Industrial Books


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Industrial Books sorted by Average customer review: high to low .

Industrial
Managing to Stay Out of Court: How to Avoid the 8 Deadly Sins of Mismanagement
Published in Paperback by Berrett-Koehler Publishers (2004-12-10)
Author: Jathan Janove
List price: $22.95
New price: $3.71
Used price: $1.78

Average review score:

Avoid common mismanagement errors which lead to court
Helpful Votes: 0 out of 0 total.
Review Date: 2006-04-13
Plenty of employment-related discrimination issues are before the federal courts yearly - a dilemma which all too easily could have been avoided, in most cases. Learn how to avoid the possibility in your own management position with Jathan Janove, Esq's MANAGING TO STAY OUT OF COURT: HOW TO AVOID THE 8 DEADLY SINS OF MISMANAGEMENT. Chapters based on employment law and legal findings present eight common management principles and a set of workplace problems associated with them which often lead to court, pairing these principles with real-life examples and exercises to help readers identify pitfalls in their own operations. Quite simply: any who would avoid legal problems in business management must read this book.

Good Legal Sense, Good Management Sense
Helpful Votes: 0 out of 0 total.
Review Date: 2005-06-10
The relationship between employee and employer has never been smooth. Even back in Dickens "A Christman Carol" the relationship was strained. Then around the turn of the last century we had all the efforts with the unions being developed. Now unions are declining and the lawyers have taken over.

I've had my share of working for bad managers. In fact there've only been a couple that I would have rated as good. Those managers followed the rules that Mr. Janove has written down. This is good legal advice, but it is just plain good management advice as well. This is the way you would want to be treated by a manager, and it is clearly the way you should treat your employees.

The eight deadly sins he defines are not coached in legal terms, they are just good common sense that we should all follow.

A Hands-on Gem
Helpful Votes: 0 out of 0 total.
Review Date: 2005-02-10
This is an essential desk-top resource for managers at all levels. The "what should I do or say now" approach makes it easy to follow and, more importantly, implement a multitude of practical suggestions. Excellent!

Most Practical and Concise!
Helpful Votes: 0 out of 0 total.
Review Date: 2004-12-21
I read this book, not because I was concerned about being sued, but because I was looking for pointers to become a better manager, and it worked well on both counts. I liked this book much more than those written by executives describing their personal successes, because this book proposed a variety of scenarios from many angles. I could relate to many of the "deadly sins", was anxious to read the author's proposed solutions and wasn't disappointed with what I read. The book is very readable, very practical in its advice and isn't long-winded. The layout of each chapter is optimal as a "self-help" type of book to encourage follow through. I've already benefited from implementing a number of the author's ideas, and am anxious to re-read it for more. This one won't gather dust!

managing to stay out of court
Helpful Votes: 1 out of 1 total.
Review Date: 2005-01-15
This book is well written and organized.The author's practicle experience is presented so that it is most useful to managers.Legalese is avoided in favor of clear communication.In today's litigious environment this book is invaluable.I believe that businesses that do not make use of this wonderful tool are likely to regret it.

Industrial
Manufacturing for Survival: The How-to Guide for Practitioners and Managers
Published in Paperback by Prentice Hall PTR (1996-01-27)
Author: Blair R. Williams
List price: $45.00
New price: $40.31
Used price: $18.35

Average review score:

Manufacturing For Dummies
Helpful Votes: 0 out of 1 total.
Review Date: 2001-08-17
I am not dumb, you are not dumb, but as Blair says in his introduction to this book- It takes more than hard work and common sense to run a manufacturing facility. My copy of this book is dog eared and warn out from use. Everytime I reference a section, I learn something new. Clear and simple explanations to complex and difficult challenges we all face in today's competitive environment. This book should be in every practitioner's back pocket.

This book never fails to amaze me!
Helpful Votes: 1 out of 1 total.
Review Date: 2002-05-29
I have an M.S. in Logistics and a nine-foot shelf of text books. When I need an answer I reach first for Williams' book, it is often the only one I need. I have only two complaints:
1. The binding - for these prices the binding should not be so fragile (I'm on my second copy).
2. References to ISO-9000 as a "Quality" standard. While most pursue ISO-9000 to help improve their quality, it is a "Documentation" standard, and it is possible to become ISO-9000 certified to build garbage.

For these two reasons (and the fact that Amazon won't let me) I can't give the book the seven stars it otherwise merits.

This book should be on the shelf of every production manager
Helpful Votes: 1 out of 1 total.
Review Date: 1998-01-11
Manufacturing for Survival is a fundamental yet easy-to-read text on manufacturing that every production manager can lean on for great advice. The book thoroughly covers all of the key shop floor best practices such as setup time reduction methods as well as traditional manufacturing textbook concepts such as MRP. So the book is a rare combination of the practical and theoretical.

A must have desk reference for manufacturing professionals
Helpful Votes: 3 out of 3 total.
Review Date: 2000-02-26
As a manufacturing professional with over 20 years of experience, I find Blair's book extremely insightful and current. Blair's book embodies his practical knowledge of manufacturing while incorporating today's business environment philosophy. Manufacturing for Survival helps to integrate the value of supply chain management into all aspects of the manufacturing environment. It is an invaluable tool that I frequently refer to. Very well written and practical --- I wouldn't be without it!

If you could only buy one book on manufacturing .....
Helpful Votes: 3 out of 3 total.
Review Date: 1999-04-06
This book couldn't have been better if Moses himself had brought it down from the mountain along with the Ten Commandments. I started to highlight the most important and relevant points but, unfortunately, began to run out of ink well into the second chapter. Despite the technical nature of the subject matter, the book is easily read and digested. The formulae and calculations are presented in a manner that is quickly comprehended by both engineers and nonengineers alike. This is one great book!!!

...Perhaps five stars are not enough.

Industrial
Masters of War
Published in Kindle Edition by Taylor & Francis (2007-03-14)
Author: Michael I.Handel
List price: $47.95
New price: $38.36

Average review score:

Comparative study
Helpful Votes: 0 out of 0 total.
Review Date: 2007-07-19
I liked the way Handel compares the classical thoughts of Clausewitz and Sun Tzu. This a good way of understanding the fundamental similarities and differences in approach to war the West and East have.

Comprehensive
Helpful Votes: 0 out of 0 total.
Review Date: 2007-04-30
This book is a comprehensive analysis of classical military thought. Although some would argue that this book is for military scholars, I beg to differ, and, heartily suggest this book to any First Year Student of Military Studies. It will greatly assist you in your comparison and analysis of theory and theorists and will also give you a comprehensive understanding of the universal logic of the principles and tenets of war.
This is a great book.

Dr. Terry Tucker
Combined Security and Transition Command-Afghanistan

Ideal for the academic,
Helpful Votes: 14 out of 15 total.
Review Date: 2001-06-02
is how I would describe Handel's 'Masters of War'. This however should not deter the keen reader from purchasing the book as it is indeed a wonderful, clear and interesting read.

In the course of his analysis, Handel sets out to compare and contrast the different schools of thought that 'the greats' developed, with particular attention being paid to Sun Tzu and Von Clausewitz. Perhaps this is where the text comes into its own for the academic. If one was to consider writing a study on the conduct and role of the military in this day and age, this book brings not only Sun Tzu and Von Clausewitz, but also Jomini and Machiavelli into focus. The student will hardly require a more comprehensive guide to different schools of thought for the construction of their essays.

In conclusion therefore, I would reaffirm my belief that this text would prove invaluable for any classical military analyst trying to find a text helping and perhaps reducing the amount of time devoted to sifting through Sun Tzu's 'Art of War' and Von Clausewitz's 'On War'. However, taken out of this context, although highly readable, it is perhaps beyond the requirement of the casual reader whom might be better served reading abridged texts of the originals first.

An Accessible Analysis of the Art of War
Helpful Votes: 7 out of 7 total.
Review Date: 2006-08-13
Michael Handel's third and final version of his "Masters Of War" may be the most accessible analysis of classical military thought available to the military professional or academic. Handel's patient, methodical, side-by-side textual analysis of the works of Sun Tzu and Clausewitz overcomes the deceptive simplicity of Sun Tzu's precepts and the equally deceptive dense verbiage of Clausewitz's "On War." The result is an enlightening exploration of what may be mankind's most complex and most dangerous collective activity. For all its wastage and terror, war continues to be a final arbiter of the destiny of nations and ideologies.

Handel's work is an intellectually challenging read designed for the military professional or academic. He examines important concepts such as the centers of gravity, the correlation of ends and means, and the relationship of military and political objectives through a compare and contrast analysis of the writings of Sun Tzu and Clausewitz. The writings of some other authorities such as Mao and Jomini are cited where especially relevant. Handel's prose is straightforward. He uses examples from a broad range of military history to illustrate his points.

The author, who died in 2001, completed his revisions for this edition before the start of the Global War on Terrorism. Nevertheless, both classical military thought and Handel's analysis continue to be relevant.

This book is very highly recommended for the mid-grade military professional, especially for those studying at the intermediate service college level, and for the military academic seeking a broader understanding of the operational and strategic levels of war.

Essential reference.
Helpful Votes: 7 out of 7 total.
Review Date: 2001-12-05
The best side-by-side comparison of Sun Tzu, Clausewitz, and Jomini strategic thought one can find. Included is Mao's strategic approach to completely round out classical perspective on war and strategy. The single best reference for understanding the similarities and differences between the masters of strategy.

Industrial
Materials and Design: The Art and Science of Material Selection in Product Design
Published in Paperback by Butterworth-Heinemann (2002-12-01)
Authors: Michael Ashby and Kara Johnson
List price: $54.95
New price: $39.99
Used price: $39.99

Average review score:

Materials And Design
Helpful Votes: 0 out of 0 total.
Review Date: 2007-08-28
It's a really complete book, where you can find all technical data of a material and some design aplications, also you can find substitute materials for each one of them.

Really Helpful

Highly recommended ..
Helpful Votes: 1 out of 3 total.
Review Date: 2006-03-11
... to anyone w. even the slightest interest in materials & product design.

Individual chapters address multidimensional issues
Helpful Votes: 11 out of 12 total.
Review Date: 2003-02-14
Collaboratively written by Mike Ashby (Professor, Engineering Department, Cambridge University) and design materials expert Kara Johnson, Materials And Design: The Art And Science Of Material Selection In Product Design is a thoroughly "user friendly" instructional guide to the scientific and systematic crafting of products from a variety of materials. Individual chapters address multidimensional issues, shaping joints and surfaces, rules of thumb for selecting certain materials over others, and much more in express, college-level detail. Enhanced throughout with full color photography and numerous illustrations, Materials And Design is strongly recommended as an extensive, superbly organized and presented, instructional resource and professional level reference.

Wow!
Helpful Votes: 4 out of 10 total.
Review Date: 2003-08-05
Amazing new perspective on matials and design! A must for any inspired designer/Product Manager.

Great if you really want to know about materials.
Helpful Votes: 9 out of 10 total.
Review Date: 2005-03-26
It's quite heavy to read... but it covers so much information that it's worth of it. You won't find fancy products shown on the inside for any kind of material, but you will understand everything about them.

If you are truly interested in Materials and Design, this is your book. I suggest also to take a look of those books written by Chris Lefteri, they are easier to read for a student, and have examples of the materials with great pictures. It's up to you "what" and "how" you want to learn.

Industrial
Matrix Analysis of Structures
Published in Hardcover by CENGAGE-Engineering (1999-01-29)
Author: Aslam Kassimali
List price: $137.95
New price: $68.28
Used price: $87.33

Average review score:

Excellent Book
Helpful Votes: 0 out of 0 total.
Review Date: 2003-10-24
2D and 3D matriz analysis of skeletal structures well described. It is a must for graduate, undergraduate and professional Civil Engineers. I strongly recommend this book for those who are interested in computer applications in strucutral analysis.

No much to say. Just Amazing!
Helpful Votes: 0 out of 0 total.
Review Date: 2003-09-23
You just need to read it! The way Mr. Kassimali explains the background of the structural analysis using the stiffness matrix method supplied with many examples and flowcharts is simply the best.This book really teaches. A must for structural engineer!

ORDERLINESS IN CHAOS-THE MATRIX
Helpful Votes: 0 out of 0 total.
Review Date: 2000-09-27
This book is very good for the fact that it focusses on the methods of analysis of structures using the matrix methods.It is shown nicely how matrix methods using the stiffness and flexibility methods simplify the methods of analysis of structures.One unique quality of this book is that the flowcharts used are easily understandable and hence it becomes easy for a student to actually do programming and get the results of analysis in a very quick time.Putting everything in matrix form makes students realise some orderliness in chaos and that greatly helps, in understanding the concepts and i would say that this book was totally successful in doing this job.

"Hands on" Matrix Analysis of Structures
Helpful Votes: 3 out of 3 total.
Review Date: 2002-06-22
This book is a must for a structural engineer who wants to have a better understanding of how computers are used to perform structural analysis. The author explains precisely how computers are used to analyze 2D and 3D trusses, beams, frames, and grids in a language a working engineer can understand. This book has the reader participate in the process of understanding matrix analysis of structures by supplying flowcharts and examples that are accurate and easy to understand.

Also, the author discusses the flexibility and stiffness methods as well as finite-element formulation using virtual work to explain matrix structural analysis. And what I like about this book the most is the fact that the author explains in a step-by-step manner precisely how to write and test a working matrix structural analysis program in any computer programming language.

Solution of 2D and 3D Structures
Helpful Votes: 3 out of 3 total.
Review Date: 2000-11-25
This book solves 2D and 3D structures using Stiffness Method. For the 2D structures, it starts off with trusses, then beams and frames. Next, for the 3D structures, space trusses, space beams i.e. grids and space frames are introduced. Special cases such as pin-jointed members or member releases, temperature and fabrication error effects and support displacements were considered in this book. Usually, a structural stiffness matrix's size is Z x Z where Z is 2 times the number of joints for 2D structures. However, in this book, Kassimali's structural stiffness matrix size is DOF x DOF where DOF is the number of directions a joint can freely move. Thus this reduces computer memory storage. This book also comes with a CD-ROM with 6 programs for solving 2D and 3D trusses, beams and frames. Highly recommended for Structural Engineers wanting to write their own Structural Analysis software using Stiffness Method as good flowcharts are presented in this book. There is only 7 pages on Flexibility method. Special topics and modelling techniques are introduced such as nonprismatic members, semirigid connections, inclined roller supports etc. are presented in this book.

Industrial
Mediation Career Guide: A Strategic Approach to Building a Successful Practice
Published in Paperback by Jossey-Bass (2001-09-18)
Author: Forrest S. Mosten
List price: $45.00
New price: $33.00
Used price: $24.00

Average review score:

A MUST HAVE book for all Mediators!
Helpful Votes: 16 out of 17 total.
Review Date: 2001-12-04
Dear fellow mediators or anyone looking into the mediation profession:

Mosten's book, Mediation Career Guide, is just the book I was looking for to strategically guide me through deciding whether to go into mediation as a profession. The book is well organized and can be read cover to cover or as a reference guide. Some of the key parts of the book are 1) Deciding if Mediation is Right for You and 2) Building Your Career as a Mediator.

The chapter on deciding whether to get your law degree or not for mediation was an especially important chapter for me. I completed one year of law school and then decided to re-evaluate my J.D. path. I enrolled in SMU's Dispute Resolution program to help with my decision. Mosten's book is the only mediation book that directly dealt with the J.D. dilemma. The chapter did not tell me what to do or what Mosten thinks is best. Instead, the chapter asked certain questions about my background to see whether a J.D. is a good choice or not.

Mosten's book is a MUST HAVE if you are deciding whether the mediation profession is right for you and how to build a mediation practice.

Thank you Forrest (Woody) Mosten for this book and all of your contributions to the peace-making profession!

Roseanne Pierre

You Cannot Proceed Without this book!
Helpful Votes: 2 out of 2 total.
Review Date: 2005-03-10
I am just beginning my mediation practice. This book stays with me all day. It gives practical advice, plus deals with the emotional issues attached with such a leap of faith that is required for entering this field. I highy recommend this to everyone!

A Solid Basis for Starting Your Practice
Helpful Votes: 3 out of 3 total.
Review Date: 2005-03-21
It is one thing to learn how to mediate, it is another to learn how to start your business as a mediator. This book focuses on the second task. I found that this book contains good, practical advice for analyzing your own abilities as a mediator and setting up your practice. It even talks about how to establish the physical environment of your office. Combine this with Allan H. Goodman's new, second edition of Basic Skills for the New Mediator, and you should be ready to hang out your shingle.

A must have!
Helpful Votes: 3 out of 3 total.
Review Date: 2003-08-10
This book is one of the most helpful and insightful books that I have read. If you are thinking of, or already are, a mediator, this book is full of great information, ideas, and helpful hints.
This book is an easy read, you could read it in one evening and then be on your way to implement the things that you have learned.

The Definitive Book on Mediation
Helpful Votes: 37 out of 37 total.
Review Date: 2002-02-17
Forrest Mosten has written what must be the definitive book for those who are considering or might consider a career in mediation.

I have known the author since 1970, when he was a law student working part time for me in the foreign student office at UCLA. Even then he was thinking about how he might incorporate his strong social conscience into the practice of law. Ten years later he found his answer when he committed himself to becoming a professional mediator. For Mosten, mediation is more than an efficient means of resolving disputes, it is a way to work as a peacemaker at the person-to-person level. It provides its practitioners who are attorneys with an alternative to the adversarial nature of the legal system, which weighs heavily on many lawyers. Of course it provides the same benefit for clients. He makes his point about mediation as a peace effort dramatically in chapter one, where he states "...don't jump into a growing but still uncertain field like mediation unless you eat, breath and dream about creating peace and resolving conflict and are willing to risk everything to make it happen".

In addition to maintaining a highly successful mediation practice in Los Angeles, Mosten trains future mediators and he has established a nation-wide network of mediation centers. He also is the author of three previous books on mediation.

The author's purpose in writing the book is stated in the first paragraph of the preface, where he says "It was an uphill climb to build my mediation practice. This book is my effort to help you avoid many of the costly mistakes I made along the way".

The book is organized into three parts, each with several chapters, followed by nine appendices. In the first part, "Is Mediation right for You?", he covers the question of what it takes to be a mediator, such as being a good listener, patient, tolerant and neutral, flexible, and empathic, among other traits. In the chapter on "Education and Training", he discusses the question of non-lawyers as mediators. Mosten admits that lawyers have certain advantages, but he lists other fields which often provide a good background, such as therapists, business persons, teachers and clergy. Whether they come from the law or other fields, he states, extensive training in mediation will be required. Here Mosten goes into some depth on this subject which is dear to his heart because he wants "...mediation to be the first stop on the conflict resolution highway", which means having "...enough trained and experienced mediators available to meet this need".

Part Two, "Building Your Career as a Mediator" deals with the creation of a mediation signature, which includes advice on writing vision and mission statements to distinguish your particular practice. He also advocates having a board of directors to help with these tasks and to provide a sounding board along the way which he had earlier described as an informal group of persons whose judgment you trust. (He might more accurately have called them a "board of advisors). Another chapter, "Creating a Mediation-Friendly Environment", gets down to reading materials and arrangement of the reception room. Most important, he introduces the idea of the client library, described as a consumer-friendly collection of books, video tapes and other resources which will help clients learn what they need to help solve their own problems. This concept is related to Mosten's preference for informed client consent, and he reports that his library is well used by his clients.

Part Three is "The Nuts and Bolts of Private Practice", which covers topics such as finding a place to practice, naming your practice, forming strategic partnerships and networks. With respect to networks, he uses his own Mosten Mediation Centers as an illustrative model, in which he has established local mediators around the country as subcontractors. In the chapter entitled "Strategic Planning and Investing in Yourself", he gets very specific about the time and money required to establish a mediation practice, including a breakdown of out -of-pocket costs which add up to $57,000 over a five-year period.

Even though he has stated his desire to see a great increase in the number of practicing mediators, Mosten in no way sugarcoats the obstacles and challenges facing anyone who plans to enter the field. His candor, at times, would almost seem to discourage, but at least anyone who has read the book would enter the field fully warned. More important they will have read a well integrated combination of philosophy and nuts and bolts, each supporting the other.

This is a critical book for those contemplating a career in mediation, it is a useful book for anyone contemplating using the services of a mediator, and it is an interesting book for those who are attracted by the concept of mediation as a force for more peaceful interpersonal relations.

Industrial
Miami Then and Now (Then & Now)
Published in Hardcover by Thunder Bay Press (2002-12-20)
Authors: Klepser Carolyn and Arva Moore Parks
List price: $18.95
New price: $2.60
Used price: $1.62

Average review score:

Wonderful photos and interesting history
Helpful Votes: 1 out of 1 total.
Review Date: 2007-03-10
Being both a history buff and having grown up and lived in Miami for 20 years, I could certainly appreciate the spirit of this book. Miami is currently synonymous in popular media and culture with clubs and partying, sexy people and celebrities, and hip shops (even though this image is more descriptive of Miami Beach and South Beach rather than the city of Miami itself). Despite it being a relatively young city, though, it is still rich in its own history and thankfully this book goes beyond the present glossy, superficial party image of the city and transports the reader back to a simpler and more wholesome time. This is Miami how its founders and earliest residents knew it. Most of the "before" pictures date from the 20's and 30's, and it is really fascinating to see how things have changed. As I said, I grew up in Miami and there are places shown in the book that I never even knew existed, such as the Scottish Rite Masonic Temple and the Coral Gables Rock House. I am glad that the author explores not only downtown Miami and Miami Beach, but devotes pages of photos to other neighborhoods around Miami such as Coral Gables, Coconut Grove, Little Havana, and even Opa Locka and Hialeah (being a Hialeah native myself, I would have liked to see more than just the one picture of the racetrack, but that is my own personal bias). While the book is certainly complete, I feel maybe too many pages were devoted to certain places, such as Coral Gables and Coconut Grove for example, and perhaps some of that coverage could have been reduced and made room for other places to be shown. I am glad that the author explores little known places familiar to residents and not just the touristy areas that visitors would know, but on the other hand, some of these are a little too obscure and I would have also liked to have seen what was in some of those touristy areas, such as Bayside, the zoo, major malls, etc. Just because of those little complaints I give the book four stars, but if you don't care about these, then this might as well be 5 stars and it is still a highly recommended book.

Miami Then and Now
Helpful Votes: 2 out of 3 total.
Review Date: 2006-03-07
Having grown up in Miami, I found the book particularly interesting. The pictures were excellent. I thought the captions could have been a bit more informative.

Miami preconstruction boom and Investment
Helpful Votes: 2 out of 4 total.
Review Date: 2004-10-19
Execellent book - highly recommended, but get down here and see for yourself - what's happening to the Miami is magical and really a golden opportunity for all. Over the next few years Miami's Skyline will be transformed as builders and investors seek billions in pre-construction investments to turn the city into a the epicenter of the region.


http://realestate.1stmiami.com

Captiving Photo Book
Helpful Votes: 5 out of 5 total.
Review Date: 2003-09-16
If you have lived in Miami or have an affinity toward Miami, this is a must-have book. Few people in Miami like Arva Moore Parks have taken the time to document the City's rich history as the fastest-growing metropolis in the United States over the last 100 years. The "then and now" photos offer splendid matches, with interesting and informative historical notes in the caption. Great coffee-table book too!

Memories
Helpful Votes: 5 out of 5 total.
Review Date: 2003-04-06
I was born and reared in Miami, the fourth generation of my Pioneer South Florida family. I was delighted with this book, it brought back so many memories.

The old photographs are gems, and the descriptions well written and informative. I enjoyed the "then" pictures with the "now", in some instances they are almost unbelievable, the Coconut Grove Womens Club little Club House which I went to frequently is a good example, long may it survive!

Industrial
Microlithography Science and Technology
Published in Hardcover by CRC (1998-05-01)
Author:
List price: $199.95
New price: $44.95
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Average review score:

A quick review
Helpful Votes: 0 out of 0 total.
Review Date: 2004-10-19
A great book that gives a quick overview from contact printing and projection aligners (1970's and early 1980's technology), but it spends most of its time and effort on the more recent (2000's) technology and processes. There was information packed into each page, providing both an overview and detail into the more recent development of lithography. It helps to have some previous exposure to lithography as well as the topics of physics, optics, and chemistry since the book will build on all of these subjects to provide the basis of the newer technology.

best book for the pro
Helpful Votes: 0 out of 0 total.
Review Date: 2002-09-27
this book consists almost everything u need to be a lithographer and is also concise and up-to-date!

also the price is not too high.

good book!

E-beam Lithography
Helpful Votes: 2 out of 2 total.
Review Date: 2000-05-09
The book provides a great overview of the Electron Beam Lithography, which was the material of interest for me. Material is conveyed in great detail while the meaning of the material is not necessarily constricted to the experts. As an undergraduate student, I found the material readable. I was also able to understand most of the information well and as a result I believe I have a good base of knowledge about lithography. I would definitely recommend this book to other students.

Great Text Book for Microlithography
Helpful Votes: 2 out of 2 total.
Review Date: 2000-04-03
The book give a very good overview of what microlithography is and it gives the recent advances in the field. I highly recommend it as something very good to have if your into the field of lithography and especially if you are a non engineer.

Very up to date information from leaders in the field.
Helpful Votes: 6 out of 6 total.
Review Date: 1999-08-01
I teach a graduate class in Microlithography and this is the best text I have seen to date. It contains all the modern techniques presented in an easy to read format. I highly recommend this text for all process engineers in the field or engineers wishing to learn more about this integrated circuit processing technique.

Industrial
Million-Dollar Mortgage Radio: How Mortgage Brokers Can Use Radio Advertising To Make More Deals
Published in Paperback by Xlibris Corporation (2004-08-09)
Author: Blaine Parker
List price: $20.99
New price: $19.53
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Average review score:

Great product
Helpful Votes: 0 out of 0 total.
Review Date: 2007-04-05
I bought the cd because I wanted to get the information right away and some other reviews made it seem that the book took awhile to be delivered. The information is great. I sell radio and I totally agree with what he is saying. Before selling radio I used to buy it as the owner of a small chain of retail store. I wish I had read this book then. Radio sales people can be very confusing and no matter what station they sell for they seem to have a stat that proves they are number one. As a buyer I never knew what was a good strategy and was at the mercy of my rep. The information contained in here really does make sense and helps cut through the confusing clutter that we sales people bring.

Even though I sell radio I still approach all buys as if it was my small business. His point about owning a daypart even if it's a small audience is exactly what I had been discussing with my colleagues. I did a study in my market and found that by running an overnight schedule compared to a prime schedule as he suggested resulted in reaching 55% of the reach (radio term) but at only 12% of the cost and my frequency was huge. I guess more than anything his information validated what I had been saying. Read the book or listen to the CD's and you could apply the message to many other industries other than Mortgages. This is another book that hits the same point The 33 Ruthless Rules of Local Advertising

Good Stuff
Helpful Votes: 0 out of 0 total.
Review Date: 2007-01-15
Don't spend money on radio without it, even though it may take a while for the book to get to you. A must-read.

Advertising Mortgages? You're Crazy Not To Get This Book
Helpful Votes: 2 out of 2 total.
Review Date: 2005-11-02
Radio advertising is a hidden goldmine to those relative few who know how to use it.

Blaine Parker knows how. He's made fortunes for his "loan originator" clients. He's one of the best copywriters in the business.

Radio advertising is my business, and Parker knows more about creating profit-producing radio advertising for mortgage brokers than anyone I know (myself included).

This book would be a bargain at ten times the price.

Is 1,000% ROI in just one week really possible?
Helpful Votes: 3 out of 3 total.
Review Date: 2005-11-04
First, the caveat. I'm an account rep for radio, and I find that Mr. Parker is a little bit hard on us as a group. True, he has a sense of humor about it, and he doesn't vilify all of us. Only the order takers. But if you're a radio person, know that going in. If you're a mortgage person, know that many of us are not the Neanderthal browed cretins he describes.



The book is easy to read, very nuts & bolts, it exhibits a sense of humor, and is likely to seem too simplistic to work. In reality, I'm starting to wonder of other advertising books are just too complicated.



This book actually helped close my first mortgage client. Using Parker's formula, we determined a position and developed a core message and wouldn't you know it: the phone started ringing almost immediately.



But there was a problem: my client couldn't close any of them. We were targeting a well-defined borrower group with a relevant message, and those people were calling. But my client wasn't competitive enough, and none of the deals were panning out.



We re-tooled the message, went after a sub-prime borrower with consumer debt challenges, and wow: in one week, he's closing six deals, one on a million-dollar property, the others around a half million. I don't know exactly what he makes on these loans, but I can guess that his return on investment is already around 1,000%.



And another reviewer said that this book could be used for radio advertising in general. I agree completely, and I'm about to adapt these "Million-Dollar Mortgage" methods for a medical client who is having serious challenges with the advertising message he's insisted on running for so long.

If You Advertise On Radio You Must Own This Book!
Helpful Votes: 5 out of 5 total.
Review Date: 2004-10-16
If I only owned one book on Radio it would be this one. I originally bought it because we were working with a mortgage client and I quickly realized that this was not just a mortgage radio book.

As a regular writer of radio copy and buyer of radio time for clients, I'm typically skeptical of "how to do radio" books in general, they are mostly rehashed information wtih little relevancy. But not this book.

There is so much valuable information on story development, proper use of copy for radio, scheduling, ad development, production and little techniques that will make any ad come alive in a way that makes buyers buy. I'm a little bummed the title says Mortgage Radio since truly this is a radio copywriter's secret weapon . . . not matter what the product.

Blaine's easy to read style is humorous and instructive at the same time. I read the book twice because it contained so many great ideas. The second time, I took four pages of notes.

I found chapters 13 & 14 to be worth the whole price of the book alone.

This will definately be the single best addition you can make to your radio library.

Industrial
Mobile Telecommunications Networking With Is-41 (Mcgraw-Hill Series on Telecommunications)
Published in Hardcover by Mcgraw-Hill (Tx) (1997-03)
Authors: Michael D. Gallagher and Randall A. Snyder
List price: $69.00
New price: $5.00
Used price: $0.01

Average review score:

Excellent ANSI-41
Helpful Votes: 0 out of 0 total.
Review Date: 2007-10-08
This is an update to the earlier book that was also excellent. The authors provide a very good baseline for how mobility works through IS-41D/ANSI-41C. It is a must have book for those in the wireless arena.

Excelente libro, fácil de comprender.
Helpful Votes: 0 out of 1 total.
Review Date: 1999-04-13
Un excelente libro del protocolo IS-41, gradual en su presentación. No entra al detalle de los bytes. Mantiene un muy buen nivel, con claros ejemplos. He preparado un buen curso de este protocolo a partir de este y otros libros

Excelent Book on IS-41
Helpful Votes: 1 out of 2 total.
Review Date: 2000-06-20
I just read the authentication chapter, and I just left behind all my doubts about authentication. Anyway not just the Auth Chapter is excelent but the whole book.

Great IS-41 Book
Helpful Votes: 1 out of 1 total.
Review Date: 1999-01-06
This is a great IS-41 book. It is very instructional(going over the IS-41 protcol) and also as a reference(to view call flows for different features). This is a must for anyone involved with IS-41.

The book to get for IS-41
Helpful Votes: 3 out of 4 total.
Review Date: 2000-05-18
Highly recommended book for IS-41... the networking standard between AMPS, TDMA and CDMA switches, HLR and VLRs. I'm relieved there's a book out there which explains everything in layman's term, yet goes through enough details to give a great grasp of the important concepts of mobile networking.

The authors give a great background of mobile telecommunications, the making of the IS-41 standard, mobility management, call processing (and most of the important feature procesing), and SMS. Concepts like authentication and mobile roaming are covered quite well.

The basic format of each section remains the same, so it's easy to follow. If you really want the details, like the IS-41 parameters, it's not in this book, but that's when you go to the actual standards document!

Kudos to Michael Gallagher and Randall Snyder for an awesome book!


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