Industrial Books

This book will open your mind on how to launch a bew business or innovative product or server. However the authors could write this book in a more simple way and not with a hard to read english text.

Before reading the book, “The Ultimate Competitive Advantage” it seemed to me that most management books were written for “big” business problems. Most authors quote one case after the other to make their own case. A collection of postmortem reports of different companies to tell you how they failed.

This is the first book that has taught me however small a business may be, its success depends on competitive edge it creates with its own resources. There are numerous ways that even limited resources can create an added benefit for the customers and increase my business. The example of “free cold water” on an off beat road is one such method in the book to remember as a simple but brilliant solution to attract customers and add value for the customers. The authors give a set of tools to help one think in a different manner. I recommend this book especially to young person trying to get their business started and also those seeking to break out of dead end situations. A great work!

Mitchell and Coles have done businesses a tremendous service in writing this excellent book. They have done so by providing a practical toolbox of ideas with which to stimulate entrepreneurs, business leaders and managers to enhance and improve their business prospects in today's very competitive marketplaces.

I must admit to having struggled with this book for a long time. Not because of difficulty in reading and understanding. To be sure this is a very lucid and comprehensible book and is accessible to all levels from a twelve year old bringing out his lemonade stall for the third year in a row and adding iced tea to his product range to the CEO of a major corporation.

My struggle was with trying to make overarching sense of what lessons the authors were trying to encourage readers to learn. It became clear to me after several periods of reflection upon completion of the text. The crucial significance of this book in a practical way lies in understanding how deep into national economic systems the process of globalisation has seeped. We see the reults in our everyday lives, how quickly new or improved products come into the marketplace. We see how quickly established businesses change or die, we see cheaper and better products come from remote parts of the world leaving us a greater part of our disposable income to spend on the things we would prefer to spend on them.

It is clear that in life and not just in business the process of change has quickened and that as individuals we must be more adaptable and more attune to the world around us to the opportunities that exist. It is as if we need to become our own business in ourselves.

Mitchell and Coles focus on but one part of this continuous change and that is on the business model. Their strong focus on this area has great strength but we must also learn the broader lesson from their well researched work. To survive in today's world we must not only accept change but we must embrace it as people, as workers, as entrepreneurs. It is as Schumpeter pointed out inherent in the nature of capitalism. But, to be sure it is inherent in the nature of all life, as Hayek observed. We must change or die.

I would heartily recommend this book to everyone, for there is much to be gained from within it's pages. Mitchell and Coles have produced an excellent book which far and away exceeds it's remit as a business book.

The Ultimate Competitive Advantage is a gold mine with a rich vein of unusual ideas from Mitchell and Coles' nimble minds. Its stated purpose is to help readers develop and implement a superior management process for continuous business model improvement. The book goes ahead to do just that.

The authors' approach make deliberate what used to be an accidental, hapazard, uncertain and hard to repeat process.

This book, like Mitchell and Coles' others, is best used as a workbook. After each chapter, several questions are posed to stimulate your thinking, and 95% of the value of the book will be unlocked for you when you take the time to think through them rigorously. Serious entrepreneurs looking for fresh ideas for getting out of the rut and improving their businesses will.

This is a practical book, but it is not a "how-to-book" instead, it deals with the what, when and why; with such tangibles as pricing, cost of doing business and benefits to stakeholders. The authors- Donald Mitchell and Carol Coles researched and found out that unsuccessful companies doggedly apply outdated business models while the successful ones improve their models every 2 to 4 years. The book provides a straightforwad and a systematic method which any company can use to review and improve its business model basing on its key components: pricing, cost of doing business and benefits to its shareholders.

I bought this book after seeing ``From the Earth to the Moon,'' and found it to be a very interesting and informative overview of the American manned space program through Apollo. I would highly recommend it to anyone who may have been too young or not born yet to understand the accomplishments of the astronauts and all the men and women of NASA and contractors who were the real heart behind the Apollo space program.A Man on the Moon

The Apollo astronauts accomplished a feat which few thought possible. In a captivating fashion, author Andrew Chaikin offers a version of the Moon flights which most astronauts could not communicate.

The vivid details of the lunar features and the astronauts' private thoughts are brought to life in a way that makes you feel as if you are really there. The astronauts often stumble into "thrust-to-weight ratios" and "angles of trajectory" when they talk about their experiences. This is not what the public wants to hear. This book is the definitive book for mankind's greatest adventure.

Tahir Rahman, author of We Came in Peace for all Mankind
www.silicondisc.com

This is the most well written story about all of NASA's Apollo missions from Apollo 7 to Apollo 17. If you like space travel and can't get enough of the moon landings than this is the book you must have. I thought I knew a lot about the Apollo missions, since I was a Navy SEAL during Mercury, Gemini, and Apollo and had teammates working in these programs, but was not prepared for the detailed documentary and laymen language approach to this book. It is, also, a great reference book with lots of other suggested reading. I couldn't put it down!

Chaikin scores with this book. He successfully captures the underappreciated story of humankind's climb to the Moon.

I have read many books about the Apollo missions and this is the first one I recommend to anyone interested in the subject.

--Guy P. Harrison, author of 50 Reasons People Give for Believing in a God (Prometheus)

If you want to know the history of the Apollo moon landings, this is one of the 2 book you MUST read (Mike Collins "Carrying the fire" being the other) A history of the Apollo program, with flashbacks to Gemini and Mercury for perspective. Chaikin has EVERYTHING that happened here, and he worked to get it. Anyone that had anything to do with the missions, Chaikin talked to him or her. Want to know who flew what, and when, here it is. Why did it happen the way it did? Here ya go.
Even the warts, although, I think Deke was romanticized a bit.

Advanced Water Distribution Modeling and Management is not only a complete and current reference for professionals involved in water distribution systems but also an essential textbook for undergraduate and graduate courses. In fact, what makes this book different is that it contains from basic hydraulic concepts up to the most recent researches and experiences in a comprehensive language.

Thank-You Haestad Mdthods for developing such a wonderful program. I use this book as a guide almost everyday.

This texttbook, that I recently reviewed, was for me a great experience. This is a must have book for any Civil consultant involved in hydraulics. It is both a guide to water modeling and a practical reference to water distribution operation and management. Thanks Haestad Methods.

This reference has given us an edge in satisfying client needs from the simplest capacity study to the most complex model. It has helped make our competent modelers more efficient and the up-and coming modeler function like a pro. Many common questions and problems are anticipated and clearly answered. Because the book so thoroughly covers system management issues, I believe many parts should be required reading for water resources engineers.

I wish I knew of this book's existence years ago. For too many years, I have been using several other reference books to "answer" my never ending questions and doubts on modeling and related subjects.

It even has reference on non-concontinuous flow condition. A great book with lots of "weight." The price was right, too, I received this gem free as a bonus for signing up to attend a wwebcast sponsored by Haestad.

Everyone should read this book, even if they have no intention or ability to use a humanure composting system. It provides a wealth of information on a subject that has been ignored for too long...human waste - how to dispose of it in a sensible, sustainable, practical, useful manner. We haven't flushed a toilet in this house in eight months, since we got this book and built our own sawdust toilet and composting box out back. We had a serious drought here this summer and our well was REAL low, but we had no problems because we weren't FLUSHING FOUR GALLONS OF CLEAN DRINKING WATER UNDERGROUND each time we went in the bathroom. I always wondered why we eliminate in water, anyway. And it doesn't stink, the compost box doesn't stink, it's simple and straightforward and clean and the humanure toilet's time has come! Everybody who comes in our house gets dragged into the bathroom by my husband to meet our new humanure toilet! Then I drag them outside to meet my wonderful compost box! So far we've had one convert, a couple with a camp who were using a stinking old outhouse, and they are just thrilled with the idea of using a humanure toilet next summer when they move back to camp. As a bonus, our electric bill dropped substantially, just because the water pump doesn't have to kick on every time a toilet is flushed. Buy this book, read it, start using a humanure toilet, tell all your friends, lend the book to your friends, do it now! Then read Joe Jenkins' other book, "Balance Point."

This was our primary source material for building and maintaining our composting toilet. Works great, saves on water, makes for good plant food, and only smells like sawdust inside.

Wonderful book that I wish everyone would read. Great information.

Due to a plumbing fault in the house, my family have been composting in the back garden on a daily basis for over a year. What a bonus to stumble upon this book and find out that our actions have been helping to preserve the future of our planet! A number of residents in our street have complainined that the local environment has been suffering from some kind of unpleasant air pollution of late, so we feel proud to be putting something back.

This book combines humor, biology, humor, facts, humor, and specific instructions. Did I mention humor? ;-)

It is also incredibly thought-provoking. The author points out that we are one of the few countries that defecate in our drinking water.

We now have two composting toilets. The one we spent over a $1000 for before we bought the book and the $50 one we built after we bought the book. Guess which one is easier to deal with?!

Modern, up-to-date dsp info, this second edition is a must have.
The "Tricks" chapter is outstanding.

I wouldn't be adding much to other reviews.

A good teacher can make a challenging subject accessible. This is THE book that proves it. It is a very well written introduction/reference to a field that is generally made scary by those who teach it. Any beginning electrical engineer who feels interested in DSP but doubts whether he/she is cut out for it, should read this book. It will dispel their apprehensions.

I first got hold of the "Chinese copy" of this book in paperback. I liked the book so much that I bought the hardcover real McCoy so I could pay my proper respects to the author and avoid the poor paper and ink bleed-through of the paperback version. It is one of a half dozen books on the subject that I really value.

Unlike some abstract mathematical treatments of the subject, Richard Lyons really connects with the guy who needs to make it happen on the bench. It is loaded with relevant examples and clear figures. I recommend it as a reference for the DSP practitioner and as a first class tutorial.

Thank you, thank you, thank you, to Richard Lyons for "Understanding
Digital Signal Processing", both editions. I had the great pleasure to
use and learn from the 1st edition about 5 years ago. At that time, I
had the overwhelming urge to convey my appreciation for the wonderful
work. Now that the 2nd edition is out, there is even more reason to
express how much I enjoyed and still enjoy those works.

In particular, the topics are spot on (eg, I needed to learn about CIC
Decimation filters), but most importantly, the exposition is so very
clear and so easy to understand: each step in the progression is made
obvious -- no "and then the magic happens" or "left as an exercise to
the reader" for the important stuff.

The result is an EXCELLENT EXPOSITION. The care and the craft of
carefully showing the intermediate steps makes it real and concrete.
And it is done with a beautiful balance of intuition, observation,
analysis, and math. Why sling equations around when a simple graph
makes things clear? The equations are there, but the pictures are the
teaching tools. Other books discuss the topics. Richard Lyons's books
illuminate the topics.

I'm pleased to be able to purchase these books, and happy that Richard
is being rewarded (getting royalties, for he is DSP royalty) for his
achievements.

I purchased this book because I found myself needing to do some digital signal processing and the FFT gives me anxiety. This book was an excellent and clear introduction to the basics and helped me to develop a much better understanding of the analysis. It's written in a clear style and assumes only very basic knowledge, in fact, I think you could understand much of it without even knowing calculus. I found the author's geometric exposition of aliasing to be particularly helpful.

I give the book 5 stars, but the potential reader should be aware that the book is serves as an introduction only. In the course of my analysis I discovered that some other "tricks" were necessary that could only be found in a more advanced DSP book. So, it might be helpful to have a more comprehensive reference at your side when it comes time to actually process your signals.

This book has been super helpful in preparing my husband for boot camp- physically and mentally. The only problem is that we've learned that after the publishing of this book a lot changed in army boot camp. At first my husband was interested in joining the national guard, but in order to go to a boot camp like what is described in this book, he has to choose a different branch of military.

My son will go to marine boot camp in July. I read this first and it was a great help for me to understand what will happen and what he needs to do before he goes. I highly recommend this not only for our "new" military but for their parents as well.

Get this book it has a world of knowledge in it. Are you to call a DS "yes sir or Yes Maam" ? What is a DS hat called? get the book it will HELP you.

This book was packed with info that will benefit anyone interested in going into the militry. My hubby went through boot camp a few years ago and said that all of the info would have made life a little easier then...lol.

This book has helped me in so many ways. I knew nothing about the military before I left for boot camp. Now, I feel I am completely ready. The book has an easy to understand fitness routine and told me what to expect mentally from a drill sergeant, even the other recruits. This book even contains a packing list so I know exactly what to pack for boot camp.
Before I was scared to leave for basic, now I cant wait.

I have a 1987 Catalina 30 sailboat with a diesel engine. I wish I had purchased a copy of this book six years ago when I bought my boat. I might have saved hundreds and maybe even thousands of dollars in yard bills by doing more of the work myself with the help of this book. I have the 2nd Edition published in 1995. I think it is well organized, well written, and I find the illustrations to be clear. A friend of mine purchased the 3rd Edition, which has updated information, particularly on electronics. However I am extremely satisfied with the 2nd Edition for my needs.

No this is not a book for inland gas boats! This is a book for ocean going vessels. Both power and sail. I have cruised on a 28' Columbia (outboard) and a 41' Islander Freeport (perkins). It was a *must have* with the Cruising Handbook in 4 years of full time cruising. [...] Fairwinds!

This is the second Nigel Calder book I own, and I am even more impressed. I am an ASA-certified instructor qualified to teach through bareboat chartering and coastal navigation. I have sailed on all sorts of boats, have owned a cruising style boat for six years, have heard boat owners and students complain about various problems, have read dozens of books, and through all of this have experienced so many mysteries related to corrosion, electrical problems, equipment problems, and issues with various boat systems. For the first time, I feel I have a single reference manual specific to boat systems that not only provides clear troubleshooting steps but goes beyond troubleshooting to clearly explain the mechanical and physical principles that demystify why things go wrong and how the troubelshooting steps systematically work through problems. The explanations are understandable, the instructions and safety tips are effective, and the diagrams and photos are valuable. It has already helped me deal with a grounding problem that was causing our main cirvruit breaker to trip!

I'm redesigning the electrical system for my boat and portions of this book has given me the knowledge to make informed decisions, with an understanding of the trade offs, about what features and capabilities I would like my new system to have. It has also provided information to allow me to make intelligent decisions about selecting new components to achieve my electrical system goals efficiently (save money by not buying things I don't need). I would recommend this book for the person with a basic knowledge of electricity who wants to understand either how their current electrical system works or how they might change it to make it better.

This is a great book. I love the extensive coverage of electrical systems, as it seems so many boaters have problems with electrical. I was a little surprised that the engine section only covers diesel engines. No big deal, as most of the other stuff applies to gas too (impellers, transmission, etc), but I wanted to know a little about a head overhaul and there's not much there for the gas engine owner.
Still, I'd highly recommend this book to any boat owner who also has the gumption to do the work themselves.

It is hard to describe how indispensable this book becomes once you own it. Extremely rich reference for all things mechanical. Not only tables, very interesting reading material too.
I've been reading it as a bedside book for a month, and the knowledge within seems endless.
I got the small print version, no complaints about that. Maybe in 20 years it will make a difference, though.
The only issue are units: some info in metric system, other imperial. But A++ still.

I have always needed one of these now I have one. I am so glad I really needed it.

The product was delivered as promised in new/as new condition. The book is very informational for machinists and engineers alike.

I AM A DESIGNER/ DRAFTER AND I HAVE TO SAY THAT THIS BOOK HAS ADVANCED MY KNOWLEDGE GREATLY IN MECHANICAL DESIGN.

I got the handbook because it was required for one of my classes, and I am glad i got it because we can use it on tests and and while we are doing assignments.

This book makes a strong attempt to properly diagnose the many RSI-related injuries however if you want to get the real diagnosis and cure yourself of RSI in a very short period of time like thousands of others have, read "The Mindbody Prescription" by John Sarno. It is available on Amazon. Just read the reviews for it.

Of the books that I bought, this is the best of the lot for information on Carpal Tunnel and all other repetiltion syndromes. Extremely helpfu.

If you want to buy just one book on this subject, then this is the one

When I was managing a software development group, a programmer on the team showed up at work one day with wrist braces. Turns out typing had become agony for him. He read this book, then diligently and conscientiously followed some of the recommended practices (strength training, yoga, serious workplace ergonomic changes). The wrist braces are gone, and his career has been saved.

You can't fix anything just by reading a book. You *can* fix things when you understand the problem and have some ways to combat it. This book can give you both.

This is by far the best source of information and guidance on RSI that I've ever seen. It's the only book (along with dr. Pascarelli's books) that explains the true causes of RSI symptoms. It will help you understand what's happening to you if you have RSI, and it will help you manage your symptoms and find appropriate treatment. It's a must-have book if you live in an area or country where RSI specialists are hard to find.

Stories of successful businesses fill this book. The author got "down and dirty" and did in-the-trenches research to find the best performing companies in the world. Then he spoke with the CEO's to find out what makes them and their businesses tick.

This is not just another book about the secrets of famous companies. It is, instead, a book about the secrets of somewhat obscure but great companies. The principles that author Jason Jennings propounds are familiar enough, but most of his examples will not be familiar to the general reader. That is no drawback. Although some of these companies are less well known, they have all achieved great business success (if not fame) by applying some of the most tried, true and proven axioms of management. Treat people with respect, pay them for performance, focus on one clear and understandable mission - there is nothing new about these principles, except that they keep proving their efficacy even in the unlikeliest places. Do not look for a deep examination of management here. The book provides frustratingly scant background information about the companies themselves. But we assure those seeking a handbook of solid if venerable management advice that you will not go wrong with this interesting little book.

This book is an excellent example of the types of practices and procedures almost any company can follow to be successful both financially and ethically.
Jennings cites numerous companies who have carved out success while still remaining true to their customers, their employees and their values.
Not surprisingly, few of these companies are ones that so called pundits regularly review.
As the other reviews have noted, these companies are very successful financially, but they get there by asking the really pertinent business questions, and not by hiding behind an air of executive invulnerability. The leaders are real leaders, more focused on growing the company, serving customers, and doing right by employees.
What vividly differentiates these companies from the "name brands," is that in the "name" companies, executives are more concerned with their own compensation, preserving their own existence, and with profits at all costs, than long term success.
The questions you should ask yourself after reading this book are, "Where have all the leaders gone?" and "Why don't all companies follow many of Jennings' researched best practices?
After that, I would run, not walk, to one of these companies and see if you can start at the bottom and learn what it's like to work in a real company.

This spring, I had a night-flight from Houston to Europe. I never got any sleep due to this book. It reads like a fiction novel while the focus is very much on the softer issues of productivity businesses. The well-written behind-the-wall stories and interviews with successful top executives give us insight to many issues that usual case stories do not explain.

Business magazines often glorify top executives by telling about the grand strategic plan behind the success. This little book shows us a different story. It provides insight to the many seemingly small traits of the lean culture that only works because they taken serious by the organization and used in combination. These are the 11 traits required for the leader of a highly productive enterprise: attention to detail, high moral fiber, embracing simplicity, competitiveness, long-term focus, disdain for waste, coach leadership, humility, rejection of bureaucracy, belief in others, and trust.

I'm sure you're really not impressed of this list. Neither am I. But try challenging some of the advice. Humility? When was the last time you saw a big company using this as a standard. When you hear the story of many head offices visited in this book, you'll understand humility. Often you'll find a very simple and humble office building for a huge company. No art on the walls! No lavish entrance hall! In these companies, you don't find huge corporate staff creating immense bureaucracy and all sorts of information requirements from their operating companies or business units. These organizations do actually "walk-the-talk" on lean - unlike many fad-driven major firms who's paying lip service to a lean culture.

PERSISTENCE is a word missing from the 11 traits, though attention to detail and long-term focus do include some of it. They never lose sight of their BIG idea or focus. It includes their performance measurement. "Everyone who works for SRC gathers once a week in their respective lunchrooms and takes part in a review of the business's financial performance for the previous week. By DOING IT WEEK IN WEEK-OUT FOR MANY YEARS the exercise has also become a system".

Okay, I'm sure that the book's research on productivity could have been better. And some of the firms reported on may experience difficulties, though most are still flourishing. But don't read this book for the hard stuff. Read the soft issues that over time usually turn out to be the hardest to beat.

I agree that it resembles "In Search of Excellence" to some degree, but remember that this book is on the lean culture of Cost Leadership firms (my interpretation, not the author's).

Peter Leerskov,
MSc in International Business (Marketing & Management) and Graduate Diploma in E-business

Jennings reads his book on the unabridged audiocassette. He definitely has an announcers voice and is easy to understand. I found his inflections sort of larger-than-life/not natural at first but I quickly got acclimated, not a big issue. The book is fairly long and repeats many important themes like the need for healthy culture, process and vision in many different ways. It might be able to be shorter.

The research method Jennings and his team utilized for the book is the driver that makes the book so interesting. By carrying out detailed analysis to locate several under-the-radar, but incredibly productive companies, they managed to isolate some of the common threads for corporate success without being sucked into the vortex of large mega-companies whose stories are already well known and perhaps over-documented. The companies chosen represent a fairly good cross-section of international business, but I would have like to have seen at least one very high tech computer vendor make the cut. There are probably good reasons why there wasn't one, but there was no mention of this if my memory serves... In addition to the excellent research on the case companies, there are also some good insights into legendary companies like Ford and Toyota briefly provided for specific instances.

The significant flaw in this book is that when it is taken as a whole, it amounts to not much more than a very interesting, carefully crafted, indictment of most executive management in corporations today. The executives profiled all really know the nuts and bolts of their business and have been with them long enough to really cast Deming-like vision into reality. That plays well for well a while, but with 6 tapes, I'd like something more practical I can start at work tomorrow since I'm not an executive and probably never will be. The book does try to service this need for mid-managers like me towards the end of the book by encouraging that we apply at least some of the key principles to some degree in the hope of making a grass roots difference at least within our department. Actually, the department I work with abides by many of the principles given and they do help. But that doesn't stop large-scale lay-offs, frozen budgets and other realities that most managers really have to live with. The book's untitled theme is that strong success only flows from the top down. In the highly successful cases analyzed, each has exceptional Level 5 leaders (to use Jim Collins terminology). What if where I work is like 90% of all places where the executives turn-over a lot, are forced to optimize all decisions for short-term profit on Wall Street and de-rail some good plans due to economic realities? The book's primary advice to me would seem to be: go to work somewhere else, find that 10% club. Maybe true, but not particularly helpful today.

Even for those top-level executives whom this book will reach, it is likely to fall on deaf ears. Not because executives really are the "wing tip shoe wearers, peacock strutting" jerks Jennings occasionally alludes to. No, it is Jennings own inflammatory and derisive language that will tend to make executives shut the book. I wanted to lend my tapes to the president of my company because of the good macro-productivity ideas, but decided I wouldn't because he might take it as my endorsement of this class-warfare attitude.

There are other sources out there for most of the information here on egalitarian culture, continuous process improvement, open-book management, profit sharing incentives, etc. I'd be interested to know the average working hours of the employees in the case study companies as a cultural factor but I don't recall this being mentioned. In any case, the productivity measures would factor this in, just a cultural question I have about these companies.

Much of what Jennings says is true and interesting. There are some things that can be learned here, but much of it comes down to re-invent almost everything, starting with your executives. Who can implement that? Again, it is the detailed case study research that puts compelling value into this book.