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Related Subjects: Panter, Gary
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More of the story as I remember it ...Review Date: 2008-10-02
Gotta Love 'emReview Date: 2008-08-22
an old favoriteReview Date: 2008-08-16
Everyone should read thisReview Date: 2008-04-16
Love, Love, Love This book!Review Date: 2008-03-31

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a delightful gem of a romanceReview Date: 2000-02-04
Curtiss Ann Matlock waits entirely too long between books to share her delightful gems of romance with her public but, as with all good things, they are worth waiting for.
Not just a fluffy romance novel...Review Date: 2005-11-25
The plot is of course nothing extraordinary, but the details make it something special. As a horse owner, I appreciate the drama queens and emotion of the horseshow, and the rather suprisingly non-competitive nature of our Rainney.
This is a book I have read twice, and looking forward to reading other Matlock books.
Everything Curtiss Ann Matlock writes is gold!Review Date: 2000-08-06
This woman writes from the soulReview Date: 2000-07-15
Sweet, sweet, sweet......Review Date: 2000-02-09

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May be the book is a bit old from now since 2001Review Date: 2006-02-25
The second one that I have read in 2006 (five years after it's first edition brings me less learnings. May be it's too late, may too much books have been written on the subject (loyalty and CRM).
Whatever the book should be read because Mr Woolf is a specialist of the subject.
Loyalty Marketing: The Second ActReview Date: 2002-01-24
Whether you are a proprietor or charged with the marketing initiatives of a large retailer, Brian's real-life examples and insights captured in his latest book, will give you the competitive edge to secure profitable and loyal customers.
Loyalty Marketing The Second Act is a Winner!Review Date: 2002-02-04
The book is written in an easy to understand style, and the author has a special knack for dissecting complex programs into bite size ideas that are easily digested by both new and experienced practitioners. The book repeatedly demonstrates how to use customer data effectively without being overwhelmed by it. Brian's use of statistical tables is judicious and provides just the right information to zero in on the main point. The real world examples demonstrate a "how to" approach to satisfying the needs of various customer segments while enhancing their value to retailers.
This book is a must-read for anyone interested in successful loyalty marketing practices that result mutually profitable customer relationships.
Simple solutions to today's complex business environmentReview Date: 2002-02-05
Now that I am Executive Vice President of Sales and Marketing for a 120 store chain of Convenience Stores, I was overwhelmed with his newest offering. We will soon begin it here.
After having had the opportunity to hear Mr. Woolf speak of Loyalty Marketing, in the simplist of terms, to as complex as you could keep up with, I am amazed with his insight. I am still digesting his "Second Act", after having gone through it for the third time. The down to earth approach he takes, and the attitude he carries through with, let's you know he is truly talking from experience. The practices he illustrates in length throughout the book, makes it a must read for businessmen and businesswomen who are really interested in customer retention. One thing you will learn from Mr. Woolf is "it's much more important to reach the customers who count, rather than counting the customers you reach! This is a very good book!
Data Base marketing made easy and everyone's toolReview Date: 2002-02-11
Retail is a complex system involving many, many factors. In 1996, in his first book, gCustomer Specific Marketingh Brian Woolf added two additional lines to the diagram of this complexity: gCustomers are not equalh and gBehavior follows rewards.h I cannot think of any marketing book ever published that has induced as many retailers, especially grocers, into implementing its basic concepts, as did this book.
gLoyalty Marketing: The Second Acth is a natural sequence to Woolffs earlier book, providing an updated insight into loyalty marketing using real examples from around the world. This book will spark debates and discussions among retailers and the next level of insights, gThe Third Acth, will be anxiously awaited.
Database marketing has long been in existence but unfortunately has been too academic, too abstract, too theoretical, and too impractical for retailers to implement. Brian Woolffs greatest contribution to the industry, though not much noticed, has been to transform esoteric marketing terms and concepts into easy-to-understand everyday words and practical ideas.
This book is a must reading for those charged with marketing. Indeed, for everyone in retail, the most competitive industry today.

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A great storyReview Date: 2007-11-06
Tango Mike Mike: American HeroReview Date: 2005-07-23
It was when he joined the Army, however, that the book took my breath away. The pace of the book during his military career absolutely flies by, chapters are gone in an instant. When the actual battle timeline and facts start rolling in, well, all I can say is: goosebumps and a dropped jaw. Amazing.
To think that a man can define the word hero as perfectly as Roy did and NOT be a household name speaks poorly of how much our country knows about the men and women in the military.
As a former soldier, I immediately put Tango Mike Mike near the top of my "personal heroes" list.
If you pick this book up, you will not be disappointed.
More than wordsReview Date: 2002-10-31
A True HeroReview Date: 1999-06-29
MEMORABLE AND HONORED TO HAVE MET HIM!!!Review Date: 1998-12-05

great bookReview Date: 2002-04-08
Merrill's Atlas of Radiographic Positions and Radiologic ProReview Date: 2002-01-05
INDISPENSABLEReview Date: 2000-03-06
IMPRESSIVE!Review Date: 2000-03-06
Comprehensive TextbookReview Date: 1999-08-15
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A fairy tale for big people...Review Date: 2001-07-04
BUT WHAT IS A KING,REALLY?Review Date: 2001-06-12
Wonderful Fantasy book to read to yourself or aloudReview Date: 2005-07-22
A. A. Milne has done it again with this story of pure fantasy. He did not write this book for children, as he states in his introduction, yet it is fun and exciting for all ages. If you need a great bedtime story, check this book out. Would you care for some light reading? "Once On A Time" is the book for you. I recommend this book with a happy heart and hope you will feel the same way too!
Fantasy Lovers DreamReview Date: 2001-11-26
Fantasy Lovers DreamReview Date: 2001-11-26

An Excellent TextbookReview Date: 2004-07-21
This is a terrific resourceReview Date: 2005-08-11
This book is definitely academic in nature, but this is exactly the kind of fact-filled information I've been searching for. I had thought I would find it in Peter Stone's works, but even Stone's 2004 book on motifs does not come close to what Ford did twenty years ago. I currently own about 50 books on oriental rugs, and Ford's book offers the most comprehensive, detailed information of any of them.
If you want to move from being a novice to becoming a more knowledgeable buyer and rug lover, you will want this book.
Wonderful!Review Date: 2003-11-23
Excellent!Review Date: 2008-07-03
Oriental Carpet DesignReview Date: 2007-02-17

a british perspective on diplomatic historyReview Date: 2007-10-01
I'm not at all a fan of european diplomatic history. Though the material has a certain "Wes Anderson" (filmmaker of Rushmore and Royal Tennenbaum) flavor to it. Lots of triple ententes, diplomatic notes and, my favorite phrase in the whole book- "secret diplomacy". You see, through out the time period of this book, few of the European Powers resembled the modern democracy of free press and public opinion. In fact- of the major powers (UK, France, Prussia/Germany, Austria Hungary, Russia and sometimes Italy and Turkey), only England was arguably a "demoracy" for the entire period.
So basically, European Diplomacy during this period resembled a version of Risk- alll the players plotting with first one partner, then the other, with the idea of maintaining a balance, rather then provoking a final reckoning. Taylor- an english historian who is widely acclaimed for being one of the first "tv" personalities from the history profession (though not on you tube), was also one of the very first "revisionist" historians. "Mastery" was originally published in 1954. Talor is revisionist in an American sense because he doesn't adopt a principled/moral perspective on the events of history. Although Taylor is "anti-German" in a broad sense, it's a more sophisticated perspective on world affairs then most americans are used to reading at the college level (though I'd imagine post graduate students of european history are required to read taylor.
In my reading, the nuances of each event (Colorful sub chapters like "The Andrassy Note" or "The Leauge of the Three Emperors" abound) are subsumed by the broad flow of Taylor's broader "anti-great men" of history approach. Taylor takes the position that most deailng in international affairs are dealing with a lack of solid information about their oppoenents and partners. I can think of at least twent occasions where Taylor was "But Minister X was wrong about his assumption."
That there largely was no war amongst the so-called Great Powers between the Crimean war of the 1850s and World War I of 1914 is largely ascribed by Taylor to the brilliance of Bismarck. Bismarck's genius is that he subscribed to a world view where Germany DID NOT dominate all of Europe. After he leave the scene, the German/Prussian leadership is gradually won over to the "German mastery over Europe." "German Nationalism" serves as an eerie prologue to events that this book does not cover, but the time period in Mastery is just as close to Napoleon's French Empire- an era also not covered in this book.
very good, but not for the casual readerReview Date: 2006-06-11
obra maestraReview Date: 2005-08-22
A great book in order to understand Europe�s historyReview Date: 2003-11-21
The book begins with the Revolutions of 1845, that's why it would be a good thing to have some knowledge regarding the Napoleonic Wars and its outcome (Treaty of Metternich). Taylor analyses the out coming system of the Balance of Power that governed European diplomacy until War World I. According to This system, the five great powers (England, Prussia, Austria, Russia and the defeated France) would balance each others force, avoiding the out come of war.
The system worked pretty well until the fall of Bismarck. That is because Bismarck, as his successor once said, knew how to "play with three balls at the same time". He could keep Russia and Austria tied to Germany at the same time. Thus, France was checked. Nevertheless, when Germany didn't renewed its treaty with Russia the obvious move was Russia's alliance with France.
It could be said that by 1885 the outcome of a Great War was a matter just of time. The system of alliances so well designed by Metternich and so well understood and curried out by Bismarck was at the same time the cause of War World I. Without a great politician as Bismarck nobody could make Metternich's system work.
All through his book, Taylor explains what I have just summarized in a really better way. I highly recommend the lecture of this great book.
The Ne Plus Ultra of Modern European Historiography!Review Date: 2004-06-13
It must be noted that this is a history of diplomacy--with some political and military of necessity treated. What does this mean? Well, it means that the characters of Taylor's book are mostly forgotten professional diplomats, and therefore most of their names won't be familiar to those unschooled in modern European history--Bismarck and Disraeli excepted. But this esoterica only increases the value of Taylor's work; for it reveals these forgotten characters to us once again: a gem of historical literature.
Collectible price: $36.35

Very helpful bookReview Date: 2008-08-15
Just what I've Desperately Needed!!Review Date: 2004-08-01
A must read!Review Date: 2001-09-04
A Must Read for All ParentsReview Date: 2002-06-03
EVERY one needs to know!Review Date: 2000-05-19
Used price: $5.86

The Payroll BIbleReview Date: 2003-08-16
The Payroll BibleReview Date: 2002-06-10
The Premier Guide to PayrollReview Date: 2003-02-04
The Payroll BibleReview Date: 2002-06-10
Don't Leave Home without it!!!!Review Date: 2004-01-09
Michael O'Toole's book has saved my day on many days!!!
Related Subjects: Panter, Gary
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