Advertising Books

Watch Video Here: http://www.amazon.com/review/R3D68ODTSMY5H1 Tony Mind capture book is outstanding and worth careful review.

If you are already in business or thinking about going into business you better be using Mind Capture as your personal marketing bible! The book is so well written and covers EVERYTHING that any business owner will ever need to know about getting real live ready to spend money customers to actually come into their business! I really liked the fact that there were so many real world proven examples that I could follow and use for my own business. In fact I've already implemented a couple of the new ideas that I got from the book that have had a BIG impact on my sales within 9 days of reading the book! This is the holy grail of marketing books! It is a MUST read!
Patrick LaBelle/Image Media Inc.

This book is an easy to read, no-nonsense guide to what it takes to survive in today's competitive advertising world. A must for everyone!

Scott Seifferlein here, long time Rubleski reader, first time reviewer.

I am really P.O'd! I'll tell you why in a sec.

I picked up a pre-release copy of Tony's new book on Friday and was fortunate enough to be at his speaking event for the Lakeshore Business Community. He even autographed the book for me!

Well, this is why I am P.O'd! I finished the book Sunday afternoon. And now I have a ton of work to do! Can you believe it this book actually gave me work to do! I ear-marked 29 pages to refer back to and implement in my business. Good grief, if I hadn't read this book I would just continue to go through the motions in my business, not change anything, and not make any money. Now I have 29 things to implement, all of which take work and all of which will make my business more money. What a predicament I am in!

If I lived in France, I would really be up a creek!

Well, gotta go implement! Thanks a lot Tony!

Tony has been a friend of mine for some years now and we mutually respect the work each other does. When he published his first book of Mind Capture, I felt it was so good, I bought copies and gave them to all my current and new clients. I will do the same with this updated and powerful Mind Capture version II.

MoneyHunt

According to the subtitle, the authors provide "27 New Rules for Creating and Growing a Breakaway Business." How "new" these rules are is subject to honest disagreement but all are sound and can be of great value to anyone who is either preparing to launch a new company or who has launched one which is now experiencing serious problems. Either way, I rate this book highly. It is well-written. The material is anchored in a wealth of real-world experience. For each reader, some rules are probably more relevant than are others...at least today. However, having had extensive recent experience with several start-ups, I can attest that each of the 27 will become relevant at one time or another. I also think this book can be of substantial value to senior-level executives of so-called "mature" companies. Why? Because every company needs what I call a semi-annual or quarterly (if not monthly) "gut check" -- or "reality check" -- which challenges all basic assumptions and premises concerning its vision, mission, priorities, allocation of resources, positioning, core competencies, customer relationships, competition, etc.

The authors devote a separate chapter to each of the "Rules", with the 27 chapters organized within seven Parts:

Part One: Do You Have What It Takes?

Part Two: The Right Idea at the Right Time

Part Three: Markets and Competition

Part Four: People

Part Five: Show Me the Money!

Part Six: The Legal Side of Business

Part Seven: Getting Out -- and Moving On

The book concludes with five Appendices: The MoneyHunt Story, Business Plan Template, Online Audition for MoneyHunt, Legal Dos and Don'ts of Raising Capital, and Demystifying the Business Organization. Although all of the material provided is solid and well-presented, I was especially interested in Appendix A which explains the origin and development of a television program on which entrepreneurs (hunting for money, of course) appear.

Who will derive the greatest benefit from this book? As previously suggested, those who are merely thinking about launching a new company; also those who are preparing to launch a new company; also those who have launched a company now encountering serious problems; also those in a well-established company which may be losing its competitive edge. Here's another category of reader which I also want to include: Those involved in a large organization who must compete aggressively each day for a share of that organization's resources. For them, effective application of the 27 "Rules" will of course require strategies and tactics which are substantially different from those required when "creating and growing" a new enterprise.

The hunt for money never ends because the need for money never ends. Unless you have everything required to achieve your specific objectives, read and then re-read the book. If and when circumstances tempt you to think that you can relax a bit, read it again.

This is the book ALL entreprenuers need. If you're starting your own business, get your hands on this detailed and helpful book! Cliff and Miles know their stuff, and let you understand what and what NOT to do when starting a business. A truly great book.

In the typical Moneyhunt "pull no punches" style, the is a candid look at mistakes made in small businesses...and how to avoid them. I especially liked the chapter "During a Gold Rush, Sell Shovels." Wish I'd read this when I started by biz...I'd be a lot richer AND have more hair!

In the process of building my company, I came across this amazing book. Like a map on the business highway, it showed me which roads to travel down, and which to steer clear of. I recommend this book to anyone who has, or is thinking about starting a business.

I went to Crown looking for The New New Thing but bought this book instead. After reading the first rule, I knew I have to buy it but couldn't wait to order from Amazon. Rushed to my car and finished the whole book. The rule on ruthless validates a few plans I had in mind....I never watched the show but extremely grateful that the two gentlemen wrote this book. I know I can never find a great business book like this written in any other language, not in this century.

I thought I had a lot of Mt Dew advertising and collectible pieces, but after reading this book, it becomes clear that I have a long way to go. This is the most comprehensive listing of Mt Dew items I have ever seen. The book is packed with hundreds of pictures and it contains many items that even advanced collectors didn't know existed. Anyone interesting in soft drink advertising, especially Mt Dew items will not be able to live without this "bible." All three of Dick's books are required for any serious Mt Dew enthusist's library.

I should state at the beginning that while I'm a collector, I'm not a collector of Mountain Dew or of any other bottled drink or its memorabilia.

My interest in D. Bridgforth's excellent book is twofold: my former addiction to another of Johnson City's early drinks created by the sage hillbillies at Tri-City Bottling Co. That drink is called Dr. Enuf and is advertised as 'the staff of life'. The truth in that claim is the fact that one bottle was never enuf.

This potion is mentioned in several publications, ie, Moon Handbooks Tennessee by Jeff Bradley; Southern Food and Cornbread Nation, two books by John Edgerton et. al.; Southern Belly by John T. Edge, et.al. and Folk Medicine in Southern Appalachia by Anthony Cavender.

As evidenced by these fine regional titles, the history rich Tri-City BC and the Tennessee Bridgforths with their Mountain Dews and Dr. Enufs are just a stump-jump from stills and medicine shows and the rest of us are the better for it.

My other interest in this book was Bridgforth's treatment of a vast inventory of patented/copywrited items into a comprehensible collection; that is, his method for transforming what could have been a meaningless hoard of artifacts into a systematic ordering of the history and patronage of a uniquely American product.

An unexpected and pleasant gift of the book were the memories that I didn't know I had, that were triggered by the bottle photos, the jingles, the signs and ads. I had forgotten that Mountain Dew and I grew up together and share a history.

As a model for Collectibles books, or better yet, for museums in print, this is one of the finest I've seen. The author has managed to order his subject without making it lifeless. Not really surprising given that Bill Bridgforth gave us the drink and his son gave us this tribute to his father's creation. My thanks to both.

This was the best book I have ever read! It changed my whole outlook on things!

I give this book 5 Stars plus more

I should state at the beginning that while I'm a collector, I'm not a collector of Mountain Dew or of any other bottled drink or its memorabilia.

My interest in D. Bridgforth's excellent book is twofold: my former addiction to another of Johnson City's early drinks created by the sage hillbillies at Tri-City Bottling Co. That drink is called Dr. Enuf and is advertised as 'the staff of life'. The truth in that claim is the fact that one bottle was never enuf.

This potion is mentioned in several publications, ie, Moon Handbooks Tennessee by Jeff Bradley; Southern Food and Cornbread Nation, two books by John Edgerton et. al.; Southern Belly by John T. Edge, et.al. and Folk Medicine in Southern Appalachia by Anthony Cavender.

As evidenced by these fine regional titles, the history rich Tri-City BC and the Tennessee Bridgforths with their Mountain Dews and Dr. Enufs are just a stump-jump from stills and medicine shows and the rest of us are the better for it.

My other interest in this book was Bridgforth's treatment of a vast inventory of patented/copywrited items into a comprehensible collection; that is, his method for transforming what could have been a meaningless hoard of artifacts into a systematic ordering of the history and patronage of a uniquely American product.

An unexpected and pleasant gift of the book were the memories that I didn't know I had, that were triggered by the bottle photos, the jingles, the signs and ads. I had forgotten that Mountain Dew and I grew up together and share a history.

As a model for Collectibles books, or better yet, for museums in print, this is one of the finest I've seen. The author has managed to order his subject without making it lifeless. Not really surprising given that Bill Bridgforth gave us the drink and his son gave us this tribute to his father's creation. My thanks to both.

Great info!! Very through!!! We have needed a book like this for years now!! This is awesome!! THANKS

One might wonder how long a book having to do with online advertising strategy will last, considering the rapid pace of change in technology and online rules, but Joe Plummer, Steve Rappaport, Taddy Hall and Robert Barocci focus on strategies that are not particularly vulnerable to time or tech changes. They take online advertising in the direction of other sophisticated mass media advertising, including targeting specific markets precisely, and using multiple channels and other audience-oriented tactics. With this book's information and abundant real-life examples, marketing and brand managers can create winning plays. getAbstract thinks they will want this valuable tool on their desks so they can build their brands online and do it right.

When I first received the book and skimmed it very quickly, I was initially disappointed. Too much text, lack of "punchlines", and seemed to cover only small number of facets of online advertising.

After reading the book carefully, though, I was impressed. Very detailed coverage of many topics, excellent citations and references to actual studies, and many cases that are discussed in detail.

The book would be an excellent textbook for a course on online advertising. It is not a "how-to" book, with lists of to-do items. Everything is substantiated by pointing to a related (academic or professional) research study. Many discussions reveal things that are not obvious even to seasoned professionals.

In short: Buy the book if you plan to invest the time to actually read the book, and you are interested in understanding in-depth many aspects of online advertising. If you just need a book that can be read quickly and you simply want to follow blindly its instructions, search for something else.

This book is clearly useful, but assumes that you at least have a dedicated marketing person and budget, more often a whole marketing department that manages actual campaigns. Assuming your company is of that size, then if you don't have much experience in online, or in managing campaigns in general, this is a great jumpstart. It can also be a handy reference to give the boss so he understands this "new thing" you're trying to do with online marketing, and why he/she should trust you to spend some money.

The book is highly credible, even though I wouldn't take the time to look up any of the referenced information myself. The information looks to validate assumptions with objective information, not just "this is cool, you should try it." It's not going to necessarily change anything about my online initiatives except the way I justify certain kinds of spending. It's also nice to know I'm not far from the mark where I have drawn my own previous conclusions about the online media.

This is one of the most useful and effective books I've acquired to advance our advertising strategy. I made an effort to log on here to write a review because I was extremely happy with the purchase. Not only is the info in the book useful, but the numerous studies and examples referenced in the book have also been extremely useful in presenting our business case for the strategy this book helped us create. I highly recommend it.

As for recommendation, I have purchased several copies which I have given to agencies I work with. Aside from covering facets of online, the surprise was a series of "futures" by a variety of specialists. Well-done.

This is must reading for the serious marketing strategist. It's a prescient look at how companies will have to interact with customers in order to break through communication clutter and sustain growth. I plan to use it as a regular reference for strategic planning. The section on customer care is an important addition to the current thinking about marketing communications. I like that it lays out a disciplined process for creating, implementing and measuring effective programs that provide lasting value, not just tactical applications. The last chapter of checklists alone is worth the price of the book.

There are things in this book that you can't get elsewhere...at least I've never been able to find them. At our company, we've tried for years to successfully integrate our direct marketing and sales teams. We also want to lengthen the lifetime of our customers. The authors have been doing this for years and it shows in their case studies. If you can learn what's in this book and pull it off in your organization, you'll join the less than 2% minority of companies who have achieved this level of marketing excellence.

Good to see individuals in the marketing/advertising field who truly understand the complexity of people and organizations. Consistent with the most up-to-date approaches in the field of psychology (specifically psychotherapy research), the authors of this new book are quite persuasive in showing readers the enormous value in tailoring marketing approaches to the individual needs of different organizations. Moreover, they use statistics in a quite user-friendly way and they also offer a great and quite readable variety of case material to support their views. An engaging, persuasive, and innovative look at contemporary marketing. Well worth a look; you'll find yourself hooked.

Roman nails it. He preaches the golden rule - as applied to marketing. He shows how to use permission and precision timing to win at marketing. Even better, while he has a fortune 500 client list, the strategies he recommends are not just for the big guys. In fact they are easier for small companies or even individual salesman to use.

There are 3 keys to your success: Execution, Execution, Execution. Roman and Hornstein deliver - with precision - on the who, what, where, when and how of each. A must read. John Wanamaker would give it 'two thumbs up'

It was all "razzle dazzle" style, but some good simple ways to market when YOU are the product. I work as a professional entertainer, so I am always looking for good books on how to market ME and my services.
I highly recommend it!

Great practical aspects for every marketer.Be fresh or a pro.After the knowledge about diferent theoritical aspects of marketing and even if you have some experience in practical field ,this book is a great help to fine tune you.This book gives you a wholesome idea how a marketer should be.

Read it to fine tune your marketing and personal skills

The unique marketing ideas and concepts shared in this book are real winners! I can't wait to put many of these great ideas into action.

This is a gem of a book. It covers alot of material (maybe too much) and yet it is a relatively small book. I liked the book for its comprehensive coverage and links to entrepreneurship as a personal mission... as well as marketing.

The authors are Canadian and I'd like to say that their nationality interfered with the topics or slant of the book... but it didn't. In fact, I was pleasantly surprised that this Swiss-banking immigrant (Bender) and this successful radio broadcaster (Torok) in Canada really had their feet on the ground. They offered lots of practical marketing and strategic advice.

I would suggest that there are two major parts to this book. The first 1/6 of the book describes their concept of delivering value, tieing your products/services to personal values, and your vision/mission statements, etc. I thought this was truly great and apparently some of it flows from Peter Urs Bender's other book: Leadership from Within. I see that it is favorably reviewed here at Amazon and I will order it right away (forthwith in Canadian?).

The remaining 5/6's of the book is an encyclopedic account of marketing techniques that you can (and should) apply for your business. The target market for this book is a firm of 1 to 30 employees... a small firm. This book would also do well for an individual working for a big company, as it tells you how to market yourself to become more valuable.

There's a ton of good ideas here. You won't go wanting of things to implement. There are new ideas that you won't see elsewhere.

For example, they speak about the need to write articles to establish your expertise. They then go on to list many different kinds of articles you can write. Under this section, one sub-topic was Tips Sheets. There they listed about 10 different kinds of tip sheets you could write. I knew about writing articles and tip sheets, but they provided excellent lead ideas to get me going. There were many other such new things in their book that greatly extended the topics I was already familiar with.

Because it was encyclopedic in coverage, I was worried that it would repeat alot of what I already knew. But, instead I learned a lot of new ideas that I can implement. Overall, I highly recommend this book for any small business owner, or marketing chief... or any individual who wants to shine and promote himself within a corporation.

Now if we could just figure out some way to get these good business thinkers out of the cold socialist northern territories! I found the book in a Vancouver bookstore and have never seen it in the U.S.

John Dunbar

This book is an excellent one-stop source for developing your own unique "brand." It covers the obvious and not-so-obvious things to consider as you differentiate yourself in the marketplace.

As a consultant for the past ten years, I found this book to be a wonderful affirmation for the things that I am doing well and a gentle nudge to consider/do specific actions in promoting my business. I read this book right before I began a comprehensive review of our marketing strategies and the timing was absolutely perfect. Just one tip proves itself WELL worth the cost of the book as well as the time invested to read it.

One of the best books for account managment. Really helped us in developing our model.

Over the last three years, we have been using "The Seven Keys..." as the bible to follow in our implementation process. Every person involved is required to read the book. It has become our organization's often-quoted bible for account management. A must read!

This is a very educational book that every company should read and buy into before attempting a SAM program. I enjoyed the real world exmaples even though they did sometimes leave me feeling a bit 'sold to'(and I usually like that!)
But the reason I've only given this book 4 stars is that it's written very much for the analytical reader, an MBA who absorbes information would love this book. But I am not one of those and would like to have seen a higher emotional content and some more human aspects.
This however should not stop you from buying this book. In fact if you are considering a Strategic Account Management program you MUST read this now.

In today's marketplace key account (relationship) management is imperative. With the ever changing/increasing demands placed on these accounts it is even more important to develop a focus and a strategic game plan behind them. This book is a must read and a must have on your bookshelf. It's laid out in a friendly manner (the seven keys) and is easy to read. Whether you currently have a strategic account management program in place, are looking at implementing a new program, or are looking how to fine-tune an existing one -- the 7 Keys to Managing Strategic Accounts will help you in the process. Make sure you have a program that really works!

As an MBA candidate who spends far too much time reading textbooks, I found Seven Keys a welcome change in my business reading. It's readable, well-organized, full of real-world examples, and it lets me quickly know how I can ready an organization for effective strategic account management. These authors clearly have busy people in mind. I read the chapters that were of particular interest and then I read the remainder. Time well-spent.

Jay Readey

MBA Candidate, Yale University School of Management

Excellent approach to understanding what is really important in defining your Marketing Agency (Advertising, Design, Public Relations).

The author takes you by the hand and leads you from the most philosophical to more practical thru a well thought analytical system that guarantees taking everything into account.

Really helpful...

A call to agencies to put into practice what they preach. Put a stake in the ground and stand for something, a point of differentiation for your agency. Tim Williams is right on target. This is a must read for every agency CEO. It's time for agencies to do for themselves what they do for their clients.

I get frustrated when I read a business book that is long on theory and short on practicality. After you have convinced me of the value of a new idea -- show me how to implement it. This book delivers at that level.

Not only does the author put the spotlight on the value of really creating a great agency brand, but then he tells you how to do it.

Well worth the read.

Advertising and Brand Building Agencies generally sell branding strategies to their clients but most of them have no clue about their own brands. I really enjoy this book because it is specifically about Agency Brands and how to brand them. I really believe as an agency owner that we should build our own brands before we even consider selling ideas to other brands. I always saw myself as the brand manager of my own company. Leading by example is great strategy, first build your own brand than sell advice to others.

Tim Williams takes us in a very helpful journey about how to brand agencies. He raises very important questions and defines a clear path for branding agencies. I took a lot of notes while reading this title and thought it was well worth the time.

I reccomend this book to agency owners, leaders and anyone who is in a related business.

If readers are only able to apply 20% of the excellent advice and guidance in this book then reading it would be time very well spent. Agencies do this stuff all the time for their clients - but are often hopeless at it themselves, Tim reminds them how.

A lively, friendly journey through all the practical stages of advertising. Mr. Cohen is a gifted writer; you feel as if his arm is around your shoulder helping you through the advertising maze, transforming you from passive reader to active participant. The examples and presentations are so interesting you can't help but get caught up in his enthusiasm. Mr. Cohen writes in a charismatic style that reflects his experience in the business. When you finish the book you realize that you have been advised by the best authority on the subject. This book will be pertinent and useful for many years to come. Bravo, Mr. Cohen.

It is excellent and well done. It addresses most of the objections we hear in advertising sales on a day to day basis.
Eric Rhoads, Publisher, RADIO INK magazine

This book is written in a easy to read style geared towards the
Euentrepenuer. However, IT'S A MUST FOR ANYONE INVOLVED OR WANTS TO LEARN MARKETING/ADVERTISING/MEDIA! This intelligent information is easy to understand for the beginner. It's a wealth of information for anyone desiring to make money in marketing any product.

It's very well written, with a conversational up-tempo style, with nuts-and-bolts content. I'm going to recommend it to my students next semester. It's readable and refreshing advice from a man who knows what he's talking about."

When I read this book, it was like deja vu all over again. The book presents it's material in a very real world context and exposes some campaigns for the folly that they turn out to be. As soneone who is in the bradcasting business, this is a must read

I have a few of this authors other books and this one was just as impressive as his others. I don't know much about SEO so I figured I'de give it a quick read and was delighfully surprised.

Actually covers stuff most of the other SEO Books do not. This book actually impressed me even though it was extremely short. It basically covers the writing layout of websites instead of solely talking about meta tags, so I was ery impressed with this authors book, his best book by far though is the Google Adsense book which I recommend to everyone who owns a website.

I'm a newbie to owning a website but a VERY GOOD BOOK in my opinion. This book really made me think about the content of my new website and gave me some good editig tips so my site will be more search engine friendly.

This book wase more on the subjest of content writing basics then SEO, but good anyway. I had to give it a 5 stars because it's by one of my favorite new Authors for online revenue ideas.

Good book for beginners just starting out as a webmaster. Nothing that will wow you, but will explain thorouhly how to lay out your content for the search engines which is what I was looking for.