Industrial Books
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Black ExcellenceReview Date: 2007-12-28
"By the content of their character"Review Date: 2007-04-27
Eleven inspiring African American business success storiesReview Date: 2000-08-19
They represent, in many ways, the economic evolution of post-war African Americans. The first step in the effort for black equality was driven largely by the Civil Rights Movement, which led to the social and legal reforms of the 1950s and 1960s. Next, the passage of the Civil Rights Act of 1964 and the Voting Rights Act of 1965, which eliminated such barriers to political activity as the poll tax and illiteracy test, gave rise to the increase in black political strength with the election of blacks to Congress in the late 1960s and 1970s. Those events were followed by the propulsion of black economic power in which African Americans gained an opportunity to amass wealth and achieve the American Dream that had been elusive for so long. In the 1980s and 1990s, blacks, who gained access to the nation's leading universities and major corporations, leveraged their education and experience to acquire and finance new companies as well as develop enterprises through emerging technologies.
The eleven chapters of this book each tell the untold story of these titans and the contributions they and their companies have made to American industry and life. Their stories and ideas will instruct, inspire, illuminate and motivate the reader to build on their success. This book is a source of inspiration and motivation to the next generation of captains of industry of all races and both genders the world over.
Derek T. Dingle is an editor-at-large for Black Enterprise magazine. For more than a decade, he has covered the B.E. 100s, which profile the 100 largest black-owned businesses, and he recently served as writer for B.E. 100s Exclusive, a newsletter for CEOs of these companies. In addition to his role as the managing editor of BE several years ago, he served as president and CEO of Milestone Media, Inc., which was America's largest black-owned comic book company.
Eleven inspiring African American business success storiesReview Date: 1999-09-26
The eleven chapters of this book each tell the untold story of these titans and the contributions they and their companies have made to American industry and life.
Their stories and ideas will instruct, inspire, illuminate and motivate the reader to build on their success. This book is a source of inspiration and motivation to the next generation of captains of industry of all races and both genders the world over.
Derek T. Dingle is an editor-at-large for Black Enterprise magazine. For more than a decade, he has covered the B.E. 100s, which profile the 100 largest black-owned businesses, and he recently served as writer for B.E. 100s Exclusive, a newsletter for CEOs of these companies. In addition to his role as the managing editor of BE several years ago, he served as president and CEO of Milestone Media, Inc., which was America's largest black-owned comic book company.
Reviewed by Azlan Adnan. Formerly Business Development Manager with KPMG, Azlan is currently managing partner of Azlan & Koh Knowledge and Professional Management Group, an education and management consulting practice based in Kota Kinabalu. He holds a Master's degree in International Business and Management.

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Excellent technical and historical refence on space historyReview Date: 2004-11-18
An Encyclopedic Effort in 503 PagesReview Date: 2004-11-25
The book, in eighteen chronological chapters, takes the reader through a succession of ideas, experiments, and applications. Gruntman expends more than 100 pages before reaching the twentieth century, something unusual for most surveys with its emphasis on the earliest years of rocketry, and then proceeds to lay the groundwork for later developments by discussing "great pioneers" who paved way the toward spaceflight. These include the usual suspects--the Russian Konstantin Tsiolkovskiy, the German Hermann Oberth, and the American Robert Goddard--but Gruntman also adds the Frenchman Robert Esnault-Pelterie, members of various rocket societies, and others to his list.
The "first modern rocket," in Gruntman's narrative, was the German V-2 built by Wernher von Braun's rocket team during World War II. It is at this point that events compound, advances in technology proliferate, and moral dilemmas arise. Simply put, many of those working in rocket programs wanted to develop the technology necessary to move beyond Earth, but their technology was used for destructive rather than peaceful purposes. As a classic example, Gruntman points out that Wernher von Braun served Hitler's Germany by developing the first ballistic missile, was a major in the SS, and used the horrific concentration camp labor system of [...] Germany to build V-2s. But he foresaw the potential of human spaceflight while working as little more than an arms merchant who developed brutal weapons of mass destruction. Von Braun never expressed any hesitancy about the morality of using scientific and technical knowledge to kill as many people and destroy as much as possible. In the 1960s, as the United States was involved in a race with the Soviet Union to see who could land a human on the Moon first, humorist Tom Lehrer wrote a song about von Braun's pragmatic approach to serving whoever would let him build rockets regardless of their purpose. "Don't say that he's hypocritical, say rather that he's apolitical," Lehrer wrote. "`Once the rockets are up, who cares where they come down? That's not my department,' says Wernher von Braun." Lehrer's biting satire captured well the ambivalence of von Braun's attitude on moral questions associated with the use of rocket technology.
Indeed, it was because they could be used as weapons carriers that rocket development received the government largesse necessary to reach space in the 1950s. Spurnik, the first space satellite, was launched on a Soviet ballistic missile, as was the first American satellite, Explorer 1. Moreover, it was because of the cold war that such programs as Apollo, which landed Americans on the Moon in 1969, received any funding whatsoever.
At the conclusion of the volume Mike Gruntman takes us on a whirlwind tour of developments worldwide and closes with an assessment of the 1,000+ years of rocketry.
There is much to praise in this volume. It provides for the first time a modern, comprehensive overview of the subject. It also offers the best discussions available about some of the key breakthroughs in early twentieth century rocketry. There are also numerous sidebars explaining the technology and discussing the individuals who made it fly.
But for all of the book's positive attributes, it is very much a history written for engineers. This is especially true because of the author's concern with the linear process of rocket technology to the very great exclusion of any social or cultural factors that might have influenced the engineers.
As only one example, Gruntman expends virtually no effort asking the question--why rocketry for spaceflight?--when other possibilities existed. We know that Robert Goddard explored many possibilities for access to space--shooting a capsule from a large cannon, atomic power, high altitude balloons to the edge of space, etc.--before deciding that rockets were the only practical means. There have been others who question the method of rocketry for reaching space since then, and such concepts as the space elevator are modern reconceptualizations of the problem. Unfortunately, Gruntman expends little effort in exploring alternative possibilities and conveying the richness of the subject by emphasizing the relentless march of progress he views in rocket technology.
Even so, this is a massively impressive work that will be of real use to a large community of scholars. It will find use for years to come. I applaud Mike Gruntman for undertaking this effort and the American Institute of Aeronautics and Astronautics for publishing it. "Blazing the Trail" offers an important consideration of the state of knowledge about this subject and will serve as a good starting point for further investigations.
Mike Gruntman "Blazing the Trail"Review Date: 2004-09-23
Being an engineer by education and with strong interest in the
subject I was immediately attracted by the sub-title.
It is very well written (eg reads well) and impresses by both -
the breadth and the depth of coverage.
It is a must for any professional specialising in the area, an
excellent reference book to keep on your bookshelf and a
wonderful introduction in the history of the subject for teens.
Strongly recommended for anyone with interests in rocketry, spacecraft, austronautics.
Dr Vladas Leonas, Fellow of the IEAust
Sydney, NSW, Australia
Amazing bookReview Date: 2004-11-28

Used price: $11.83

Many Losers, Few WinnersReview Date: 2007-10-05
Objective and InsightfulReview Date: 2007-09-28
Personally, another piece was clarified in my ancestral puzzle. My grandmother was born in the Berwind mine camp and with my immigrant Croatian greatgrandparents, resided in the Ludlow area during the books timeframe.
A look into labor relations in the western mining towns.Review Date: 2007-09-15
We study a society where it was a firing offense for an employee to purchase from anywhere other than a company owned store, where prices were set by the employer. They lived in company owned housing, in this case, tents. Their entire existence depended almost entirely on the provisions made by their employer. It's not a far stretch to say, these people existed largely as indentured servants.
Martelle gives an unbiased narrative of the events that spawned the Ludlow Massacre. There is plenty of blame to go around for the massacre that occurred in 1914, and Martelle spreads that blame rather evenly between the striking workers, the strikebreakers, the owners and the National Guardsmen that became embroiled in the southern Colorado mining labor problems.
Perhaps there will always remain a slight wedge between employers and employees, but hopefully never again the deep chasm that existed in the early industrialization of America.
The book is a very interesting read, though at times a bit dry and slow. Martelle is not the most colorful or flamboyant of writers, but does convey his message and story with a succinct style readers will appreciate. The book will appeal to varying audiences, from those studying labor problems in America to the study of the western states. You'll find a graphic description of life a century ago in an existence hardly imaginable today.
Strikers vs. owners = no winnersReview Date: 2007-08-27
Martelle's prose style is dense with facts, yet elegant and easy. The writing is beautifully done, and the story itself is so compelling that it's easy to understand why he became preoccupied with it.
Each decision along the way, by owners and strikers, deepens the chasm between the two, until at last the line is not drawn but engraved in the sand and there can be no winners.
Whatever your interest in the book -- through the lens of labor history, or western studies, or the social strata of the times -- you will find much here that will resonate for a long time. Martelle, who weathered the nasty Detroit newspaper strike in the mid-90s and did not cross picket lines, gives neither strikers nor owners a bye in this book. (Full disclosure: I, too, weathered that strike by honoring the picket lines.)

So far, so good!Review Date: 2007-10-01
Blueprint Reading For WeldersReview Date: 2006-11-06
Blueprint Reading for WeldersReview Date: 2005-03-17
Gets right to the pointReview Date: 2001-01-17
Well worth the money.


Insights on board developmentReview Date: 2008-04-25
Enlightened Corporate GovernanceReview Date: 2007-04-22
ElevationReview Date: 2006-08-28
Helpful guidance for boards that want to be more than rubber stamps for their CEOReview Date: 2008-03-28
Ram Charan explains how firms can `evolve' from being an old style Ceremonial Board to become a Liberated Board and then grow into an active and effective Progressive Board. He emphasizes that Progressive Boards have to emphasize the Group Dynamics of the board (how the team works together and how synergistically their talents combine), the Information Systems they use (relevant information they can get outside what is packaged for them by the CEO), and that the board focus on meaningful and relevant issues rather than getting distracted by the minutiae of board processes.
The author explains each of these three qualities in detail and deals with issues of CEO selection, management, and succession. He also talks about how the board should function when it has fully `evolved'. Charan also provides a few helpful questionnaires you can use to determine how your company is doing in certain key areas.
An interesting and helpful book for the target audience.
Reviewed by Craig Matteson, Ann Arbor, MI

Used price: $8.41
Collectible price: $35.55

Book of BuckskinningReview Date: 2005-09-13
Fascinating!Review Date: 2005-09-19
The gun information is wonderful (my favorite). It is a bit biased towards flintlocks, though, which is a bummer for those who are going for a later period impression and using a caplock.However, caplocks are discussed and the limited information provided is quite good.
The series is produced by the same guys who do MUZZLELOADING magazine and it sticks to their same high standards.
Note: buying the books individually gets exspensive, so try to save some money by buying them in sets.
Interesting and informativeReview Date: 1998-01-22
This is the first book I've ever read on Buckskinning.
This book is a collection of magazine articles.
Each article is written by a participant and their
interest and committment in the hobby/sport/lifestyle
are obvious. The book has many pictures of people
and buckskinning events. Many drawings of the artifacts
are also included. I have attended buckskinning gatherings
in the past when they are open to the public at local historical
events. This book explains what is expected of the buckskinners
and their guests such as how to approach and enter a tipi, Which
anachronisms are acceptable and which are not. I really enjoyed
the article on putting up a tipi and tipi living.
Black Powder shoots are an integral part of the activities
both target practice and hunting. The basic methods of Knife and
Tommahawk throwing are taught(I bought me a hand forged,
guarenteed for life, tommahawk this summer.)
Crafts such as Blacksmything and beadwork are also covered.
Over all, the book is fun and interesting. Additional books
are in the series but I haven't read them yet.
Informative and a good place to start!Review Date: 2002-04-30

Used price: $16.61

For Asian Companies with global aspirations.Review Date: 2000-05-05
a case study of international brands in asiaReview Date: 2000-04-30
FIRST BOOK TO SPECIFICALLY ADDRESS BRANDING IN ASIAReview Date: 2000-07-31
In this groundbreaking book, Asia's leading brand architect addresses this unusual situation, explains the fundamentals of branding and shows how companies can use them to achieve outstanding performance. Containing over 20 case studies of leading Asian and Western brands, this book is packed with illustrative examples, advice and exercises.
Branding in Asia is an invaluable book that is a must for anyone responsible for business growth in the 21st century.
Dr Paul Temporal is Asia's leading expert on brand creation, development and management, having lived in the region for over 14 years. He has worked with leading companies and governments, and is well known his results-oriented and hands-on approach. He is the author of Corporate Charisma.
exceeded my expectations wonderfullyReview Date: 2000-06-08
My expectations were exceeded because this book - unlike most on the brand which start with chapters on advertising and marketing communications - opens up from the very beginning on the leadership importance of branding. Here we are on pages 1-2: "Strong brands endure many challenges. This is becoming increasingly relevant in an era of unprecedented change, upheaval and uncertainty. This change is strategic, unlike the incremental change of more predictable times, and therefore requires a strategic response. Brand building is exactly such a response. If successful, it can be the strongest weapon in a company's armory and the best guarantee of corporate survival. The challenge that lies ahead is that of change management.
And by page 4, we're invited to join in a cataloguing of worldwide changes to marketing: -the breakdown of market boundaries -globalization and the development of global brands -increasing market fragmentation -product diversity and shorter life cycles -greater customer sophistication -digital business -economic instability and market volatility
So this book flies, and yet at the same time when you read it you will continually pick up useful advice whether your brain is looking for practical or academic stimulation. For example, the book closes with an appendix of very worthwhile brand exercises, and it resonates with case studies, 24 in all. Each case study ends with a summary of that brand's strengths.
This book will be good for you whether this is the first one you read on branding, or as in my case the twenty first, including two of my own. For example, I learnt a lot from Temporal's consistently strong advice on brand values and the way they shape corporate personality on its outside and inside.

Used price: $30.00

Light up the WorldReview Date: 2006-08-31
The lamp Argand patented was actually an important invention. It was no small thing to bring a much improved, cheaper source of light to the homes and shops of an industrializing West. The Argand lamp became the standard configuration until about 1850 when the kerosene lamp more or less replaced it. Many of them were real works of art, eagerly sought by collectors today. They were more or less on the edge of what could be mass produced at the time, and Argand experienced many trials and tribulations in bringing it to market. Even the renowned Boulton factories had trouble producing them.
This is a wonderful tale of the Industrial Revolution, and I much enjoyed it. Thank you Mr. Wolfe!
Great Research and a Compelling Read !Review Date: 2000-04-30
If you enjoyed Longitude you will love this book.Review Date: 1999-08-23
The story of Ami Argand who spear-headed modern lightingReview Date: 1999-08-07

Used price: $11.49
Collectible price: $25.00

A Western Pennsylvania History LessonReview Date: 2007-03-20
I was so moved by this book that I made it a point to go out of my way to visit some of these locations the next time I visited my home town. It sent chills up my spine to stand in the exact same spot as many of the characters did, now knowing their pain and suffering.
This book should be required reading for local highschool students so that they could better understand the history of their community.
History IlluminatedReview Date: 2004-02-12
A True Work of RespectReview Date: 2004-03-25
Ragman's War a masterpieceReview Date: 2004-02-13

Used price: $18.92

Inspiring Work from the MastersReview Date: 2007-01-01
(Another great place to learn is from the work of Julius Shulman...)
SpacemenReview Date: 2007-11-24
Since Hedrich Blessing's start in 1929 they seem to have consistently produced great work. There several shots from the Thirties and Forties here that look just as fresh as yesterday. A list of nineteen company photographers on page eleven raises the question: how do they manage to take work that has a creative quality suggesting that there is only one company photographer? Tony Hiss in his intro essay quotes staffer Bob Harr "We're in competition with the world, but never with each other".
The book has one hundred and sixty beautiful photos split between interiors and exteriors and being client commissioned they all work hard to present their architectural best so fortunately there are no out-of-focus, angled or other trendy photo techniques at work.
I think this is a remarkable book of building photos and at the price some Amazon Marketplace Sellers are quoting it is an exceptional bargain.
***FOR AN INSIDE LOOK click 'customer images' under the cover.
Simply beautifulReview Date: 2003-12-06
The images presented are commercial photographs. They were taken over a span of 70 years by different photographers, all of them doing architectural photography as a professional venture for commercial purposes. All too often it seems that people automatically assume that if something is commercially produced, it simply cannot exist on the level of other things that have been produced for the purpose of art. And unfortunately, a lot of the photography and design we come in contact with on a daily basis just reinforces this notion. However, there are certain individuals who are capable of completing a commercial venture in such a beautiful, elegant, and truly artful manner that it becomes astoundingly clear that commercial work need not be anything short of fine art. In design, we have people like Viktor Schreckengost who have proven this. In photography, there are photographers like those at Hedrich-Blessing.
I do not mean to imply that these photographers are infallible or incapable of producing work that would simply fall into a pedestrian classification. However, given the photographs in this book, it is clear that they have been able to produce a large number of photographs that are both highly communicative and visually clear, concise, and overwhelmingly elegant. Few photographers have been able to approach architecture in such a way.
The book itself does a simply wonderful job presenting these photographs. The layout, editing, text, and photographs are nearly perfect. The introduction, written by Timothy Samuelson, is wonderfully done and does an excellent job of introducing the photographs that follow. The reproductions of the photographs are gorgeous. The order is very well thought-out and the periodic sections of text that identify the photographs contain individual paragraphs about some of the photographs that provide wonderful insight into the process, the photographers, etc.
I think just about anyone could get something out of this volume. Most of all, though, I think that it's something that would be most meaningful for photographers, designers, and architects. Or anyone with a strong sense for the visual, for that matter. I don't know how many times I've spent a coupel hours just slowly going over the photographs in this book. Every time I've done so, I've gotten something different out of the images. And almost always I feel refreshed and eager to get out there and work on making better images myself (I'm a photographer).
I cannot say enough good things about this book. But given that I'm sure you probably think I've already written too much, let me just say this much more - this is a significant volume, being beautiful throughout, more than worthy of the price, and sure remain a prized part of your collection for many, many years.
70 Years of Historic BeautyReview Date: 2000-10-09
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