Industrial Books

This was my first time ordering from Amazon. Fast delivery.
But the unhappy is the ordered book missing the included CD-ROM disk.
Although Amazon credit back the book price, I need the losted CD disk.
If Amazon can help to get back to CD disk, I would completely happy the services.

If the answer is "YES", then you have to buy this book.
You will be guided to "DO IT YOURSELF" of building the amateur and other band antenna...

The book was supposed to come with a CD-Rom. This person told me the CD was missing when they went to package the book. They sent the book free of charge and returned my money. I was told if the CD was to be found it would be sent free of charge. I consider this tops for customer service.

This is the stuff all electronics professionals/amateurs/hobbiests' dream about.These are must-have electronics books,I get them every year or so....they are jam-packed with electronics theory and practice.Fantastic.

THIS BOOK WILL ANSWER ALL OF YOUR Q'S!!! WITH ALL THE REF MAT IN THIS BOOK I WOULD HAVE THOUGHT THE PRICE WOULD BE ALOT MORE!!!

I love that I can just skim through this book & find the information that I need. It is really basic - clearly written with great examples. After being away from work for 8 years & being out of school for almost 20, it was a great refresher! Besides, Max proves that even geeks can have a sense of humor!

As a student finishing my B.S. in Computer Science, I very badly needed something to liven up my CPU architecture and discrete math classes, which were horribly boring.

This book not only did a GREAT job of clarifying the finer points of boolean logic, but somehow managed make it interesting. I would recommend this book to anyone trying to understand the nuts-and-bolts behind what makes your computer tick.

Maxfield's book is unique, both in format and in content. And I'm not just talking about the gumbo recipe at the end.

The first section, almost 150 pages, is "logic lite." It starts with transistors, both MOS and bipolar. From there it works its way up to simple latches and such, and scratches the surface of state machines, with side trips to boolean arithmetic and such. The breezy, informal style will work for people put off by more academic treatments, but the logic design content stops way short of what any other basic logic text would present.

The second, longer section covers material sorely missing from all other logic texts I know. It starts with the simpler parts of silicon fab process, then goes through all kinds of printed circuits and hybrid packages giving a fair tour of the basic printed curcuit (PC) processes that were current when the book was written (1995). It even goes into gutsy stuff like the copper patterns in PC processes that have to do with heat flow during soldering. All those real-world facts earned this book an extra star. The "far out technology" chapter at the end is an interesting read, too, with its discussions of nano, optical, and molecular computing.

The book's weaknesses are significant, though. It would work well with any of several companion texts that would cover what this misses. That includes more advanced logic techniques, like alternatives to gate-level implementation and all the fussy bits of state machines. A standard logic text (e.g. Katz) would fill in those blanks. Going in a different direction, it does only a little towards talking about how PC layout interacts with logic design. More about ground planes, guard rings, power decoupling, RF emissions, etc. would fit well with the detail presented here, espcially when you see how much time and effort it already spends on "vias" vs. "holes." The little bit of analog discussion from the front would help here - why inductive effects matter at high frequencies, why distributed capacitance is different from lumped, why you'd have a high-value and low-value capacitor in parallel, and why that ceramic cap near the power input has a saw cut in the edge. A third possible direction would be the way Wirth's book on circuit design for CS students went: into the higher levels of design, letting tools attend to the lower levels. The biggest flaw is in treating FPGAs as exotic, out-there technology - by 1995, they were well into the main stream, and have very nearly killed off discrete logic and ASICs in many areas.

If you just want a light-weight intro to logic design and to the physical circuits that carry it, this is OK. It could have been better in all directions and, at this 2005 writing, you should check it's sell-by date. I gave it the fourth star for addressing PCs and mounting at all, not for addressing them well.

//wiredweird

Considering this book deals with what I consider to be rocket science at best and black magic at worst I think it does a really good job of explaining things. I'm still working through it and it still makes my head hurt but I recommend this for anyone like me who wants to understand this stuff and has zero background to do so.

I grew up watching my neighbor, a mechanic, work on cars and it helped me pick up the basics. When I would try to take apart a transistor radio and figure out how it worked I was left with an assortment of colorful bits and no clues. This book is the remedy for my total ignorance of things electronic. Just how good it is I do not know due to my lack of knowledge in the field. I reccomend it to any interested beginners.

If you are a seasoned sales person/manager who knows the pain of too many Nos or no answer proposals, this is your book. This is a fitting up to date replacement for the New Solution Selling. Marx has been there, dione that and got all the T-shirts,. It is a pure sales book which happily ignores completely the need for nurturing etc. But for pure in the trenches, gut feel selling this is the book. I took a while to read it as the title put me off. But boy was I was mistaken. Marx could have been listening in on many Rocket Builders consults wrto sales and the buyer's journey. He is so bang on. Some insights:

* The salesperson gains power by empowering the buyer.
* Selling is tough but so is buying today.
* Your prospects want to buy, why would you be invited.
* Contracting is essential to set and maintain buyer expectations.
* What is the buyer doing to move the sale forward?
* Use half baked/straw man ideas before you present the maximum idea
* Use progress reports to show how far you have come
* A critical path details where you are going.
* There is no correlation between a rapid turnaround of a proposal and a good sale. None.

This is a salesman's/manager's must buy book.

Its been a good reading so far. Interesting points of view. I'll keep reading it for sure.

I can't speak for every industry but it's dead on for the media industry. When we look at the diminishing number of clients or prospects that have a solid respect for what we do, many of the answers (the little things) are in this book.

I don't hide the fact that I go against the grain in my search to improve procedures and systems to super serve clients while strengthening a company's bottom line. In that quest, a book called, "Close Like The Pros" by Steve Marx, had an impact on me. It's the closest strategy that I have found to date that I totally agree with in terms of real and realistic sales. "Close Like The Pros" is not a sales style, but rather a sales strategy for sales professionals who already understand why and how you should focus on customer needs. The book explains that providing the focus, power, and direction for the sale are important points to make during the sale. Oftentimes, management forces their own sales style on other members of their team and loses focus of the common goals to fill the client's needs while generating revenue for your company.

It's clear that Steve Marx has a sales training company because he provides a useful resource for the employee-focused manager. Those who live by partnership creation realize that it takes a great deal of work to provide that training and teach that skill to others. As an effective tool for the sales staff you want to educate and inspire, "Close Like the Pros" tells it like it is with clear, easy-to-follow examples. The book also includes easy and precise "how-to's" and encourages the exploration of the sales process in steps that permit growth. For the sales person who welcomes the opportunity to become even better, and for the manager who would appreciate an effective format for addressing the subject with new life, "Close Like the Pros" sets the stage for discussion in an active and energetic manner. I don't think there's any doubt that interactive selling is effective - "Close Like the Pros" will boost your own enthusiasm and renew your skills, whether you manage a staff of sales individuals or sell directly yourself. I've heard it said that 90% of all jobs are sales in one way or another. This book benefits people in every field because the ability to interact, to sell our product, or ourselves, is part of life as we know it.

Planguage is a word and concept that combines Planning and LANGUAGE and is rooted in the author's experience since 1960. The core tenant of Competitive Engineering is that well structured specifications have a dramatic cost reduction over down-stream error correction. The defect prevention process (DPP) is used to clean up early stages specs, or preferably measure defects and motivate lower defect injection, in specifications and the attendant issues instead of relying solely on defect detection andcorrection once actual development has begun. Competitive Engineering provides focus and skills to dramatically increase how productive many of us have been in the past.

The centrality of quality specifications means significant gains for the broadest spectrum of stake-holders who stand to win with the System Of Interest (SOI). Take this specification as an example to clean up:

"The new system will use Foo language running on OS Bar and ensure top industry quality response time on web requests."

People in the field have seen specs like these. Hopefully you aren't writing them. There are what Gilb classifies as "Major defects" in this spec. Which web requests, the front page or all of them pulling from the various databases? Can the old system be incrementally upgraded instead of an entirely new development environment? Why use Foo and Bar if something else gets the job done better, faster, and with less resource utilization? Just how fast is "fast", anyway?

In Competitive Engineering you're told to get measureable quality requirements, record who requested that requirement, and exactly what "success" is defined as. That allows you to go back to the requester with notes such as "If we use OS Baz we'll get a 27% increase in CPU performance" and let them make a decision or escalate to the project funder. You're also encouraged to weed out "design constraints"; at least out of the mandatated and into the labelled area "Design Constraint". Wouldn't it be great if you got a specification that let you design the best you could without technical input from someone that can't use a web-browser?

See if you can understand my re-write of the above spec into Planguage.

Response Time on Front Page of Company Website.

Type: Performance Requirement
Version: 1.2
Status: Draft
Owner: F. Flintstone

Stakeholders: Marketing, Server Support, Corporate Intelligence, ,

Ambition: The front page of the corporate website should respond fast enough to keep the viewer's attention.

Description: Marketing research indicates the typical business website viewer makes an opinion on the website, and thus the company, within 20 seconds. Our corporate site pulls data from three different databases and a sizeable image library, taking an average of 26.87 seconds on a home DSL/Cable modem equivalent network. Marketing advantage can be gained if we can grab viewer attention noticibly faster than our two nearest competitors who average 23.43 and 26.09 seconds, respectively.

Vision: Enough accurate information provided quickly enough to keep the customer on our site.

Scale: Time, in Seconds, to a complete front page load on the equivalent of a 250K network connection.

Past [Front page, 1 Apr 07]: 26.87 seconds

Goal [1 November 07]: 19 seconds <- Marketing Director: BR

Stretch: 15 seconds

Wish: 9 seconds

Design Constraint: Supportability <- Server Support Manager WF Must utilize .

Design Constraint: Security <- Corporate Intelligence BB Must meet .

------------------------ end of spec example --------------------

Probably the only thing that might confuse you about that specification is the use of text within "<...>". Planguage uses that to denote a "fuzzy requirement"; something that is defined but not with the concreteness you'd like. In this example, however, it would be relatively simple to query B. Rubble for the specific guidelines her team seeks to enforce. The use of fuzzy requirements also allows for change over time; more OS versions may become supported while others are obsolete.

When I read part of an electronic copy of the text I had a problem. My antiquated home printer could not print it and if I used the work printer I view the output as a possession of my employer. The book is written as part instruction, part reference manual; I bought my own copy because I know I'm going to use it for the next few years and several employers.

This is one the books which has caused a great impression on me. It helps to get away from high-level, gut-feeling, fuzzy goals and descriptions to very concrete targets, unambiguous requirements and rational decisions. This strikes a chord at the heart of systems design and architecture, which consists in maximizing a set of business goals with limited resources (time, budget, personnel). I highly recommend it.

Building software systems is not easy, this book can help you to do a better job.

In a period where the trend is to follow agile approaches with condensed guidance (see the 12 principles of the Agile Manifesto for instance), it could seem strange to publish a book on software development with more than 500 dense pages. You should however not be frightened by this book. Beneath the size and the structured form lies an approach based on practical experience that incorporates change and flexibility without abandoning the quest for precision and delivering value.

The main concept of Competitive Engineering is Planguage, a word created mixing plan and language. Communication is the basis for working together. This is why Tom Gilb emphasises first the creation of a common vocabulary. He states that his glossary could be considered as the best contribution of this book. Beneath the definition of a common language, for me the "hidden agenda" of the book is to help us to think... further. The common language is only a tool that helps us express our thoughts more precisely and completely.

Fortunately for us, Tom Gilb didn't only write a dictionary of system engineering. A large part of the book is devoted to the activities of system engineering and project management. Based on Planguage, Gilb gives us a framework to elicit clearer requirements. He emphasises a measurable vision ("bad numbers beat good words") and presents tools to achieve this objective. He also helps us separate requirements from design. He devotes an entire chapter to quality control. Finally, there is a presentation of the techniques of evolutionary project management that supports incremental development based on the priority and impact techniques described in previous parts of the book.

In every chapter you will find examples and case studies that help to visualise how the concepts translate into practice. There is also an "additional ideas" part that presents material for further thinking. Beneath the seriousness of the topic, Gilb also manage to place some lighter parts and you will find how to compare seriously apples with oranges.

At the end, your realise that you have a book where process is not opposed to people, structure is not opposed to flexibility, precision is not opposed to allowing change, documentation is not opposed to active refinement, Gilb's proposed solution is not opposed to customisation for your needs. It is just a book that gives you new inspiration to deliver better software solutions to your customer.

If you are interested in software process improvement, you can read this book from the beginning and find practical material to examine your current practices with a different vision. If you are a lonesome project manager or developer, you could begin by just using the index to get Gilb's view on your current activity or problem. Be cautious, because there are many chances that you will be tempted to read more material ;o)

After reading this book, I browsed again my old copy of "Principles of Software Engineering" that I bought when it was published in 1988. I saw that many ideas from "Competitive Engineering" were already presented in this book. Tom Gilb just applied to his ideas the same concepts he proposes for system engineering. He refined, expanded and structured them to get a better product. The printing industry has just prevented evolutionary delivery, but you can bet that he will find a way to include this in the future.

My interest in the topic of competitive engineering (CE) was piqued several years ago when I heard very favorable comments about Tom Gilb's tutorial on that subject at the INCOSE 2002 Symposium in Las Vegas.

The book's subtitle is "A Handbook for Systems Engineering, Requirements Engineering, and Software Engineering Using Planguage". The term "Planguage" is central to an understanding of the book. Planguage, which is derived from a union of "plan" and "language", is the methodology for implementing CE. Much of the book is devoted to describing the generalized processes, rules, and vocabulary of Planguage. Tom notes, "Planguage should be viewed as a powerful way to develop and implement strategies that will help your projects to deliver the required competitive results." Fundamentally, the book presents a new take on best practices in systems engineering and management.

The book is useful on several levels. For organizations without a formal or documented process, tailoring of Planguage would jump start the process at a high level of maturity. For organizations that have achieved CMMI level 3 status, Planguage by itself is not as useful. However, many of the ideas of CE-the Planguage methods-are worth considering for enhancement of existing organizational processes. Tom states that CE is "about technological management, risk control, and breakthrough improvement in complex business systems, projects, and processes." CE is a believable approach for delivering complex projects on time and within budget.

The book passed my value-added test, when I realized that I was photocopying several pages for future reference, to be part of my "toolkit" of helpful tips and techniques. I particularly enjoyed reading the 10 often witty, summary principles in each chapter. Two examples are:

* The Principle of `Storage of Wisdom': "If your people are not all experienced or geniuses, You need to store their hard-earned wisdom in your defined process. Capture wisdom for reuse, Fail to write it, that's abuse!"

* The Principle of `The early bird catches the worm': "Your customers will be happier with an early long-term stream of their priority improvements, than years of promises, culminating in late disaster."

About 30% of the book is the Planguage Concept Glossary, which Tom views as a central contribution of the book. I focused my attention on the other, more interesting, parts of the book, which describe the main CE/Planguage methods of Requirement Specification (RS), Design Engineering (DE), Impact Estimation (IE), Specification Quality Control (SQC), and Evolutionary Project Management (EVO, also known as Evo). RS describes an approach for identifying all types of requirements while avoiding ambiguity and also planning for change. Functional and performance requirements are distinguished. DE deals with identifying, choosing, and prioritizing the order in which design ideas are implemented and delivered. In conjunction with Evo, DE selects the design ideas most likely to provide a significant benefit for early delivery.

SQC is an eminently practical approach for evaluating the quality of any technical document via sampling measurements. An hour of SQC early in a project can save almost 10 hours of rework. SQC also provides a means to assess the success of process improvement efforts. IE provides a realistic method for evaluating-in quantitative terms-the effectiveness of designs in meeting both the requirements, especially critical performance attributes, and the resource budgets.

Evo focuses on early, frequent delivery of project results via a series of high-value, small evolutionary steps. An ideal Evo approach would divide the project into a series of cycles. Each cycle would consume 2-5% of the total financial budget and 2-5% of the total project time-while delivering some measurable, required results to the stakeholders. The next cycle is selected to deliver the best stakeholder value for its cost (highest ratio of value to cost, or highest ratio of performance to cost). Although an ideal approach can't always be realized, Tom provides some convincing examples to argue that there is always a solution to making a project evolutionary (small steps with critical deliveries first).

Perseverance pays off with Competitive Engineering. The book is not a quick read, which Tom acknowledges. You have to carefully study some of the pages to understand the concepts being presented. The reward occurs when you glean the nuggets of wisdom from the numerous practical examples, case studies, and Planguage examples. Tom's way of presenting the CE concepts makes the book a useful addition to the systems engineer's library.

This book is outstanding. Excellent real world examples. Takes readers from top to bottom through the industry. Really geared toward the whole independent/amature film community and how to achieve professional results working within the industry. I highly recommend this book cover to cover.

Being a skeptic, I tested Mark's capsule exercises on a script I was preparing for the IFP Spotlight Award. The results were unnerving - I discovered buried treasure I didn't know I had within my story and eliminated an entire subplot that didn't service the STORY. Mark demystifies the concept of marketing, asking simple, direct questions. By asking "why would anyone want to see your film?" Mark goes past just marketing and addresses the issues that draw people to filmmaking in the first place. When I put the book down, I had a clear vision of the kind of filmmaker I want to be - and a great set of tools to get there.

In the course of making a film, we found this book to be very helpful. It organizes info about the business side of the filmmaking process.

A lot of people throw the title "guru" around, but Bosko's the real deal. As a filmmaker, if you've ever wondered how to: get press coverage, create a media kit, find an attractive title; identify your movie's hooks, locate distributors, exploit the power of the web, get audiences and distribution and actually sell your movie or video...then GET THIS BOOK! Bosko "tells all" in an easy-to-read style that gets the creative juices flowing. No filmmaker should go anywhere near a camera without reading the hard-core, straight-up instruction and advice in this book.

This book is so great! I got a copy after reading a review and it lived up to every claim. The techniques in the book's "Self-Distribution" section showed me how to set up regional sales for a film that otherwise has not made any money up until this point! I can now proudly say that my DVD is available in 17 video stores in Pennslyvania and New York thanks to the tips in this book! Get Bosko's book if you want to sell your film - it is that simple.

Most texts on industrial control are long on theory and short on practice. This book is a rare gem that presents the theory (without overloading you on details) and then explains how to actually use the theory in practice. (One note: the practical applications are focused on electric motor control, which is the author's background.) If I had to have only one book on controls in my library, this would be the one.

This is a really good book that simplified control system for the real world. Most text spend too much time on theory and analysis and end the discussion with a bunch of equations and graphs without explaining how to implement the design. This book covers both analog and digital control, and lets you download a software from the author's web site. This software, ModelQ, lets you play with various parameters so you can see how the system behaves when it is not optimized.

One drawback with the book is it only covers PID control and its variants, but doesn't cover state-space control. While state-space control may be considered "overkill" by many control engineers, state-space is used in industry. The decision to use state-space is often not in the hands of individual engineers, so it may not be an option to ignore state-space. It would be nice if Mr. Ellis could cover state-space in his next edition of the book.

I had three main reasons for buying this book:
1. To bridge the gap between the control theory from school and the systems that I now design and build
2. To gain insight on how to improve the performance and reliability of real motion systems
3. To find ways to apply advanced techniques to help meet challenging performance requirements

I got all of this and more from this book. The topics covered clearly and concisely in this book span three courses I took at Cal Poly SLO: basic controls, digital controls, and modern/advanced control theory. Mr. Ellis does a great job of quickly introducing these topics and getting straight to the practical implications.

The free software and examples work well to illustrate his points quickly and easily while helping to commit the insights to memory. I also hope to use it as a training tool for our techs.

I highly recommend this book to anyone working with control systems, especially grad students and people getting started in the field. I look forward to reading his book on observers.

The author attempts to bridge the gap between theory and practice, and does a good job at it. Familiarity with control concepts will help one to get more out of the book, because the book focuses more on the practical aspects. The explanations in some of the sections can definitely be more complete, and thus I have to give it only a 4 star rating. Overall it is a good book.

Ellis has made a fantastic book on PID and similar control loops. He takes a very different tact than most controls books -- he writes with a voice similar to a handbook, but delivers enough content to compete with more traditional textbook-style controls books. It is light on the math in comparison, but I don't find myself wanting for more math.

I do a lot of controls design, consulting, and teaching. I recommend this book often and find that people that buy it uniformly track me down and thank me for the recommendation. I can't think of much higher praise for this book.

A tour de force in Industrial and Engineering History that remains a model for charting the evolution of a complete technology between two book covers. Though 'Copper Wire -' makes no direct appeal to the lay reader, this was never the intention. Nevertheless, it has an informative and fluent style and for those outside this discipline it provides a highly educational text, sufficiently well composed to make it a work of reference as well as a comprehensive and contiguous history. This is a technological history, and the author is at pains to concern himself with the progressive development of wire technology and the changes needed to meet the demands of electrical conductors. This, for me, is the fascinating aspect, though those with a mechanical background and interest will not be disappointed. Similarly, the history is well managed and constitutes a highly credible and admirable excercise in historical research. All told an excellent example of engineering history at its best.
N.R. Ramsden, Lecturer - Economic History, May 25, 2006,

Reviewer, Economic historian, April 29, 2005,

A deeply insightful and well argued monograph in economic history which at once provides a superb perspective on the exigencies in 19th Century industrial development and at the same time structures the research and history so well that there are times when the subsequant analysis - impecable though it is - seems superfluous. As said by other reviewers, Blake-Coleman's Copper Wire stands as a model in this sector of economic and industrial history.

There is little that can be added to the earlier reviews - all the superlatives are in place and as a latecomer to reading this title I can only contribute my agreement. As an engineer working in the wire industry I found the material not only fascinating but a reflection on the authors real command of the technology and the historical exigencies involved. It was a revelation in exposing just how advanced the production methods had become at the end of the 19th century, and just how difficult the path to making high quality electrical conductors was from the advent of submarine telegraphy. I congatulate all involved in the production of this book - wonderful.

Copper Wire and Electrical Conductors : The Shaping of a Technology

Author: B. C. Blake-Coleman
Format: Hardcover Textbook
Published: December 1991
ISBN: 3718652005

This is a definitive work which critically examines the principal events and circumstances which influenced the evolution of copper wire as a crucial component in modern electrical technology.

Now established as a milestone in the publishing of technological histories, Blake-Coleman's 'Copper Wire-' provides the template for all subsequent authors in the field. Highly readable, yet completely authoratative in the depth and breadth of its research, this book went even further in showing how careful editing can enhance the way information is conveyed to the reader. (All footnotes and citations for example are given on the page where they appear. This is of enormous value; given that typically citations are confined to the end of a book, requiring the reader to constantly flick through pages).

The structure and content of 'Copper Wire-' is of itself a lesson. To avoid the problem of intermingling the use and application of Copper wire with the technology of wire making itself, the opening chapters cover the history of wire making technology and then proceed to focus on copper wire per se. This arms the reader at the outset with an understanding of the slow development of wire making technology from ancient times up to the end of the 19th/early 20th century when automated techniques were virtually mature.

The traditional applications, trades and supply chains for copper wire are given a full treatment in the middle sections. Not only in terms of markets and uses but the organizations and companies that developed on the specific businesses of the day. This extends to the single tradesman supplying copper articles for the local market and drawing his own copper wire, to the dockyard industries providing the massive levels of copper and copper wire for both naval and private vessels. We see how slowly (but inevitably) the provision of materials for the traditional markets slowly make available a commodity that could be used in early electrical work.

Electrical science is then shown to be an overwhelming force for change in the copper wire industry - not least because (as we are suprised to find) the traditionally made copper wire does not have the qualities and attributes appropriate for electrical applications. Indeed, iron and brass wire are at first the primary choice as conductors in telegraphy and experimental applications.

How electrical science and the acceleration in telegraphic and telephonic communications came to change the manufacture and properties of conventional copper wire is a fascinating story, and is not only well told in this book but told with an emphasis that conveys vividly the trials and tribulations of those individuals who made our modern electrical systems what they are. Having read the later sections of 'Copper Wire-' one is left in no doubt that dismissing the current monopoly of copper wire in electrical technology as purely an evolutionary step ignores the fact - as this book clearly recounts - that there was nothing natural or evolutionary about it!

Not only is this book a prime example of good scholarship and pragmatism in approaching the problem of presentation, but the wealth and quality of research leaves one admiring the persistance of the author. Few would see the subject as compelling. There is after all no central character or single historical perspective and technological histories are hardly the best platform for getting to grips with the economic and social conditions which prevail. Yet the author does turn a potentially turgid subject into something truly engaging.

There are many criticisms to be made about this book (mainly editorial and typographical) but this remains the definitive technological history. Copper Wire- is recommended to anyone who is embarking on a similar task. Not only as a model for writing this kind of material but as an example of understanding what makes a complex and highly technical subject easy to understand and assimilate.

I believe many will agree that this book deserves its longevity. Having obtained a copy on the strength of the Amazon reviews (below) I have (for the first time) no argument with the reviewers. Those who have praised the scholarship, structure and insight of Blake-Coleman's work were right to do so. Verso, the criticisms where they occur are justified. Particularly in the light of the fact that much of the research dates back some 20 years! Yet there is little extant that supersedes any of the book's contents, and that speaks volumes!

As a study in how economic and industrial history should be written 'Copper Wire - ' has few equals, as a research excercise and a marvellous story of industrial and technological change it is peerless.

If you decide to buy this book take a good deep breath. You should be good enough in algebra, and you should be quite comfortable with some six sigma basics. This book gives a good explanation in TRIZ and in the DFSS algoritm.
The axiomatic design could be better (lack of examples). It is well written.

This is a book with a lot of information. Each chapter can be used as a starting point for a specific six sigma technique. However, this is the worst edited book I have ever read. You can hardly find one page without errors/typos.

While the concept of six-sigma is a very popular one, it is not often that one can find such a comprehensive yet clearly-written volume devoted to the most important topics of six-sigma. A book that contains so much information and not just hot air is especially hard to find. Yang and El-Haik have successfully written one of the most impressive and useful reads I have ever encountered within this field. Especially intriguing and novel concept of TRIZ. A very worthwhile book, in any case.

I have not found such a comprehensive book for design of six sigma. I started using this book for advanced experimental design and taguchi methods, but ended understanding the complete roadmap for design of six sigma. The systems approach allows an enthusiast reader to start anywhere, without having to spend time refering back to earlier chapters. The relatively newer trends as TRIZ and axiomatic design have also been nicely dealt with.
Overall, this is a very nice and easy read book, with excellent and well defined examples. A must for everyone who wants a quick refresher on the design principles of six sigma.

This is an outstanding DFSS book for production development. It contains integrated information and some of which you could hardly find anywhere else, thus with one book in hand, you have all the tools to get to your destination. This is also a easy to read book providing the reader with a solid understanding- Concepts are clearly defined, real world examples/ case studies are fully described and the chapters are well organized. It can serve as a textbook for students/beginners and also can serve as a handbook for experienced engineers.
The title says it all- this is a roadmap for you to find the way correctly and easily. I am reading the book right now, and the book is really beneficial to me.

The author, a passionate practitioner of the teaching arts in an inner-city classroom, has, amidst the ruins of print-based culture, rediscovered how to connect with the the fullest possible range of a would-be reader's senses. This is all the more timely, given what the rising generation internalizes as the normal way of information-processing. A. Bartlett Giamatti spotted the trend in the 1980s, and noted in "Take Time for Paradise," his ode to baseball, that the young were even them mentally imaging things as if on a screen - that their experiences with computers and video games dramatically altered their basic preception of knowledge transmission. (My son made the same observation - he learns more from the Discovery and History Channels than from text.)
Beyond that, the written word is not even what it once was: the plague of Newspeak-style bland language has all but extinguished the supple verve of good English prose in everyday usage. Business, newspapers, and textbooks, among other venues, are in the thrall of dumbed-down, disposable writing of a most forgettable kind. (Example: Compare a King James Bible with the New International Version, and try to find one memorable phrase in the latter that is not a leftover from the former.)
Ms. Kirschenbaum passionately wants to rescue our culture from irrelevance in the eyes of her students. Despite what she reports as indifference from academics more interested in pedigree than in the power of ideas, she gathered the panoramic sweep of how non-Gutenbergian cultures transmitted information - in vivid color, shaped in every way imaginable, as opposed to block text, with assistance from everything that two-dimensional art can offer to stimulate the brain (she discusses the science of that, too) to be receptive to the meaning conveyed by the author.
Ms. Kirchenbaum re-discovered the importance of color. In doing so, she stands in the center of a long tradition, sidetracked by the limitations of Gutenberg's printing press, but not entirely forgotten. The author is probably correct in thinking that black-on-white block text held sway for as long as it did because of the near-monopoly that it had in conveying printed information. The advent of multi-media and desktop publishing means that A.) Old-style text is not the only game in town, and B.) One must ask how anyone used to high levels of stimulation via television, the Internet, etc., can otherwise be induced to use unexercised imagination to make reading attractive.
The book is sprinkled with quotes from classic writers - Horace, Mencius, Hugh of St. Victor, etc., and experts in the field of graphic design, to bolster the author's case. That case rests on foundations as old as Plato: the preception of reality gained through reading may be as imperfect as the shadows on the wall in his famous anology of the cave; using art and color to enliven words can only help bring that image into sharper focus, and thus the phantasms of memory when the reader recalls it at a later date. In a post-literate world, such writing serves such as Gothic architecture once did for Christianity - a sermon in stone. To use a secular example, Shakespeare meant for his plays to be seen, not read; adding something to black-on-white block text brings the reader nearer to what the playwright wanted to convey, in terms of total, felt meaning.
The power of Ms. Kirchenbaum's message stayed with me as I read deeper into her book: While watching, "My Big, Fat, Greek Wedding," I connected the Orthodox use of icons ("Written," not painted - every stroke had specific meaning to the believer), incense, chanting, and candles - all elements absent from American Prtoestant Christianity, to the Eastern way of engaging all the senses in a religous experience.
In closing, while Ms. Kirschenbaum does not cite Thomas More, he wrote in support of her ideas, when he said, as quoted by Sister Miriam Joseph in her classic, "The Trivium" - "Images are necessary books for the uneducated and good books for the learned, too. For all words be but images representing the things that the writer or speaker conceives in his mind,... and so conceived in the mind, is but an image representing the very thing itself that a man thinks of."
What Ms. Kirchenbaum is attempting is not a revelolution, but a restoration, reconnecting us with the timeless knowledge of the ages. For that she deserves our approbation and active support.
-Lloyd A. Conway

Valerie Kirschenbaum is a woman with one modest goal: she wants to start a revolution. "The Designer Revolution: The Marriage of Art, Literature, Education, Technology" is the opening shot in her quest, drawn in good part from her experiences as a New York City high school teacher. Why, she asks, in this era of marvelous computer graphics should we continue to read the printed page in the same manner we have done so since the days of Gutenberg? Just as Henry Ford is reputed to have said that you could get a Model T in any color you wanted as long as it was black, so publishers have traditionally told us we can get a book in any color as long as it is black (and white).

Kirschenbaum believes that color is one element that should be explored and exploited to make reading come alive, not only for students but for all of us. Color is a tool for emphasis and engagement. Centuries ago in the era of hand-written manuscripts (that is, after all, what a "manuscript" is), color was an integral part of their creation - color not only for illustrations, but color of text to literally illuminate its meaning. With the dominance of mass printing of books on huge, inflexible presses, it made sense that color evaporated for entirely practical reasons. But we are now in another time when such limitations need no longer limit us. If one particular word or a special phrase or sentence or paragraph would benefit from color to emphasize it, then why not apply color?

Of course, the color of ink to print the text upon paper is only one aspect of Kirschenbaum's revolution. Integrated illustrations - and not just for children's books - are equally within reach of the computer-equipped author, illustrations that are intimately partnered to the text and not isolated to separate insert pages, corralled together away from words.

The third leg of Valerie Kirschenbaum's revolution is the shape of letters themselves, the font with which the words are printed. With computers we have become familiar with the notion that, if we choose to, we can select whatever style of "print" suits our purposes - Arial, Times New Roman, Century Gothic - whatever we want from that pull-down menu from the toolbar on our computer screen. Perhaps without thinking much about it, we are all aware on some level that the design, the "look", of font is important in how we relate and react to what is on the printed page. The shape of the letters speaks to us in an unconscious voice, aiding - or hindering - our reading. Pick up a dozen books and magazines and look at the font. They are not all the same. They speak in different tones, some more friendly, others more formal. But Kirschenbaum goes beyond merely advocating an informed selection of pre-made fonts to suit your purposes. With modern computer graphics, personalized, unique fonts tailored to individual preferences are within practical reach of each computer-savvy author.

At the heart of Kirschenbaum's revolution is the realization that computers can erase the line between author and publisher, allowing a unified creative process so that the final product is wholly within the control of a single creator.

The physical book "The Designer Revolution" is an embodiment of Valerie Kirschenbaum's writing/publishing ideas, a marriage of color, illustration, and font. Open it and let yourself swim in its visual variety. Open yourself to the idea that computers do not spell the end of the printed page, but its blossoming.

I finished this fascinating book later the same day I had read in my local daily newspaper that in 2001 a former assistant basketball coach at the University of Georgia had given a final exam for the only grade in a "Coaching Principles and Strategies of Basketball" course that consisted of 20 multiple choice questions. Two of the 18 questions included how many goals are on a basketball court and how many points does a 3-point field goal account for in a basketball game. So learning about teachers like Ms. Kirschenbaum provides a much needed antidote for the latest news item about education in Georgia. She begins this beautiful book with the following statement: "I will never forget the day that changed my life forever. [With the exception of the wondrous first letter "I" which I cannot describe, I believe those words are in burnt sienna] I was teaching The Canterbury Tales when one of my students raised her hand and asked, 'Ms. Kirschenbaum, how come our books are not in color, like they used to be?'" The author, for ten years a teacher of English at the Bayard Rustin High School for the Humanities, located just a mile or so from Ground Zero, set about to find an answer to that question. The result is this beautiful book of many colors, designed, written and printed in a "feminine" very reader-friendly font that Ms. Kirschenbaum herself designed.

Ms. Kirschenbaum has certainly done her homework. There are 363 pages of text and another 50 or so footnotes. The book is filled with quotations from artists, writers and scientists about the significance of color and all its ramifications. The writer discusses the books before Gutenberg, though not accessible to common people, that were always in color. She also refers to the ancient Greeks, Chinese and Eqyptians who invariably wrote in color. She gives anecdotal evidence from her own teaching experience that an overwhelming number of her students would prefer reading, for instance, Homer, Poe et al in "living color." I think the writer's two stongest points are (1) we are fast losing a whole generation of nonreading students to television, video games, and movies, all in color and (2) because of digital printing, books in color can now be produced economically.

Ms. Kirschenbaum discusses many writers, some who used color effectively in their prose, and others whose works cry out for it: the artist and writer William Morris, and William Blake, whom she describes as the "only instance after Gutenberg of a great poet and a great painter married into one magnificent soul." On Emily Dickinson: "Her manuscripts are bubbling with body language [in red letters] -- long dashes, short dashes, angled dashes, crosses, pluses, minuses, waves, curves, line breaks. . . " Finally the writer makes a good case-- Faulkner himself wanted it-- for THE SOUND AND THE FURY to be printed in color.

Ms. Kirschenbaum's theory of designer writing has been well received except by some "academics." (The quotations are mine.) "Some people in the academy have refused to take me seriously because I teach high school and not college; because I have only a master's degree and not a doctorate; because I am not an Ivy Leaguer; and God knows what else." One professor even called her "Madame Nobody." She's in good company since Miss Dickinson would say, "I'm nobody/who are you?" And Robert Frost didn't have a Ph.D as I recall.

In addition to the brilliant illustrations and colored images here, the text, almost all of it in color, is clear and well written. And Ms. Kirschenbaum is a great punster, both verbal and visual. She sold me on this book when, in first thumbing through it, I found a delightful visual pun at the beginning of the footnotes.

What comes through in every page of this book, which I cannot adequately describe, is that Ms. Kirschenbaum is the most dedicated of teachers and decent of people. "Whenever I visit a museum, I seem, unavoidably, to be reminded of my mortality and of the precious chance [red letters] I have been given, as a young American woman, to make a difference in the lives of others." Chaucer would have said of her, "gladly did she learn and gladly did she teach."

You must see this book for yourself. I am at a loss as to how to best describe it.

This is quite simply one of the most fascinating books I have read this past year. It touches on History, Design, Literature, Creativity and so many other areas with a zeal and passion that is rarely seen these days. It also is one of the most beautiful books just to page through as well. I have had several people pick my copy up and browse it briefly, only to get enthralled in the text and illustrations.

Ms. Kirschenbaum has written and designed a masterpiece that I hope will soon become a standard on the shelf of every design school, and it should be in the library of every graphic designer as well. Editors and publishers could also benefit to see that today's technologies need not only yield the standard black and white of yesterday's printing techniques-and all could benefit from books that engage the readers as actively as television and computers do at the present.

Beautiful, thoughtfully written, and quite engaging. Highly Recommended reading.

From her unique perspective as a high school teacher, Valerie Kirschenbaum has made some stunning discoveries about learning - that children learn much better when teachers use body language, that body language can be brought into writing with color and image which excite different groups of cells in the brain, that emotional arousal amplifies memory, that there is such a thing as visual thinking, and that word and image used simultaneously integrates brain operations and allows the student to come to a higher level of understanding more quickly. "Especially today," says the author, "if we don't immediately grab them, we too often lose them. Colorful visuals are a way of grabbing their attention, arousing their emotions and of sustaining their interest."

In researching the subject, Ms. Kirschenbaum discovered, for example, that "...the image of a Buddha can trigger the release of hormones such as epinephrine and norepinephrine, causing them to interact with nerves in the body and travel to the brain. Literally, the image opens the mind and heart of the reader." And in Tibet, the sight of an image that the viewer perceives as sacred can trigger electrochemical responses in the brain, i.e. readers could SEE concepts. "With the designer word," Valerie maintains, "we can transform traditionally verbal techniques into visual techniques. Rhyme, repetition, metaphor, figures of speech, characterization, tone, simile and symbolism can all be visual. We can foreshadow, change moods, express irony or sarcasm and allude and alliterate visually. The possibilities are endless..."If we cannot always make this exquisite avalanche of consciousness sayable, then we can at least make it showable." Amen to that.

It's not exactly rocket science to realize that this could be an incredible aid to reading and therefore to learning in our technological society, but as far as I am aware, nobody has connected these particular dots before this particular young woman came on the scene and pointed them out.

Before the advent of Gutenberg, Medieval illuminators used ornament and decoration to create "multiple simultaneous meanings." After Gutenberg, when block black-and-white printing became the norm, "...writers couldn't synthesize their verbal and visual innovations. They couldn't write outside the box and think outside the box simultaneously. They were stuck between word and image, seeing and thinking, left brain and right brain." And while Medieval denial may have been rooted in religion, our modern denial is rooted in an antiquated technology that insists that black and white blocks of texts are the only proper form for serious scholarship and that images, different fonts and color should be relegated to children's books.

As Leonard Shlain observed in his groundbreaking work, *The Alphabet Versus the Goddess: The Conflict Between Word and Image*, our era is evolving toward a new integration of left and right brain functions with keyboards, computers, TV, movies, etc. Why cannot that integration be extended to the printed word?

This book realizes left and right-brain integration in a most delightful way. I especially enjoyed the color graphics where Medieval, Greek and Renaissance characters are shown to be writing and on closer inspection, you see that they're using computers. I would have liked a snappier title for the book but have to admit that upon this writing, I haven't thought of any.

"First a new theory is attacked as absurd," says William James in *Pragmatism's conception of Truth.* "Then it is admitted to be true but insignificant. Finally it is seen to be so important that its adversaries claim that they themselves discovered it." One can only hope that Valerie Kirschenbaum's name will still be remembered long after her thesis has become a new canon. But as she herself admits, in the long run it doesn't matter as long as the new canon is adopted, because "...no matter how much I may have blossomed, I could never stand up before other teachers and writers and designers and not invite every one of them to surpass me."

"We will not join the ranks of the Old Canon. We will create a new Canon...."We will seek the rose in the prose. We will find the light in delight." And finally "incipit liberi besti" -"begin beautiful books." I believe this is an idea whose time has come. Bravo!

H. J. Poole, in DRAGON DAYS, turns attention to beating our opponents in "The War on Terror". His basic approach is to enforce International Law utilizing Unconventional military techniques.
First, Poole addresses the question of whether or not the Red Chinese are involved in promulgating terror. Given that Afghanistan is proximal to its border, and that Pakistan has been a long time ally against its traditional foe India, Chinese involvement with Islamic radicals may well reflect their regard for their own interests. From a strictly national perspective, the Chinese are cogent to counter increasing U.S. and Indian influence in their own back yard. While radical Muslamic terrorists have their own agenda, Chinese involvement may not be based on ideological concerns. Indeed, a total U.S. disaster may mean that the Chinese won't receive a return on money borrowed from it by the U.S.(!)
The "War on Terror" - is it a military struggle - or International Law enforcement? Here, Poole is on solid ground recommending, in the second section of his book, that the U.S. and its allies approach terrorism in a law-and-order context. A relevant illustration is a recent event in Indonesia: after a night club bombing that claimed the lives of several western tourists, as well as Indonesians', the Indonesian authorities brought the radical Islamic perpetrators to trial and subsequent conviction. Though largely a Muslim nation, Indonesia wasn't rocked by civil unrest after the terrorists were convicted.
The techniques profiled in Poole's book are similar to those the TV viewer can find on "CSI" type programs. Poole rightly compares how a criminal case is pursued by the NYPD versus how a U.S. military unit would respond to a similar incident in Afghanistan or Iraq. Civil authorities in the "Big Apple" - and their elected representatives holding national office - would be justly outraged over military operations in New York City as these are conducted routinely in the Mid-East. Repercussions for such conduct would be swift - and career ending.
International terrorism is a breach of International Law. When the international terrorist is regarded as the equivalent of the serial rape-murderer, rather than the representative of a just cause, all societies, Western, Eaastern, Muslim, developing world - all societies will pursue his elimination. Trial by World-recognized judicial authorities, based upon forensic evidence with internationally-agreed upon validity, is the surest means to undermine any moral authority of the terrorist.
When Poole discusses small unit tactical operations, he is on his own turf in the final section of his book. While one may question his political analyses, there is no denying his experience and post military career tactical studies. The sources of Poole's tactical craft are Asian in origin. He relies heavily on North Vieetnamese/Viet Cong, Japanese Ninja and North Korean "Light Infantry Bureau" sources in his depiction of appropriate techniques, even providing the outline of a training program on "unconventional warfare".
Poole holds that U.S. "Special Operators" need a different direction in their tactical techniques, and that these unconventional skills should be promulgated to the level of the common infantry units. He stresses the significance of tactical finesse at the squad level versus the large-unit operations favored by the U.S. Military establishment. He decries the unnecessary reliance upon technology and firepower at the expense of good field craft and tactical skills. While the applicability of his touted "flying column" assault may be questioned, the tactical competence required to execute it is one the U.S. ground forces should definitely seek to achieve.
More astute readers may pay closer attention to Poole's focus on China's role and debate its applicability. There is room for a wide dispersion of viewpoints on these matters. Poole has presented his conclusions. Others may agree or disagree with him. His discussions in the tactical realm will doubtless draw more criticism: many western-inluenced military enthusiasts will, no doubt, decry his approach to "unconventional tactics". Certainly the U. S. Military establishment's predilection for hi-tech and lots of firepower aren't reflected in Poole's techniques.
However, two aspects are to be noted: 1) The current conflict in Central Asia and the Mid-East call for a much more sophistacated law enforcement-cum-light infantry approach, especially when operating among a civilian population. Enraging this population is counter productive; and, as has been noted by other observers, the U.S. forces cannot "kill their way" out of their tactical problems. 2) If only at the outset of their employment, Poole's recommended "Unconventional Tactics" may just succeed, simply because our current foes would never expect a tech-heavy, firepower-reliant U.S. force to fight in such a manner.

The author is well-known in the military and academic environments. With the last FM-100, it was supposed that everything was now mentioned. But, not. A tradition, inherited from the Civil war, exists in the USA, of saving grunts lives, avoiding the combats at close distances and using with profusion the heavy fire support to win always.
It does not serve to gain the hearts and the minds of the people, intermingled with the rebels in cities or open land, thanks to a degree of constraint that always exists from the rebels. Henry Poole offers a heap of counterinsurgency tactics. He also speaks about the own character of the possible rebels. And, especially, he creates the mixed units, at a very low level of action, of proffesional soldiers, self-defense forces and civil elements of construction, promotion and education. With them it is possible to interpose a "swarm", more active, effective and professional of loyal units, to the swarm of the guerrilla units. And to go isolating them slowly, reliably and progressively from the people, of their bases and of the rest of their operational and strategic goals.

John Poole knows how to combat Islamic and Chinese-backed insurgencies by blending in both measured military & police actions. In his newest & my personal favorite book, "Dragon Days" Poole weaves in various apsects of unconventional fourth generation warfare, to include how aspects of police anti-gang operations would serve the infantrymen to disrupt the IED networks that are causing most of US casulaties. Operations in Iraq must become focused on investigating the various "networks" (terrorist & criminal) to disrupt them & turn the people against the behavior that does not allow them to return to a normal life, and their children are not killed by US forces in an attempt to dislodge militants. Police operations focus on identifying & eliminating the "bad guy" from the neighborhood. Use of force is used only IF the suspect(s) do not comply & actively resist. As in gang "hoods" in the US, even if the police are right & kill a suspect, the residents blame the police. As Poole states in the latest edition of his great books on unconventional warfare, this condition also exits within Iraq or Afghanistan. We are still considered the Great Occupiers in Islamic lands & all bad things come with this title.
Poole's book also goes over how to improve multiple counter-insurgency fucntions & methods & what has not worked in the past & why. All of his book are great reading,and full of very useful information for military & law enforcement professionals involved in 4th GW. My advice is to recommend Poole's book to fellow professionals, and buy an additional copy for yourself since once your copy is "loaned" out, it'll be passed on to others, which is how all great knowledge should be treated. Pass it on!

John Poole see's the cycles of "modern" warfare well before even the military services and three letter agencies are willing to shift focus of effort; especially in pre-deployment training programs. I used his "Tactics of the Crescent Moon" as a primer for my team before we deployed into Ramadi in 2005. It was extremely accurate and my men were able to operate without delays as soon as we arrived.

"Dragon Days" brings us around full circle to meet an organized and nationalized global threat that has proclaimed "total war against the U.S." and allies itself with insurgent and terrorist organizations as its surrogates. It won't be long before the State Department has to admit the DOD will be needed for other "troop deployments" as the Chinese continue to shape the world through asymmetric warfare. This book of Poole's has it all in there. Open source intel to study and verify and the proper tactics, techniques and procedures to meet the variety of threat we should expect to encounter once our infantry and SOF operators are distributed on the ground.

Mark S. Mosher
MSgt. USMC (Ret.)
Program Manager
Combat Training Systems Division
BMI Defense Systems

I think that John Poole set a good example for us all to follow.
If we all were as productive and current in our analysis, and furthermore managed to put out tactical and technical advice to our troops in the field, the current conflicts would end sooner with much less casualties.

But wait, we don't need to do that. Because John Poole does this for us. We only need to pick up his latest book and start to apply the tactics that he describes.

I think that John Poole's later books are improving in readability but they still keep that cutting edge of current and life saving advice.

I urge you all to pick up this book and learn.