over...covered in notes, highlights, stickynotes and folds- a true sign of a great book. (In my view)

Made You Look is about advertising and how it works. It is very informative. I didn't know advertisers had so many tricks. I like this book because it shows so many different perspectives of advertising and lots of opinions. Kids ten and up would like this book. It has some good quotes and facts. It's a very unique book because you won't find many books about advertising for kids and adults. Some of the lies advertisers have told are outrageous. Did you know that when Coke first came out it was advertised as a medicine? There are different rules about ads in each country. For example, Canada has a law that you can't target infomercials at kids under twelve. For me, this was a page turner because it was different than books I usually read.

"Made You Look" is about the advertising industry and how it became so powerful and influential. It explains the ways ads catch our attention, and how advertisers try to influence us. It also explores how advertisers who pay broadcast, print and other media outlets to feature their commercials can control the sorts of news and entertainment we will or won't see, read and hear.

Before you buy something based on an ad, "Made You Look" recommends that you ask yourself: Who wants me to believe what the ad says? How do the advertisers benefit if I buy this product? Aside from the product itself, what else does this ad sell? What information does this ad leave out?

"Made You Look" draws attention to the important things that money can't buy, and how time away from TV, radio, computers and billboards frees us to reach for the relationships and experiences that enrich us and make the world a happier, healthier place.

"Made You Look" is a wealth of information with outstanding illustrations to help young people understand advertising and how media impacts our lives and decisions. This title from the list, SC Reads 2005-2006: 100 Titles for High School Students, is one that older elementary, middle school and high school students can all enjoy. In a classroom or at home, this book provides great sparks for lively discussions!

This is an excellent tool for teaching media literacy and critical thinking to school-age children, and even to adults! I appreciate the history, the presentation of multiple perspectives, and the education about consumer advocacy.

I thought that this book was very interesting when I picked it up, because I had never seen anything like it! Even the author states:
"Do you remember the day one of your parents sat you down to have a serious talk about advertising? Me neither."

Basically, no one really teaches you about this stuff. I remember that in seventh grade, one of my favorite subjects was called, "Propaganda." It taught you about how advertisers use good looking people to sell products, or how they compare against other products. It was interesting, but didn't last very long! You usually learn about it yourself and by that time, you are up to your eyeballs in debt!

The book looks at both sides of the story. It points out how advertisers try to get your attention and may do things that aren't always ethical, but it also points out the facts.

There are some sections called "Try this at home!" Basically, these are exercises to make people more aware of the advertising around them. One suggests to look around your environment and see if the melting pot of society exists on your TV or in commercials. Chances are, it doesn't. On another section similar to this, the book asks you to look at the ingredients on a "brand name" product and a "no name" product and see if the ingredients are the same. Usually, they have similiar contents but people are more familiar and feel more comfortable with the brand name. So, we are more likely to buy it.

Towards the end of the book, there is a section that gives you information on how to speak out about what you think may not be right. If you are offended by something that is advertised to you, it suggests that you write to the company, because writing is taken more seriously than a phone call. There are also resources in the back on how to get a hold of companies and organizations that can continue to help you in your quest!

Must read for pre teens and teenagers alike!

As Ajit's student I got a very through conceptual understanding of e-markets by reading his book 'MAKING MARKETS'. He has presented one of his best works through this book that can add new dimensions to innovate businesses. I recommend this book to all the intellectual food seekers in technology and business innovation space.

Kambil and Heck have written an insightful and thought-provoking book on electronic markets. It is a must read for anyone who wants to understand online markets. They develop a framework to understand as well as to gauge the success of such markets based on in-depth study of several electronic markets. I particularly liked their characterization of B2B markets and its relationship to supply chain management. Their chapter on using markets creatively has ideas for both researchers as well as practitioners. The book has many examples, is written in a narrative style, and easy to read to three or four sittings.

As an entrepreneur and venture investor, I've found Making Markets invaluable because it's an excellent analytical framework for thinking about and creating markets. What is especially valuable is their Process/Stakeholder Benefit Framework which is elegantly simple yet so useful. I personally use that framework in examining various business models.

I highly recommend this book!

Ajit Kambil and Eric van Heck have written an authoritative and highly readable book illuminating the much-misunderstood world of online auctions. In clear, simple prose, the authors explain that the initial excitement over online markets was not all dot.com reverie and new economy hubris. Given that offline markets such as the Dutch flower auctions have thrived for centuries, it stands to reason that online markets will succeed to the extent that they improve on existing markets. “As you will read in subsequent pages, human beings have always made markets, and they will continue to do so in the future- even if business is conducted through cyberspace.” Kambil and van Heck cut through the technical jargon all to common in “eBusiness” books, and elucidate very effectively why people participate in markets. They write: “…electronic markets are not technological interactions supported by humans. They are human interactions supported by technology.” This quote exemplifies why this book is not just another poorly cobbled together ebiz how-to; it is a book about understanding how we will buy and sell in the future and how managers can avoid the outrageously expensive mistakes of the past few years.

Success stories such as eBay and lesser-known eMarkets such as PartMiner are dissected to reveal what they did right, while spectacular flameouts such as Chemdex are shown to have lacked important ingredients for a good e-market recipe. There is a very good section dealing with how e-markets should be categorized which helps make sense of the galaxy of initiatives underway. There is a very insightful section on Knowledge Markets and how auctions for intangibles could become an important wave of future online commerce. All and all a great read and highly recommended.

David Brett, CEO and Founder, Knexa.com

Yes, Virginia, there are still frontiers to be explored and conquered. The internet is a very active place, but still full of exciting opportunities. Feeling entrepreneurial or adventurous? You can create your own market on the net. The authors suggest that the future of exchange of products, services, and payment will accelerate in cyberspace. While the opportunities abound, there is a lot to learn . . . and there are risks. But, that's why you read a book like "Making Markets."

First, some perspective. The authors emphasize that "electronic markets are not technological interactions. They are human interactions supported by technology." Ignore this principle and failure awaits you in the way it doomed the electronic markets in the 1990s. "Cyberspace markets cannot be thin replicas of the traditional market. Rather they must be as rich, complex, and compete as the traditional markets themselves." The basic trade processes of search, pricing, logistics, payment and settlement, and authentication must still be in place. Value must be created for all participants, and the electronic marketing venture must fit with the firm's other marketing vehicles. Creativity will have a significant influence on success.

The authors begin with an explanation of the opportunities, the value of marketing in cyberspace. The first chapter includes an explanation of the design of their presentation in the remaining seven chapters. Chapter titles give us an insight into the content: From Place to Space, Making Markets Work, and Auctions: The Devil is in the Details. Readers will learn about Using B2B markets in the Supply Chain, Using Markets Creatively, and Market Tactics. Dynamic Market Strategies are address in the final chapter, followed by a call to action encouraging you to stick your toes in the water and try this approach.

Each chapter is filled with education, insight, and mini-case studies to show us what has worked and what hasn't worked. You'll learn the jargon and the steps in the process. A good notes section, including website addresses, is complemented by a helpful index. And, expectedly, the authors offer a website for the book where more information and support is available. If you're ready to open your mind to some fascinating possibilities, curl up with "Making Markets."

Excellent book both in terms of framework and use of practical examples.Comprehensive coverage.Quite updated and international coverage due to the alliance with E. Anderson that teaches in Insead. The mix of the authors's background clearly enriches the book. Highly recommended and easy to see why it is in its 7th edition.

Marketing Channels is a must-own for any executive who thinks strategically about the way in which customers buy their company's products.

Like the sixth edition, the seventh edition is organized around a comprehensive framework for channel strategy. Each chapter walks through a different element of the framework. This approach integrates a wide range of material while making it easy to sample just the strategic topics that are relevant to your business.

The seventh edition continues the evolution of the book toward an approach well-grounded in the real-world economics of channels. Much of the content has been carried over from the sixth edition, although the book's structure is more streamlined. A lot of superfluous and outdated material from earlier editions has finally been cleaned up.

The chapter on vertical integration has been rightly moved into the "Channel Implementation" section. This is an outstanding chapter that provides a truly unique synthesis of marketing strategy and economic reasoning.

I have only two minor quibbles. One, the book is beginning to lag behind actual management practice. For instance, the discussion of margin vs. fee payments, new to the seventh edition, receives a scant four paragraphs. Two, the chapters on channel institutions (Retailing, Wholesaling, and Logistics) should either be expanded or more closely integrated with examples in the text. In addition, the data presented in these chapters are often out-of-date, in some cases by more than ten years.

As both a channel strategy consultant and one of Erin's former students, I can personally vouch for the validity of their insights into channel strategy. You will not be disappointed by the quality and rigor of thinking in this book.

In a business world that is constantly changing, it is absolutely critical to understand the function and behavior of marketing channels -- that is, the roles that manufacturers, distributors, wholesalers, retailers, and consumers play in the channel of distribution. The businesses that understand these tenets will be able to adapt to changes in the marketplace, and those who do not, will ultimately fail.

This is the 5th edition of the original book that developed the theories that explain the structure and behavior of marketing channels. There is still nothing better. For those who understand the significance of channels, it provides a clear roadmap for the analysis of changes. For those who do not, it will explain channel member behavior and illuminate recent successes due to channel management (Walmart, Dell Computer), so that you can understand how the lessons can be applied to your business.

I recommend this book to all business managers, not just to read once, but to keep in your office and refer to often through the years in order to navigate the high seas of channel change.

This edition is really a significant leap forward with so many great examples bringing the framework and principles to life. All the other changes help to broaden the readership appeal and increase the book's usability.

For me, this is the definitive text in the emerging discipline of routes to market and is of tremendous value to channels managers, marketing managers and anyone responsible for their organisation's routes to market.

In fact, never mind the marketeers, every CEO should be required to read it.

This book, containing plenty of cases in accordance with each topic in every chapter, gives readers hand-on perception on how the theory exists within the business world. I especially love chapter 8:"Channel Power", which specifies 5 powers a manufacturer or distributor may owns and how to deploy them properly in different situation or period. While you read, the book keeps you thinking about your own business and desiring to apply these breakthrough knowledge tomorrow, great!

This book has been a great help with my class this term. It has great tips and helped a lot in building our case study marketing plan.

This book is one of my favorite text books I am using right now for classes. I have an Entrepreneur Marketing class which this book is perfect for!

Although I've been in marketing for more than a decade, I got a lot out of this book. The checklists provided invaluable pointers about what to cover when writing a marketing plan. I also bookmarked many of the web sites listed in the appendix so I can use them for further research. The author peppers every chapter with lively, in-depth examples that sparked a couple of new ideas for my business. Even the sample marketing plan in the back of the book was a helpful guide for fleshing out my own thoughts. Highly recommended!

this book is a great supplement to any intro marketing textbook or by itself -- taking you step by step through the process of writing a marketing plan. a practical book for anyone interested in learning/understanding how basic marketing concepts come together, or any new product managers out there not wanting to look like homer simpson ("DOH") when asked to write your first marketing plan. it'll help you frame your thoughts, create an outline of things to cover, and remind you of things you might otherwise forget to include. also serves as a great "cliff notes" type reference of the hefty marketing textbooks you devoured while in b-school.

Having no formal training in marketing, I was impressed by the straightforward way this book explains how to write a marketing plan. At times I'm tempted to go straight to the tactics-where should I advertise? What should I charge?-but this book prompted me to go back to the beginning, starting with my small business's situation, goals, and competition. This was the first time I've drafted a highly detailed, full-year marketing plan. I used the software packaged with the book as a starting point, but wound up creating a different format and order of topics for my finished plan.

Barry Feig book seems to be very helful for market researchers, advertising professionals and marketers who try to succeed with new products. He gives hands-on advice how to find meaningful positionings, explains how to market research them and shares many of his invaluable innsights with the reader. One basic tenet of his book seems to adress the marketers of products: Either you offer something meaningful to the buying public or you rather don't offer it at all. One of the future big trends in marketing might be to avoid wasteful marketing initiatives. Barry Feig's book will be required reading for all those marketers who will try to follow this future trend.

Barry Feig book seems to be very helful for market researchers, advertising professionals and marketers who try to succeed with new products. He gives hands-on advice how to find meaningful positionings, explains how to market research them and shares many of his invaluable innsights with the reader. One basic tenet of his book seems to adress the marketers of products: Either you offer something meaningful to the buying public or you rather don't offer it at all. One of the future big trends in marketing might be to avoid wasteful marketing initiatives. Barry Feig's book will be required reading for all those marketers who will try to follow this future trend.

Barry Feig book seems to be very helful for market researchers, advertising professionals and marketers who try to succeed with new products. He gives hands-on advice how to find meaningful positionings, explains how to market research them and shares many of his invaluable innsights with the reader. One basic tenet of his book seems to adress the marketers of products: Either you offer something meaningful to the buying public or you rather don't offer it at all. One of the future big trends in marketing might be to avoid wasteful marketing initiatives. Barry Feig's book will be required reading for all those marketers who will try to follow this future trend.

Barry Feig book seems to be very helful for market researchers, advertising professionals and marketers who try to succeed with new products. He gives hands-on advice how to find meaningful positionings, explains how to market research them and shares many of his invaluable innsights with the reader. One basic tenet of his book seems to adress the marketers of products: Either you offer something meaningful to the buying public or you rather don't offer it at all. One of the future big trends in marketing might be to avoid wasteful marketing initiatives. Barry Feig's book will be required reading for all those marketers who will try to follow this future trend.

This is a great book on marketing. The author has helped develop many products primarily for the food trade. This book is a major rewrite to his "The New Products Workshop: Hands-On Tools for Developing Winners." Both books are great. If you can't get both, then get this newer one.

This book is important because it details Barry Feig's proprietary product development process. As a consultant he goes in to large food companies and helps them develop ideas and marketing programs for new products. There are very few books on this topic.

I highly recommend this book. The only downside to this book is that it could stand a little more organiziing of the topics. Overall though, this is a book that you should buy if you are at all interested in how to develop new products and how to test them with the marketplace.

Perhaps the most unique thing is how he recomends that you meet one on one with the customer in developing your product proto-types. He tells you exactly what to show the prospective customers and what to ask them.

Peppered throughout the book are stories about new product developement that he has experienced.

Great book.

Excelent book! Jaqpal came to a well balanced blend of applied Microeconomic theory and Marketing concepts. Easy reading without loosing math rigor.

I read this book in this summer. My experience is extremely positive. If you want to learn from this book, go slow and take lots of notes. Lot of information is packed into each sentence. When I read the book this way it is very clear. Notes at the end of each chapter is for researchers and marketing gurus.Best part of this book is every theory discussed in this book has mathematical proof provided. Theories are discussed in detail starting with single period-single product to multi period - multi product. This book is a keeper. Go for it.

This is a very nice collection of highly useful (in my Market Analysis profession) thoughts. Unlike other non-theoretical marketing text books, it helps me develop useful thinking. I had difficulty analysing the real world marketing data, such as reactions of retailers to actions by manufacturers in selling prices. All those actions - reactions can be, as the author suggests, described in beautiful mathematical equations, and , then, I would be able to marerialize something like Computorised Simulation model. I wanted say a big Thanks to the author.

This book is very insightful and provides great examples and formulas to prove each theory. I would recommend this book to anyone interested in pricing of products; however, you must be familiar with calculus in order to make use of the formulas in this book.

This is a very nice collection of highly useful (in my Market Analysis profession) thoughts. Unlike other non-theoretical marketing text books, it helps me develop useful thinking. I had difficulty analysing the real world marketing data, such as reactions of retailers to actions by manufacturers in selling prices. All those actions - reactions can be, as the author suggests, described in beautiful mathematical equations, and , then, I would be able to marerialize something like Computorised Simulation model. I wanted say a big Thanks to the author.