Advertising Books

I must admit that I am not too keen on this book. Although it doesn cover the basics of fashion illustration I just don't think its a great illustraton book. Its a great referance don;t get me wrong but I know for a fact that Bina Abling's Fashion Sketchbook (the most recent veersion) has a heck of alot more than this book and it may be a bit pricer (just buy it used!) but The Fahsion Skecthbook it well worth it. TRUST ME!

Illustration Fashion: Concept to Creation appears to be popular with a wide range of students who are both beginners, intermediate students and advanced designers. This book offers a step-by-step approach to movement of designs from the croquis (base, working sketch) to the final copy. It has references to designs for facial and body features and it has detailed illustrations of a huge range of different pieces of clothings. Stipelman explains as well as gives examples of ways to successfully convey the mood of an outfit.

Overall - it's very handy. For advanced students, however, bear in mind that it would probably be more of a reference for you than anything. It wouldn't be a bad idea to have a look at other books available here on Amazon.

I found this book to be extremely helpful and useful, far superior than some I have encountered.

I did not realize how resourceful a book this was until I actually sat down and looked through it. I had this book and another fashion illustration book (by Kathryn Hagen) for six months and all this time, I was referencing the other book only to gain insignificant knowledge of fashion illustration. While the other book contains beautifully drawn illustrations, it did little to enlighten me to the techniques, which is important when learning.

I didn't look through Steven Stipelman's book before because I deemed it boring and uninteresting based on a brief flip through. When I actually sat down to start reading it, it all seemed to make sense. What Mr. Stipelman does that other books on this topic fail to really do is to talk about technique and concepts. He outlines standards for drawing croquis (working sketch) in steps, which is a must because a croquis is a foundation for fashion illustrations and will eventually lead to a final drawing.

He also applies the step by step explanation of how to do different poses and how clothing rests on the body in different ways. A big bonus is that he also provides a historical background wherever he can to each section because each period of time had its own ideal for "the" silhouette or body type. It really just ties in well because you get a broader understanding of fashion's past and its relation to the current ideals of fashion.

Whereas some fashion illustration books merely display pages of illustrations done by the author or professionals in the fashion industry, this book is written and arranged in such a way that you feel you're actually in the classroom being taught one-on-one all that it takes to illustrate fashion effectively and beautifully.

I am intrested in fashion design and this book has helped me to learn how to draw the figure and face, etc. If you are a beginner in fashion design this should be your first book to get. This book is a keeper!!

In the rough and tumble world of today's fickle consumer and customer, being creative is not enough. It's the science of marketing; knowing your customer and delivering on that knowledge with well measured insights that drives business today. In Improve Your Marketing To Grow Your Business, Hunter Hastings and Jeff Saperstein show us that organic growth is the backbone of business success. In order to deliver consistent and profitable growth a fact based marketing driven organization is best able understand how to generate this growth.

This book covers a lot of ground; marketing process, automation, accountability, and evolution of the marketing organization among other topics.

However, in my view it does a particularly good job of breaking down the steps companies need to take to become more customer / consumer centric in their innovation efforts. You can't just show up at a conference room for an ideation session and expect to deliver high quality results when it comes to innovation. Great innovation starts with insights about your customers, which can be methodically and consistently converted to market leading innovation when you have the right processes and tools at your disposal.

In addition to providing an overview of the processes and tools you need to drive business growth through innovation, the book provides a number of real world examples sourced from the innovators themselves. They make for an interesting read and really brought the concepts presented in the book to life for me.

I found the book to be essential reading. If you don't want the marketing dept. to lumber along being an under-funded after thought in the enterprise, Hunter's new book can help. I think The New Marketing Mission was perhaps somewhat better but this new book is also very useful

When I was employed by a company that developed mapping software, the marketing strategy was to create a flyer or card and mail it out to every name on a large list. The list was purchased from another company and supposedly contained the names of people who had expressed some interest in products similar to ours. At times, more than one person at my company received a copy of that same material advertising our products. I coined the term "mini-mind marketing" to describe this strategy. In other words, buy a list of names that was probably padded and send out the same item to all of them and hope something sticks. Needless to say, all of the mailings were a complete flop; the response rate was for all practical purposes zero.
Using that same analogy, the material in this book could be described as "mega-brain marketing." The information is a detailed description of how to engage in intelligent and user focused marketing strategies, the kind that leads to success in the modern world. In fact, the kind that is necessary in the modern world.
The chapter titles provide a brief description of the steps to follow in order to make marketing your internal/external killer app.

*) Open your mind to new marketing
*) Four principles supporting the marketing capability
*) Building blocks of the new marketing capability
*) Translating insights into innovation for brand financial growth
*) Measuring consumer engagement
*) Dispatches from the leading edge of the new marketing
*) Integration of technology and marketing
*) Open innovation and new product development through communities of practice
*) Brand building through global brand growth
*) Growth through brand portfolio and risk management
*) Insights-led brand building in technology
*) Marketing knowledge centers
*) The New CMO (Chief Marketing Officer)
*) Managing Information
*) Metrics and building the culture of accountability
*) Communities of practice for consumer connection and open innovation
*) Empowering change from the top down

If the marketing people where I used to work had read and applied the information in this book, I would have led the applause rather than curse them.

This book is about growing your brands to grow your top line revenues. That sounds traditional enough. However, rather than merely trying to get the customer's head with your brand so they pick your product off the shelf, you use modern research to know what the customer is looking for even before they know it themselves and make that for them. Your brand becomes part marketing software, part business discipline, and incorporates "the organization, skills, knowledge, technology, and resources to operate the software effectively, efficiently, and competitively."

You track customer behavior and create profiles. This knowledge allows you to create marketing on demand. You create a portfolio of brands and establish marketing knowledge centers. I think to this point the book has some valuable insights.

Where the book goes off the rails, in my view, is the advocacy of a combined marketing and IT function as a Chief Marketing Officer. Really, do we have to have yet ANOTHER C-level executive? I am not convinced.

They present the book's 16 chapters in three parts. Part I makes their argument for the "New Marketing Capability". Part II looks at some trends in current marketing, calls it the Leading Edge and makes the case for you running with it. Part III is all about incorporating this new executive role in the management of the company and this marketing approach.

Reviewed by Craig Matteson, Ann Arbor, MI

Winicki delivers what he promises. You get lots of usable information on headlines and how to write a small print ad. Most of what's in the book could also apply to direct mail ads. If you are looking for your first advertising book, for your small business, this is it. Easy to read and gets to the point.

If you have a small business, you don't like to read much and you are clueless about advertising - this is an awesome little book. It will teach you the basics of creating effective ads in about 100 pages. With some practice, your business is bound to improve and this little book will pay for itself many times over.

The author goes straight to the point, without wasting your time and for that I would've given this book 5 stars if it weren't that the lack of proper editing of this book took my mind for a spin several times. At the beginning of the book, there is a lovely headlines "The Noise My Customers Make!", followed by a happy customer testiominial which ends with "Well, you're wrong if you think that ... Mike [the author of this book] can do for your business what he did for mine."

So, if you can overlook this and a couple of other blunders in this book, the book teaches you how to focus on benefits, as opposite to features, of the product or service you are offering, how to create effective headlines, and how to design them. The focus of the book is on creating effective headlines, and briefly mentioning few additional benefits, since there's not much more you can put in a small add. If you want to learn how to write effective (longer) body copy, you'll have to turn to bigger books.

This was a great book! Don't spend one penny on advertising until you read it. It is amazing how many small business owners are literally throwing money away on ads that are terrible. After I finished it, I opened my yellow pages and noticed that easily 90% of the ads are terrible. This book will show anyone how to write an effective ad and give you an edge over your local competitors. Enjoy!

If you are new to creating space ads or writing copy, this is an excellent book to get you started. You will see many concrete examples and you will start to think like a advertising guru. However, if you are an experienced ad designer or copy writer and hoping for some fresh ideas, then you may be disappointed.

I don't remember when I've read a book that was more painful to read than KILLER TECHNIQUES TO SUCCEED WITH NEWSPAPER, MAGAZINE AND YELLOW PAGES ADVERTISING by Michael Winicki. This book was produced sans editor/proofreader. There are errors on virtually every page of the book. The book is barely 100 pages and could have easily been condensed down to a booklet. The book is self-published and is the sort of thing that will give self publishing a bad name. I know from Winicki's reputation, he does not possibly submit ad copy with so many errors. Also, the back cover is so blurred, my 50+ year old eyes can hardly read it.

So right about now you're probably thinking, "Do I really want to spend my hard earned money on this, and why the generous five star rating?" Simple. I have to consider, even with the lack of editing, was the book worth the money I paid for it? Well, let me just say, I believe what I learned from this book will pay the price a hundred times over! There are literally notes and highlights on virtually every page of my copy. This is a book I know I will refer to time and time again.

I learned so much from these error laden pages, I don't know where to begin! So I'm just going to say, buy this book. Struggle through it. It is more than worth the effort.

And to Mr. Winicki, thank you for producing this valuable resource, but before you publish your next book, send me a copy. I will be very happy to edit your work for a reasonable fee. Thanks for sharing your knowledge.

"There is No Box" takes the reader through the entire sales process in step by step order. One would have to read and study multiple Sales and Motivational books to get what is contained in "There is No Box." This book is great for both new and experienced sellers. I carry "There is No Box" in my bag with me everyday for easy and quick reference.

My dad purchased There Is No Box for me and it helped me with my buisness class. I suggested this book to my friends and they LOVED it! I'm looking foward to getting and reading the updated version.

THERE IS NO BOX should be required reading for all college freshman. It is more than a sales and marketing text.

THERE IS NO BOX is a must read for minds that strive for ongoing personal growth.Optimism and mental toughness are overriding themes in the book which translates into long-term self improvement.

I found "There Is No Box" by accident while surfing for new management books on sales and marketing. (I didn't expect a book on sales to be titled; "There Is No Box".) But it was the title that actually got me interested. I have had excellent success for years in sales and marketing. Now as a manager, I wanted a reference book, a quick read reminder to keep me and my sales department fresh without long examples or boring material. This book did just that. Each subject is concise and easy enough to bring into a sales meeting and talk about for a few minutes. The techniques are proven and the author doesn't impose his way, but instead credits others that along the way have contributed successful selling ideas. I strongly recommend this book for those who want a reference to keep in their briefcase of on their desktop. If you're new to selling, this book will give you an excellent start by developing your personal skills as it leads you through the selling process. I also agree with another reviewer that this is excellent for students.

I have read a lot of sales books and have attended more than my share of sales seminars. Seldom is the content clearly written by sales managers, for sales people. In THERE IS NO BOX, the information is of "how to" rather than "one should" of real examples rather that philosophies about what should work and answers a lot of tough questions where others have failed to go.

The Ultimate Commercial Book for Kids And Teens is an amazing resource for all ages who want to break in to the commercial business. The commercials in this book really allow me to get into so many different characters.Chambers is a genius for writing this book. By reading the information in this book anyone can tell that he knows what he's doing.

Chambers book is fun, funny and full of surprises. It really helps you prepare for all of your auditions!

Its a valuable source in preparing for commerical auditions. The book is easy to read and fun to work with. The commercials that Chambers had created were real life ones, and very clever situations. Its easy to pick up on them.

My daughter enjoyed memorizing a commercial a day from 24-Carat Commercials for Kids which got her "in shape" for auditions. The Ultimate Commercial Book for Kids and Teens provides more great material for learning and training-

Another great book in Stevens' series for teens. My daughter found "Sensational Scenes for Kids" very helpful in her speech class. Her teacher kept a copy in the classroom. Students found the scenes fun to learn, with timely topics, and language they could relate to. "Ultimate Commercials" will be a useful tool for aspiring actors or teens working on public speaking.

The Ultimate Guide to Search Engine Marketing by Bruce C. Brown is a must read for anyone who owns and operates a business in today's technologically advanced world. It is a great resource and a handy reference guide to the mysteries of internet marketing. It explains, in detail, what Search Engine Optimization is and how to make your website visible in search engines via the use of keywords. It contains comprehensive information about marketing your business and products online. While some of the chapters can be quite complex, the author includes screen prints as he walks the reader through the necessary steps to get a website on to the more popular search engines. There is a chapter devoted entirely to fraud, and how to stop your competition from clicking on your ads and burning through your advertising budget - something I didn't even know existed until I read this book. The case studies are helpful in demonstrating the effectiveness of directed pay per click marketing and search engine optimization. After reading this book, you will not only have a clear understanding of how internet advertising and marketing works; you will be able to apply your knowledge and immediately start marketing your business on the internet.

One hundred fifty years ago, businessmen believed that the China market was unlimited. They illustrated its size by claiming that, if they could sell even a single wooden match to every citizen of China, they would make a fortune. Nowadays, the Internet has replaced China as the source of unlimited market opportunity. Bruce C. Brown's The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed tells the reader how to tap into this opportunity and start building a fortune.

Brown cites studies that predict 231 million online users in 2009 spending as much as $3.7 billion. Brown shows readers how to reach those users through various online marketing techniques, in particular through PPC (pay per click) advertising. He details for owners methods for generating traffic, developing marketing strategies, budgeting, building sales, and protecting themselves from fraud. In addition to this information, useful to most business owners interested in generating Internet traffic, the book also operates on another level.

Brown goes into considerable detail on optimizing a web page for search engines and working in detail with Google and Yahoo marketing programs. No doubt, there are individuals who are equally comfortable with web page design and business operations, but it is more likely that a business owner will best use the web page design information to guide their interaction with a programmer. The book closes with case studies and more expert advice from individuals who have been there and done that. Brown has created a thorough guide loaded with a great deal of useful information.

The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed was recently selection as a USA Best Books Awards 2007 Business: Marketing & Advertising Winner: The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown.

Winner:
The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown
Atlantic Publishing Company
ISBN: 978-0-910627-99-3

Finalist:
How to Use the Internet to Advertise, Promote, and Market Your Business or Web Site--With Little or No Money by Bruce C. Brown
Atlantic Publishing Company
ISBN: 978-0-910627-57-3

The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown is a great book for small business owners and those with small marketing budgets. This comprehensive guide is a wonderful addition to anyone who wants to promote their business online.

The online pay-per-click system may seem complicated with its many ins and outs but with Brown's book, you can implement his ideas with little to no money and do so easily. Each section offers a wealth of information for web marketing and pay-per-click newbies. There are even three separate sections each on how to use Google, Yahoo and Microsoft alone! The concepts are simple and the history of online marketing gives one a helpful background in getting started. Brown teaches you how to create a budget, devise a marketing strategy of your own and work from there. This book is a good resource with its handy checklists, helpful glossary of terms and sections on writing your own press releases and even detecting fraud in the online marketing world.

`The Ultimate Guide' gives detailed plans and goes far beyond the basics of PPC marketing. With Brown's guide, you will learn the difference between the internet marketing practices and be armed and ready to get your business out there. What I loved the most was that names, internet addresses and links are all right here in this book! Brown includes so much information and guidance that there is even a section about how much time you can expect to spend depending on the success outcome level you are looking for. There are a variety of links and resources all at your fingertips in this book. It is detailed, well laid out and incredibly helpful to anyone who is looking for a new way to advertise their business and get beyond the first round of search engine success.

Bruce Brown takes us on a delightful tour of search engine Marketing. We meet some Pay Per Click guru's that astound with their knowledge.

"Forget schemes and empty promises. There is only one way to guarantee
that your web site will get visibility, at the top of all major search engines. It is through hard work compared with P.P.C. advertising," says Bruce.

So much for my six pack of silver bullets. But he's right. And when you think about it hard work never hurt anyone . . . . right.

We now have two billion pages on the internet. Google and Yahoo come under the spotlight. Bruce even gives Microsoft ad Centre the once over.

To get a maximum return, we are gonna need to do our homework. These three are the major players so study up and decide which is best for you.

Chapter 14 has some real case studies. One example is `The Hitchin Post.' In Sep. and Oct. they did not spend on P.P.C. advertising. The money just trickled in.

The next month, Nov. they invested $550 on P.P.C. . the return was $2,375.55 . The following month $885 was shelled out and the payoff was a staggering $4,131.59 . Almost double.

If this is not enough to convince you, on page 200 is a special report. In the closing pages there is an excellent glossary.

Effortlessly The Golden Age of Advertising--The 50's combines a crash course in visual arts, history, sociology and business, and does it without you even knowing it's happening! Like the other titles in the series, volumes which cover the history of advertising in the 1970's and 1960's, this book throws out so many glorious advertisements it's like time traveling. See full color ads for cigarettes (Doctors recommend Camels for calm nerves!), alcohol, clothing, foods, appliances, cars, and more. See how fashion, hairstyles, the very thought patterns of we Americans, ourselves, have evolved from where we were at mid-century last. You can stare at the pages of this virtually word-less book for hours and still see things you missed the fist time. It's a real treat!

Massive, beautifully produced, and very insightful in it's appraisal of 1950's American consumerism, this tome is perhaps the best collection of 1950's advertising ever assembled. Tons of beautiful illustrations and (in some cases) graphic design that are now relics of the past. In my opinion, this book should only have been published in harcover, due to its weight and number of pages. Sadly the hardcover is impossible or nearly impossible to find, unless you go for the abridged version issued as "The Golden Age of Advertising- the 1950s." This whole series of books which now span most of the 20th century are a great reference, and an important documentation of American history in visual form.

We were recent house guests of a couple who have decorated some areas of their beautiful home with a 50's theme. We gave them this book as a thank you for hosting our family. It was a unique gift, and one they will enjoy for years.

Probably the best ad book I've ever seen! Worth every penny it costs and believe me, it doesn't cost THAT much - not for a book like this! I was born in the 50s (in Russia) and Russians wouldn't even dream (or didn't even hear!) of products which are in this book - advertised in the US in the 50s. I'm now waiting for my All-American Ads of the 60s to arrive from Amazon - I spent my childhood in the US in the 60s and I can't wait to meet my "good old friends" - the American products - as advertised in the 60s. I'm hoping to collect the whole series of these fabulous books. Thank you very much, Jim Heimann and Benedikt Taschen -the guys who made this wonderfull series possible. Alexander Romanov, Moscow, Russia.

I loved this book! As a child born in the mid-50's, many of these ads fortunately carried over to the 60's when I was both better able to comprehend as well as recall them. It was also nice showing the book to our children, as it gave them a glimpse into some of what our own childhood's were like. If anyone reading this wants to take a trip back to a simpler, safer, saner era, this book is your "Time Machine". All for around $25 bucks too!

As many of us know, Product Management is probably one of the most challenging responsibilities one could have in an organization. This book is a well written strategy guide for those looking to build a winning plan to cross the "shark infested" turbulent waters of competition in the new age. The writer's frank-talking style is a breath of fresh air and citing real world examples gives this book an edge that many of us can relate to.

This book is a must read for any executive. Whether you are plotting a new strategy, turning around a company or driving a start up, the old rules simply don't apply. The author makes numerous salient points that should be internalized. His witty and sarcastic writting style, make this a interesting and necessary read for anyone driven to make a difference in their organization.

Sales VP's and Chief Sales Officers must confront today's reality that the pressure is on them to not only close deals, but create them as well. "Asymmetric Marketing" is a must-read, must-carry handbook for senior-level sales executitives who find themselves locked in mortal combat with indifferent market targets that have already chosen sides with software Superpowers. In fact, any sales guy or gal who is preparing for an interview for the top sales job at a company that's readying a disruptive product marketing launch should read this book first and politely refuse the Kool-Aid.

As the Chief Technology Officer of an emerging category software startup, I believe there is a lot of value in this book. In today's markets, a wise startup carefully aligns with the overall technology and business agenda of the software superpowers as a necessary component of innovation strategy. This is especially important if your business is attempting to succeed in the enterprise with a Software-as-a-Service or hybrid platform model. I would recommend this book to my colleagues in the speech technology space, or for that matter, any Web 2.0 provider---Especially Chapter 3 where Bentzel discusses product strategy in the age of the software superpowers.

Roberto Pieraccini, CTO, SpeechCycle [...]

If you are in the venture capital business or if you are a Business Executive responsible for spending other people's money, this book is a must-read. The book updates the prevailing theories on product strategies and points out - correctly - that we live in a time when a few big companies dominate the tech landscape. If your new product and strategy does not take this into account you are doomed before you start. Mr. Bentzel's book provides practical advice about how to build a successful strategy and how to avoid having your small company crushed.

I just started reviewing books this month, but this book is one of my favorites among those that I've read. I am an above average webmaster and found this book extremely useful. You know the saying "someone always knows more"? Well this book is a prime example of that saying. This Adsense book is one of the most up to date on the Internet today!

DAMN RIGHT! This is The Best Damn Google Adsense Book. As other reviewers have stated, this might be the best google adsense book on Amazon, and that's saying something because there are more then a few really good ones here.

This is the best Google Adsense book available on amazon, plain and simple. This is the most up to dat Google Adsense book available on amazon at this time in my opinion. I like a few of the others also but this is by far my #1 Adsense pick.

Well worth the $39.99 I paid for it, my sites are now making more the that each month solely because of this book. Thanks so much!

I never knew you could earn money in so many different ways online. It just amazes me that everyone doesn't start a website who has a computer. It's like there's free money out there for those who have knowledge of it. This book is great!

I just started reviewing books this month, but this book is one of my favorites among those that I've read. I am an above average webmaster and found this book extremely useful. You know the saying "someone always knows more"? Well this book is a prime example of that saying. This Adsense book is one of the most up to date on the Internet today!

DAMN RIGHT! This is The Best Damn Google Adsense Book. As other reviewers have stated, this might be the best google adsense book on Amazon, and that's saying something because there are more then a few really good ones here.

This is the best Google Adsense book available on amazon, plain and simple. This is the most up to dat Google Adsense book available on amazon at this time in my opinion. I like a few of the others also but this is by far my #1 Adsense pick.

Well worth the $39.99 I paid for it, my sites are now making more the that each month solely because of this book. Thanks so much!

I never knew you could earn money in so many different ways online. It just amazes me that everyone doesn't start a website who has a computer. It's like there's free money out there for those who have knowledge of it. This book is great!