Scott Irwin Books

I bought this book online because it said that it was in great condition, and there was a CD with it, but when I got it the CD wasn't included!! I want my CD!!!

This book is unique in its pedagogical approach. Other management textbooks are just characterized with sound theoretical depth and textual density. However, "Management: The New Competitive Landscape" is distinguished by the capability of its authors to seamlessly blend the theoretical concept with practical, real-life advice using an exceptionally engaging conversational style. Holding a bachelor's degree in business administration as well as an MBA in Management, I completed several management classes and researched advanced management literature in many books. However, I decided to purchase this introductory management reference due to its unprecedented pedagogical style. When I opened the book in the store, I felt like attending a live lecture from the authors directly capturing their knowledge and experiential advice. Thus I learned from this book big time especially from the on-the-job perspective.

the book was used, but it served the purpose for the class my husband took.

Let's just say i was registered for a class on Friday that started on Monday and I got my book on Tuesday without paying an arm and a leg for expedited delivery. I'm really thankful for AMAZON :)

This book helped me to understand accounting in a simpler way though my background is engineering. Nice examples and explanations are written in simpler language that everybody can understand.

I have ordered from Amazon several times for my college books, and they have always been sent in plenty of time for my classes.
This is my first class for my MBA, and the book was ordered early so have not had a chance to use it yet. It came unharmed, and in perfect condition.
Thanks.

Over the last ten years, I've read and studied from a lot of textbooks, as I've earned an undergraduate degree, a master's, and a medical doctorate. Much of the material I've learned has been completely foreign so I've often had to rely on the quality of the text to help get me through. In short, I've studied from A LOT of textbooks in a range of subjects while in college, and this book is by far one of the most difficult I've ever utilized in an attempt to learn a new subject. It is extremely difficult to fluently read and the concepts are explained in terms that are much too complex, making the acquisition of information therein very difficult. I can research a topic on the web and its explanation is much easier to understand while still getting across the same point. What I find most frustrating; however, are the exercises and problems at the end of the chapters. More often than not, a workable methodology for their solutions cannot be found in the text or online on the supplemental "Homework Manager." Often, to answer a question I either go completely on what I THINK the answer might be or research it on the web, as this book in no way prepares one to thoroughly answer most of the questions. I'm finding myself getting decent grades on the assignments, but at the end of the day I have no idea what I'm doing or how to replicate my work from one week to the next because I'm arriving at my answers in such a piecemeal fashion, i.e. part of the solution online, part from the text, part from other students, and part from guesswork. Although the book's topics are basic to accounting, it is written in such a way that is not compatible to a student being introduced to the field. I have no idea why my school has chosen to utilize it but I would not recommend it to anyone, other than perhaps maybe an accountant or financial expert who is attempting to enhance their present knowledge level of the subject.
Also, be leery of reviews that praise this book as I have a very hard time believing that anyone could enjoy it as much as a few of the other reviews have indicated. I gave it 2 stars simply because the book does appear to cover all of the essential topics in accounting. It's interesting that all of the three authors are professors, yet the book presents the material in a method that is WAY too complicated and doesn't facilitate learning to the degree it should. Perhaps in the authors' attempts to demonstrate their extensive abilities they overlooked a few essentials, such as the students' abilities and learning needs???

To all those who decried the lack of an answer guide: Agreed! However, you can get it by contacting the office of the author, Scott Purvis, at Gallup & Robinson at 609-730-1550, 609-730-1566 (fax), or sos@gallup-robinson.com. You must filling out a form that attests to the fact that it's for professional and not academic use (that is, that you're not trying to get a better grade in an advertising course that uses it for a textbook).

Shame on me for not researching carefully enough to discover that it's just a textbook with NO answers; you have to have the instructor's guide. All by itself, it's nothing less than a ripoff. As a marketing & advertising professional, I'm disappointed.

Well this book could be helpful, it has a lot of research talk in it. The ads are black and white. It can be a bit confusing. I'd pass on it if you are a graphic designer, but if you are in market research and analysis it might work for you. I'd recommend it if you can buy it real [inexpensive]! Don't pay a lot for this book it's not worth it. But you may get some information from the "professional" comments. Over all it's a pass up. Don't buy it by the cover! It's not going to answer that question

Great book with interesting interviews and side-by-side comparisons of real ads for real products. The book asks the question, but only the Instructor's Guide, SOLD SEPARATELY, gives the answers. Don't buy one without the other.

Although this book would be really helpful IF it included the answer to it's title "Which Ad Pulled Best," it doesn't answer that question in any of it's 50 example ads. I feel scammed! It's not made clear that one needs an answer book. The author should know my first rule of advertising...always be straight-up and honest!