Industrial Books

I've been trying to get my business going for the last few years and its been very frustrating. I found this book by accident in my local library a month ago and have been kicking myself ever since. I read it cover to cover and just now ordered it through Amazon.com so that I can have a copy of my own. It broadened my business perspective, yet has given me more focus to what I am trying to accomplish. This book has really inspired me to redouble my efforts.
Its so rare to find authors that aren't so egotistical that they can't just explain the information. It seems most of them have to either treat the readers like they are idiots, or talk so above the them they can't get any use out of the information. The information in this book is not only clear and concise, the writing style flows and reads very smoothly.

I've used Marcia Yudkin's ideas on writing letters to editors twice. Each time, a variation of my letter lead to a small feature in a newspaper and, even better, new sales! I even have a repeat customer - which is like gold! What I like best about the book is that there are enough different ways to get publicity, that there's a style or method for everyone. You don't have to be outgoing, network like crazy, make sales calls or anything. If you want to be "low key", there are still ideas in this book that will appeal to you and be effective, too.

I am the PR Chairperson for my organization. We are planning our National Convention for July 2002. This book is great. If gives me the basics I need to head up this committee and to know how to handle myself in an area in which I have no experience. Just last week I called a contact at a local newspaper who immediately said.."sorry, can't speak, I'm on deadline." I had just read the chapter that addressed this; how not to take this personally because this is what happens in their line of business. However this person continued to apolgize, took my number and promised to call next week. Admittably so, I am a sensitive person. So, had I not read the book, I probably would not have felt as confident as I did!

Not for nothing, but somewhere on the backburner I wouldn't mind considering a career in this field....somewhere down the line.

Once again, Yudkin proves she's marketeer extraordinaire! From the get-go of this book, I guarantee if you do the things she suggests (from press releases, tip sheets, bios, and brochures) you will bolster sales for your company. This is in area where Yudkin shines - from showing how she worked her own deals to be lucrative for her, to recounting a story of how one woman created spin for a seminar she never gave!

This is a fun read on material that could have been dry. This is one book that won't collect dust on your bookshelf but will be used as a resource again and again.

Yudkin's "Six Steps to Free Publicity" is in reality an easy-to-follow guide to successful marketing and publicity for your business. Yudkin provides the know-how for you to gain publicity, generate name recognition and be considered an expert in your field with fast, free ideas from tip sheets, to press releases, to speaking engagements, to utilization of the Internet. Her true life examples of others will have you laughing out loud with how simple it can be. You'll be taking action before you finish the book and you will reread it over and over to make sure you haven't missed anything. Get your own copy of Yudkin's "Six Steps to Free Publicity" and step into the success you've been dreaming of. Her advice is sound, but most of all, IT WORKS!

Dear Dr Rampersad, I completely read your English book - Total Performance Score card. This is a fascinating concept. The processes involved in implementing TPS have been explained very simply using simple language. It is indeed a revolution in thinking to keep the 'integrity' as the core area around which other processes are developed. This is an essential part of any management concept for without integrity and commitment any new initiative is bound to fail. -S. Ramachandran, Human Resources, Ramco Systems Ltd, Chennai, India

"Total Performance Scorecard is a desperately needed direction that management of organizations should adopt. It stresses the importance and need of developing an organizational structure and philosophy that combines the goals and aspirations of the individual with those of the company. It is a melding process, which results in a corporate culture that is both individually and organizationally driven. The concepts embodied in this management concept
provide solutions to preserving and utilizing individual rights and capabilities while adjusting the organizational structure and philosophy to this new environment." --Edward H. Barker, Professor at University of LaVerne, CA

Äußerst systematisch aufgebaut, entwickelt Hubert Rampersad in einer stimulierenden und praxisnahen Sprache ein integriertes Managementsystem auf der gedanklichen Basis mehrerer erfolgreicher und äußerst aktueller Managementkonzepte, wie dem der Balanced Scorecard, dem des Total Quality Managements, des Wissens-, Kompetenz- und Performancemangements, des Changemanagements sowie dem der lernenden Organisation." --Professor Dr. Christian Schuchardt, Professor für BWL und Internationales Management an der School of International Business der Hochschule Bremen

"Successful companies are High Performance Systems, something that is true today even more than ever. A condition to make these levels of High Performance possible is the alignment of personal and organizational targets and interests, irrespective of company levels or sectors. The Total Performance Scorecard (TPS) is a new management instrument that introduces this alignment and creates value based, ethical acting on a sustainable foundation. Dr. Hubert Rampersad has achieved a large and very important jump forward with the presentation of this concept". Professor Dr. Kuno Rechkemmer, Director DaimlerChrysler, Germany

"Dr. Rampersad's book is just as timely an exhortation to American business as was In Search of Excellence. In this case, the survival of corporations depends on possessing an integrity that can both fuel their drive for performance
and keep it in check. Such integrity cannot be legislated by government or management. Fortunately, Dr. Rampersad's processes bring organizations face-to-face with their own moral fiber (and many other important issues). He couldn't have come along at a better time." --George Cline, MBA, President, VitalConcern, Tampa, FL

This book is not only good for project managers but also an excellent read for developers. In the real world it is not uncommon that developers would confront a manager who likes to micromanage and everything the developers do have to be conform to something really bureaucracy and with little or no business sense or tech sense. In this book, the value of APM is well articulated in concise sentences. These sentences can be powerful tool when it is necessary for R&D people to discuss/argue with a manager about things like project plan/report, etc. There is also practical method of APM. I find this book very articulate and concise. Highly recommended.

This book is a thoroughly enjoyable read, from the emphasis on principles, the excellent job navigating the difficult territory of the line between prescribed process and anarchy, and the stages a team goes through as it embraces an agile style of development. I even thought that the hypothetical story added a nice element of repetition to each section that helped drive home the main points.

The one thing I would've liked was for this book to get off the fence and decide to be software-related. Almost every example is software related (except for the basketball analogy that got beaten to death...), but it goes out of the way not to specify software practices because this is about arbitrary project management. The book's in the "Agile Software Development Series" and the author is primarily a software consultant. I'd prefer it stuck to software rather than trying to go for broader appeal because there were several practice areas where detail was elided on that basis and could've really helped make the practices more concrete.

Also, it would've been nice to have a little grid mapping up common-day software development methodologies like Scrum, XP, FDD, and DSDM against the practices in the book. I tried to do it in my head, but once you get past 5x5, it's something that should've been provided.

I picked up Agile Project Management because I haven't done any agile projects in a while and wanted to update my knowledge to help with an upcoming project. I found the book a good combination of theory and practical activities that a project manager can use in an agile project. The book steps through each of the processes, explains the theory, then steps through tools that can be used for that process. I recommend this book for anyone new to agile project management, including experienced project managers looking to expand their toolkit.

This book is well-written and provides both a good explanation of agile software development and insights into how to manage such a project. My disappointment comes from fact that Highsmith emphasizes that one has to find the right people in order to succeed with this kind of project, and doesn't provide much info about how to identify the right people or how to train people with potential to work this way. Given the emphasis on the importance of the right team, more space in the book should be devoted to that aspect of management.

As someone who has managed large custom software projects and programs for 20 years, I was concerned that applying Agile to project management would simply mean burndown charts and the like. What I found in Highsmith's book is a perceptive understanding of how people think, feel and actually work on projects. Approaches that take human behavior into account, in my experience, are far more successful than those that don't.

The concepts covered here, if really absorbed and understood, can benefit any project. I found Chapter 7 to be the most valuable for my current product development team, and ordered copies of the book for all my managers.

Making a great team out of a group of driving and opinionated managers and professionals is hard; they need to trust and rely on each other when in fact it is more comfortable for them to stay apart. The Alpha Male Syndrome is a rare and valuable book that offers real solutions to these difficulties.

It is hard to not wax poetic about this book as I was so excited to literally walk into it in an airport store soon after it was published. Not one to usually look at hardback books, the title was alluring and the content took my breath away. Here were two top consultants working with some of the best and the brightest who had characterized the execs into four categories. Their process of categorization allows a much greater understanding by the executive than most of the others I have seen over the years.

Each of the four "types" (and most of us have a mix) have specific strengths and risks when it comes to leadership and effectiveness as a top executive. As an executive coach, I really like helping each "alpha" I work with to look at the "risks" of their personality traits rather than call anything a weakness. We play to our strengths and mitigate our risks. This offers a framework from which we can look at what is working, what isn't, and set very specific goals for behavioral change.

Every successful executive has some/many alpha traits. Kate Ludeman, PhD and Edie Erlandson, MD at Worth Ethic, offer an online test that is incredibly helpful as it provides very clear explanations of the specific strengths and risks indicated by the individual. The conclusions and recommendations they offer are extremely valid (from a practical point of view). Having worked with hundreds/thousands of alphas over the past 25 years, I wish I had the benefit of this screen and understanding of their conceptualization process for each client earlier. This is one of the few items I always use when working with a new client.

Breaking the traits into strengths and risks is really what it is all about. Although I have used a SWOT analysis for years in all levels of work (with individuals or with boards and strategic planning), I've always hated the "W" term, weakness. This is such a judgmental and pejorative term to most people, and sounds very permanent. The term "risk" is ever so much better to work with (and hints at the situational component). So even if SROT won't be a best seller, I now explain that what I want to look at are their personal risks, not weaknesses. Every exec is comfortable with risk. It's how we live, and really is an important part of what gives the fabric of life a certain richness and depth. A risk is something that one can assess and make decisions about. A weakness is just, well, yuck.

Very good book for those who want to understand what's going on in the management team. All managers should read this book. A must

What I appreciate about this well written book is that it doesn't just give "quick fixes" for alphas. Instead, Kate and Eddie invite us all to explore the deeper issues going on underneath the surface in order to create lasting changes. As an Alpha, I learned more about my own challenges and as a coach to Alphas, gleaned much wisdom from the examples Kate and Eddie shared from their vast experience. I also recommned taking their alpha assessment online [...]

Two management consultants have jointly written this book about alpha males who occupy some 75% senior management positions in America's business world. According to them, alpha males are indomitable, tenacious, and persevering enough to reach the apex of their career. They inspire awe and respect but could move people to fear and trembling. Despite having great career success, the downside of their traits and behaviours such as the `laws of the jungle' attitude, interpersonal impatience, and difficult controlling anger can have devastating effect to their health, marriage, and other people surrounding them.

Both writers marry hard data on some 1,500 executives and base on their abundant coaching experience with senior executives from Fortune 500 firms to figure out why such top dogs become pit bulls that snowball problems and expose their vulnerabilities. In short, alpha males are various in terms of their different traits they possess such as commander, visionary, strategist, and executor. Some are inclined to act like visionaries that often dream up exotic ideas but hate naysayers. Others have an uncanny ability to deal with crisis but tend to exercise their authority through intimidation and domination. Both writers conclude that Trump's `apprentice' mentality would do more harm than good. In today's business environment where trust, respect, and collaborative dialogue between corporate bigwigs and coworkers are vital for business survival and growth, both writers offer alpha males a list of `awareness of self and others' tools that could guide them beyond the `alpha triangle' trap and move themselves and their people to effectiveness.

This book is a comprehensive study of alpha males. It is also a landmark management study that not only fills need for alpha males but also provides an impetus for further research on this subject. Revealing the importance of tapping human potentials in teams to high performance, alpha males should learn how to involve the whole team that harness their intelligence, vitality, and drive without wreaking havoc on working relationships. They have to put aside their `zero-sum' jungle mentality as well as personal glory in pursuit of the alchemy of human connections. This book is accompanied by a website that contains an online alpha assessment to testify whether you are an alpha male or not and also your alpha strengths and risks. It helps readers undertake a self-awareness exercise in order to understand and modify their tendencies and risk areas. Chapter 8 provides alpha males with a repertoire of tools to practice emotional and physical reset such as stress relief and endorphin increments in order to achieve high-level health and wellness.

This book is highly recommended for readers who are interested in understanding more about the upside as well as downside traits of alpha males. It is also a highly recommended book for alpha males who aspire to leverage their strengths and subdue their flip-side risks for the best interest of shareholders and their people.

I have a copy of the first edition of this book and am still mesmerized by it. When it first came out, everyone I knew at design school who bought it felt like the information and techniques had given them an out-of-body-experience and it quickly became THE book to own, learn from, and emulate. Anyone who buys this book and applies the material and techniques will become better at drawing, rendering, and creative presentation methods...it is a sure-fire way to achieve "star power" in your office and in front of your clients!

great book! Out of the dozens of hand rendering guides I looked at, this was by far the best and the easiest to learn from. It tells you what pencils, markers, and tools to buy to achieve certain effects, and gives you step-by-step rendering instructions for tons of different types of materials and lighting situations. I highly recommend this- in fact, it should be mandatory for interior design students!

This is an excellent resouce for the study of rendering. After detailing the elements of color and design, it describes, step-by-step, how to achieve many finishes both interior and exterior. It is both instructive and informative.

It's really hard to say too many things about this book. Even older editions of Color Drawing are great, but this newest one goes above and beyond the call of duty. In an age when a lot of books get re-released as new editions with few substantive changes, Color Drawing breaks the mold by updating the techniques with current technology (i.e. Photoshop). It's great to see that the author and publisher realize that pure hand-drawing and rendering is quickly becoming a thing of the past and that the practitioners of today and tomorrow need to have excellent computer skills too. This book is full of very useful tips for combining Photoshop with hand drawings to create great effects. So even if you have an earlier edition, do yourself a favor and buy the new one anyway because you will learn a lot.

This is the standard for rendering in architecture and interior design as far as I am concerned. It will most definitely become a required textbook for my classes in visual presentation in the years to come. Doyle takes you step-by-step into the process of rendering with marker, color pencil, and pastels. But he doesn't just spoon feed you the recipe for each material rendering, he presents the basis for a process that allows you to render virtually any material not found in the book.

Excellent book, but I am not sure the distinction is between Western and Oriental tactics. I suspect that American Indians, frontier scouts, the British SAS, U.S. Special Operations community, etc...would be very familiar with, and skilled at, these tactics.

A classic dilemma that resurfaces every time we go to war. Militaries, at least in the West, prepare to fight the last war and not the next one. As a free society, the public tends to forget the hard lessons learned and shuns warriors during times of peace. The end result is that we constantly are reinventing the wheel after every war/generation.

Victor Davis Hanson, in a recent editorial in the City Journal called Why Study War, gave a perfect example from the Post-Vietnam era; "The public perception in the Carter years was that America had lost a war that for moral and practical reasons it should never have fought--a catastrophe, for many in the universities, that it must never repeat. The necessary corrective wasn't to learn how such wars started, went forward, and were lost. Better to ignore anything that had to do with such odious business in the first place"...."A wartime public illiterate about the conflicts of the past can easily find itself paralyzed in the acrimony of the present. Without standards of historical comparison, it will prove ill equipped to make informed judgments."

A well-written and important book that provides an in-depth analysis of small unit tactics.

Danger, danger, is very much the message put forth in this book and it should be heeded before it is too late. Some reviewers have mentioned Sun Tzu and his rules of warfare. Sun Tzu puts forth a very reasoned and systematic set of rules that define a nations path to victory or defeat. By definition, our present leadership has us solidly on the path of defeat. Our people in the field have to both fight our Eastern enemies as well as carry a great weight of poor leadership at the highest levels. This book is very informative and is for the most part, completely accurate and frightening.

The idea that hardware superiority alone can replace common sense is ludicrous and this book digs deeply into this. I remember seeing news footage of our troops in Afganistan heading up into steep mountainous terrain encumbered with huge heavy packs and body armor. They could barely move. They should have had only their clothes, rifles, ammunition and food and water and some good lightweight footwear. If you are going to fight an Apache you have to be an Apache. It seems at times to me that our soldiers are forced simply to carry as much weight in useless (and expensive) contractor equipment as a mule. Small unit combat and the tactics that win in this arena will be the deciding factor. Something also needs to be done about our so called free press. This game is for blood not for profitable commercial air time and these people should be subjected to the sort of censorship that our country used in WWII and the sooner the better.

I feel also that some of the opinions voiced on China are a bit over the top. The Chinese wish to better themselves and are not necessarily motivated by a desire to hurt us per se. It is very possible that in future that the Chinese could help us. They should not be blindly antagonized. They think and plan in a fashion that is very, very, long term. Our own leadership is cripplingly shortsighted in strategic planning.

I have lived and worked in the Mid East for a number of years and my personal opinion of the Iraq war can be summed up as follows:

1. The US leaves Iraq now and the country will dissolve into a bloody civil war.

2. The US leaves later and Iraq dissolves into a bloody civil war.

This book documents many of the reasons why this is so. Anyone who cares about the future of our country and indeed the world (China included) should read this book.

A sure test of talent and knowledge is the challenge of taking a very complex subject, explaining it in understandable terms and then offering solutions along with the understanding. My very brief stint in the Army ended long before Vietnam called the younger brothers of my generation. From the news reports it appeared that we suffered so many casualties only because the enemy was "sneaky" and prepared to die. How could the US lose to people who could not afford shoes?

Poole does a great job of bridging the gap from Sun Tzu to the muddy jungles of Vietnam and the significance of the lessons to our maneuver warfare. It is no accident that Boyd associate Willian Lind wrote the preface.

Poole finished the book just before 9/11. Our experience in Iraq and the Israeli experience during the past year show that we have much to learn. After 50 plus years of victories over various armies, the Israelis lost to what most consider a rag-tag army. Other than their heritage, they are as unlikely to defeat the Israelis as the sandal clod Vietnamese.

Poole's book is a gift to the small unit soldier and perhaps a greater gift to those in higher command who will order soldiers to assault targets with little understanding of what they may be facing. It may be at a distant command post or in the case of Somalia the commander flying overhead at 2,000 feet but unable to understand the river of lead flying down the street as he instructs troops to consolidate their positions.

This is a great aid to understanding current events and history from the comfort of your easy chair while balancing a martini on the arm. However, my sense is that it is far more valuable as a gift to a young trooper. In addition it should be mandatory reading ( along with Sun Tzu and Boyd's briefing slides) for every reporter who covers wars and "low intensity" conflicts.

Reading the book makes you appreciate Poole but feel uncomfortable with the contents. A great contribution.

As with all of Poole's works, we are treated here to an excellent analysis of the tactical sphere of war. This time, from the eastern fighter's perspective. Written, I believe, pre-9/11, the work itself is a thorough offering of actual techniques and wartime practices used by small units against western forces, but it is most remarkable in that it outlines in a concise and friendly manner what most analysts still fumble over on MSNBC.

In the world of tactical operations and small unit tactics, we can not ask for a better teacher than John Poole. Keep a close eye out for any and all of his works, for they have a lot to say about how and what western forces will fight for the next fifty years.

NOTE: This work makes a perfect companion to the author's "The Tiger Way," which outlines the ideal western method for combating such tactics.

I read all these reviews and in the main agree with them. However, the real "way of western combat" is exemplified right here: we -- AT THE BOTTOM LEVEL -- are discussing all this and implementing it as we go. And as another reviewer mentioned, our soldiers are getting at it and learning from this NOW. Here's the clincher: does the oriental soldier or citizen do this. No way. It's not in their culture. Hasn't been for thousands of years. Unlikely to be unless huge changes occur in their citizenry. West = democracy / more free / BOTTOM-UP APPROACH. East = tyrrany / less free / TOP-DOWN APPROACH.

SUMMARY: I'd much rather be in the West facing the Eastern way of war rather than be in the East facing the Western way of war. Let's be data-driven: what is the kill ratio of WW2, Korea, and Vietnam? 40-1? 10-1? And yet, Poole's talk about Japan in WW2 making "infantry the most valued weapon". What?! Americans (and all European armies before them all the way back to Alexander) don't line up rows of infantry and charge across open fields to be mowed down. Doubt it? Guadacanal. Korea. etc. That's the "cultural" difference highlighted here: we value life, even a single soldiers.

Further reading: Carnage & Culture, by Victor Davis Hanson.

The book really speaks to the most urgent problem in todsy's workplace in my view: lack of trust. As we are all asked to do more with less (time, people and money), it is more important than ever to establish and sustain trust in the workplace. The techniques and skills set forth in the book are applicable to every walk of life. I highly recommend this book for anyone who wants to improve their relationships with others, as well as with themselves.

Hi - this book has helped me explain to my employees and colleagues the importance of trust in the work place and how we can enhance it.

We've probably all experienced that really bad job that drained every bit of creativity, energy, and enthusiasm we had. Perhaps you had that overbearing boss who had unrealistic expectations or that supervisor who wouldn't just trust you do your work. Maybe you worked in a place where suggestions or attempts to solve problems were quickly quashed or met with anger.

Trust and Betrayal in the Workplace unequivocally illustrates that such situations not only make the job a hassle but also inhibit the potential productivity of all employees. Basically, as the employee realizes that he or she (or others around them) is being devalued, he or she becomes less committed to doing the best job possible.

Dealing with the resulting morale issue is extremely challenging. Even if the actual problem is addressed, often lost trust is difficult to repair. For instance, if the company attempts to encourage employees to report potential problems, few will likely come forward because they can't possibly believe that they won't get yelled at or have their issues ignored once again. Trust and Betrayal in the Workplace explains that this situation need not be futile. There are ways to rebuild trust and address past issues to create a stronger, more productive business.

This is an excellent work that cuts through the typical babble that fills many pages of others books on the subject of trust. The content is exceeding meaty. The organization of the material is first-rate. One of the very best books on the subject. Highly recommended!

The Reina's develop understandable definitions and offer a well researched and thought out framework for both the development and practice of trust. They also offer practical and accessible vignettes and case studies illustrating the 'trust behaviors' that are so crucial to effective organizations and relationships.

Probably the most powerful part of the book is the section on Betrayal. Betrayal is a huge factor in our lives and we rarely talk about it. This book offers a language, method, and solution for both talking about betrayal and beginning the process of healing from it.

This is an important book for people interested in getting to the root of systemic problems in institutions, families, and relationships.

I highly recommend it!

I found this book very useful. It gave great examples of wonderfully designed business cards and letterheads. Great inspirational tool.

The stunning collection of cards displayed in this book are inspiring. Just one element in a card can influence the rest of my design and get me on a roll. This book is full of classy, eye popping designs to edgy, out the box designs. It is a sure fire fit for any designer.

Such a great source of inspiration for us right brainers! The BEST OF series never disappoints!

There are so many awesome designs in here, I come back to it time and time again for inspiration.

The content leaves to desire. The election of cards that compose the book could have been better. The majority of them is common and it did not deserve to be in a book.

I just finished this wonderful historical and personal account of the race to the Moon, and feel privileged to know a little more about the brave men at the apex of mankind's tremendous achievement all those years ago. The authors have expertly captured the spirit of the times and given us the "warts and all" perspective on the personalities involved. For those who love history but are concerned that this book may be a "technical" account, there's no need to worry - it's exposition of events is clear and uncluttered, and clevery interwoven with the life stories of the people involved.

I strongly recommend this book as required reading to younger, high-school and college-age readers who may wonder today "How did we get there?". (Or sadly, even if we got there at all!). The answers are here, where we learn that despite our ever-present human failings, we CAN do great things when united to a common purpose. By the end of the book it will become obvious why and how we could reach the point where Armstrong and Aldrin could safely land on the Moon and return home - in fact it's almost anti-climactic!

Knowing more about the fallibilities of the astronauts has only deepened my respect for these remarkable and courageous men. As they grow old over a time when we haven't returned to the Moon, it's important to capture their stories for future generations, and French & Burgess have succeeded eminently in doing so.

My only niggle is that apparently the publishers balked at the idea of an index, which would have served as a guide for those who want to return to this book from time to time to "dip in" - as I'm sure I and many others shall do for years to come.

There are and have been hundreds if not thousands of books about manned spaceflight over the years but only a select few have really been able to communicate the true story and feeling generated by one of the most fondly remembered era's in American history. A time most commonly remembered as being one of technological marvel. However the true story is one of the men & Women who supported and flew the missions. This book goes deeper into the "Golden era" or manned spaceflight and tells stories that have never been told all the while keeping the reader enthralled. It touches on subjects long since forgotten or ignored and brings them to the fore. With first hand interviews with the people involved the authors really touch on the human aspect. I was especially taken by surprise that they told the story the way it should be. Not just the American effort, but the Russians too as there story never really gets told. I have read many books on spaceflight and I can honestly say this is one of only a few books that have kept me addicted and wanting to come back for more. Buy this book. You will not be disappointed. Even if you are not interested in manned spaceflight buy this book as you will be by the end. It reminds us all why we were interested in spaceflight to begin with. For a long long time the Book A Man on the Moon by Andrew Chaikin was the book to beat. This is no longer the case.

What authors French and Burgess have managed to accomplish with their book "In the Shadow of the Moon" is a sense of being there.

This book transcends a third-party recounting of events. French and Burgess have created an extraordinary interface between the reader and the people sharing their stories. "In the Shadow of the Moon" does an exquisite job of bringing us into the fold, allowing a rather personal access to these astronauts' lives and innermost thoughts: helping us to better understand an experience we will never have ourselves.

The authors' skillful marriage of informing and storytelling help to ensure that it is a book that will be enjoyed by anyone, regardless of their interest level in space history. The authors did an excellent job of introducing background information on a mission, and then following it up with personal interpretation by someone who was there. The authors' thorough research is apparent, but it is woven so well with the narrative that it allows the reader to simply take it in, absorbing it effortlessly.

By writing this book, French and Burgess share with humanity that which few have experienced. But more than that, they help us all understand a little better the magnitude of our venture into space. The accomplishments of the few, holding meaning for us all.

In the Shadow of the Moon, the second volume in a history of the early space program, does not linger over much over the familier. It's main benefit is illuminating stories of the Gemini and Apollo projects that hitherto have been ignored or lightly touched on by other works. Where else can one see portraits of hitherto ignored astronauts like Donn Eisle or Bill Anders, both hitherto overshadowed by more famous crewmates like Walter Schirra or Jim Lovell?

I own and have read most everything related to the Mercury through Apollo space program and this book shows new information that I hadn't seen in the other books published by many other astronauts and authors. Information was gathered from a myriad of sources and checked against other sources. The book greatly changed my opinion of a few astronauts and paints the entire NASA program in a more accurate light. The passing of time since the event depicted in the book has allowed the authors to see the "big picture" and step away being politically correct and instead be factual and accurate instead.

The authors lay out a pattern of all the ways companies choose to deal with "irrisistible forces and unstoppable events" in their businesses. As the phrase implies, these events happen in all businesses, and the authors explain how, if leveraged correctly, these can often be a catalyst to greater growth in your business.

They describe irrisistible force stalls and their causes - useful if your small business isn't performing as you'd hoped - they offer solid advice that will give you a plan of action and get you back on track.

They detail common stalls and how to deal with them - "stallbusting" they call it. The stalls they find most common (and certainly these sound like familiar "stalls" used by some of my small business marketing clients when they come to me for help) are:

The directionless stall
The wishful thinking stall
The helplessness stall
The defensiveness stall
The independence stall
The overoptimisim stall
The cover up stall
The underestimation stall

As a means to understanding what could be stopping your small business from achieving its full potential, and what actions to take - I highly recommend it. It's packed with information, so it's not a quick read, but well worth the time investment for the success of your small business.

This book, with the significant stall busting tools and theories, enabled me to understand stall busting and develop new habits. It enabled me to understand the process of irresistible force management and importance of measuring performance to achieve exponential success. It helped me to develop 2000 percent solutions for the organization's future best practice to become the world's leading company in delivering its product at low cost.

Irresistible forces are unstoppable events and forces that shape our opportunities and callenges. This remarkable resource will enable you to move rapidly ahead of competitors by utilising powerful trends to best advantage. Learning to be flexible is one of management's toughest challenges. The Irresistible Growth Enterprise shows you how to be adroit and energised by unexpected changes. Tomorrow's leaders will be those who excel at using all irresistible forces to best advantage. The Irresistible Growth Enterprise offers you the key to grasping your full potential for immediate and sustained breakthroughs. Rather than living optimistically in the vague hope that neither negative job events will happen to you, you should always be prepared to see the events for what they are - opportunities for you to flourish. The fundamwental premise of the book is that no matter how successful you and your organisation are, you are performing at a modest level compared to the potential you can unleash through adopting the irresistible growth enterprise. The barrier to irresistible growth is not unstoppable, uncontrollable external changes, but fixed and frequently unexamined ideas of how to respond to these changes. Companies that have ridden such forces well in the past have grown from start ups to billion dollar sales corporations in ever-shorter periods of time. Making quick and best use of rapid changes in powerful conditions noone can control is the key to becoming an irresistible growth enterprise. By utilising the processes presented in this book, you can learn to catch the full benefit of today's volatile and rapidly changing forces and spur your enterprise on to greater and rapid growth than ever before.The Irresistible Growth Enterprise has a serious and important purpose: to make you and your organisation much more successful by having you ask and answer new and better questions than you have been using to analyse and plan your activities. Unlike most business books the Irresistible Growth Enterprise on what new things to do rather than on how to improve existing practices. This book shows you how to harness the key lessons and other useful concepts and tools in one integrated process, that will improve your performance across a broad range of activities from creating a vision to leadership and implementation. Changes is an inevitable consequence of staying in business these days. This book leads you to an understanding of the drivers of that change and provides guidance in turning changes into sustainable competitive advantage.

Donald Mitchell provides truly invaluable insight into how to prepare for the only guaranteed constant of the future - the change. He teaches not only how to prepare for it but how to welcome it, how to nurture it and how to spot the irresistible forces than can be used effectively to maximise our own success, instead of letting them work against us.

This book is different from any other that I have read in a way that it guides us to think far ahead beyond the scope of our own imagination. Put Mitchell's suggestions in actual practice in the workplace or your personal life and you potentially hold the keys of control of your success for the decades ahead.

This book is filled with such a vast amount of substantial information that reading it just once is not enough. To make a full use of it, it should be read repeatedly and reviewed time and time again. This is what I am going to do. If I would have a choice of having only 25 business books in my library, this would be one of them.

The authors lay out a road map for managers that, if followed, will permit them to take advantage of forces beyond their control. The book explains and teaches how senior managers can benefit from flexibility when they confront irresistible forces and provide a set of principles for shaping vision, strategy, tactics, management process and organizational structure. You will be able to identify external factors and obsolete ways of thinking that may be limiting your progress and success.

This is a brilliant and thought-provoking book that discusses the nature of irresistible growth enterprises, that is, those able to routinely employ the momentum of unstoppable external forces, such as technology advances and shifts in markets. Such agile organizations can use these forces as sources of power or energizers for creating and implementing 2 000 percent solutions, namely ones that produce 20 times or more the benefit or speed of the average person.