Online Books

Online Marketing Success Stories: Insider Secrets From the Experts Who Are Making Millions on the Internet Today Rene V. Richards is a must have for anyone running or thinking of beginning an online business. The book provides background information and current contact information for over 65 successful online business ventures. Tips and tricks of the trades are provided in an easy-to-follow format. While some of the stories are presented in interview format, others are presented as stories. There are multiple other sections which provide additional summaries of the best tips available from insiders of the trades. All of the information is helpful and intriguing, and it is highly recommended, with a 5 star rating overall.

Rene V. Richard offers a comprehensive look at multiple "real world" success stories of on-line marketers. Then, when you as the reader come to terms with the fact that regardless of what you may have heard, success is possible in such an ultra-competitive market, Richard gives information, hints, strategies and techniques to help anyone achieve higher profits from a smaller investment. A worthwhile read if the world of online marketing appeals to you - even just a little bit.

Online Marketing Success Stories: Insider Secrets from the Experts Who are Making Millions on the Internet Today by Rene V. Richards, published by Atlantic Publishing Group, Inc.

Rating: 5 stars out of five.

Rene V. Richards is an accountant and financial services advisor, as well as writer of investment articles. In Online Marketing Success Stories she describes a large variety of successful, online marketing campaigns, including strategies, styles, and secrets, of the great ones, such as Google and Microsoft, and smaller, but also successful, marketers.

Covered in 260 pages are how to successfully develop a website and create visibility for it on Internet search engines. She discusses how to get buyers to visit your site, purchase your products, up sell products, and dangers to avoid. Case studies of Corey Rudl, Robert Imbriale, Jay Conrad Levinson, Dr. Joe Vitale, Dr. Ken Evoy, Allan Gardyne, and Phil Wiley are included. So are Yanik Silver, Declan Dunn, eBay, and Amazon. If you ever wanted a wealth of information about search engine optimization (SEO), e-zines, META tags, branding, ad words, and pay-per-click, this book is for you!

This book is user-friendly and comprehensive, pulling into one resource a multitude of successful, Internet marketing strategies and tips, based on the successful careers of some the most famous Internet marketers.

Richards provides many different stories from both small and large businesses which were successful online. She also summarizes the key points from these stories into simple, easy to follow guidelines for your own internet marketing. From each story, you can get a lesson to apply to your own business - and the reading is more interesting than a normal textbook. Also, each story contains a tip for new online businesses or those wanting to refresh their strategies. Since so much of online marketing is about websites and email mailing lists, these topics are also covered in depth. Overall, a useful book to provide you with some tips on how to make the most of your online advertising dollars whether you are just starting out or just want to be even more successful than you already are.

E-commerce is expected to increase by 500 percent through 2010, so any business anticipating success must have more than a retail brick n mortar presence: that's the message of a title which gathers over sixty true stories from those who have evolved successful businesses on the internet today. Learn from the culmination of hundreds of tips, which here represent the best, most successful advice. There are many books covering Internet strategies - but few packed with real-world success stories, as this provides.

Diane C. Donovan
California Bookwatch

This book is a true student service for online learning and is a great step toward online student retention! It covers everything the online student would need to know in order to succeed in a self-paced, self-motivated, and technology dependant environment!!

I compared Online Student Skills and Strategies Handbook (Pearson Longman 2006) to E-Learning Companion A Student's Guide to Online Success (Houghton Mifflin 2005) in order to select a resourse to support distance learning. I found Online Student Skills and Strateiges Handbook much more useful, learner oriented and readily accessible. It includes large, clear screen captures to accompany step by step directions. It handles practical topics like using Rich Text Format (RTF), practicing netiquette, storing lessons in a binder, and submitting assignments. It also includes cross references to other relevant chapters in the handbook, and it includes other Internet resources for each chapter. In comparison, E-Learning seems too textbookish. While E-Learning has a useful glossary and index, Online Student Skills and Strategies has a glossary, index and Webliography.

This is a valuable resource for students interested in a successful on-line learning experience. The straightforward and practical examples should help guide everyone from novice to experienced.

I was very impressed with the format, content, attention to detail, step-by-step approach to help users work through technology, and the success-oriented focus of the text. The first chapter utilized an innovative and unique assessment to help users identify what they already know and what they will need to focus on to learn. The text is a well-designed and non-threatening resource for any online user.

I think this text is a practical and useful guide for both novice and experienced online students. The information is very well organized throughout with a couple great appendices containing websites and computer skill tips. The helpful screenshots and lay flat binding are a plus for use as you are working on the computer.

I found this book to be so helpful. Many online networking guides offer a text-book style tone and approach. This book was actually a fun read and inspired me to further my online networking skills right away. As a somewhat experienced online networker, I thought this book offered so many new tips and tricks sure to help my business succeed. I highly recommend this guide to both experienced and novice networking professionals.

With the recent release of The Savvy Gal's Guide to Online Networking, Diane Danielson proves once again to be the shining light that guides the way for all us gals navigating the brave new world of online networking to strengthen our professional relationships. As with her previous book, Table Talk, Diane shares with us new ways to maximize the powerful union of knowledge and giving -- this time with the WORLD via the web. Diane and co-author, Lindsey Pollak make the book accessible to both younger and "more mature" readers, making it a great source of networking wisdom for women of all ages!

The Internet provides you with a new world to networking. This guide gives you the history of online networking - starting with email, introducing e-newsletters, how to increase your Goggle presence, the 411 on social networks, basics to blogging, closing with internet forums and discussion groups. The plethora of information is presented in a fun and interesting format comparing today with the old world of Jane Austen.

THE SAVVY GAL'S GUIDE TO ONLINE NETWORKING is a must have guide for those not familiar with what the Internet has to offer today. The humor and relevant stories will encourage you to increase your time spent online. There is also information about the Downtown Women's Club - the what, when, how, and where to set up a local club. The easy-to-read nature along with the on-going storyline will keep you entertained while you learn.

Diane and Lindsey wrote a great book to help beginners and experts alike. This book is written in a style that helps beginners really understand what they should be doing with e-mail, newsletters (their own or the ones they sign up for), blogs and blog networking (usually overlooked and hardly touted as one of the best benefit of blogging), forums, social network sites (profiles, interactions, etc.) and much more.

I've been doing this stuff for a long time and there was a checklist of things that I came away with, stuff that I had been neglecting. I recommend this book to anyone interested in marketing their company or their personal brand through the Internet.

Once again Diane Danielson has made networking something fun and engaging, rather than something that makes you run screaming from the room. Relationships matter and so does being smart and deliberate in getting what you want - all presented in her usual kicky style. The dynamic duo of real networking walk their talk - Diane has been focusing on networks *well* before anyone got a Ph.D. in Knowledge Management, and Lydsey *owns* networking in NY. A fun read and important for everyone to know about, women AND men.

I have received it exactly on time, as it was planned! Congratulations to amazon.com. I'm really looking foward reading through it. I'll give you some new feedback as soon as I get more familiar with it!

Book was for my daughter. She says for those that need it it is invaluable!

I got this heavy 2 volume set within 2 days of ordering. Great seller!

If you can only have one Internal Medicine book in your library this is it. Very little not found in this book...Authors have made a great effort to be complete and it is well edited. All other Internal Medicine books are superficial, but if you want to know the theory, current treatment/diagnosis, and current research possibilities buy this...it is great!

This is the perfect book for vets and veterinary students. They are very actualized and give explanations about the diseases and diagnosis in detail.

I recently read Evelyn's book and I couldn't put it down once I started reading. This book is a must read for anyone that is in what they feel is a hopeless situation involving domestic violence. She really took me with her on her journey while I read this book. She shows us all there is hope and a life after living through these kinds of horrors.

After reading this book, I passed it on to my friend to read. She has suffered domestic violence from her husband for several years. After she read the book, she found the courage to leave her husband and is now safe and happy. Thank you Evelyn for having the courage to write this book. It is truly a life saver. May God always bless you.

Evelyn Stewart has excelled in sharing the effects of abuse on the family. She opened her life to share with us how family violence was passed from generation to generation until one woman was ready to say "enough is enough." Totally Discombobulated keeps the reader spell bound. I would recommend this book to anyone, but particularly the woman that thinks she is in a hopeless situation. Evelyn shows with faith and fortitude, anything is possible.

I've always been one to read a book that teaches me something and reveals the life of a person who lives or lived a life of intrest. Evelyn is one of those people. She deserves to be heard. Domestic Violence is something we don't always hear about because I believe we've turned a deaf ear on the subject. I for one didn't believe it happened like this. It's hard for the average person to phantom the rage any one person could project toward someone they are suppose to love, honor and cherish. The way Evelyn tells her story is not only a history lesson but it is her true to life account of what she lived through. Some will say "why didn't she leave him?" Other's will say "I applaud her courage and I understand." Today more than ever this horror needs to be exposed for what it is. The suffering has to stop and people need to be courageous enough to run and hide from domestic violence. Every man, woman and child will benefit from Evelyn's story and realize that the silence and hiding of such a crime is only perpetuating the violence.
If this book becomes a movie it is a sure blockbuster. The way Evelyn relates her life story is a movie on pages. This book deserves to be read whether a victim or a survivor, the average person or not, it is an eye-opener. I never got the full picture when I read this book. It has made me aware and has equipped me with knowledge and compassion to help anyone who might be suffering in the life of domestic violence. This book is a must read for anyone with the heart of compassion and anyone who would choose to expose the ugly truth that goes on behind closed doors all over the world.

I have read this book two times and it is a wonderfully written book and will make you sit on the edge of your seat while reading it. Evelyn has a master piece here and it would make a wonderfull movie. Every one needs to read it.

Following a concise and accurate history of the markets last 2-3 years and the possible developments that may effect participants in the markets.

This book is worth a read, by anyone interested in the markets.

I'm only sorry that I think the political aspects of these changes not happening is not addressed.

Patrick Young looks into his magic eight ball and reveals what the future holds for the financial markets. Very radical and probably very acurate. A must read for those traditional brokers who are contemplating a second house in the Hamptons

As the cover of this book says: Liquidity! Accessibility! Transparency!

The authors take a European perspective to challenge the traditional way that financial markets have operated in the United States and elsewhere. They point out, correctly I think, that the revolution is here. Fully automated markets now do the bulk of the worldwide futures trading. For example the Chicago Board of Trade was overtaken in futures volume by the fully automated German-Swiss EUREX in Frankfurt in 1998. London was charging from behind to take a big piece of the automated futures business as well. Automated trading experiments are going on in a number of other places, as well.

The vision the authors have is captured by a quote from Ludwig von Mises: "Economic history is the story of the gradual extension of the economic community beyond its original limits of the single household to embrace the nation and the world."

This vision is essentially of convergence into one global market, with one clearinghouse, and one regulator to do everything. The need to get costs down will require that convergence as the ultimate solution. How imminent this vision is has to be a guess (the authors convey the vision in the form of a dream), but the stories in the book show how often the complacent, traditional view has been wrong. The authors are good at pointing out the speed bumps that will delay progress, and outline good ideas for better and faster implementation.

But they are definitely tolling the bell in the near future for face-to-face selling. "In the future there will only be electronic traders." They also see a rise of small traders, small banks (doing direct placements of IPOs over the Internet with traders without underwriting syndicates), and greatly squeezed paychecks for traditional investment banking and trading activities.

I found the book to be consistent with my own vision. I was still left with the question of why the transition has not been a faster one. Financial markets should be converging at a much faster rate, if one looks only at the technology and the use of the Internet. Which aspects of human stalls are the worst delayers? Probably the tradition and bureaucratic stalls, because the existing markets and regulators are very slow to see new opportunity. Consider how recently fixed trading commissions disappeared. Those should have been gone in the Roaring Twenties.

If you want good detailed information on the state of the electronic market revolution, this book is essential reading. If you own a seat on an exchange, your pocketbook requires immediate attention.

There is an excellent section on how to prepare for the transition, and another one on the dangers to be cautious of.

Good look in building your wealth faster through more efficient markets!

In reading the book, there are many things that would scare traditionalists in our business. The rules are changing, and unless we adapt as traders and exchanges, we will be doomed. As I have discussions with other board members, and other floor traders, some intuitively understand the coming electronic age. Others pass it off as a purely European phenomena. "It won't happpen here.", is a phrase I hear every day. Brokers and traders see that the computerized competitors are having a tough time gaining a foothold in the American futures market. They rest thinking that their future is secure, and that maybe their margins will be squeezed a little. The revolution has only begun. While some of the positions the book posits seem outlandish, Columbus was seen as outlandish in 1492 too. This is a must read for any person associated with floor trading or an exchange. This also makes good reading for anyone involved in government regulation. Barriers are being broken down. Borders set by politics are not relevant to the sea change taking place in the financial marketplace. The U.S. is the titan of investment capital today, but a government that shackles the growth of the marketplace due to over regulation, is doomed to see all that capital leave for less regulated environs. I am on the Board of Directors at the Chicago Mercantile Exchange, so I speak from experience. The revolution has begun, and we are trying to embrace it.

Building on the monthly news and insight from Patrick Young's ADTrading.com newsletter, Patrick Young and Thomas Theys have put together a concise history of recent developments in capital markets, especially the futures markets, and the steady advance of electronic trading. As a longtime reader of the newsletter I have been exposed to most of these ideas on a monthly basis; as an industry executive I have watched the events unfold day by day. Nevertheless, this compilation provides fresh insight into Capital Markets trends.

I recommend this book to anyone interested in an overview of the recent history of the futures, equity and FX markets and a plausible view where the markets are heading.

I would also recommend Capital Markets Revolution to industry insiders who are well aware of the events and ideas discussed, as they can benefit from the framework and view of the future into which current events are placed.

Good information about creating an auction ad (including sample templates) and interacting with buyers and sellers. Another plus: she presents an impressive list of smaller, specialized auction sites by category.

She went into a bit too much detail about necessary hardware (computer, modem, etc.) as almost all her readers are probably already online. Also, as with any book written about a Net-related topic, some parts of it were out-of-date before it hit the shelves. For example, she reviews the auction site "Up4Sale" which is no longer in business.

Overall, a worthwhile read for those serious about buying and selling at online auctions.

I've read every word in this book and highly recommend it as an clear explanation of the how-to's of ethical buying and selling via online auctions.

Personally, as a seller on various online auctions, I found the html info and templates explained in the back of the book to be most helpful!

I read the previous reviews of this book and I had to give my input - the more information, the better. Unfortunately, some data does go out of date. This book should be read before going to an online auction, while your in the middle of the auction, and after it's completion. There are lot's of examples (what I like) and how to's. If there's a problem with an auction, the author tries to assist you with other's examples. This an excellent "cookbook" for online auctions.

I found this book to contain the best and most conscise information on how to host an online auction. From start to finish, Nancy Hix guides you through every step with ease. Her advice is very easy to understand and follow. Being new to the whole internet auction experience, this book anwered numerous questions and enabled me to glide through auction sites very quickly. Her detailed descriptions of exactly how to host your own auction proved invaluable. If you are interested in learning about Online Auctions sites, or hosting your own auction, this book will get you started with confidence.

I had had already read two "online auctions made easy" type books before I bought this one. The others covered a lot of the basics but did not deal with HTML. I wanted to add "class" to my auctions and HTML was what I thought I needed and was confused on why these other books did not even mention the issue--I thought maybe it was too complicated??? Then I came across this book, it provided an extremely clear and easy walk through of the HTML language. There are even a few templates that I was able to examine and then adapted one for my own use. If a simple introduction to HTML is what you are after look no further...

Nancy Williard is active in Cyber Bullying prevention and has a variety of books and articles on the topic. This book was used for reference in my masters thesis on cyber bullying prevention. It will also be an excellent source for parenting children in the cyber age.

This book is a great guide for parents moving kids through the "web" of the internet. She gives specific suggestions for young kids (e.g., Have all of their kid-safe sites bookmarked. They can only go to bookmarked pages w/o mom or dad.) through late teens (Let them make mistakes on the 'net while still at home w/our support!). Perfect resource for me. Quick read. Reminds me not to blow up when a kid comes to me with some issue- or they won't come to me again! Nice parenting advice and cyber-guide. Recommend.

I read Nancy's latest book, Cyber-Safe Kids, Cyber-Savvy Teens, on a flight this past week, partly because it's been sitting on my shelf for way too long, and partly because I knew I would be speaking a few days later to youth at a regional church meeting about technology in their lives. It is a great book on the Internet for parents, and don't miss the good material that she provides at her related website, www.cskcst.com, that you can download and distribute for teaching.

My audio interview with Nancy last year is here: http://audio.edtechlive.com/NancyWillard.mp3.

I've worked with kids and computers since 1979. Nancy Willard is my go-to authority for encouraging children's safe and responsible Internet use. Her latest book is theoretically sound, well-researched and comprehensive (including the very latest technologies) and offers a practical approach to this serious issue. It's also well-organized, with recommendations for specific age groups. Nancy knows all about the dangers and benefits of going online, and CYBER-SAFE KIDS will help parents act as guides and mentors, not cyber-watchdogs.

Most folks are aware of such internet dangers as free-flowing pornography reachable by kids, but how many are aware of all the other dangers facing young ones such as identify theft, addictive gaming schemes (as time wasters and replacement for real world activities), the ability to down load term papers and other works so as to avoid homework, or, again, the rights of sites to do whatever they want with up-loaded materials, a condition which can cause extreme embarassment and even financial loss? Willard's excellent text deals with each potential danger accoding to type and age group. Each chapter begins with an incident demonstrating the danger (an excellent awareness-building tool, especially for those of us who had no idea this particular danger existed)followed by an analysis of what is involved in the danger, and then positive and usable advice for parents on how to prevent their children from falling prey to the danger. But make no misake, Willard is a strong advocate of the benefits of internet participation for children when they are properly supervised, and that does not mean peeking over their shoulder all the time. This positive attitude towards the internet, the while recommending non-invasive supervision is a remarkably well-developed strength of her book. She is not whining about the dangers or urging censorship as so many gloom and doom critics do; she is providing a positive means for parents to help their children make the most of their web experience, an experience critical to every youngster in this age of the cyper-reality of communication. (A prototype parent-child agreement is included, and should be a valuable tool for developing cooperation among family members). As an educator, I find this book an essential tool for all teachers and school administrators, and, of course all librarians, who need this background to appreciate the pitfalls which may occur in classrooms and reading areas and how to be aware and prevent them. And a school board will find this study an excellent reference for developing appropriate policies for the district.

Kent & Wertime's 'DigiMarketing' provides a great overview of the marketing landscape, which has been continously disrupted & reconfigured by innovative technologies, creativity, & business models. The authors not merely present the current trends of digital marketing along with great supporting references, but also concisely articulate the business implications of these trends & how digital marketing elements can be effectively integrated to traditional marketing initiatives. Such holistic views & insight would enable readers to unearth hidden business opportunities that can be capitalized thru digital marketing initiatives.

Excelent book. Authors seems to realy understand the subject well and have put them into an easy to understand book.

Highly recommended for anyone who is in the field, and wanting to understand a lot more about the subject.

This book provides an excellent overview of the emerging trends in the digital marketing age. It's a must read for marketing professionals looking to capitalize on advances in technologies. The authors did a great job explaining the marketing relevance of a myriad of new digital technologies without getting into all the technical details.

I hope the authors continue to update this publication as the industry is moving at warp speed. One area I'd like to see discussed in more detail is the role of Mashups in Digimarketing.

I found the discussion of consumer mashups both interesting and informative but how about enterprise mashups that mashup data from sources other than publicly available web sources? A good description of the difference between consumer and enterprise mashups can be found at: [...]

DigiMarketing: The Essential Guide to New Media and Digital Marketing

Great book. Highly recommended. Really captures many of the most important trends and technologies that are shaping electronic commerce. I have seen many of these same issues, trends and cases in other publications and books but DigiMarketing brings them all together in a highly educational manner. This is a MUST READ book for anyone who wants to stay ahead of these crucial trends

I have been looking for this kind of book for years. The term "digimarketing" immediately caught my attention. I have to thank the authors for taking the courage to write this easy-to-be-obsolete book. Wertime and Fenwick did a very good job in making all the techincal stuff become so easy to understand to most marketing managers who don't have deep technical savvy. I also love the beauty of how this book is organized. Yet what I like most is the last part of the book where you are guided to bring everything to a step-by-step implementing plan.

It is no doubt that "digimarketing" is increasingly important versus traditional marketing. It is now already "mainstream" as emphasized by the authors. Those marketing professionals who do not pay enough attention to digimarketing will soon find left far behind. And for small business owner like me, this book is extremely helpful. It captures in a very friendly manner everything that I had to read and consolidate from a dozen of other books on the similar topic. I will start implementing what I read right now! Strongly recommended!

If you'd rather spend most of your time on your creative work rather than wade through the government's articles and circulars on copyright issues, I can't recommend this book enough. Getting Permission not only addresses common misunderstandings about copyright issues, but it provides clear instructions for getting permission if in fact you need to. Before I purchased this book, I was under the impression that you always had to request permission, but that isn't the case. This is one of the most valuable references you can own if the topic of copyright seems overwhelming, and I highly recommend that you read it before creating your masterpiece.

Regardless of whether you use the Internet or do traditional publishing work, you need to know how to get permission to use the work of others. On the Internet this increasingly important in view of the issues surrounding deep linking and related challenges in a world where a simple HTML tag to someone else's work can bring legal problems. This book provides expert guidance that covers how to obtain permission, copyright research, what constitutes fair use, and how to legally use trademarks.

The book also clarifies the definition of "public domain" and what needs to be in a license agreement.

What makes this book especially valuable is that it comes with 32 forms that range from standard photo use and test use permission to linking agreements, interview releases, art for hire and more.

I can't add much to the other reviews for this book, but I would like to add my two cents...

This book does an excellent job of describing when permission is necessary for copyright and trademark issues, and give sample agreements to obtain the necessary consents. The book is very clearly and intelligently written and gives readers a very good sense of when permissions are necessary from a legal perspective or highly advisable from a practical point of view (very different issues).

So many other books talk about how to protect your own intellectual property, or how you can get into trouble if you use someone else's material.

This is the ONLY book I've found that tells you how to go about using someone else's material legally. Its step-by-step approach makes it very straightforward, and eliminates the mystery about what to do and what to expect.

This has helped me obtain a merchandise license agreement to print and market posters of an author/artist I admire and enjoy. I would NOT have known where to start without this book (or finding a high-priced copyright attorney). I still use an attorney, but just to review a contract which I already understand on my own.

Where else could you find this information? Simply Great!

If you want to use copyrighted material for your own purposes, you need to get permission from the owners first. If you don't, you could find yourself stuck in a costly lawsuit. This book, Getting Permission, shows you how to get through the permissions process. This guide is very readable and will give you a basic introduction to the permissions process, the public domain or free stuff, how to figure out and find someone who owns a copyright, what constitutes fair use, how to get academic permissions, license and merchandise agreements, what a trademark is and how to use them, how to use a fictional character, website permissions, as well as forms and a CD rom. The book covers information on music, photos, text, characters, and much more. Nolo also gives helpful suggestions as to where to go for more information on a specific topic. I found that this guide was a great introduction to getting permission for just about anything. This book will be a wonderful resource guide for years because the information contained therein is easy to understand and reliable.