Steve Irwin Books


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 Steve Irwin
Steve & Me
Published in Kindle Edition by Simon & Schuster Spotlight Entertainment (2007-10-30)
Author: Terri Irwin
List price: $16.99
New price: $9.99

Average review score:

a wonderful tribute
Helpful Votes: 1 out of 1 total.
Review Date: 2008-05-09
This book is a wonderful glimpse into the personal life of the Irwin family. It shows the passion and drive of not only Steve, but of his wonderful wife, Terri. It also shows the strength he instilled in her, and her amazing ability to cope with this tragedy, for herself, and her two young children.
I feel honored to have read it, and to have been invited into this very personal and loving family.

Miss you Steve
Helpful Votes: 1 out of 1 total.
Review Date: 2008-04-17
Anyone that loved Steve Irwin will love this book. Terri did a great job writing this and I could actually feel her emotion for this man. We miss you Steve. Cricky!!!

Beautiful Story
Helpful Votes: 1 out of 1 total.
Review Date: 2008-04-13
This is truly a beautiful modern day love story about not only the love of two people with the same passion combined with the love of family and friends. But also, the love of nature and all its diversity.

AS GOOD AS I HOPED
Helpful Votes: 1 out of 1 total.
Review Date: 2008-03-13
I have always been fascinated with Steve Irwin and wanted to know more about his life with his family - this book delivers - and Terri writes in an incredibly easy to read fashion.

Destiny
Helpful Votes: 2 out of 2 total.
Review Date: 2008-03-09
If there were EVER 2 people who were truly destined to be together, it was Steve and Terri. While reading the book it is almost as if Terri is talking to you. The love they shared for each other,for animals and ecology is truly heartfelt and genuine. It breaks my heart to think that Steve is gone but how proud he would be of Terri and their children who are caring on his work.Theirs is a true love story. Thank you for sharing it with us Terri.

 Steve Irwin
Fraud: Bringing Light to the Dark Side of Business
Published in Hardcover by Irwin Professional Pub (1994-07)
Authors: W. Steve Albrecht, Gerald W. Wernz, and Timothy L. Williams
List price: $32.50
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Fraud: Bringing Light to the Dark Side of Business
Helpful Votes: 2 out of 2 total.
Review Date: 2001-12-30
This introductory text rather thoroughly covers the basics of fraud symptoms, control factors, detection methods, investigations, and prevention. It's quite easy to read, with short, interesting case studies. By reading this book, I not only learned a lot, but also had a clearer appreciation for the entire scope of the subject(s), thereby permitting me to discern which areas I should consider for additional education and training. The authors did a splendid job of writing "to instruct the reader" as opposed to simply presenting their acquired knowledge of the subject.

The BEST book about fraud ever written!
Helpful Votes: 3 out of 3 total.
Review Date: 2000-10-13
This the the most descriptive book about fraud ever written...hands down! Dr. Albrecht brings out everything a forensic accountant should know. If you have ever wanted to get an idea about how a forensic accountant thinks, then this is the book for you!

Excellent and Informative research book
Helpful Votes: 4 out of 4 total.
Review Date: 2000-06-21
Very well written and highly informative book on the white collar crime issue of Fraud. Dr. Albrecht has outdone himself with this extremely useful and easily understood literary work. As a fellow researcher in the white collar crime realm, I feel that this book will be an excellent reference and referal for me when I am conducting my empirical research. I feel that his in depth but easily understandable definitions of the various kinds of fraud are a useful tool for the reader who is essentially uniformed about the global growing concern of fraud. I strongly believe that his sections on the pressures involving white collar crime are quite true and accurate. This book should also be used as a tool for professional law enforcement, accountants, and attorneys to expand their knowledge of the many faces of fraud.

 Steve Irwin
Klassic Koalas: Ancient Aboriginal Tales in New Retellings
Published in Perfect Paperback by Koala Jo Publishing (2007-05-01)
Author: Lee Barwood
List price: $28.99
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Like A Walk Through Dream-Time...
Helpful Votes: 0 out of 0 total.
Review Date: 2007-08-03
An astoundingly good read. Visually entertaining. Something perfect for expanding the minds of ones' young whilst at the same time being rather entertaining. The Australian aboriginal tales speak of a time long since past, but strangely of the present. This is a book well worth the purchase, so good that I picked one up for my friends children. Cheers!

Didgeridoo songs
Helpful Votes: 0 out of 0 total.
Review Date: 2007-06-01
This collection of Aboriginal folk tales has been updated for today's readers and one can almost her the haunting notes of the traditional didgeridoo and see the red earth of the arid Australian landscape. Beautifully crafted, these stories of the "Dream Time", as the Aborigines called the beginnings of living things, remind the reader that all morality tales and legends are similar, no matter what civilization or religion. Though often described as primitive, the Aboriginal civilization establised an ecological life that enabled them to survive in their harsh land. This short and easyy-to-read volume will be a helpful addiition of students studies of diverse peoples.

Great work!
Helpful Votes: 0 out of 0 total.
Review Date: 2007-05-23
Ancient Aboriginal Tales in New Retellings will nurture your dreams about ancient times. As we say in French, the result of this very professional work is 'merveilleux'.

 Steve Irwin
Steve Irwin: The Incredible Life of the Crocodile Hunter
Published in Paperback by Da Capo Press (2007-01-03)
Author: Trevor Baker
List price: $15.95
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Used price: $0.77
Collectible price: $15.95

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Worthy of its subject
Helpful Votes: 0 out of 0 total.
Review Date: 2008-02-08
Steve Irwin was a dedicated and thoroughly down to earth wildlife conservationist. He believed in what he did and he had a heart full of love and a healthy attitude towards life. Steve Irwin: The Incredible Life of the Crocodile Hunter thoroughly explores Steve's amazing life, from his childhood antics through to his adult relationships - including his wife Terry and their family. There are wonderful photos thru-out. Anyone who loved Steve, will enjoy having this book. Steve, you are missed. But the work you believed in goes on. Thank you.

Pam Dupre

Steve Irwin: The Incredible Life of the Crocodile Hunter
Helpful Votes: 4 out of 10 total.
Review Date: 2007-02-09
A great book to pay homage to the greatest wildlife warrior ever.

A Vintage Tribute To A Warrior For Animals
Helpful Votes: 5 out of 6 total.
Review Date: 2007-11-06
The charismatic and highly animated Steve Irwin was compassion in action for the wildlife kindom. He revered all creatures great and small. His entertaining and captivating television specials were vital for alluring countless thousands of young viewers to learn to apprecaite nature and animal species. He interacted with crocodiles, snakes and dangerous animals to showcase that these species were vital to ecosystems and habitats. Steve Irwin did not kill animals. He was a warrior on behalf of wildlife. He was accidentally killed by a stingray. The latter are majestic and peaceful creatures. Steve Irwin would denounce any malcontent person who would mutilate and kill an innocent stingray. Thank God that Steve Irwin's wife and incredible daughter continue his campaign and advocacy on behalf of the animal kingdom.

 Steve Irwin
Steve & Me: Life With the Crocodile Hunter (Thorndike Press Large Print Biography Series)
Published in Hardcover by Thorndike Press (2008-02-06)
Author: Terri Irwin
List price: $30.95
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The Layers of Persons' Lives: Steve and Terri Irwin
Helpful Votes: 0 out of 0 total.
Review Date: 2008-05-01
If I had to rename Terri Irwin's book, I'd title it: The Layers of Persons' Lives: Steve and Terri Irwin. The true title "Steve & Me: Life With the Crocodile Hunter" (Thorndike Press) is chock full of surprises, delights, plus much practical information about Australia, its wildlife, customs, traditions, and conservation efforts.

It should not surprise anyone to hear Terri Irwin's intelligence. But, I think many readers will be surprised. She "starred" on the television shows with her husband and daughter, Bindi, too few times (in my opinion) and many people might under-estimate Terri by her short TV narrations. But reading her book shows without question Terri Irwin's depth of knowledge about wildlife and her adopted homeland. She writes ~beautifully~. It's delightful--although painful--to read in her own words the transitions she made in her life, from single and woman protecting wildlife, to meeting Steve...falling in love...hoping he'd call...certain he would not...to visiting him a second time... to of course, their wedding.

Delights continue with reading her first-person accounts of Stevo, her first treks into the bush, how she learned about the land and animals--and of course, her descriptions of Steve and their private and public lives. Terri --and Steve-- were never just two bumpkins running a roadside animal attraction. Both have a sixth sense about animals that Terri describes so well in her writing. But the backdrop for many fans will always be the fairy tale romance these two favorite persons shared. Chance meeting---fate? Yes, fate--with a destiny, a purpose, a life's purpose these two wildlife warriors shared, valued, pursued.

Terri leads readers along her journey into Steve's world, the world she would soon share. The trip she describes, however, also educates readers about Australia's bush and animals. Much of the terrain, the country itself, makes a fascinating read. She takes readers along on many of their private, and scientific, journeys, and introduces different animals and reptiles much as speaking of special and loved persons. Readers can feel the bumps on the trip along the fenceline...and hear the ocean at the end of their long trip. There's also realistic mentions of horrors mankind commits against poor, defenseless animals. As nasty as these stories are to stomach, Terri shows Steve's and her own passion to protect the wildlife the entire Irwin family has long loved.

Yes, The Layers of Persons' Lives would make a suitable subtitle. Terri Irwin certainly writes eloquently about those layers, in Steve and in herself.

Readers should expect to smile, to laugh, to cringe, to cry...to feel informed, included, engrossed...and to sob, deeply, as Terri finally describes Steve's death and how she and her family have grieved along the way. Her book will certainly fullfill readers' expectations--and much more than they expect.

Just a lovely book, Terri. Lovely. All best wishes in the coming years.

 Steve Irwin
The Crocodile Hunter
Published in Hardcover by Orion (2002-04-01)
Authors: Steve Irwin and Terri Irwin
List price: $26.85
New price: $39.90
Used price: $39.47

Average review score:

A book of a true scientist and his family saving animals.
Helpful Votes: 0 out of 0 total.
Review Date: 2007-02-15
This book reveils the true story of how a man and his family are saving Australian animals. You will read about the true love of a person who entertained and educated the world. Any one who heard Steve torments or harms animals to do a show will read the truth. He will say why he captures an animal and what he learns from the animal and what happens after he releases the animal or takes it to his zoo..The book is told by Steve and Terry Irwin. It includeds stories from his mom and dad and Wes, the zoo director. It reveals Steve Irwins real story, from a child through the birth of his daughter and more.. Junior High school kids and older will love the story and the photos are amazing.. You should read this book.. Then visit his web site.

The Incredible Life and Adventures of Steve and Terri Irwin
Helpful Votes: 0 out of 0 total.
Review Date: 2007-02-09
Great book for a great man.

The Crocodile Hunter
Helpful Votes: 0 out of 0 total.
Review Date: 2006-12-18
"Hold onto their heads while I get their jaws apart." Steve Irwin grew up with his parents and sisters in Australia. His parents started the Beerwah Reptile Park, which later grew into Australia Zoo. Ever since he was a young boy, Steve has helped his dad capture and relocate crocodiles. In September of 1991, Terri and a friend went to Australia for vacation. Terri was introduced to Steve and four months later they were engaged. Immediately after their wedding in June in Terri's hometown in Oregon, they went back to Australia to begin filming the hit TV series "The Crocodile Hunter." They had many adventures all over the world and were running the zoo. On July 24, 1998 their daughter Bindi Sue Irwin was born. They continue to help injured and orphaned animals and teach people to conserve wild life. I really enjoyed reading this book.

I liked that the book told of some of their adventures. One of the trips they went on was to drive along the longest manmade structure, Australia's Dingo Fence. Another was when they had to free climb to a lower edge of a cliff and Terri nearly fell. One of their adventures with a crocodile was when they were trying to move Charlie from a cement enclosure to the zoo.

I also liked that they put animal facts and survival tips in the book without being a distraction. They said that the perentie was the largest lizard in Australia. They also said that ninety percent of fatal snake bites in Australia happen when a person is trying to kill or catch the snake. They said you shouldn't cut, lick, or wash a snake bite so that a doctor can swab the bite to find out if the serpent is venomous and what species it is.

I liked that they gave several descriptive facts about Steve's parents. Steve's dad, Bob, and his mom, Lyn, were both great naturalists and herpetologists. Bob was raised in the state of Victoria by his mom and grand mother during the depression. His father and grandfather both died while fighting the Japanese in the specific. Lyn worked very hard to learn better techniques for rehabilitating marsupials. Lyn and Bob knew each other since they were kids.

Another thing I compliment the book on was that it told of times when they made mistakes or felt embarrassed. When Steve was very young his dad had to push him out of the way because he was stepping on brown snake, one of the most venomous snakes in the world. Another time, Steve caught several red-bellied black snakes and brought them on the bus. His dad was furious and yelled at him right in front of his friends. When Steve and Terri were out catching crocs Terri couldn't keep the spotlight still, resulting in Steve missing the little crocodiles. The lives of Steve and Terri Irwin are never dull and are full of adventure. I would recommend it to anyone who is interested in adventure and wildlife.




Wonderful book, wonderful life
Helpful Votes: 1 out of 1 total.
Review Date: 2007-01-09
This book is a treasure, for those who loved Steve and Terri Irwin. It is filled with wonderful photos of their lives together, and written in an easy to read style. I love having it on my coffee table as a reference book, and it helps to keep Steve's memory alive.

The Crocodile Hunter
Helpful Votes: 1 out of 1 total.
Review Date: 2006-12-18
"Hold onto their heads while I get their jaws apart." Steve Irwin grew up with his parents and sisters in Australia. His parents started the Beerwah Reptile Park, which later grew into Australia Zoo. Ever since he was a young boy, Steve has helped his dad capture and relocate crocodiles. In September of 1991, Terri and a friend went to Australia for vacation. Terri was introduced to Steve and four months later they were engaged. Immediately after their wedding in June in Terri's hometown in Oregon, they went back to Australia to begin filming the hit TV series "The Crocodile Hunter." They had many adventures all over the world and were running the zoo. On July 24, 1998 their daughter Bindi Sue Irwin was born. They continue to help injured and orphaned animals and teach people to conserve wild life. I really enjoyed reading this book.

I liked that the book told of some of their adventures. One of the trips they went on was to drive along the longest manmade structure, Australia's Dingo Fence. Another was when they had to free climb to a lower edge of a cliff and Terri nearly fell. One of their adventures with a crocodile was when they were trying to move Charlie from a cement enclosure to the zoo.

I also liked that they put animal facts and survival tips in the book without being a distraction. They said that the perentie was the largest lizard in Australia. They also said that ninety percent of fatal snake bites in Australia happen when a person is trying to kill or catch the snake. They said you shouldn't cut, lick, or wash a snake bite so that a doctor can swab the bite to find out if the serpent is venomous and what species it is.

I liked that they gave several descriptive facts about Steve's parents. Steve's dad, Bob, and his mom, Lyn, were both great naturalists and herpetologists. Bob was raised in the state of Victoria by his mom and grandmother during the depression. His father and grandfather both died while fighting the Japanese in the specific. Lyn worked very hard to learn better techniques for rehabilitating marsupials. Lyn and Bob knew each other since they were kids.

Another thing I compliment the book on was that it told of times when they made mistakes or felt embarrassed. When Steve was very young his dad had to push him out of the way because he was stepping on brown snake, one of the most venomous snakes in the world. Another time, Steve caught several red-bellied black snakes and brought them on the bus. His dad was furious and yelled at him right in front of his friends. When Steve and Terri were out catching crocs Terri couldn't keep the spotlight still, resulting in Steve missing the little crocodiles. The lives of Steve and Terri Irwin are never dull and are full of adventure. I would recommend it to anyone who is interested in adventure and wildlife.


By K. Lissner



 Steve Irwin
Wildlife Warrior: Steve Irwin: 1962 - 2006, a Man Who Changed the World
Published in Paperback by New Holland Australia (2006-11-15)
Author: Richard Shears
List price: $17.95
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Average review score:

An Honest and Fair Read
Helpful Votes: 0 out of 0 total.
Review Date: 2007-08-24
While I agree the book was written in a bit of a disorganized style, and some wording in sentences made me have to re read some to get the sense of it, I am Thoroughly enjoying the read, I'm almost done with it. Its Fair, esp. the part about Steve supposedly putting his baby in danger nearly feeding him to the crocs as so many put it.. I am a huge fan of Steve and Terri, and I KNOW how much he loves his family, I NEVER was worried or shocked, as I understand him and his thinking.. he'd NEVER take a chance of any kind with his children, family, friends, co-workers. Richard wrote about all of it fairly and honestly, which I appreciated, and felt he is also a fan too with a fondness for the man. Richard is an award winning writer, so I did enjoy the book. Some nice pictures in it.
First time using Product link, its for the new book by Terri Irwin herself, titled "Steve and Me" - not sure I did it right.Steve and Me: Life with the Crocodile Hunter

Steve Irwin, a Man Who Changed the World
Helpful Votes: 0 out of 2 total.
Review Date: 2007-02-09
A wonderful look at the life of a truly great man.

This book should be RATED R, not for Christians or kids
Helpful Votes: 1 out of 3 total.
Review Date: 2007-09-27
Steve Irwin was a great man. This book has language in it that could have been left out. I wish I could return the book because I couldn't read all of it and it is something that I can never share for the language. There was no warning of this so beware.

Could have been a little better, but hey
Helpful Votes: 1 out of 1 total.
Review Date: 2007-07-03
This book is mainly clips based on articles/personal opinions from many 3rd hand sources, and did seem maybe just a little disorganized, but not bad at all. I would still recommend this book highly for the mere fact that you get a good look into the life and chronicles of Steve Irwin. Sadly the book also discusses what his future plans were, and how tragic it was he died before he could finish them. His death was a terrible loss to the world.

Gone but never forgotten
Helpful Votes: 3 out of 6 total.
Review Date: 2007-01-16
A wonderful account of Steve's life from someone that dearly loved the man and his work. We should never forget Steve and what he stood for and continue caring and believing in what he did.

 Steve Irwin
The Hunter
Published in Video Download by ()
Author:
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New price: $9.99

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Last American Action Hero.......
Helpful Votes: 0 out of 0 total.
Review Date: 2008-01-23
Steve McQueen's The Hunter did not receive great criticism, but who cares!!!
It was McQueen's last film. It was all about him. It was all about him doing what he does best(acting real, tough, and yet vulnerable)
McQueen is one of the last old school action movie star who possessed such a qualities. Look at those modern action movie stars today, they have no character what so ever, and they are just superficial iron pumping bodybuilders who is not even athletic in actions.
McQueen was perfectly cast as real life bounty hunter, Ralph, papa, Thorson. It was the perfectly portrayed as what real tough guy used to be like. It is sad for America that they just don't make them like McQueen anymore,
I can only imagine/dream about how he would be developed as an actor if he didn't pass, and yet making The Hunter would be greatest thing for his last standing......
This move also features Old cowboys like Ben Johnson, Eli Wallach (co-star of The Magnificent Seven), beautiful Kathryn Harrold, and TV Roots, LeVar Burton. I really don't think McQueen could not ask anyone better than them.

Entertaining in places
Helpful Votes: 0 out of 0 total.
Review Date: 2007-12-02
The pursuit scenes in this PI-genre flick were creative and riveting. The filler between them seemed mundane. The characters were believable, for the most part - tho LeVar Buton seemed to be reading his lines, and why Katheryn Harrold was attracted to McQueen's character escaped me. The ending was a little sappy (boy gets girl and newborn, as people cheer). We're left to wonder if his character would strive for more meaning in life as a new (unmarried)Dad. Im not looking for a sequel...

Limp final offering from the great McQueen
Helpful Votes: 1 out of 1 total.
Review Date: 2007-09-17
It must have looked like a winner on paper - the foremost action hero of his age - true life story of bounty hunter, car chases, human story, terrific cast with a real chance for acting... It's not a disaster, but it's a limp effort at either a character piece, a bio, or an action movie even though it has elements of all three.
The movie covers a period in the life of the real life bounty hunter (supposedly the last...) of `Papa' Thorsen. His exploits catching various guys on the run, is contrasted with his life at home where he not only has a soft spot for lost causes, but has a beautiful wife pregnant with his child. Some semblance of drama to drive the movie along is given by one of McQueen's ex catches getting out of jail and threatening to kill him (yawn). McQueen tries hard to go against type and add various character touches, so we get a man who drives badly and cant park properly (an in-joke on McQueen's legendary driving skills, but taken way too far), he loves old things - vintage wind up toys, pocket watches - but with no reason other than to provide `character'. He does not like the birth classes his wife goes to - but lo and behold turns out to be a trooper in the end... It does not entirely work - instead, we are left with a recognizable (though clearly aging) McQueen with various layers of mannerisms and affections.
Supporting cast should save the day - Kathryn Harrold as the long suffering girlfriend is one of the best things in the picture. Every now and again there is a grand entrance of a character - Ben Johnson's sheriff for example - but he then 5 minutes later vanishes without fanfare. Only Eli Wallach hovers around for the greater part of the picture, and a youthful Levar Burton, post-Roots, pre-Star Trek The Next Generation has presence, but no reason to be there.
There are a couple of interesting set pieces - the car chase in the multi storey car park, the shootout on the train - but without a plot or story to hang on, they fall flat.
Steve McQueen is almost always worth a watch, but here the vehicle for once just isn't enough for the great man. A shame his last film was so lacklustre.

More Blanks Than Bullits
Helpful Votes: 1 out of 1 total.
Review Date: 2007-06-08
The worst you can say about "The Hunter" is that it was unfortunately Steve McQueen's last film. The best you can say is that it's watchable. For sure, even in McQueen's frail condition he oozes charisma. It's pretty neat that his character, bounty hunter Papa Thorson, is a bad driver. It's also cool that McQueen reteams with his "Magnificent Seven" co-star, Eli Wallach. It's just that this is standard lukewarm action fodder. Check it out if an episode of "Mannix" isn't on. While we're at it will somebody put on disc "Soldier in the Rain", "Love With the Proper Stranger", or "An Enemy of the People."

Old school action hero.
Helpful Votes: 1 out of 1 total.
Review Date: 2007-01-19
Steve McQueens final film is always so refreshing to watch. It is all so very real, Steve comes through very genuine in the Hunter. I think this role fit him best, after all Steve wanted very much just to be a regular American guy. Steve always worked very hard to make his films as real as possible. I do not enjoy modern action films as much because the toughguy is usually as much as a jerk! as the villians. Steve always seemed to bring a sense of fairness and good will to his characters. His good sense of character shows through in "The Hunter". Steve as Papa Thorsen always reminded me of my Uncle. This was the very first film I watched with my Dad in the theatre. I was nine years old. Through the years other films have faded from my memory. I will never forget "The Hunter" nor will I ever forget Steve Mcqueen, he was a class act.

 Steve Irwin
Microeconomics + DiscoverEcon with Paul Solman Videos code card
Published in Paperback by McGraw-Hill/Irwin (2005-07-08)
Author: David C Colander
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Average review score:

Review of textbook
Helpful Votes: 0 out of 0 total.
Review Date: 2008-03-28
This book is probably the best econ. textbook that I have used so far. It is especially helpful for studying for the Micro & Macro AP exam combined with its workbook. Although he does try to use colloquial terms to describe basic economic theories I feel that this does not interfere with conveying the necessary information and may help some students with not as strong a understanding of the English language, learn from the book.

This book is amazing!!!
Helpful Votes: 0 out of 0 total.
Review Date: 2007-02-23
This is the best Intro to Microeconomics book you can buy... hands-down!!!

its great
Helpful Votes: 1 out of 4 total.
Review Date: 2000-08-21
i also have another few books of this write and this writer is simply great to present us his ideas

terrible book
Helpful Votes: 3 out of 5 total.
Review Date: 2005-12-09
I think this book is terrible - it seems to be full of inconsistencies to me. When I was preparing for my lectures I felt like rewriting this book completely, or rather writing my own principals of micro book. Robert Frank's book is so much better, even though some would say that is an intermediate micro book. I am just emerging from my PhD program and planning to teach - this book is used by our department and I wonder why they use it and how come this book survived 6 editions? I am sure there should be a better book among hundreds of titles I can see. I can't believe all principal micro books are so bad and I don't believe that making it simple means making it inconsistent!

MAH-velous!
Helpful Votes: 5 out of 8 total.
Review Date: 2000-09-01
David Colander's Microeconomics is possibly the best introductory book to Microeconomics. He provides practical examples, as well as allows his own personal quirks and the like to show through, thus avoiding the monotony of traditional textbooks. Also contains color illustrations to help in the understanding (and the illustrations ARE helpful!).

 Steve Irwin
New Products Management (Mcgraw Hill/Irwin Series in Marketing)
Published in Hardcover by McGraw-Hill/Irwin (2005-01-11)
Authors: C. Merle Crawford and C. Anthony Di Benedetto
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Average review score:

Well Written, Solid Book
Helpful Votes: 0 out of 0 total.
Review Date: 2008-04-23
Great book for providing a baseline for developing new products. New product examples are relevant and timely - so you'll actually know the products being discussed! One of the better text books, can actually read through it.

Good reference book
Helpful Votes: 1 out of 1 total.
Review Date: 2007-01-04
It's a detailed introduction for any product/brand manager. It precisely describes the processes, activities and tasks through which a new offering should be taken.

It is weak to overview the financial tools for quantitative decision making process, but on contrary it nicely insists on developing new product culture in the organization.

Without the clarification on value creation of the new offering, inexperienced product manager could be launching for the sake of activity, instead of capturing the incremental value added.

I liked the part on the launch. It is comprehensive and easy to make a checklist from.

Overall, I would caracterize the book a good buy for the novice to the field.

Quite useless
Helpful Votes: 10 out of 14 total.
Review Date: 2005-04-23
Many points/ideas are common sense.
Many points/ideas are repeated in multiple chapters.
It just uses too many words on simple topics.
This 550-page book can be easily rewritten in less than 100 pages.

New Products Management
Helpful Votes: 2 out of 2 total.
Review Date: 2006-08-14
Let's face it, texts are not becoming any cheaper. While not escalating like tuitions, they are more than they used to be 20 years ago, inflation included. For that increased amount, the text better be damn good and chuck full of material to get the new student on the right path, and the professor on course with the latest material.

So does this book fit the bill? Yes and no. A lot of this is rehashed material from what I can see pertaining to methodology, but there is a strikingly large amount of mention to recent products. This may be because the book was originally written in 1983, with seven updates including the '06 version.

I am not an educator so will leave this one to the professionals to decide if the newer text warrants the wrath of the students for a new edition or not.

For educators and students and product managers who used to be engineers (there are more than you think out there).

Note: why do textbooks look like text books? The design is very 80's.

A Good Overview of The New Products Process
Helpful Votes: 27 out of 30 total.
Review Date: 2001-01-29
The book is organized into five parts:

Part I - Overview and Opportunity Identification/Selection; includes an introductory section and The New Products Process, and Opportunity Identification and Selection.

Part II - Concept Generation; includes sections on Preparation and Alternatives, Problem-Based Ideation, Analytical Attribute Approaches.

Part III - Concept/Project Evaluation; includes sections on The Concept Evaluation System, Concept Testing, Full Screen, Sales Forecasting and Financial Analysis and Product Protocol.

Part IV - Development; includes sections on Design, Development Team Management, Special Issues in Development and Product Use Testing.

Part V - Launch; includes sections on Strategic Launch Planning, Implementation of the Strategic Plan, Market Testing, Launch Management and Public Policy Issues.

The book is a thorough overview of the product planning process, and a very useful validation for someone who had already been involved in product planning. The book could have been enriched considerably by the use of more case studies and examples. The Applications section at the end of each chapter was meant to be a method of reflecting upon and putting into practice some of the ideas learned in the chapter; but the questions were oddly written and there was no "answer key" or discussion of those questions, so I didn't find that section useful at all.


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