Industrial Books

This book brings to life the environment and times of the early scientists and engineers who made the Manhattan project a reality. Dr. Rockwell is an eyewitness to history and his book provides an invaluable look inside this important part of WWII history.

great read about the history nuclear power and where it's been and where it's going. it talks a lot about the struggles the industry has faced and is facing despite using the strictest guidelines to ensure public safety. or perhaps it is because they used the strictest guidelines for operational safety that the public has regarded it as something insanely dangerous and that the scientists and engineers behind it all have no idea what they're doing. it is a very objective book simply stating facts. there is a bibliography at the end showing all the references and studies it was based on. in fact the whole book is trying to get the sympathy or rather understanding of the reader to not be biased and to make their own conclusions about nuclear power.

another thing that makes this a great read is that this book is NOT pro-nuclear. nor is it entirely about nuclear power. this book deals a lot about the public and the media. the book is like one whole, long, and extensive example about how the media can distort public perception on a subject ignoring numerous studies and facts that have long since been proved and acknowledge. the author questions how it came to be that the public scrutinizes scientists and engineers for not taking into consideration the 'dangers' of nuclear power and lack of safeguards to it. in one instance the author recalls the Three Mile Island incident. he doesn't defend it, nor cast blame. he just states what happens then asks at what point is it bad to have too many safeguards in place, explaining that the operators at the plant were faced with over 100 alarms within two minutes and the alarms continually going off. he gives the reader a brief insight into the mindset of what was going on. But again, he does not provide a biased view. he also goes into what could and should have happened and compares it to rickover's nuclear navy.

the book also goes into depth about relative perceptions as that really is the only way to give a full description of nuclear power without knowing much on the subject. such as what is more damaging to the body, working as a nuclear operator receiving radiation from a reactor or working in a conventional power plant. or smoking everyday to working around a nuclear power plant everyday.

of course the reader may get the impression that all media is bad and untruthful, but the author encourages the reader to not be biased. to not be so subjective. to just simply read the facts and base conclusions on that. to not watch the news and expect them to automatically distort it but to listen to the facts and the possible facts left out to make your own conclusions. to be your own detective really.

This book brings to life the environment and times of the early scientists and engineers who made the Manhattan project a reality. Dr. Rockwell is an effective eyewitness to history and his book provides an invaluable look inside this important part of WWII history.

This book brings to life the environment and times of the early scientists and engineers who made the Manhattan project a reality. Dr. Rockwell is an effective eyewitness to history and his book provides an invaluable look inside this important part of WWII history.

Man's ability to harness he boundless energy of the Atom has forever changed the world. Nuclear Pioneer Ted Rockwell recounts his role in "Creating the New World" in a series of thirteen essays describing the evolution of his 60 years in Nuclear Technology.

Rockwell is truly one of the American history's unsung heroes, having worked on the "Manhattan Project" supporting the development of the world's first Atomic Bomb, serving as Technical Director of Admiral Hyman Rickover's Nuclear Navy Program that founded America's Nuclear Navy and built the first commercial nuclear power plant at Shippingport, PA, and co-founded a leading engineering firm specializing in high-reliability technologies. Rockwell is also the author or editor of several government publications, articles in trade magazines, as well as a book -- "The Rickover Effect: How One Man Made A Difference."

One of the most astonishing facets of Rockwell is that despite his incredible technical accomplishments, he is able to relate his experience in the nuclear industry in a way that non-technical people like myself understand and appreciate. Throughout the book he is able to relate political, social, and technical issues clearly and persuasively, to give an appreciation of the subject matter.

The first four chapters discuss his work in the Manhattan Project from the time he was recruited out of college into the program at Oak Ridge. He does a great job describing the life style during World War II, explaining how the people banded together to build a community dedicated and their optimism of ending the war through the secret weapon they were developing. The next three chapters mesh Rockwell's work in Rickover's nuclear navy program and explain how his work there defined the values and principles that ultimately made him who he is today. The remaining chapters discuss some of the defining moments later in his life, such as his work evaluating the Three Mile Island accident, discussing the fallacy of that being pro-environment means being anti-nuclear, and revealing the other 90% of nuclear uses that people rarely think of. His overall theme in this book is to show that nuclear technology is "understandable and beneficial" to society.

This book is a must read for anyone that works with nuclear technologies and particularly serves as a means of conveying the history of the industry to the next generation of nuclear workers. However, anyone seeking to learn more about the evolution of nuclear technologies from a historical perspective would also benefit.

The one flaw I found in this book is that it retells some of the same stories that were part of "The Rickover Effect," although at a different level. Then again, if the stories were not the same in both books, that would leave me scratching my head also.

Creative Destruction presents a fascinating revival of an old concept in the context of recent technological developments and innovation. It offers a brilliant account of how information technologies accelerate the process of creative destruction today and helps understand how information society articulates with in a wider framework of economic history. Those interested in Latin America will appreciate, in particluar, the recent developments in the telecommunications industry in the region.

It is a thorough analysis of the technological advances of our era and the depth of the internet industry. I was particularly interested in the implications for Latin America and the technological transfer from liberalization. It is a useful book for practictioners and for more academic minds.

This is an outstanding collection of articles. These papers combine scholarly depth with usefulness for practitioners. They will help you understand where we've been and forecast where we are going with the Internet. I teach courses on Internet Business Strategy and will use this collection next year. My favorites are Baumol's "Innovation and Creative Destruction; McKnight's "Internet Business Models: Creative Destruction as Usual" and Lehr's "A New Theory of the Internet Firm." They provide a solid conceptual basis for understanding the implications of the Internet economy. One thing truly unique about this book is the thoughtful and detailed discussions of the implications of the Internet on international business. There are six papers that focus on these issues. I have not seen this anywhere else. In a world where people publish books peddling derivative nostrums about the network economy, it's a pleasure to finally find one that deals with these issues in a serious, thoughtful and, most of all, useful way.

Rather than focusing on a single angle and building a long argument in its favor, this compendium's treatment of diverse dimensions of creative destruction lets the reader paint his or her own picture of the net effects of Schumpeter's famous concept. The book's 11 articles touch on topics as diverse as the future of telecommunications firms in a Net-centric world, the impact of regulatory reform on the Internet in Europe, the institutional barriers to Internet-driven creative destruction in Japan, and the impact of open-source software business models.

Creative Destruction is a Lego-box of interesting ideas that managers and academics can recombine into constructs valuable to their work, teaching, or research. I found it very rich reading.

There are three recent publications with the same title (Creative Destruction) whose authors correlate Joseph Schumpeter's concept of "creative destruction" with the contemporary business world. Foster and Kaplan explain "why companies that are built to last underperform the market -- and how to successfully transform them" whereas in their work, Nolan and Croson offer "a six-stage process for transforming the organization." In the third volume co-edited by McKnight, Vaaler, and Katz, various authors and co-authors of 13 anthologized essays examine various "business survival strategies for the global Internet economy." I highly recommend all three volumes as well as two of Schumpeter's works: Capitalism, Socialism and Democracy, and, Essays: On Entrepreneurs, Innovations, Business Cycles, and the Evolution of Capitalism.

This book grew out of a symposium held at the Fletcher School of Law and Diplomacy at Tufts University in the spring of 1999. The topic was "Creative Destruction -- or Just Destruction?" Those who presented papers were asked to address "the key technological, regulatory, organizational, and competitive dynamics compelling change in the way firms and stakeholders do business in an increasingly global and Internet-centric society." At the symposium there were (and in this volume there are) four points which are consistent with the theme of "creative destruction":

The Destruction of Traditional Industry Structures

The Destruction of Traditional Regulatory Structures

The Destruction of Traditional Competitive Positioning Strategies

The Destruction of Traditional Technological Assumptions

It is important to keep in mind that this is not a manual. Although there are numerous suggestions, checklists, points of emphasis, graphic illustrations, and examples offered, the volume's primary purpose is to stimulate continued discussion and debate on the major challenges now facing firms, governments, and other players -- while suggesting "how to exploit the new opportunities created by creative dynamics."

The material is organized within five Parts: Introduction, Theory and Practice of Creative Destruction, The Global Context for Creative Destruction, Business Destruction Strategies in the Global Internet Economy, and Creative Business Survival Strategies. For the reader's convenience, the editors offer brief comments about each subject and about each of those who address it. After reading the excellent Introduction, you may decide not to read the everything that follows from beginning to end. In that event, select what is directly relevant to your and your organization's most immediate and urgent needs and interests. (In all probability, some of those needs and interests will soon change.) The editors provide three supplementary sections (Contributors, Notes, and References) which assist and encourage further study as well as "continued discussion and debate."

I am curious to know what Schumpeter would say about the material in this book if he were discussing it as I am now. My guess (only a guess) is that he would observe that his basic concept of "creative destruction" remains relevant but the process is occurring at an ever-increasing velocity and in ways and to an extent he could not have envisioned 50-60 years ago. Another guess (only a guess) is that, based on what is now happening (and not happening) in the global community, he would suggest that process of "creative destruction" in all organizations (regardless of their size or nature) has only begun. The Chinese character for the word "crisis" has two meanings: "peril" and "opportunity." For many (perhaps most) organizations, the process of creative destruction means death; for others, it offers the opportunity for at least survival and perhaps regeneration. The authors represented in this superb volume help us to understand the differences between the two groups....also, the probable consequences of those differences.

Helen Levitt's name is less well known than some of her images of New York street life. Perhaps that is the way she would wish it since she seems to have never sought fame. The book is as reticient as she and there is little commentary, but in truth little is necessary though I would love to know more about her and her work. This is a beautifully printed, organized and designed book and it was a pleasure to spend hours looking at the photographs. Often it was difficult to turn the page because each image is so compelling and resonates on many different levels. In a way, they are the perfect street images; they have the look of a snapshot but are so much more than that. Though they are all of New York they have a universal quality and speak about the truth of people's lives in a profound way. I admired the formal qualities of the photographs but what resonates most is the deep humanity of what she does, what she sees and records. It sometimes seems to me that photographers, in their quest for a good images,treats subjects with a level of distain and distance that is uncomfortable and ultimately manipulative. Crosstown is nothing like that and even when the photos are funny, and several are, they are funny in a very human way. There is nothing saccharine or trite in her work either and she has a great gift of photographing children without slipping into cuteness. I am a photographer and I treasure this book. I would certainly recommend it to others interested in photography, but I thinks its' appeal extends to anyone interested in the human condition and how we relate to one another.

Helen Levitt is not one of those New Yorkers who look neither to the left or right as they travel the streets of the city. This is a book about life. The neighborhoods she shoots are generally poor ones, yet we see people that are involved; people who are actively engaged in life even when they seem to be doing nothing. Her subjects -often children- play, they love, they communicate, they are lost in thought, and occasionally are sleeping.

A fine sense of humor permeates many of the scenes. Some subjects are caught in contorted, puzzling positions. We see the incongruous position of objects: an old 33rpm record in the street; a pair of shoes sitting by themselves on a sidewalk; three chickens wandering around a decrepit room -where did they come from? A mother's head is buried in the bottom of a baby buggy while the tyke yelps with joy. A dog is caught in the act of mistaking his owner's leg for a fire hydrant while she talks to a friend.

In general HL catches the warm side of humanity. Only a couple of pictures look like they were taken from a file of Jacob Riis (a 19th century photographer of New York tenement life). There was one particularly sad shot of a woman and her three children sitting on their front steps. They are obviously impoverished. The two youngest children seem quite content, but the mother seems weighed down with her life, and in the teen-age daughter we see the beginning of lost hopes.

This book is a must for anyone interested in street photography. It will take you a long time to get through this book as each photograph will hold your attention for some time.

This book has a number of unique photographs. Ms Levitt with many of these wonderful pictures,leaves you wondering what happened before or just after the picture was taken.
You can I believe see some connection to the style of Cartier Bresson with whom I understand she spent some time working.
I recommend the book.

If you admire the warmth and humanity of Helen Levitt's endearing photographs of New Yorkers, don't miss this book. The selection of photographs is superb and the printing and binding quality are first rate. This book could go out of print soon, from which time its value will grow quickly.

This is my latest favorite photography book. I have a large collection that includes many with Manhattan as subject. The images captured by Levitt are stunning and the binding of the book itself is wonderful.

Very thought inspiring collection of essays that address the social and economic implications of technology. Not very light reading and not very heavy - somewhere in between. May help to have some very elementary economics background. Worth reading if you're interested in understanding what technology may do to capitalism and the workforce.

A great collection of essays for those looking to understand and begin their studies of the new technological/electronics revolution occuring in the productive forces of society and its resultant new class formations and alignments. A praise to Herr Marx!! The productive forces do take the lead and along with the deeper proletarianization and destitution of the masses(to the point of their labor becoming redundant) and the high level of technology and robotics in production, there is but only one way to go.

The book and modern application and interpretation of classical Marxist economics is excellent. It would have been helpful to have an Index as this text is excellent as a reference and the editors could have taken time to properly index pertinent topics (e.g. When value is created by labor p.75)

This collection of essays examines the historical and current role of technologies- never neutral, but always integral to a dominant class' agenda and planning masked as a reified objectivity - in partially determining the class struggle. Particularly, the ongoing telecommunications, "information" and robotics sectors introduce a qualitatively radical transformation of social relations by appropiating into capital the mind and soul of the workers, rendering us redundant just as the steam engine and electric motor technologies earlier rendered workers' bodies and physical power partially without value. The increasing genocide (for the workers at the low edge of the global hierarchy) and pauperization of various degrees for the rest by the corporate transnational state is made possible for the greedy rulers and technocrats by the degradation of the power of labor in the context of a society approaching total automation and terrabit-per-second panoptic global communications. The maintenance of coercive class relations through such contrived means as "intellectual property rights", the artificial scarcity and thought control induced by such media as cable tv and the dismantling of public services is turning more of us into a new Roman proletariat, with technology serving the role of ancient slaves in marginalizing our vital endeavors. Instead, we're force fed a sad circus of televised slaughters for our patriotic entertainment while the Reagans, Bushes, Clintons and Mc.Cains thank us "for serving". A worthy book which I found full of insights for aggessive resistance against the old masters now beaming in cyber cloth. To their new digital hype, we should be armed with essays like these- along with some physical ammunition, for certain- and give a convincing reply of Non Serviat.

Cutting Edge has considerably advanced my revolutionarly understanding. I intend to read parts of it again & again. My 10 rating should be applied only to parts of this collection of essays. The balance of the book I would rate a 5. I was particularly impressed with chapter 8, The Digital Advantage by Jim Davis & Michael Stack. Warning! Don't read this chapter before bed time. My brain was so stimulated, I had a hard time getting to sleep after I read it. This chapter alone is worth the price of the book. Great stuff! On a scale of 1 to 10, it's a 20! The other chapters that got the a lot of yellow from my hilighter: Introduction, Robots & Capitalism, High-Tech Hype, The Digital Advantage, The Biotechnology Revolution, Structural Unemployment & the Qualitative Transformation of Capitalism, The New Technological Imperative in Africa, and The Birth of a Modern Proletariat by one of my heroes, Nelson Peery. I strongly recommend this book to any thinking person!

Georg Pawer was an extremely well educated German in the Humanist tradition of the late fifteenth and early sixteenth century. It was natural that he turned his Greco-German name into Greco-Latin, labeling himself Georgius Agricola. Both versions mean Farmer (Georgios) Farmer (Pawer = Bauer / Agricola). He was a physician by profession. Neither side of his background would seem to suit him to write one of the great books on mining and the refining of ores, but as an official town physician, responsible for treating miners at no additional charge, he seems to have won their trust. The result was a manual, aimed not at people who would have to dig up ores, but at potential investors, and officials and lawyers, who would have to deal with financing, administration and litigation. He set out the basic customs and practices of mining, described the remarkably elaborate machines needed to keep mines dry and ventilated, and processing and refining, with their devices and chemicals. Naturally, he wrote it in the language of real scholarship, Latin, not sixteenth-century German.

Since surviving classical Latin is not abundantly supplied with appropriate technical terms, and those which exist are not always clear, the resulting text was soon found to present formidable difficulties, despite important aids from accompanying illustrations. There were early attempts at translating it into German, and even a rendering into Chinese (an early attempt to emulate the mysterious Occidentals and their terror-weapons), but when this translation appeared in 1912, German scholars were humiliated to find that they had been outclassed by a couple of mere "Englanders". They were probably even less happy to find that the translators were Americans.

Actually, Lou Henry Hoover, a good classicist, made a perfect team with her husband, the mining engineer Herbert Hoover, who was shortly to become much better known for humanitarian relief work, and an unhappy experience as President of the United States. The engineering half of the partnership knew what the problems were, and the sort of thing that Agricola must have been trying to say, and the classicist could tell whether the vocabulary and grammar could carry that meaning. The result was a book which was not only beautiful, with its reproductions of the original illustrations, but a genuine contribution to the history of technology.

The Dover reprinting of 1950 was one of the first, if not the first, of that publisher's adventures in bringing important works back into print, in attractive editions, at reasonable prices. It remains a gem, whether regarded from points of view of the history of technology, of art, or of Renaissance Humanism. The only thing missing is Agricola's companion treatise on other hazards of mining, like kobolds and other malicious spirits (yes, I am serious; he had lots of testimony from honest miners, after all).

Of course, nothing human is perfect, and there are some hints of why such a practical man as Herbert Hoover, with a real concern for human suffering, proved so doctrinaire in the face of the Depression. At one point, the Hoovers scold the Romans for concentrating on German metal resources, instead of trying to build up the only true source of wealth, Agriculture. A lovely sentiment, very eighteenth-century Physiocratic, but it did not seem to occur to them that any agricultural surplus would have had to be shipped down the Rhine, into the North Sea, and around Europe, to be of any immediate benefit to Rome. If it stayed in Germany, it would just feed more nasty, Roman-hating Germans -- so much better to concentrate on something more compact and worth carrying across the Alps, or at least useful for arming the Legions. (Of course, there are also the problems of whether Italian agricultural techniques were of any value in the Rhine valley, and why the Germans had not learned appropriate methods from the neighboring Gauls -- but that leads in other directions.)

This book is a great read. The sections are well defined to cover each topic, including measurements where applicable and even the definition of tracts and management of said lands. He has written other books too. I hope they reprint the translations soon.

This is one of the great classics, richly illustrated with over 200 woodcuts, most full page. It was published in 1556 by Georgius Agricola. The English translation is by former U.S. President Herbert Hoover, and first Lady Lou. Virtually all of the equipment illustrated was current until a few decades ago. Agricola describes and illustrates such "modern" methods as amalgamation, and the use of spiral inclines for transporting heavy equipment from the surface to underground. The (unnamed) "books" (chapters) which compose the book could be titled: 1 The Social Impact of Mining; 2 Mine Management, Exploration, and Prospecting; 3 The Theory of Ore Deposits; 4 Mining Law; 5 Shaft Sinking, Drifting, and Surveying; 6 Mining Equipment, Haulage, Dewatering, Ventilation, and Hazards; 7: Assaying; 8 Beneficiation; 9 Smelting; 10 Separation of Gold from Silver and Silver Refining; 11 Separation of Gold and Silver from Copper and Iron and Copper Refining; 12 Industrial Mineral, Chemical, and Glass Production. The text is a bit dense, but is worth the trouble.

This early work describes the thinking of early technologists and shows the development of materials technology and related engineering knowledge of the late 15th century. Of particular interest is the detailed research done by Herbert Hoover, former President and mining engieer. His research is detailed in extensive foot notes. The illustrations are exact copies of the originals. Some of the early chapters are the most intersting reading because of the insights gained into archaic thinking that extrapolates to modern times.

This book is not a simple read for those looking for the basics, it a detailed review of the process of mining in the 16th Century throughout Germany with the inclusion of some surrounding regions. All aspects of the search for and creation of metals are covered from how to determine where a vein of materials is most likely to be found thru the methods of ore refinement and ingot production. The footnotes are incredibly helpful and sometimes (necessarily) take up more space than the text they refer to. This is not a basic overview, it is a manual designed to educate in specifics.

As a reference this text is wonderful. The woodcuts alone provide a review of the methods and technology used that is more detailed than any other source I have found - although I am admittedly a novice in this particular field of study in Early Modern German History. As an amateur historian I would say that this manuscript is not a `friendly' read for a general audience, however as a reference for those deeply interested in the subject of mining or Early Modern German metal working it is invaluable. Great companion for Pyrotechnica.

I liked this book for its gallery sections, over 200 photographs of great DM examples that spark new ideas and methods of execution. The chapters and discussions are well described and give many references and referals I found useful. I particularly liked the discussion of The new Census 2000 Form and the very clever Otis Elevator campaign based upon a Frank Lloyd Wright letter.

Loved this book. I bought this book after seeing David Katz lecture... His writing style is just as good as seeing him in person! Informative, great examples, persuaded me to create even better direct mail...

It was directly based upon an inspiration generated from this book, Design for Response, that I sold my latest design project. There are many great examples in this book that have kept me thinking of new projects.

Finally a book on direct marketing that is NOT just a biography, a self-promotion, or "Mail Order for Dummies." This book actually uses several interesting examples of direct mail to illustrate the psychology of persuasion vis-a-vis design and marketing tactics. Thank you Sherr & Katz.

This book has some great examples of direct marketing that I had never encountered anywhere else, and I have been in the industry for over 20 years...

What I found particularly interesting were the author's comments on each piece, and the detailed case-studies that are the foundation for each chapter.

The case-studies discuss the psychological basis for the responses generated as well as an in-depth illustration of the design elements.

I highly recommend this book.

This is a good introduction to DOE with plenty of case studies and minimal statistics. It is the first book that I've read on DOE. The second chapter was a little confusing, with concepts such as design resolution introduced with little explanation of their significance. These concepts became clearer as I delved into the case studies, and by the end of the book I had a good grasp of the subject. A few things still mystify me, such as where the reference line in a Pareto plot comes from. It's calculated automatically by software of course, but I wish I understood the underlying maths, which goes unexplained. Still, this book will get you off the ground fast - I read it in two days.

"Design of Experiments for Engineers and Scientists" is a well written and easily understandable text on the subject of practical experimental design considerations. Whether you are a practicing engineer in business or an instructor at an academic institution, I think that you will find this to be an excellent introductory textbook. It is simple enough for an engineer that does not have an extensive statistical or mathematical background to read through once, grasp the concepts and be able to apply experimental design techniques to improve his company's performance. The graphical presentations are very helpful in this regard. It is also detailed enough to use in a graduate course to introduce engineers to the subject of practical experimental design techniques. Having held a variety of industrial engineering positions from process engineer to member of the Board of Directors before returning to academia, I feel that I am well qualified to judge the value of this book. I have taught a graduate class in experimental design techniques for several years at a major university and will include this as a text for my future classes. Being a consultant in the areas of Six Sigma, and Lean Six Sigma, I feel this text will also be very useful for my industrial clients as well!

"This is a Must-Have Concise Textbook for individuals wishing to understand the essence and essentials of the Design of Experiments (DOE) subject matter in a minimum of time. For its relatively smaller size and greater depth of coverage, the textbook is excellent, providing a clear, concise and very effective treatment of the useful and revealing body of knowledge composing DOE. For emphasis, the text explains fundamental DOE concepts effectively, while the breadth of topics coverage is very rich. High school and college students, scientists and engineers, professionals and researchers all alike, can deploy the techniques presented in this DOE text to deepen their understanding of processes with particular respect to experimental process variables effects, their magnitudes and interactions; furthermore the textbook provides direction for the optimization of the processes being studied."

Abayomi Ajayi-Majebi, PhD, PE, CMfgE
Professor of Manufacturing Engineering
Central State University, Wilberforce, OH 45384
(1st Edition Textbook Reviewed Feb 2005)
(Request Review Expire in 5 years, calling for a new edition re-review)

This book will prove an asset for Engineers, Managers and Research students. Statistics was never so simple and easy to learn as described in the book. The more you read, the more you will want to know about DoE. Its a good way of explaining DoE through 8 practical examples and case studies. The book helps in developing a good understanding of the theory of DOE and pratical way of using and analysing the same. I feel that this book is must for Managers and Students

This book provides insight into various aspects of design of experiments. Design of experiment is a powerful tool, which is used for process planning, designing and analyzing the experiment, and to obtain effective and efficient conclusion. Author has exploited his industrial and academic experience to provide detailed analysis of design of experiment with examples and hence this book is at centre stage for Decision Makers (DM). On studying this book, DM (engineers and managers) can easily apply design of experiment to real world problems and explore the influence of each and every parameter on the process performance.
This book is comprised of 9 sections, each presenting various aspects of design of experiments. First section addresses the introduction to DOE, which stresses on importance on experimentation in an organization. Second section discusses fundamentals of DOE with a framework to develop a measurement system and quality characteristics for industrial experiments. Section 3 illustrates the significance of interaction of process parameters, and provides graphical tools to handle them. Fourth section illustrates the concrete steps to plan, design, conduct and analyze the industrially designed experiments. Section 5 presents screening design, used for exploring, and discovers their influence on the process performance. Section 6 discusses the use of full factorial designs at 2 levels in industrial experiments and how to analyze and interpret the results of experiments using graphical tools generated by Mini tab software. Section 7 points out the importance to construct fractional factorial experiments. In section eight key points are depicted for making successful experiments. Last section provides eight real life industrial problems to illustrate the power of DOE.
One of the key facets of this book is enclosure of number of case studies, which exploits the capability to build knowledge base on design of experiments. This book also bridges the gap between real life problem and research work using design of experiments.
This book will be of great interest to students and researchers, who are most of the time aware of the existing theories but not conversant to select the best method or the value of process parameter which has significant effect on the performance metrics of the system. The book is well structured and contains ample case materials, reflective questions, and references to promote future research in this area. The book is easy to read, and likely to find its way on to the desk of practitioners, students and researchers.

This is a must have for any middle school, high school or college art educator! Great creative ideas for lessons, sketchbook assignments or model ideas for large projects. I have used this book many times and the projects are always a huge it, highly successful, challenging and instill creative thinking.

There are enough ideas in here to keep anyone busy creating for a long time. I believe that is can be used in just about any form of art one may pursue.

Design Synectics is a stand out browse and reference text for Art educators. I would also highly recommend this book to any creative person. It is like a service manual for the artist/ divergent thinker. Presenting individual visual and cognitive concepts in a schematic that is easy to read and fun to practice. While some of the action items in this book may seem a little too structured, individual educators will have little trouble in customizing the approaches to fit with their style. While many books written for Art teachers only give outdated product based ideas, Design Synectics gives insight into the thinking associated with visual literacy. This book is a true Art educator staple.

As an art educator, this is the book I turn to when my ideas have run out. It has some great starting points for stimulating thought--both in yourself and your students. It offers terrific visuals which suggest all sorts of ideas for starting interesting projects. Read the text and you realise it is even better than it looks--this book is all about how to think in new and creative ways. Any way you'd like to use it, this book is refreshing.

This excellent book illustrates beautifully the analogy building aspect of the powerful Synectic problem solving process, from the standpoint of design. It is also a great companion to Art Synectics by the same author. Both of them never cease to amaze me, as I often turn to their many pages for creative inspiration. Both of them are also packed with easy to follow and fun exercises.

They are among my first few books on understanding the Synectic process. Synectics was created by William J J Gordon & George Prince in the 50's or 60's. The process can be applied in both the educational as well as business settings. In fact, Gordon had created many exercise books for use in the schools. Unfortunately many of his good stuff in this respect are now out of print and hard to get.

I have been looking for a book like this for some time. The math and physics are at the college level, but I figure I need to learn something new. This could be worth working on. Now to find the materials and get to building. Who knows, I might be able to convert my car, build a new airplane, or even a classy cabin cruiser. Great book.

It is an amazing book that covers all subjects related to fuel cells in an understandable manner. It is the best book to be used as text book in a fuel cell course. It is really the unique book that truthfully has the necessary amount of information to build a PEMFC.

Fuel cells are a new topic for me, and I selected this book because the title and description seemed interesting. It was a great choice because it is written in easy to understand language - making a complicated subject understandable. Although there are many parts of the book geared toward designing a fuel cell with mathematical equations - -there are also other parts that simply describe how the fuel cell works, different types of fuel cells, different sources of hydrogen, the hydrogen economy etc. A "must read" for anyone interested in fuel cell technology.

In a field where only a limited number of books are available on the subject, it is refreshing when such a well written, compressive volume is released. I thoroughly enjoyed reading this book. The author has skillfully combined an easy to understand description of fuel cell technology with enough meat (equations) to keep an engineer satisfied. I highly recommend this book to anyone interested in fuel cells.

I have been designing, building, and writing about fuel cells for a number of years. During this time I have not seen one text that is as comprehensive and at the same time contain the wealth of detail as "Designing And Building Fuel Cells". This book will easily satisfy the needs of Engineers, Teachers, and Students. This book is easy to read, practical and I believe one of the best available texts on fuel cells and fuel cell systems.

Digital aboriginal is a quite different way to see the current business environment. And provides to the readers an innovative vision of the business and economics. It goes more beyond the metaphoras and you feel really as if the companies were as the ancient tribes. I really recommend and congratulate the authors because of their originality and imagination.

Here's the amazing thing about Digital Aboriginal... it was written in 2002! Based on the information gathered through their research, Mikela and Philip actually touched on technology advancements and new businesses that had not even existed yet.

This book is a must read for those of you that would like to understand human behavior and it's impact on how the Internet is changing the world we live in and how we are living in the world. This is a fantastic book.

This book is about business and how it is evolving faster than the speed of light. This book will help enlighten you on how and why you must consider technology as the way to enhance and grow your business from the inside out. Your customers expect it, your prospects expect it and your employees will too.

Technology can pave the way to a future you may not have envisioned yet. Hold on to your hats - it's going to be an exciting ride! This book will help you be a part of the POSITIVE side of the inevitable.

I love this book! Few business books have ever inspired me to buy multiple copies for friends and colleagues but none has ever kept me up at night like this amazing work.

Drawing on the metaphor of Australian nomad culture, the Tarlows weave a web ranging from the implications of intellectual property practices on ALL businesses to the value of co-designing experience and storytelling over passive media. The final chapters on idea communities, social genius, trust and tribalmind are both mind-blowing and hopeful.

Perhaps what I enjoy the most about this book is the tension between future vision and present practicality. In many ways, Digital Aboriginal suggests a way to navigate the future using imagination, ethics and a heightened sense of participation in the world.

I cannot recommend this work highly enough!

Mikela and Philip Tarlow invite the reader to deliberate this question by sharing their wisdom and knowledge about the Aboriginal belief in the connectivity of relationships. As a reader, an observer of the story, you will travel through time both past and future, chapter by chapter, experiencing the opportunity to dream about the possibilities of a new business design where ownership ideas are replaced with a regard for creativity and innovation. You are brought to an intersection in time where ideas create a place of order and rules are forever rewritten. You will not be able to resist being part of an evolution of both spirit and thought.