Industrial Books


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Industrial Books sorted by Average customer review: high to low .

Industrial
Field Artillery Weapons of the Civil War
Published in Hardcover by University of Delaware Press (1988-12)
Authors: James C. Hazlett, Edwin Olmstead, and M. Hume Parks
List price: $49.50
New price: $92.83
Used price: $398.78

Average review score:

The Standard Reference
Helpful Votes: 1 out of 1 total.
Review Date: 2007-03-11
Must rate this volume as the standard reference on the topic. This current edition supplants Ripley's "Artillery and Ammunition of the Civil War." I actually own copies of the original and revised editions. There are a few notable updates, making the second purchase worth the expenditure. While I have found some minor omissions in the listings (particularly discussing some of the poorly documented Confederate gun makers), the authors seem to leave few stones unturned.

Field Artillery Weapons of the Civil War, revised edition
Helpful Votes: 3 out of 5 total.
Review Date: 2007-01-04
Book was not what I expected it to be. I anticipated a thorough study of specific artillery types with color plates and detailed drawings, and with specific histories, usage, success, etc. This is not what I received. It was a hugh disappointment, considering the high price I paid for this book.

Filed Artillery Weapons of the Civil War, rev ed
Helpful Votes: 3 out of 3 total.
Review Date: 2006-11-16
A very concise and thorough (almost an encyclopedia) book of the weapons of the civil war.

Definitive, but specialized treatment of ACW field artillery
Helpful Votes: 4 out of 4 total.
Review Date: 2007-02-22
"Field Artillery Weapons of the Civil War" is the definitive reference work for civil war cannon used in the field. Nothing else approaches its structured grouping and organization of the diverse and confused world of American Civil War field guns. However, this is not a book for everyone since it is quite focused on the specifications, manufacturing origins and methods of the tubes themselves, not on the tactical employment, range charts, the batteries, or the projectiles they fired. (Understandably, many readers will be shocked if they don't realize this before purchase--including me!)

It is hard to over emphasize what a fine job the authors have done in bringing order out of chaos. Their encyclopedic inclusion and explanation of all known types solves many riddles. The complexity and nuances will still require considerable study by the reader to reach a full understanding, but at last it is logically and rigorously catalogued.

The chapter list is as follows: 1. Fundamentals. 2. Federal 6-pounder Guns and 3.67" Rifles. 3. Confederate 6-pounder Guns and 3-inch Rifles. 4. Federal 12-pounder Field Howitzers. 5. Confederate 12-pounder Field Howitzers. 6. Federal Napoleon Guns. 7. Confederate Napoleon Guns. 8. Parrott Rifles. 9. 3-inch Ordnance Rifles. 10. False Napoleons and Gettysburg Replicas. 11. The Small Ones. 12. Boat Howitzers. 13. James Smoothbores and Rifles. 14. The Rare Ones. 15. Too Big for the Field. 16. British Rifled Cannon. 17. Carriages. 18. Conclusions.

The chapters are well illustrated with photographs and schematics of the gun tubes. There are also detailed dimensional specification tables, and some estimated production counts of various types. Following the main text is an extensive set of appendices that serve as a catalog of known foundries, inspectors, designations, foundry numbers, weights, and locations of known survivors,

I highly recommend this work to anyone who wants to be able to identify nearly any Civil War field gun he/she comes across. However, I don't recommend it as a detailed work on the employment of Civil War field artillery--that is not the objective or nature of the book.

Note: The companion work for the heavy artillery is "The Big Guns. Civil War Siege, Seacoast, and Naval Cannon" by Edwin Olmstead, Wayne E. Stark, and Spencer C. Tucker. It follows the same format and style, but its availability is limited.

comprehensive
Helpful Votes: 4 out of 4 total.
Review Date: 2006-06-16
A comprehensive source of information on the field guns used by both sides of the american civil war. Provides each weapon's history and statistics. Extremely informative.

No civil war library should be without it.

An excellent companion to other book The Big Guns by Omstead and Wayne E. Stark and Spencer C. Tucker which covers the big guns of the conflict.

Industrial
From Chaos to Coherence: Advancing Emotional and Organizational Intelligence Through Inner Quality Management
Published in Paperback by Butterworth-Heinemann (1998-11)
Authors: Doc Childre and Bruce Cryer
List price: $18.95
New price: $4.55
Used price: $3.75

Average review score:

Eye opening with bright ideas on personal management
Helpful Votes: 0 out of 0 total.
Review Date: 2003-09-24
Most editorial and Amazon reviews praised this book of its value on organisational management. To me, this is more a personal management book which I learnt some new ideas and revisited some present ones, all in a highly comprehensible, interesting and easy reading manner. Some points for your reference are:-

1) The heart is not just an organ for pumping blood, but with the second largest amount of neuron (the same type of cell for the functioning in our brain). We do have a lot of it in our digestion system as well, a possible explanation to our heart and gut feelings.

2) Stress affects our production of hormones and drains our energy. Extended period of stress leads to maladaptation and thus premature aging and health problems. I like the author's refering to the fish in the highly contaminated Hudson River.

3) The analogy of the natural frequency in nature (ref the resonance for string instructment) to the need for dynamic balance inside a human and thus an organisation for optimal performance.

In short, though I dont believe the approach prescribed by this book can help much to improve the culture of many big corps, I do regard this as a very good book and I do recommend this to any business person who still has the heart for improvement.

More than a 5 star book!
Helpful Votes: 0 out of 0 total.
Review Date: 1999-04-07
Balance and Coherence in the corporate world? Ha! Then I read the book.... As an Executive Assistant with over 18 years of experience I wish that each and every Manager, Director, and VP that I have supported read this book - AND practiced the methods that Childre and Cryer describe. I will be buying copies of this book for all my "bosses".

I've Tried It -- It Works
Helpful Votes: 5 out of 7 total.
Review Date: 1999-04-15
Doc Childre and Bruce Cryer have identified a simple blueprint that I think will be the key to changing existing corporate cultures and organizational climates into what they will need to be to survive in the 21st century. Leaders like Jack Welch of GE and Steven Covey have already told us that what will be critical to success in the future is "soft stuff with hard results" and From Chaos to Coherence shows us how to do that with ease, grace, and success!

For any CEO, VP, Manager, Staff, Front Line worker- the simplicity of the concepts, the scientific foundation of the technology, and the ratio of success achieved by major organizations makes this book worth the read.

The simple premise of exercising, on a consistent basis, the innate positive qualities of basic human nature is consistent with the success we see Fast Companies having. With the increasing mental and emotional chaos written about in many articles, business magazines, newspapers, and management books, this book by Childre and Cryer is not only refreshing, but also provides practical solutions carefully laid out in what they call the four dynamics of inner quality management.

I have already started applying their simple processes to my life and my business problems and am experiencing immediate improvements in my mental clarity, productivity, and emotional state, particularly in high pressure situations. As the phrase inner quality implies, I believe we have to take care of ourselves internally first so that we can take care of business!

More than a 5 star book!
Helpful Votes: 5 out of 7 total.
Review Date: 1999-04-07
Balance and Coherence in the corporate world? Ha! Then I read the book.... As an Executive Assistant with over 18 years of experience I wish that each and every Manager, Director, and VP that I have supported read this book - AND practiced the methods that Childre and Cryer describe. I will be buying copies of this book for all my "bosses".

This model (Inner Quality Management) is the antidote!
Helpful Votes: 8 out of 10 total.
Review Date: 1999-04-07
I am a business consultant. As I read this book the words "This is it" kept running through my brain. These principles of Internal self-management are the antidote to the illness I see in too many organizations. Very talented individuals with a desire to do their very best are losing their spirits and hemorrhaging under the perception that they "can't manage the pace" anymore. Stress and overwhelm feed cynicism which quickly leads to breakdown. Doc Childre and Bruce Cryer have show us the map to restore and sustain organizational vitality and wellness. How to thrive as individuals and then thrive as teams and organizations. I clearly see that these tools are practical, have scientific underpinning and have been field-tested and proven. Imagine the impact on quality, climate and profits if an organization was able to transform even 15% of its Chaos into Coherence. If each organization has a "collective brain", it should be processing its information coherently and creatively, and the lifeblood of that organization (the spirit of its employees) should be coursing thru this oganism with full hearts. Bravo to Doc Childre and Bruce Cryer for showing us how to enter the 21st century with the tools to make this a reality. I'm recommending that every business manager, CEO, VP, administrator and politician study this book, learn the techniques for themselves and bring this to their organizations.

Industrial
The Fundamentals of Business-to-Business Sales & Marketing
Published in Hardcover by McGraw-Hill (2003-08-29)
Author: John Coe
List price: $24.95
New price: $14.86
Used price: $12.74
Collectible price: $25.20

Average review score:

Excellent book on the subject
Helpful Votes: 0 out of 0 total.
Review Date: 2008-02-13
This is an excellent book on b2b direct marketing. The book strives to give a broad but balanced overview of the subject and also try to convince the reader why direct marketing is the way forward. You will not regret reading it, especially if you are new to the subject or need convincing.

However, if you are already an experienced practitioner looking to fine tune your implmentation, you may find the book lacking some tips on the execution side. The book tends to focus more on general methodology. None the less, it is not an exageration to say it is a must have, on your book shelf if you are involved in B2B marketing at all.

Very good, and insightfull book - must read
Helpful Votes: 1 out of 1 total.
Review Date: 2008-04-15
I need to say that after Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROIManaging Sales Leads: Turning Cold Prospects into Hot Customers - those 2 books I was not expecting anything new, even because this one is older than those 2.
But!
I was wrong. This book offers a lot more another type of information, than mentioned above books does,and for your library you must have all of them.
In this book, you will find:

- Special insights on lead nurturing (author calls them as lead development)
- Special thoughts about B2B customer loyalty issues - till now, no B2B books are covering this important topic;

What is bad, that author concentrates too much on lead classification by NAICS codes - that is what you can not use, if you are not selling in USA,so for me as international sales manager, and outside USA this part of book is not useful.

Good book, you will not be dissapointed

It's About Time!
Helpful Votes: 11 out of 11 total.
Review Date: 2004-08-14
This book is a wake-up call for marketing and sales organizations. The old ways of going-to-market are no longer effective in today's business environment.

John Coe clearly understands the new sales paradigm and what it takes to be successful. He shows readers what it takes to:
- Break through the marketing clutter and get noticed.
- Obtain high quality leads and convert them to sales.
- Create and execute an effective campaign.

From the very first page of this book, I was hooked - and I'm a pretty discriminating reader. As someone who specializes in new product launches, I'm pretty cynical about most books since they just keep regurgitating old, time-worn strategies and tactics.

This book is different. Well worth the investment.

Jill Konrath

CEO, Leapfrog-Strategies
http://www.Leapfrog-Strategies.com

Founder of top sales portal:
http://www.sellingtobigcompanies.com

Very practical book for marketing / sales leaders,
Helpful Votes: 7 out of 7 total.
Review Date: 2004-10-14
John Coe's New Sales Coverage Model explains a holistic approach to marketing, which aligns marketing and sales together.

If you're like most readers you will be tempted to skip over the fundamentals that John Coe lays out such as database design, planning, and micro-segmentation.

The thing about marketing is that many marketers enjoy the creative process but few have the discipline for execution. Coe's book lays out an effective strategy, which requires teamwork and a shared vision involving all players.

This practical book lays out step-by-step what you need to do to sell more and spend less. Great book!

Brian Carroll
Author of Lead Generation for the Complex Sale : Boost the Quality and Quantity of Leads to Increase Your ROI

Fundamentals of Business2Business Sales & Marketing
Helpful Votes: 7 out of 8 total.
Review Date: 2004-03-04
Coe has a fresh look at how we must do business today. This book is written in a conversational tone with great examples. It's the perfect refresher for a seasoned sales consultant and it outlines the basic principals for entry-level sellers.

This book is a must as a resource and reference!

Industrial
Fundamentals of Stack Gas Dispersion
Published in Paperback by M.R. Beychok (2005-10-06)
Author: Milton R. Beychok
List price: $90.00
New price: $120.00

Average review score:

Most comprehensive book about air dispersion. modeling
Helpful Votes: 0 out of 2 total.
Review Date: 2003-11-25
As the author of this book, I am admittedly biased ... but in all candor I do believe that it is the most comprehensive book available on the subject of air pollution dispersion modeling. I would also like to point out that the book is not out of print nor is it limited in availability. It is completely available at www.amazon.com (but not at www.amazon.ca).

Best book for those who are new to air dispersion modeling
Helpful Votes: 1 out of 1 total.
Review Date: 2004-06-24
.
This book book is an excellent reference source and working tool for any engineer interested in learning about air pollution dispersion modeling.

It offers easy to understand explanations of very complex subjects and is very well organized. It starts from basic fundamentals and takes the reader through the different aspects of dispersion modeling in simple, easy to understand terms. There are also a good many example problems, worked out in complete detail, which are excellent learning tools.

Excellent book !!
Helpful Votes: 1 out of 1 total.
Review Date: 2003-12-14
I recently purchased a new copy of this book from the Market Place at www.amazon.com and it is, by far, the best book I've seen on the subject of air pollution dispersion modeling. I highly recommend it.

Best technical book that I have read!
Helpful Votes: 2 out of 2 total.
Review Date: 2004-10-17
I recently purchased this book from www.amazon.com (it wasn't available on www.amazon.ca for some reason) and it is absolutely the best technical book that I have ever read. Everything is explained very simply and very clearly. The example calculations were very helpful. The shipment was very prompt and the book arrived in excellent condition.

Great for Understanding and Doing Stack Gas Dispersion
Helpful Votes: 6 out of 6 total.
Review Date: 2002-03-02
Mr. Beychok's book is an excellent reference source and working tool for any engineer interested in stack gas dispersion. I have had occasion to use this book for unusual problems such as flare upsets with aerosol release and found it to be easily used. An especially valuable aspect of the book is its careful development of all data and equations for dispersion models. I highly recommend this book for anyone performing or interested in understanding dispersion.

Industrial
Fundamentals of Statistical Processing, Volume I: Estimation Theory (Prentice Hall Signal Processing Series)
Published in Hardcover by Prentice Hall PTR (1993-04-05)
Author: Steven M. Kay
List price: $115.00
New price: $71.90
Used price: $73.00

Average review score:

Perfect
Helpful Votes: 1 out of 1 total.
Review Date: 2007-12-04
One of the best written textbooks I have ever read, in any field. Crystal clear, and is a gold mine of knowledge.

A reference for self-directed study
Helpful Votes: 4 out of 4 total.
Review Date: 2003-06-09
This text is very good for those who start doing research in statistical signal processing. A lot of explanations, technical terms are well presented and consistent, plus a number of examples that help you to learn about different statistical signal processing concepts and algorithms. Research students can be beneficial alot from this text.

The book has depth and is well written
Helpful Votes: 4 out of 4 total.
Review Date: 2003-02-08
This is one of the best references on statistical signal processing. The topic is not of simple matter, but the author presents the materials clearly together with great examples. The book is reader-friendly and is relatively error-free. I have bought several copies for my PhD students at Georgia Tech.

Legendary and masterpiece in estimation theory
Helpful Votes: 8 out of 8 total.
Review Date: 2004-06-13
Without any hesitation, I consider this book as a masterpiece in the area of statistical signal processing. Kay takes the reader to the journey of estimation theory as if a science teacher takes his students to a field trip. The one special feature of this book is the convergence of thought that reader obtains upon reading the book. Kay lays a fundamental bridge between various estimators using his succinct style for describing the subject.

Few special areas require more attention in this book. For example the coverage of EM methods is very condense and requires more elaboration. Also there is no discussion on the estimation methods using higher order statistics.

Overall I consider this book as the best book I have read ever and I highly recommend this book to those who want to obtain an ever-lasting view on statistical signal processing.

couldn't rate 6... a must !
Helpful Votes: 8 out of 8 total.
Review Date: 2003-08-12
I've had tough courses on statistical signal processing as a post-grade student. I am often confused in front of a problem and turning back to the notes taken in class doesn't help much.
When you read this book all gets bright. I am still wondering how some teachers can be so confusing while such good books do exist...
However don't count on it for in depth mathematical demonstrations, it starts with a practical problem and explains how to model things. Thus it is a bit bottom-up but anyway starting from a good graduate level in signal and stats.
I got this one at the library but already ordered a copy for myself and am planning to get part2 on detection.

Industrial
Getting Them to Give a Damn: How to Get Your Front Line to Care about Your Bottom Line
Published in Paperback by Kaplan Business (2005-05-01)
Author: Eric Chester
List price: $19.95
New price: $8.58
Used price: $5.25

Average review score:

Now I Get It
Helpful Votes: 0 out of 0 total.
Review Date: 2008-07-19
"Getting them to give a Damn" by Eric Chester is an eye-opening, easy read about the generation in the work force - and those following closely behind. This instant gratification, tell me "why", and I'm doing it my way, employee is changing the way work gets done.

This book gives some insight into communication skills, win-win work examples and how to say it so they'll understand.


Must have for any parent, high school teacher or employee of this age group!

NOT a review of this book.....
Helpful Votes: 0 out of 0 total.
Review Date: 2008-06-27
..altho the content is interesting and could be useful. On the other hand, to turn the question round, why should I give a damn if these brats can't make the connection themselves. We're entering a major economic downtown, I can hire people from India or China who come with a built-in work ethic that doesn't need me to pamper and motivate them. Why go to the trouble. If they can't make the connection themselves and shape up, too bad, so sad......

Motivate Young Employees
Helpful Votes: 0 out of 0 total.
Review Date: 2005-12-19
I was often puzzled by employees in their early 20s. They brought different values, expectations and skills to the workplace. My job was to teach them the service ethic, to keep them long enough to get the benefit of my training efforts and keep them motivated to put in a good day's work.
This book addresses those issues. Any employer today needs to inform themselves on how to deal with this age group.

Connecting with THEM
Helpful Votes: 1 out of 1 total.
Review Date: 2008-01-27
Answers to the, "What's in it for me?" question are relevant to more than just Chester's "Kidployees" - youth who have come of age in the late 90' and beyond; these answers are required for virtually every employee and this book delivers practical, relevant, everyday applicable, ways to answer that question with your employees. Reflecting common sense, as well as a sense of humor, Chester delivers means and methods to address front-line worker's all important needs for purpose, identity, and accountability. From CEO to front-line supervisor, this easy to read, enjoyable book will provide countless ideas for making that all important, bottom-line, performance connection with your staff.

From the section on "How to Attract Them", to "How to Keep Them", to "How to Connect with Them", Chester will hold your interest with his logic, humor, and common sense ideas for respecting, motivating, and holding them accountable. If you are responsible for managing more than one (yourself) employee, give this book a try. I highly recommend it.

Dennis DeWilde, author of
"The Performance Connection"

A 'must' for any member of the 'next generation employer'
Helpful Votes: 5 out of 5 total.
Review Date: 2005-10-11
Eric Chester's Getting Them To Give A Damn: How To Get Your Front Line To Care About Your Bottom Line provides an excellent key to turning uncaring employees into performers and innovators. The latest generation shares a new set of values and won't blindly conform to company policy - but they can be motivated, and 'Generation Y expect' author Eric Chester shows how. From recruiting the best new employees to using different types of training to make them loyal, this is a 'must' for any member of the 'next generation employer'.

Industrial
How Firms Succeed: A Field Guide to Design Management
Published in Paperback by Greenway Group (2002-04)
Authors: James P. Cramer and Scott Simpson
List price: $39.00
Used price: $37.58
Collectible price: $149.94

Average review score:

Great Book!
Helpful Votes: 1 out of 1 total.
Review Date: 2008-08-02
Although I am not an Architect but I enjoyed reading this book. It tells you exactly what you want to know about running a design firm. I also liked the simple, clear language that was used. If you are planning to start up your own business then I really recommend you to read this book.

Must Have
Helpful Votes: 10 out of 12 total.
Review Date: 2002-11-29
How Firms Succeed should be on every Design Firm's must read list. It is the closest thing to a how-to manual in running a design firm. Anyone who follows the principles of the text will reap the rewards as their business grows.

indispensable
Helpful Votes: 12 out of 14 total.
Review Date: 2002-07-19
How Firms Succeed transforms the poetry of architecture into the prose of practical management advice. This book offers solutions to the questions and problems that distract firms from their quest to provide excellent design. It should rapidly become an indispensable part of every architect's working library.

A Great Resource for Understanding and Managing Design Firms
Helpful Votes: 4 out of 5 total.
Review Date: 2005-08-02
I was very pleased to find this book. It is a clear, concise resource for people who need to better understand design firms. It provides an insight into the nature of the design business - and it unique culture - that is invaluable to both practitioners and managers who want to create a successful and healthy organization.

Refreshing
Helpful Votes: 7 out of 8 total.
Review Date: 2002-07-15
Too many design professionals think that design excellence and financial acumen are mutually exclusive. Thanks to the authors of How Firms Succeed for putting this myth to rest. This book addresses the issues that, if practiced, will allow for both. One can only imagine the impact of a firm that provides best-of-class design and its impact on our communities.

Industrial
How to Build a Speech Recognition Application
Published in Paperback by Enterprise Integration Group (1999-04-01)
Authors: Bruce Balentine and David P. Morgan
List price: $95.00
Used price: $74.78

Average review score:

A must-have book for speech application developers
Helpful Votes: 0 out of 0 total.
Review Date: 2001-04-08
Developing speech applications is not easy to master. Even with VoiceXML becoming more widely adopted, there are a lot of intricacies that that a developer must understand. This book will provide you with a solid foundation to become an effective speech application developer.

The book did very well in presenting the limitations of the current speech recognition technology (dialog design, large vocabularies, promtp design, etc.) and made suggestions on how to overcome such problems in specific situations.

No longer the only book on the block.
Helpful Votes: 1 out of 3 total.
Review Date: 2001-09-02
When this book came out a couple of years ago it was the first and only book on designing speech recognition systems. It was very valuable then, but now more books are available that cover the same information and more, for a lot less money.

Essential reading for dialogue designers
Helpful Votes: 5 out of 6 total.
Review Date: 2002-06-10
This book is simply the best for your bookcase if you are a voice dialogue designer. I would strongly recommend it to novice and expert alike, especially for those learning VoiceXML for the first time, or working with it day to day.

Grounded in hours of human-computer experiments, and a multi-disciplinary approach to user interface design - this book is a rare combination of a careful ear for human language and dialogue, extensive engineering experience, and pragmatic knowledge of the strengths and limitations of current voice recognition technology.

The second edition has brought it bang up-to-date. It cuts through the hype that has always surrounded each successive generation of voice technology - focussing always on the building of robust useable interfaces which work with the user rather than against them.

Thoughts on the second edition
Helpful Votes: 5 out of 6 total.
Review Date: 2002-03-20
This book is so well organized and articulated it's bound to be of value to anyone doing ASR application development. My own experience in voice response runs from end-user representative to application designer and I found every chapter enlightening. In this second edition of Bruce and David's ASR style guide, I believe the end users will find the new sections on voice portals and managing your voice talent of particular interest. And all users should take particular note of the expanded discussions of usability testing and performance reporting.

I found the first version of How to Build a Speech Recognition Application so useful that I actually took the time to compared the new edition, page for page, with the original. That was a relatively easy task, because the authors retained the original section numbering wherever possible. My comparison showed that the original guidelines have been substantially updated, based on continuing research and the hands-on experiences of both the authors and other acknowledged experts. In addition, I believe the new sections and expanded discussions of critical design considerations are going to prove valuable to both novice and seasoned developers.

In short, developing effective telephony dialogues is a complex, rapidly evolving and downright expensive task. Given that reality, every development team ought to have at least one copy of this landmark style guide.

The "Strunk and White" for Speech Recognition
Helpful Votes: 5 out of 6 total.
Review Date: 1999-07-28
Author, Bruce Balentine's goal with How to Build a Speech Recognition Application is to produce the Strunk and White of speech recognition. An electronic musician and composer, Balentine was a pioneer in the speech recognition field. The text's examination of the problems of navigation from human perception to machine recognition give comprehension to even the layman. The book is well organized and structured with the +,/,- system which allows a novice to follow. According to linguist, Dr. John White, the first chapter could stand alone as a treatise on the dynamics of the human speech interface with the machine.

Industrial
Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns
Published in Hardcover by McGraw-Hill (2000-09-01)
Authors: Robert W. Bly, Michelle Feit, and Steve Roberts
List price: $44.95
New price: $14.97
Used price: $4.81
Collectible price: $44.95

Average review score:

Important Work - These authors have nailed it!
Helpful Votes: 17 out of 18 total.
Review Date: 2001-01-30
This book makes for some very compelling reading. It is not often that I read a book that delivers the goods... but these authors have nailed it. It uses both traditional and dot com companies to illustrate ways any company can leverage the Internet to gain customers at substantially reduced costs. This book has everything you need to implement a successful e-mail campaign. From how to identify good email lists to how to create the right message. Including dos and don'ts, front-end tips and back end response analysis. Has just the right balance of technical and practical information. I am a marketing manager working for a 'Fortune 500' company. The information in this book cost me hundreds of thousands of dollars to find out. Some things are so important, I wish I thought of them myself or discovered them sooner. I can't wait to try some of these techniques out and see the effect on my next campaign. I am recommending this book to everyone I know. Buy it!

These Authors Know Their Stuff!
Helpful Votes: 18 out of 24 total.
Review Date: 2001-03-18
These authors know their stuff. They've been very instrumental in helping Ancestry.com grow to over 320,000 paid subscribers over the past 18 months. Email Marketing is now one of our largest sources of subscriptions. I recommend this book for both beginner and expert alike.

Best E-Mail Marketing Book In Print
Helpful Votes: 29 out of 32 total.
Review Date: 2001-01-23
I bought this book because I know the authors by reputation. My company was a traditional mail order company. We used to sell all of our products through our printed catalog. The Internet has changed all of that. Half our budget is now dedicated to e-mail marketing.

I applied the Author's recommendations and saw my e-mail response rates take off. On the most recent campaign, I saw a 247% lift in response resulting from the use of just one of their techniques.

The book is written in very clear and concise language. It's methodical and step-by-step method worked wonders for my company's program. I've read all the other books currently on the market, they just don't compare. If you're new to e-mail marketing or a serious pro, this book has information that you can put to use right away.

The tips and tricks in creating an e-mail program were dead on. I especially liked the chapters on the type of products that can be sold via the Internet and the characteristics of a successful Internet Buyer. The "Multi-Mailing" idea alone was worth the price of the book.

This is the definitive book on e-mail marketing
Helpful Votes: 41 out of 43 total.
Review Date: 2001-02-01
***** FIVE STARS***** Excellent..... If you are an executive looking for information on how email marketing will impact your business, you'll want to read this book.

If you want to know how the pros are using email marketing buy this book.

It details the differences between opt in permission based lists, and SPAM, and how to avoid the pitfalls that can literally kill your business. It comes complete with information on where you can find the best email lists and email marketing services in the business.

It identifies the different types of copy, formatting, text Vs HTML, rich media, etc, and provides insight into which may be best for your business. I've been asking everyone about timing of our messages. No one was able to give me a clear answer that made any sense. This book gave me great insight into the time and day that is best for me to do my email transmissions... and the auothor's information produced immediate positive results for us.

Aside from the practical knowledge, I also liked this book because the author's share the latest thinking about where this medium is going, and what steps to take today to make sure that your business reaps the rewards of the future.

This book is not just for dot comers. I would strongly recommend this book to anyone involved in the sales and marketing of their company's products and services.

This book is now the definitive resource on email marketing.

Great book for a new marketing medium
Helpful Votes: 7 out of 7 total.
Review Date: 2002-11-22
Any book that Bob Bly is associated with is bound to be good--no, great! And this one is no exception.

The author explores this new, exciting medium we call email and uncovers its powerful potential for direct response selling. It leads you through the basic techniques of marketing through email. What works and what doesn't. Most importantly, it steers you clear of potential pitfalls inherent in this new medium--like how to avoid spamming, etc..

A great book on email marketing that is thorough, timely, and bound to become a classic in its field.

Industrial
Keeping Bees
Published in Paperback by Williamson Publishing Company (1986-01)
Author: John Vivian
List price: $10.95
New price: $8.75
Used price: $5.84

Average review score:

Good book overall!
Helpful Votes: 1 out of 1 total.
Review Date: 2008-01-03
Yeah, it's not perfect but it isn't totally dry reading and it is great as one of several first books. I just liked reading it and I didn't fall asleep while doing it like some of the other bee books I have. Also picked up info not in some of the other books. Heck, used ones are so cheap it is very worth buying.

I owe this book a debt...
Helpful Votes: 1 out of 1 total.
Review Date: 2007-04-03
This was the book that turned me into a beekeeper, before I ever bought my first colony. The information on basic beekeeping is solid, and the descriptions are engaging.

This is an excellent book on the subject of beekeeping.
Helpful Votes: 17 out of 17 total.
Review Date: 2004-03-15
I have read most of the beekeeping books that Amazon carries and I will highly recommend this book to anyone looking to get into beekeeping. It goes into a lot of detail just where a new keeper needs it. If you are an experienced beekeeper and are looking for detailed information in things like queen rearing then you may want to to get a book written specifically on the subject because that area in particular is a volume or two into itself.

Good Read for Those Thinking about Bee Keeping
Helpful Votes: 22 out of 27 total.
Review Date: 2001-06-19
A nice read, but having kept bees for about 4 months now I found it a little weak. Prior to Vivian's I have read a book by Dadant Publishing which gave a good foundation. Also talking with other beekeepers has also helped conciderably. At times I found the book a little on the quaint-side which for me wasn't of interest. Also found his section on Africanized bees (so-called Killer bees) weak. Presently I am in Brazil working with these bees. Certainly they require a different approach a little more protection and a larger smoker, etc. I've been working with them since I started and am still at it. Certainly they can be aggressive, but one learns to adapt and they are a good producer of honey. An excellent and well informed article on the Africanized Bee can be found in "ABC and XYZ of Bee Culture" by A. I Root. The article gives a balanced and much more positive picture of our little Africans. They tend to be more disease and mite resistant, and build up quickly, etc.. So don't worry to much they might even bring some positive aspects to their weaker European cousins.

Excellent fisrt book
Helpful Votes: 68 out of 68 total.
Review Date: 1999-12-10
This was my first book on beekeeping, and I whole-heartedly recommend it to any beginning beekeeper. I now have some 20+ beekeeping books but this is still my personal favorite. The information on bee diseases is a little old, but the clear concise explanations of all other aspects of small scale beekeeping and his warm writing style more than make up for this. Mr. Vivian obviously enjoys his bees and his affection for them only serves to foster the same in the reader. If you are thinking of beekeeping, or introducing the subject to a friend then this is the book to buy.


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