H Books
Related Subjects: Herriman, George Hart, Tom Horrocks, Dylan
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Not Bad, But.....Review Date: 2008-11-10
ExcellentReview Date: 2008-02-08
A traditionReview Date: 2008-01-18
Fascinating Searfaring Review Date: 2007-12-18
Mariner's Book of DaysReview Date: 2007-11-21

Get away from the marketing treadmillReview Date: 2008-08-13
As I read the Zaltmans' Marketing Metaphoria, it felt like a sudden holiday getaway that whisked me away from my lists and deadlines and into a calmer, almost meditative place. Readable and engaging, this book helped me step back and reflect on the great metaphors that make humans tick. The Zaltmans' genius is in not only identifying these metaphors, but also helping the reader understand their relevance in marketing and communication strategy. The book does a beautiful job illustrating how "deep metaphors" are the story elements and images that create meaning and purpose in people's lives. With many great examples they also illustrate how insightful marketers can use these deep metaphors to create meaning and purpose for companies, brands and products in people's lives.
Like any great holiday getaway, at the end I was not only refreshed and rejuvenated, but I was changed for the better. This book's vivid examples and passion for the subject make it irresistible for marketing professionals to look for themselves, their customers, brands and companies amongst the metaphors - and to begin "deep thinking" about their work.
For anyone interested in more than just superficial communication, marketing, image or brand, this book will provide gratifying insights that change how you understand and craft the stories you tell.
Timely and much neededReview Date: 2008-08-09
Brilliant and well-needed resource for marketingReview Date: 2008-07-22
A Resource to Transform Your ThinkingReview Date: 2008-06-03
Interestingly, I bought this book based solely on the title and my expectation that it would be full of new ideas and insights about how using metaphors in marketing tactics would influence consumer behavior. While this book does cover material related to that sort of thing, it really covers so much more. The first two chapters on thinking deeply, "Workable Wondering" and focusing on consumer similarities set the stage for how to take the insights and ideas from the next 7 chapters (one per each deep metaphor) and incorporate them into your own thinking. The last chapter ties things together and presents a number of ideas for how Deep Metaphors may influence a number of marketing strategies and tactics.
This book is written to stimulate your thinking about how Deep Metaphors apply in many areas of marketing and consumer behavior. It doesn't present a list of "to dos" or lay out a plan of action that you should follow. Instead, you'll find yourself seeing what you, your consumers and your competitors do in a new light.
Getting managers thinkingReview Date: 2008-05-14
I found it a more straightforward read than the excellent 'How Customers Think'. And it has an even blunter message for managers: "Start paying proper attention to how your customers really make their buying decisions, or miss out!"
As a metaphor elicitation specialist I was wowed by some of the fine detail, such as the description of the relationship between deep metaphor and emotion. But if most readers focus on the high-level message - the crucial importance of deep metaphor in guiding human behaviour - I'll be absolutely delighted!
If, like reviewer Dave Lakhani, you're disappointed by the book's lack of a detailed methodology for eliciting metaphors, why not check out a non-proprietary technique such as Clean Language? Though I suppose I would say that, wouldn't I... :-)

Math textReview Date: 2007-04-13
also available in paperback..... NO IT'S NOT.Review Date: 2007-03-01
Reading, `Ritin', and `Rithmetic - with fun and games thrown in.Review Date: 2006-03-08
The Preface to this third edition is by Martin Gardner, who wrote the prefaces for the previous editions as well. Gardner begins with a quote from Ralph Boas, whose reply to someone who said to him "You make mathematics seem like fun" was "If it isn't fun, why do it?" Jacobs makes mathematics fun, and he shows you that it is useful as well. Yes, there are uses for otherwise dull computation. That is part of the power of mathematics.
I am a mathematician. I taught a course at Bard College using this book. One of my students told me that her mother asked her what she was doing and she replied "Mathematics." Her mother replied, "You hate mathematics;" she replied, "Not anymore." Jacobs shows us that thoughtful writing that respects students and subject material can raise education to a higher level.
Start here. Back your efforts with the Teacher's Guide, which is a rich resource. Then explore further. There is a marvelous world out there.
And, yes, as you explore it you will learn to read, to write down your thoughts and conclusions, and to do arithmetic.
Shows the beauty of mathematicsReview Date: 2008-06-13
Math as science, art and lifeReview Date: 2000-09-12
Jacobs' writing is clear (which cannot be said for many books on math at any level) and his organization sweeps the reader right along. Though technically a textbook, this is excellent reading for anyone who's interested in learning about math. I read it in junior high school, and have re-read bits and pieces as I progressed through college and graduate school. His subjects are complex enough to merit rethinking, yet his explanations clear enough to be grasped by the first time reader.
Truly one of the great introductory math texts -- especially for those who think they don't need to know or can't understand math.

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He had me from the first sentenceReview Date: 2008-03-23
One of the highlights of my recent trip was a visit to La Chascona, Neruda's home in Santiago. The home (a series of buildings on the side of a hill) reflects Neruda's sense of whimsy and humor. It was a thrill to sit in the hillside cafe realizing I had walked in the footsteps of Neruda and his guests.
my all time favorite memiorReview Date: 2008-03-20
It reads like music.
An Extraordinary Poet - An Extraordinary Life!Review Date: 2003-07-02
Neruda was born, the son of a railroad worker, in the then frontier wilderness of Southern Chile in 1904. He led a bohemian lifestyle, dressing in black "like the true poets of the last century," during his university years in Santiago. His shyness, the "kink in the soul,"...especially of women, took him a while to overcome. He describes the people and places of that period with great 'carino' (love). His political ideology began to form at that time also, and politics became an integral part of his writing. The Student Federation, student demonstrations and the subsequent repression, had a great impact on the young intellectual.
Neruda led a rich and fascinating life. World traveled throughout his life, he served as Chilean consul in Burma, Ceylon, and Java. He was the consul in Spain during the Spanish Civil War, and during this time "Nine Love Poems" from "Veinte Poemas de Amor y Una Cancion Desesperada" was published. It was at this time also, that his friend Federico Garcia Lorca was killed. Neruda was present in Paris to organize a worldwide anti-Facist congress of writers that would be held in Madrid. His writing about Spain during the war is heartbreaking. Returning to Chile in 1938, he found a burgeoning Fascist movement in his own beloved land.
I particularly enjoyed his account of the time he spent in Mexico, as consul. He tells of his encounters with the great Mexican painters there.
After returning home, Neruda ran for political office and was elected to Chile's Senate in 1945. He was later removed from his Senate seat after joining the Communist Party.
His friends included: Garcia Lorca, Ehrenburg, Picasso, Siqueiros, Diego Rivera, Octavio Paz, Miguel Angel Asturias, Gandhi, Nehru, Mao, Fidel Castro, Che Guevara, and most sadly, Salvador Allende.
Pablo Neruda's death, just weeks after the brutal murder of Chile's President Allende, is something I will never forget. I was living in Colombia at that time, and remember where I was and what I was doing when I learned of Allende's death, and later heard of Neruda's passing. It called to mind, then and now, my recollections, as a young girl, when President Kennedy's assassination was announced. I always thought Neruda died of a broken heart.
This is an exceptionally good memoir, told with great charm, in a series of vignettes. I highly recommend it, especially to anyone who has read and enjoyed Pablo Neruda's poetry - to my mind some of the most beautiful in the world. It also gives us a glimpse of the politics of the left from the point of view of a Latin American - not the usual perspective, and well worth while.
Absolutely beautifulReview Date: 2004-10-01
beautifully writtenReview Date: 2003-10-10
Here's my favorite quote from the book: "It lies not in our power to love or hate, for will in us is overruled by fate"

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Book Clubs Take NoticeReview Date: 2008-11-08
A Merger of Equals reviewReview Date: 2008-11-03
Really made me think...Review Date: 2008-09-22
Reviewed by Carianne Carleo-EvangelistReview Date: 2007-05-31
Merger's main characters, Jane and Charlie, are real in a surreal world. Most people know the lack of logical progress in the business world, but Jane and Charlie seem to face that progress and meet it head on. From the moment they meet at the investment bank, the reader is curious to learn where their paths will take them. I found myself rooting for them at some steps, and at others wanting them to be a bit more challenged to see how they'd meet those challenges. I think the prime challenge facing them was that of breaking out of the mold: the mold for women and men, the mold for bank employees and the mold of corporate America.
At the same time, Jane and Charlie are facing the personal issues of work, life and love and how to balance the three. Although I tend not to delve into the romantic side of stories, I found myself wanting them to succeed. Wanting them to make it work. I think it's the character of Charlie who made this story real, whose determination was palpable. He wants to make a difference and wasn't going to stop until he succeeded. At the same time, I could identify with Jane, who was determined to make this work on another level. There is no question that the corporate life will always be a challenge for women but Jane's success makes women want to push for it.
I recommend this book to anyone who's curious to read about the business world, or who enjoys a well-written romance. It will not disappoint and I look forward to reading more from this author in the future.
Thoughtful and Inspiring Book!Review Date: 2007-03-28

Collectible price: $150.00

a beautiful bookReview Date: 2004-11-24
BEWARE OF THE DIFFERENT SIZED EDITIONS!!Review Date: 2002-08-22
However you want to be aware that there are different editions of this book. This one is a tiny hardcover edition, very small. I don't know why it was made. The regular one was a regular sized coffee table book, of around 10 inches height. It looks as though this may be out of print.
The greatest images of the greatest American female iconReview Date: 2004-08-07
This book is available both in a small pocket edition and in a larger coffee-table version, and each has its purpose, although most will prefer the bigger one.
Greene's relationship with Monroe differed from others in that he was also her business partner in Marilyn Monroe Productions, the company they formed that was one of the first serious assaults on the then-reigning Hollywood studio system. It gave MM the contractual withal to have much more control over the types of films she did, and the standards to which they would be made, and discretion over her actual work (an example being the provision that she did not have to film while periodic) than was generally the case at that time.
This also provided Greene with insight as to Monroe's thought processes and a great deal of interaction with her personal life, which photographers not so affiliated wouldn't have.
While there are many fine portfolios of Monroe by many very fine photographers-George Barris,Eve Arnold, Richard Avedon-Greene's,as a whole, stand out as capturing the Marilyn Monroe essence. No one image of his is iconic in and of itself-it's only in the aggregate that his work dominates. If you are only allowed one volume of Monroe, this clearly is the one to get.
The best photography of Marilyn MoroneReview Date: 2002-09-03
MILTON'S MARILYN: THE PHOTGRAPHS OF MILTON H. GREENEReview Date: 2001-01-30

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Walking enlightenmentReview Date: 2002-06-24
A terrific inspirationReview Date: 2002-06-18
I can't recommend it highly enough.
very motivating and inspirationalReview Date: 1999-08-26
The big hatpinReview Date: 1999-05-08
Keep it SimpleReview Date: 2000-07-26

how much fun!Review Date: 2004-08-16
Contemporary philosophy normally involves a trained vocabulary and historical understanding, but De Unamuno manages to make this an interesting story and throwing in bones for us to ponder. I often found myself pausing and chewing on my lip, lost in thought. Oh, and how I laughed! At one point the absent minded main character has fallen is asleep and is called to dinner by his servant. Wondering whether the voice was in his head or not he exclaims: "Psychological mysteries!"
It is a shame De Unamuno is not better known.
existential masterpieceReview Date: 2002-03-29
....Mist....Niebla...Fog....Review Date: 2001-11-28
This book deals with human emotions, thoughts and fears in a deep, meaningful and funny way. It has a little bit of everything, private conversations with God, the search for the true meaning of life, the quest to find an everlasting love, the fear of facing death, and the hardships that every single human faces during a lifetime.
I read it in Spanish, and I have to say it is one of the best written books I have read so
far. Every single word is where it should be, and the story flows magnificently. Im sure that with a good translation this
book won't lose its magic in English.
Although it deals with very serious topics, the story is simple, well written,
funny, easy to read and with a very unexpected twist at the end...
It simply belongs to a class of its own.
COOL!Review Date: 2001-10-25
A Spanish Classic, DO NOT MISS IT!!!Review Date: 2002-08-21
Later, a friend of yours (in my case it was my partner) recommends you to go over it again, and you discover a Gem.
There are very little things than can be said about the plot, the characters, the language... because I risk to spoil the whole experience of reading it. But I would not avoid saying that Unamuno was one of the most clever writers that ever existed in my country (everyone has heard of him here), and that in "Mist", mostly all things that worries the Human being, such as love, relationships between men and women, marriage, the Meaning of life, the aim of Literature itself... is within its pages, and that is exposed in a very surprising and entertaining way.
As every Masterpiece, it admits many different lectures and points of view, and it might be a very good piece of literature to be discussed in one of those Book Clubs that are so popular in the States.
Trust me: Read it and you won't be disappointed.
Used price: $38.94

Very entertaining!Review Date: 2007-02-03
The book is divided into two parts. The first part covers various theories about the cause of the death of the dinosaurs at the end of the cretaceous. The second part in some ways refutes the first part by coming to the conclusion that dinosaurs never really died at all because birds are part of the dinosaur family. I know this is still somewhat of a contentious debate among some, but the book contains some pretty convincing evidence. It's a bit technical at times but you can always get the general idea of what the author is tying to convey.
Even though this book is chiefly about dinosaurs and birds it covers a lot of stuff not directly related to the main topic but interesting never the less. For instance I did not know about the Phylogenetic system of classification before I read it. This book explains it quite well so that someone like me, who is not well versed in biology can easily understand it.
Thought provoking!Review Date: 2006-12-07
My Dino Dreams come true!!!Review Date: 2005-11-02
Comprehensive and very entertaining!Review Date: 2003-10-30
The Mistaken Extinction: Dinosaur Evolution-Origin of BirdsReview Date: 2004-02-14
Over the course of this book, it will become clear that the questions being raised today actually have their roots in the debates that raged within the scientific community in the nineteenth century, when Dawin's theory of evolution first burst upon the scene. This book is divided into two parts.
The Search for the Smoking Gun is part 1. The eight chapters include: The Seductive Allure of Dinosaurs, Earlier Extinction Hypotheses, Contrating Volcanic and Impact Hypotheses, Enormoud Eruptions and Disappearing Seaways, THe Fatal Impact, Direct Evidence of Catastrophe, Patterns of extinction and Survival, and Our Hazy View of Time at the K-T Boundary.
These chapters give the reader adequate background information, to take us back to the time of the murderous extinction at the Cretaceous-Tertiary boundry of geological time. Here we find a theory of gradual extinction... a theory that most reseachers favor, but could this be true... there are convincing theories.
Part 2: Dead or Alive has ten chapters and it includes: Living Dinosaurs?, Dinosaurs Challenge Evolution, Dinosaurs and the Hierarchy of Life, The Evolutionary Map for Dinosaurs, Death by decree, The Road to Jurassic Park, Crossing the Boundary, Diversification and Decline, The Real Great Dinosaur Extinction, and The Third Wave.
Here we learn why most researchers now believe that birds and other dinosaurs sprung from the same ancient ancestors, all this stems from one of science's theories... evolution. This book is beautifully illustrated and has plenty of morphoroloigal drawings arising for comparitive anatomy.
I found the book to be a wealth of information easily readable and a plethora of detailed compendia on dinosaur facts. This is a book that lays out the extinction of dinosauria with great skill and clairy

Just in time for classReview Date: 2008-09-19
An outstanding textbook visually and organizationally.Review Date: 2008-07-06
Outstanding source for those interested in molecular biologyReview Date: 2008-04-18
GREAT BOOK FOR BIOINFORMATIANSReview Date: 2008-04-08
35 years full circle fantastic trueReview Date: 2008-05-29
So amazingly, for most things that are true, test of time. This book is amazing in clearly explaining the genetic processes involved. Back then (1972) I spent a lot of time slogging through the biochem then my org. chem text book (at 16). I was building the models to understand what the hell Watson was talking about in bonding, recumbinant replication , etc. Since my NIH job involved collectiing data from experiments designed by doctors working for Dr. Gallo bent on discovering a viral gene attack (read AIDS) I was able to seriously confuse and annoy the doctors/phds by my incessant half informed questions, and screwups (has any of that changed?)
Buy it! Use it! many lab processes have changed, but the book is seminal, with original idiots like me having become like the Olive Tree (if only I could have been in the Garden...), from that seed. May you provide some salvation to the future minions of the earth which will rage battle over pure water, help create partial salvation from his tome. The concepts form the rock foundation of life and salvation for the human race. God bless you.
Related Subjects: Herriman, George Hart, Tom Horrocks, Dylan
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