I Books

A rich glimpse into the generous, expansive world of the Willow People, To Follow The Moon is the enthralling story of three 17th century Willow Women fleeing England for the New World. I was enchanted by the Willow People's concord with nature. Would that all faiths were as grounded in the health, strength and mystery of the physical universe as this pagan religion!

- Faith Sullivan, author of 5 novels including the recent Empress of One.

I had a hard time getting into this book...in fact, I never really did get pulled into it all the way, even toward the end.
The story seemed a little dull, and I think the author could've made it a little more interesting, because the plot had sounded good when I first read the book description. However, the book description on the back of the book was a little deceptive when it said that the story "simmers with daring, mystery, and romance." In truth, there was actually very little of any of these things, and practically NO romance whatsoever.

I DID like how the story told readers a lot about Pagans and their Wiccan religion, incorporating different rituals, chants, and the origin of Wicca into the story, and that is why I gave the book four stars. If you are interested in learning about religions, especially Wicca, this would be a good, informative book to read.

Kaia Svien is a powerful storyteller, taking us on an unforgettable adventure in her new book, TO FOLLOW THE MOON. The strength and courage demonstrated by Basuba, Marion and Fiona travelling to the New World, along with their sacred connection to the Earth, will remain with me for a long time. I look forward to reading this book with my daughter. Thank you Kaia!

TO FOLLOW THE MOON was a voyage of discovery for me. As it ends with the three protagonists safely arrived in Boston, anno 1641, so I arrived with a new understanding of the Old Ways--the spirituality which we Christians refer to as "pagan." Along with young Marion, I am introduced to a world respectful of and attentive to the ever-changing, yet ever-constant flow of Nature. To follow that flow, symbolized by the phases of the Moon, humanizes us, re-connects us with the humus out of which we grow and in which we must retain deep, strong roots in order to keep growing. Kaia Svien's book helped me to understand how dangerous I and my fellow Christians can be if we cut ourselves off from any other children of Nature and allow ourselves to sit in judgment over them because of ideas we harbor. I heartily recommend TO FOLLOW THE MOON to readers of all ages. It is a wonderful read which broadens as it entertains. Further, I encourage Kaia Svien to work on a sequel, since I want to know what happens to my new friends--Marion, Fiona, Basuba plus of course the faithful Matthew--now that they are in America.

Finding a tale that is realistic to the past and to the issues that faced young women and pagan peoples was once impossible to do. However, in this book these topics are expressed in a way that is relative to life today and holds true to what life was like in past European culture.

This book tells of the coming of age of Marion a young girl whose Aunt Basuba is a healer and part of the community of Willow People. Marion, who is very spiritual and devoted to the ways of her Aunt, begins to notice the massive changes due to the increasing accusations of some narrow-minded Christians towards herself and the Willow People. She also sees the sparks of change due to the discovery of the New World and the desire some people have to conquer its "savage" people. She teams up with Fiona, an older teen who is fighting to save forests from being timbered. They have an exciting and dangerous trip across the Atlantic.

To Follow the Moon is a wonderful mixture of feelings all depicting the journey of these three Willow Women out of persecution and into understanding who they truly are. I strongly recommend this book to readers looking for a historic view of women. I also encourage girls to read this book as a guide to the similarities to life in the past and how to incorporate them into them into your life now.

I bought this book for a baptism and found it to be very unique and quite adorable. There was a nice story in it, and also places for the family to write things about that special day. I would totally buy it again for another baptism.

Perfect gift for a baptism. Someone bought it for my daughter a few years ago and it is a favorite of mine. It explains the special day and has room in the back for writing about the day and for putting in special pictures. A great keepsake.

Readers should understand that this book teaches about Baptism from a Roman Catholic perspective. For instance, in the section "Why we Baptize," the author claims that Baptism is "necessary for salvation." This is contrary to what Protestant churches believe, and, unless I am quite mistaken, what Eastern Orthodoxy teaches. I don't intend this as a knock against the book, but non-Roman Catholics who want to understand Baptism and teach their children about the sacrament will want to look elsewhere.

I liked this book because it was not specific to any religion and it had space inside for recording information about the event (who was there, special memories, etc). It was given to me as a gift and I have given it to others for their baptisms.

Absolutely beyond my expectations...Written for the parents and the child. It will be a keepsake to pass on to future generations. Perfect way to help remember a very important event!!!

I found this little book to be /Inspirational/Funny/Sad/I wonder is that how God really is. Bob seems to have a much better undestanding of the "spiritual world" than most.That is why I enjoy reading his writtings so much.Thank You again Bob

I liked a lot of things about this book. It's a short read in that it's a series of statements by folks with 'answers' from God in bold below them. Each statement/answer then is a stand-alone thought that can be read and appreciated for itself. I think that God watches Judge Judy on occasion. One person says, "God, I feel like believing in you is a complete waste of my time." God answers, "I know the feeling." Another statement hit home strongly with me. A man tells God that keeping his pickup truck from starting won't stop him from going out & getting drunk that night. God tells him the truck will start after he's gone back inside to say goodbye to his mother who won't be there when he gets back from the tavern. His Mom dies in his arms, in the house, 2 hours later and the man has not had a drink since.

Unfortunately, for me personally, there are several examples of answers from 'God' that perpetuate the 'fire and brimstone,' "You're going to burn in Hell forever" God that turned me off to Him years ago. Fundamentalist Christians will love them but I tend to take that kind of statement with a grain of salt and look for the loving message that I know underlies it if it's really from God. I highly recommend this book as something to have handy for a quick pick-me-up since you can open it almost anywhere and find a useful inspiration of some kind. Even the ones I disagree with make me think and that's not all bad. It was worth the price to me.

I am an avid reader.Having read many books through the years Christian and Non-Christian.I have been helped and blessed by some,entertained by others,but I found this book to be Inspired.I could give this to my teenaged grandsons,best friends,or my mother and all would be able to enjoy and relate to it. It is refreshing and insightful.It will allow you to chuckle,touch your heart and your soul.Give you peace of mind and spirit. Each home would profit by having this book accessible to family members and friends.Its message is profound and I would recommend it as a wonderful gift .

A friend knowing my feelings about God, sent me this book. Be it a real or an imaginary God in this book, it is a God I can believe in. It feels good not hating television evangelist. It was the first time anyone had laid it out so clearly.

There are advantages of being a fulltime pastor for forty-three years. Then there are the disadvantages. I try as best I can not to dwell on the disadvantages. But the one that did bother me the most, was not being able to answer the questions of children. Adults seldom ask really hard to answer questions, like, What is Gods favorite color? or Are their toys in heaven? or Why is everything that is fun to do a sin? I remember this one well, Why did God choose the Jews instead of us? Forty-three years I have been talking about God, only to learn that I knew very little about Him. This book is The Spirit at work. A Minister who has not read this book is unlearned regardless of their education.

Without a doubt, the finest synthesis of Christian theology I have ever read. I have a library of tomes on theology, but this volume is in a class by itself. I have read it several times and continue to refer to it very frequently. It would be difficult to overemphasize how positively MacDonald's hopeful and joyous sermons have impacted my faith. If you want to enrich your faith, MacDonald's "Unspoken Sermons" would be at the top of my list of recommendations.

This book quite possibly saved my faith. I have never found a more beautiful, yet simultaneously intellectual and thought-provoking book. After reading this, I have been devouring any George MacDonald text I can lay my hands on, and in all of them, I find a picture of God that is beyond any other I have enountered. MacDonald seems to understand (or at least articulate) better than any other author I have discovered God's character, how God relates to us, and vice versa.

I find myself wanting to give examples of what I mean, but I don't believe any summary I could provide would do his thoughts justice. You'll just have to read the book! You will be amazed, enlightened, and filled with joy, faith, and perhaps relief that there is a deeper way to look at Christianity than we often find in Christian writing.

One specific note: The sermon titled "The Eloi," on Jesus' cry, "My God, my God, why have you forsaken me?" is perhaps the best single piece of writing I have ever read. No, not perhaps. It IS the best single piece of writing I have ever read. If you find yourself in the midst of the proverbial "dark night of the soul," and are not able to find God or feel his presence, I would make this first on your reading list.

Be blessed by this book. I have been.

I came to learn of this work through another author on the subject of God's inescapable love, and the author (a professor of philosophy) mentioned that this book had an immeasurable impact on his life. I saved my money and purchased the book over 5 years ago, and I have to admit that it is by far the most influential and treasured book I own. I have been a Christian for over 20 years, and I have gone through many highs and lows. This book (I'm sure through God's providence) came at a particularly dark time of my life when I began to doubt the underpinnings of what I had been taught as a conservative Bible Belt Protestant.

What I found through reading this book was a God who was better than I had ever thought, a God who was worthy to be worshipped and loved. For the first time, I realized that it was alright not to accept certain notions of God or theology(like that there is a list sins that are unpardonable) and that these ideas truly made no sense and were contradictory to God's nature.

Of all of the sermons, my absolute favorite is Justice. If there is a more profound explanation of God's justice and love, I have yet to see it. This should be a must-read for all Christians and has profoundly influenced my worldview.

Be blessed and encouraged by reading this book. I find myself reading it over and over with fresh insight each time.

George MacDonald's collection of sermons has profoundly influenced my spiritual life.

Buy this book. At first you might be intimidated by the paragraph-long run-on sentances and slightly antiquated language, but after reading a couple of sermons you'll grow accustomed (read: learn love) to his verbose yet eloquent style of writing. This collection of Christian writings will edify, challenge, and inspire you regardless of your doctrinal background or spiritual maturity.

Having worked my way through much of MacDonald's fiction and by recommendation of my son, I just recently purchased a copy of "Unspoken Sermons." Needless to say, this book will have a permanent place on my nightstand.
I wonder, has there ever been another man in history who thought as deeply about spiritual things as MacDonald did? I marvel at his ability to see into things. For example, in discussing the third recorded temptation of Christ (in the book of Matthew) in which the adversary offers rulership of the world if Christ will only bow down and worship him (satan), he notes:
"Could it be other than a temptation to think that he might, if he would, lay a righteous grasp upon the reins of government, leap into the chariot of power, and ride forth conquering and to conquer? Glad visions arose before him of the prisoner breaking jubilant from the cell of injustice; of the widow lifting up the bowed head before the devouring Pharisee; of weeping children bursting into shouts at the sound of the wheels of the chariot before which oppression and wrong shrunk and withered, behind which sprung the fir-tree instead of the thorn, and the myrtle instead of the brier. What glowing visions of holy vengeance, what rosy dreams of human blessedness--and all from his hand--would crowd such a brain as his!--not like the castles-in-the-air of the aspiring youth, for he builds at random, because he knows that he cannot realize; but consistent and harmonious as well as grand, because he knew them within his reach. Could he not, transfigured in his snowy garments, call aloud in the streets of Jerusalem, "Behold your King?" And the fierce warriors of his nation would start at the sound; the ploughshare would be beaten into the sword, and the pruning-hook into the spear; and the nation, rushing to his call ... Ah! but when were his garments white as snow? When, through them, glorifying them as it passed, did the light stream from his glorified body? Not when he looked to such a conquest; but when, on a mount like this, he 'spake of the decease that he should accomplish at Jerusalem'! ... 'Thou shalt worship the Lord they God, and Him only shalt thou serve.' Not even thine own visions of love and truth, O Saviour of the world, shall be thy guides to thy goal, but the will of thy Father in heaven."
Although I have read of the temptations of Christ numerous times and heard sermons preached on the subject, NEVER had I thought or heard about what those temptations might have encompassed as MacDonald writes. True, we cannot know for certain just what thoughts Christ had in those temptations, but we do know that they were not insignificant. They were TESTS and as such MacDonald brings meat and bone to them and allows us to experience the depth of them. Yet, in these temptations, Christ chose the will of the Father; that is, he resisted his own desire and chose to be totally obedient to God's plan, step by step as it unfolded, perhaps not understanding the whys but always knowing obedience was his duty first and last.
This is the model and inspiration every Christian needs, and MacDonald brings these things to our understanding so that we can fully relate them to our own lives.
There is no author who has so positively impacted my life the way MacDonald has, and I am forever grateful for the person who first introduced me to his works. Get this book! Read it slowly and carefully and think about what you read as it relates to your own life. You will be forever changed.

I'm not a VB programmer, but I was able to understand the theory in this book, and I could easily work through the code examples to translate them into Delphi and C#. It's very hard to find a book (for any programming language) that explains 3D graphics in simple terms, and with useful code examples. Even though this book is getting a little dated, this book will still be among my highest recommendations for years to come. The basic theory does not change, even though programming languages evolve.

This is an excellent book. It covers many aspects of Computer Graphics including Vector Graphics, Raster Graphics, Animation, Curves and Surfaces, 2D and 3D Transformations, and Rendering. Each chapter comes with lots of sample code on the CD. The underlying mathematics are also nicely explained.

I only wish their was a 3rd edition for VB.NET.

If you just HAVE to develop graphics apps in VB, this is your best bet.

I am happy with my decision to buy this book, it has what I was looking for and even more than expected.

Highly recomendable.

This book is very close to perfection in covering topics of the graphics manipulation, which up to the current times was an option of C/C++ developers ( as far as availability of information and samples). It's good for novice and seasoned developers alike.

This novel is about an African American family who moves from Kentucky to Nicodemus, Kansas during the time of westward expansion. The father left his sons in Nicodemus, while he went on to find a place for them to settle, the children followed. The family has a positive encounter with Native Americans, who give them food during the harsh winter. The family experiences a prairie fire, wild animals. This easy-to-read yet adventurous story about boys of various ages would work well with the informational book about Nicodemus.

The main idea of Wagon Wheels by Barbara Brenner is how the Muldie boys survived when their father went to find free land. The book is historical fiction. The Muldie boys went to look for their father because their dad went to find a place to live better. The important events are that the Muldie boys and their father went to find free land. The Indians helped the Muldie boys by giving them food to eat. I like the book because it was interesting. It was based on a true story. It was good and made me want to read it again. I learned that families help each other when they have a problem.

You should read Wagon Wheels by Barbara Brenner and it is historical fiction. The Muldie boys and their dad were going to the West. They came to Kentucky to make their wood house. In Kentucky, it was a free land. One day the Muldie boys' dad went to find a new place to build a new house. It is a good book because the Muldie boys try to find their dad. It makes me feel very happy to read the book because it was historical fiction. I learned about the Homestead Act and I learned that you can help each other.

I think wagon wheels by Barbara Brenners is historical fiction.Everybody who loves historical fiction this is a book for you!It is about the Muldie boys and their father. When they were going to Nicodemus, the boys' mother died. Another important thing that happened was when the Muldie boys stayed by themselves because their father went to find free land. I think it was a good book because it made me feel nervous. For example, when there was a prairie fire, I thought the Muldie boys might burn up. I learned that sometimes you don't need an adult to help you.

Another great offering from the "I Can Read Book" series. This book is also a Reading Rainbow Book, and it is a true story!

My kids loved the fact this amazing little story about black pioneers in 1878 is true. Considering that I used to have qualms leaving them alone in the house while I went to our mailbox at the end of our pipestem, they find it fascinating that three boys (8, 11, and 3) were left alone while their father went further west to find a good piece of land to settle. Then he sends a letter with a map and tells them to come find him 150 miles away - which they do. Simply amazing.

Straightforward writing, simple sentences, my 1st and 2nd graders loved it.

Being a young adult that is learning about Sikhi i have to say this book gave me alot of inspiration. Right through from photo's in the 19th century it truly amazed me. Honestly, fantastic! Recommended to anyone and everyone. I have already shown it to a friend and even they said wow you have such a rich history. Only this book could have told me the past which has been forgotten, as pictures say a thousand words..

Hopefully there are more books like this by the author..

This got to be the top coffee table book for any sikh households.

This one should belong in the library of all Sikhs and historians of the Indian Subcontinent.
A beautifully documented and illustrated piece of work.
Madra's incredible effort provides a unique insight as to why the British held the military prowess of the Sikhs in such high-regard.

this book took my breath away and made me feel blessed that i am a sikh as well and that i belong to such a wonderful faith. the pictures of the book are rare and extremely well presented, with the design of the book adding on to it's high rating that i give it points which fall way above the options. a great book for coming generations to revere and find inspiration and sikh pride from. buy it for your kids or for your grandchildren. they are the inheritors of this great tradition that the sikhs are today.

First of all I would say, God Bless S. Amandeep Singh Madra , who has done this great job for the coming sikh generation,the generation born in abroad and does not know about sikh's pride. Great God bless these two gentlemen for that they just clear the dust from the sikh braverly and showed the new generation by publishing this book, who ever forgott the sikhs culture and pride. I might order this book in large quantity to distribute in each gurudwara, this is Surinderpal Singh , USA

I was a little disappointed in this book, I thought it was a list of things to do. It was more like vague suggestions with web sites to check out. Several of the web sites were no longer working. I didn't find a lot of new information that I have not already read about. This is more of a beginners guide for going green. I would have gotten a lot more out of it several years ago. So if you are just starting to find options for going green, this is a book for you.

Most people want to do whatever they can to make the world a better place and protect the Earth. For them, marching in demonstrations or engaging in direct action is not an option. What to do? In subjects ranging from Air to Water to Food to Global Warming, this book lists many web sites with more information to get the reader involved in protecting the environment.

Perhaps the reader just wants to find out what sort of recycling facilities are in their town. One of their first stops should be to www.earth911.org. To look for reusable or biodegradable diapers, visit www.organicbebe.com. The Wildlife Conservation Society (www.wcs.org) has a very distinguished record in conserving endangered species. For those who have compost heaps, Starbucks will give you their coffee grounds. Details are at www.starbucks.com/aboutus/compost, or talk to your local manager.

A handy wallet card on produce and pesticides called "The Shopper's Guide to Pesticides" (bring it with you when shopping) is available from www.foodnews.org. A good site on global warming is www.climatestar.org. The Busy Person's Guide to Greener Living can be found at www.greenmatters.com. Do you have stuff you no longer need that someone else may want? Before that trip to the landfill, visit www.freecycle.org. Adopt a lobster (and help ensure a continued supply of lobsters) at www.lobsters.org, the Lobster Conservancy.

This is a wonderful book. It's small (it really can fit in your back pocket), it's well laid out, and the reader can pick their level of involvement. It is very highly recommended. Saving the environment does not get much easier than this.

Whether you are young or old, rich or poor, environmentally challenged or conscious, teacher or student, computer savvy or not - you will like this book. It provides real-life resources and contacts, anecdotal examples and insight on how YOU, the reader, can easily help sustain Mother Earth. Great for students of all ages!

As is the list of environmental problems so overwhelming and the scale so global, so is the feeling that one person can't make a difference. And, even in the trying, the choices are so many and the information so contradictory, that it's hard to know where to start. Here, at last, is the logical successor to "50 Simple Things...," better, more evolved, and yet easier. A wealth of choices that can be tailored to match what you feel you CAN do now, what you MIGHT feel you can do later, and what you SHOULD be telling your friends-- in short, a compendium of answers on a scale that any of us can comprehend.

This little book is simply amazing! It is a wealth of information,contacts and web sites regarding the environment and ways we can do our part to help. It is like the spark of desire, that hopefully, ignites the fire of action, encouraging us to seek out and "embrace a more environmentally friendly lifestyle". It is witty, informative and easy to navigate. A perfect gift and an exceptional manual for a meaningful life.

It's an inside about the largest retailer in the world. In my opinion it's a very accurate picture not only of the operations, but also of the company's spirit. The description is far more accurate because M. Bergdahl is an outsider that knows other companies as well.

What I Learned From Sam Walton by Michael Bergdahl is one of the most informative and intriguing business related books I have read this year. Not only is it a step by step how to guide for small businesses to compete in todays business environment but it is an entertaining and enjoyable read due to the many candid personal stories that Michael shares with his readers. As a financial professional, I believe this book is not only a must read for any business owner or rank and file employee who has management aspirations, but I also believe it could be a staple in the curriculum of any undergraduate or graduate business school program. I certainly look forward to his next book and can only hope that Michael Bergdahl fills it with as much energy and charisma as he did this one.

Yup, I realize people would say , oh yeezz npt another Walmart book. !!! But the catchy part of this books overall emphasis is the subtitle : `How to compete and thrive in a Walmart world'.

It's a really easy read book, all of just around 225 pages and has neatly divided the book as follws : POCKETS

· Introduction

· Chapter 1 : Pricing strategies and Tactics

· Chapter 2 : Operational Strategies and Tactics

· Chapter 3 : Cultural Strategies and Tactics

· Chapter 4 : Key Item/Product Strategies and Tactics

· Chapter 5 : Expense Control Strategies and Tactics

· Chapter 6 : Talent Strategies and Tactics

· Chapter 7 : Service Strategies and Tactic

· Conclusion

Though the book is an easy read, the author does tend to go round and round once in a while and could have really saved 50-75 odd pages. But manages to keep the reader alive by using his personal experiences and those of others with Walmart .

http://www.bloglines.com/blog/PrashantP

ANYONE in retail can benefit from reading this book. These days, any business other than Wal-Mart, is viewed as a "small business". This book provides detailed strategies and tactics for gaining the edge on the competition--no matter who that competition is. Heck, the forms in the Appendix are worth the price of the book! Bergdahl's style is well researched and is filled with first-hand experiences from the retail giant from Bentonville, Arkansas.

The key to Wal-Mart's success may be a 7:00 a.m. meeting each Saturday. While competitors are rubbing the sleep from their eyes, 500 top managers gather at headquarters in Bentonville, Arkansas. They discuss current performance and future goals in free-wheeling discussions that may even feature visits by GE or Disney executives or even country music stars like Garth Brooks.

Michael Bergdahl, author of What I Learned From Sam Walton: How to Compete and Thrive in a Wal-Mart World, points out the benefits of such meetings, where everyone has to pay for their own coffee and donuts at an honor bar. Every manager hears the same message in the same way. Ideas, successes and failures are shared. Strategic execution can begin while competitors are playing golf.

"I believe competitors who are losing the competitive battle against Wal-Mart (or who have already lost) probably don't even understand the significance of the Saturday morning meetings to Wal-Mart's competitive advantage. It's as if the company leadership has a management retreat every Saturday of the year," writes Bergdahl. "Unless competitors are willing to go to a six-day workweek and hold meetings with all their top executives each week to plot counter strategies, I don't know how they can even think about competing directly."

It's hard to compete against Wal-Mart. Just ask Kmart as well as the myriad mom-and-pops who have gone under whenever a Wal-Mart opened nearby. How did Wal-Mart become the force of nature it is today? Bergdahl uses his experience as a director at the retail giant and at other retail chains to explain how Wal-Mart conquered common retailing and business issues through a relentless emphasis on cost-control and execution. Based on this experience, he outlines how companies can compete against Wal-Mart if it invades their town or competitive space. Each chapter concludes with a checklist of questions and actions that reflect either Wal-Mart's best practices or a weakness ripe for potential exploitation. One example: "Run the pay week from Thursday to Wednesday so necessary labor cuts are made on the slowest retail days." The advice is enlivened with anecdotes about Sam Walton, the firm's founder and exceptional retailer, businessman and manager, who brought his beloved bird dogs to run around each Saturday morning's meeting.

The book has no stunning strategic or other insights. But that is not the point. As Bergdahl explains at the beginning of his book, "Wal-Mart's success strategies and tactics are easy to understand yet hard to duplicate." In other words, Wal-Mart owes its success to in-the-trenches execution, based on the total-quality principles of continuous learning and continuous improvement. "By focusing constantly on trying to become more operationally efficient, Wal-Mart sets itself apart from its competitors," writes Bergdahl. "Wal-Mart isn't successful because of its strategies so much as because of its lockstep tactical execution of those strategies."

These operational advantages include close vendor partnerships, an awesome distribution system that can get products from a California dock into customer hands in as little as 72 hours, and an advanced IT system so integrated that even the temperature of every Wal-Mart store is centrally controlled from the Arkansas headquarters.

If the organization is undeniably the brand, how do you communicate corporate values, provide consistent service and ensure "lockstep tactical execution," especially in rapidly growing organizations? The challenge is even more daunting among retailers like Wal-Mart, which pay close to minimum wage, have turnover rates as high as 300% and face an insatiable demand for new employees to staff the one or more stores opening each week.

One Wal-Mart answer is the concept of "servant-leadership." Essentially, that means all managers put the needs of their employees and colleagues first. Managers are required to respond to any request for help, even if it means delaying their own work. The concept stems from Sam Walton's oft-stated belief that "if you take care of your people, your people will take care of the customer and the business will take care of itself."

Another key tool is the corporate story. Sam was a natural storyteller, and his anecdotes illustrating key principles would be repeated from manager to employee to employee for years. In contrast to other large firms, Wal-Mart hires for attitude and then teaches the necessary skills. To overcome the natural human tendency not to hire someone who might outshine us, Wal-Mart requires managers two levels above the open position to interview and approve all new hires. Finally, managers spend more time in the field than they do at headquarters to both communicate corporate messages and obtain firsthand market intelligence.

Unlike too many other companies which focus on products or sales more than customers, Wal-Mart has an unremitting focus on customers. The Wal-Mart cheer, which reinforces the service culture every day, ends with the question, "Who is number one?" Every employee - or associate, in Wal-martspeak - shouts, "The customer...ALWAYS!", sometimes even while standing on a chair. When complaints are received, associates ask, "What would you like us to do to fix the problem?" and are empowered to provide the requested solution.

How can anyone compete against Wal-Mart? As Bergdahl explains in an early chapter, price is not the answer. Because of Wal-Mart's efficiencies and buying power, retailers can often buy products at Wal-Mart for less than they can get it from a distributor. The key to success involves finding a niche, and providing value-added service, based on intimate customer knowledge. Wal-Mart's only Achilles heel is its inability to address specific customer requirements, although that weakness is masked by the "10-foot rule" and similar policies. Each associate is required to help, or at least smile at customers, if they are within a 10-foot radius.

The book has a few minor flaws. Bergdahl is clear about the stress and overwork, but only alludes to the well-publicized labor problems Wal-Mart now faces. Margins have remained at 4% for years, but what happens when advances into new areas can no longer fuel growth? Wal-Mart's IT capabilities are a primary factor in its success, but they are only discussed in passing.

Although this book never mentions "positioning," "brand vision" or any other of the immeasurable wastes of good ink, What I've Learned from Sam Walton is actually one of the best branding books I've read. It clearly spells out how companies can achieve operational excellence, upgrade their workforce and unify an organization around customer requirements, even in brutal competitive arenas. It reads well, with a nice balance between soft anecdotes and hard advice. If you believe brand success depends on "lockstep tactical execution" instead of pontification, get this book.

This is the best book out there to explain why we do what we do to lose money in the market and what we should change to avoid it. It's an easy and fun read, and the author provided tremendous focus and clarity to get his point cross.

It helps me to see exactly why my own mentor, a successful trader with net worth over $100 million, made his trading rules as they are, which are based on almost exactly the same principle as expressed in the book. The book would have saved me tens of thousands dollars trading loss if I had read it earlier.

I would personally consider this book much more valuable than Elder's and Mark Douglas' books on trading psychology simply because it provided concise, clear, and practical steps to confront and resolve the root cause of our trading losses. I also find it intriguring and invaluable that we can apply the principles discussed in the book to other human endeavors beyond trading the markets. What a great job these two authors did! Thank you both from bottom of my heart!

This book was recommended to me by another trader. I'm glad I picked it up. There are enough books out there that tell us how they make money...but too few tell us how to avoid losing it. This book is a must read! All the mistakes that we as traders make are outlined, explained, and amusingly told in this book that I fear too few traders have read.

The book makes you feel that you could have travelled the same road as the author which brings it home all the more powerfully.

The lessons are not just conceptual or psycho-babble. These are applicable lessons that you can use in your own trading as soon as you put down the book. The approach and an awareness that this book gives you helps you understand you do the things you do.

Again, this is not an outline of how to trade. These are important lessons about how we accept a trading loss, how to analyze losing trades, and finally how each of us can be tempted to rationalize losses.

A great book!

An alternative title to this book could be, "What I learned losing my ego."

After describing a meteoric rise to the top of the Chicago food chain, Jim Paul essentially boils down the secret of his success to being a cocky punk with an exceptional lucky streak that had to run out.

I think he gives himself less credit than he deserves in ascribing all his early success to luck--it takes confidence and selling ability to take advantage of the "lucky breaks" he got--but that is beside the point. His main message is that success fed his ego until he felt that winning was his birthright. He thought he could do no wrong, which led to inevitable downfall.

One small quibble. The ironic thing about Paul's stories of loss are that he was 99% there most of the time. If he hadn't have let the bean oil get back to zero, he could have walked away with at least a couple hundred grand in profits... if he hadn't let the stock options purchased for an eighth (or whatever it was) go to zero after seeing them hit $4, he could have had six figures in profit there again, etcetera.... I got the impression that even the big downfalls in this book were actually success stories with "oops" endings tacked on.

In this light, I didn't really understand the blurbs on the back talking about how Jim Paul shows you the perils of the trading game. What perils? The perils of not taking a huge, monster profit when it is sitting in front of your face?

This is why I have to think the book will probably just reinforce the ideas that readers already have when they pick it up. Someone with a big ego and a small mind could easily think in the back of his mind, "Nice story, Jim... good thing I won't make the same mistakes you made. Because while you just thought you were the man, I actually AM the man, heh heh..." But then again this isn't much of a criticism. I mean, who can reach those types anyway?

The last half of the book reads almost like someone else wrote it, and has some very good points. I liked the way he took comments from a bunch of the "pros" (traders who have won big and kept their winnings) and juxtaposed their ideas, to show how successful traders' thought processes are sometimes totally different and often contradict each other.

It really hammers home the point that there are multiple paths up the profit mountain, and that discipline and defense are often the only truly common elements among a broad universe of strategies. I also thought the book made a really great point about odds--hat the reward to risk ratio on a trade has nothing to do with actual probability of success for that trade.

An entertaining book worth a weekend read.

I'm a self taught investor/trader (arent we all) so I've collected my share of books. But this one by Jim Paul/Brendan Moynihan is the most unique book I have ever read so far. It's the only book which correctly points out that trading and investing are personal journeys; about finding out who are you, and then how to manage what you find out. Until you do, one can never be consistently successful at this game. This is largely why the public can never make a career out of trading. It never dawns on them that it's all about soul searching and then applying your strengths while controlling your weaknesses. Everyone is different; which is why there are infinite ways to make a profit. There are no "secrets" to trading. It never dawns on them that investing seminars are utterly useless. It never dawns on them that you don't have to watch CNBC either.

The book is basically two sections. Jim describes his life stories in the first part, then Brendan writes about the psychology of it all in the second part. Copies of this book are relatively pricey given the rarity. Wait until several sellers show up to take advantage of price competition. Good luck trying to find it in public libraries. This book is worth every dollar I spent to read it. It's one of those that you'd want to reread once a year so you never forget the correct way to approach the markets. The earlier in your career you get a chance to read this book, the better off you'll be.

The title of this review is a chapter in Jim's book. I bought this book after Jim passed away on September 11, 2001 in 1 World Trade Center. He told us about this book in 1997, and I was so glad it was still in print. It is an excellent book, and it is written by an extraordinary individual. When I met Jim I could tell he was amazing, and his personality comes through in this work, which is part autobiography and part trading treatise. Jim's rise and fall and subsequent rise again makes for an incredible story, and his insight into the markets are superb. Even if you are not interested in the market, this book is worth purchasing just to learn more about Jim's amazing life story. Jim is candid, funny and dynamic in this work. I wish the world had more people like Jim Paul and more books like "What I learned While Losing a Million Dollars."