Television Books
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Concise and Revealing Review Date: 2007-02-12
He Makes it Perfectly ClearReview Date: 2003-01-17
Chapter 1 shows Nixon taping commercials for varied markets. "I pledge an all-out war against organized crime in this country." But investigations into organized crime was later halted. Chapter 2 tells us that politics, like advertising, is a con game! Both promise more than they deliver. McGinniss says Nixon lost in 1960 because the camera portrayed him clearly (p.32). I think the TV audience judge he was lying, the radio audience took him at his word. By 1968 Nixon learned how to act sincere. He would appear mellow, not intense; respected, if not loved (p.34). Page 36 explains how this works: saturated TV advertising showing the candidate and giving the desired impression, followed by public appearances where he doesn't say anything. TV would be controlled to transmit the best images (p.38). Chapter 3 tells about Harry Treleaven, who worked on the 1966 campaign for George Bush; he was elected because he was likeable, and none knew his stand on the issues. More people vote for emotional than logical reasons (p.45). Chapter 4 explains the power of TV. "The press doesn't matter anymore: (p.59). Painting Nixon as mellow was their way to overcome the old Nixon. Chapter 5 tells how the TV shows were staged for each region. Page 64 explains the politics for a panel of questioners. The selected audience applauded every answer. Chapter 6 says that if Nixon could not act warmer they would produce commercials that made him so!
Chapter 7 tells how a commercial would "create a Nixon image that was entirely independent of the words" (p.85). "The secret is in the juxtaposition" (p.88). (Was this parodied in that scene in "The Parallax View"?) Once complaint was of a picture of a soldier who had scrawled "LOVE" on his helmet; a new picture was found with a plain helmet. Later they received a letter from that soldier's mother - Mrs William Love (p.92)! Page 99 tells why you never saw a farmer on this show. Or a psychiatrist (p.100)! Chapter 9 gives an insider's view to the commercial images and what they meant. Chapter 10 tells of seeking Wallace voters with a ballad. Another trick was to be seen as a friend of Billy Graham. Chapter 11 tells of Nixon's shrinking lead. How could a slick production lose to a rough-edged show? Chapter 12 rates a Humphrey commercial as "contrived and tasteless" (p.138), but also "most effective" since it showed HHH as a real person in open air, not being kept in a TV studio. Chapter 13 explains how a TV show worked. People would call in with questions; these would be passed to the staff. They would be scrapped, and prepared questions and their answers used (p.149).
The Appendix contains various memos from the campaign; relevant extracts from "Understanding Media" and its analysis. Page 187 notes the good appeal of "reagan". Reagan's personal charisma is noted on plage 189. Pages 218-220 explain the benefits of print advertising over TV. Page 233 mentions the strategy of a challenger: the candidate stands for change (you assume what that means). These memos concern Nixon's run, but are applicable to other candidates today. How much has changed since 1968?
Stealing from Segretti's PlaybookReview Date: 2002-09-03
That said, "The Selling of the President" remains the definitive case study of the first sophisticated use of television in American Presidential Politics. Having worked in political public relations for three years, the characterizations and quotes ring completely true. While the public was dismayed by the widening morass in Vietnam, there's no denying the fact that Nixon's very astute use of the tube helped catapult him into the office he ultimately disgraced.
Yes, mass media image-building is now the politician's stock in trade: Willy talking boxers versus briefs, the Veep doing the Macarena, and George The Elder fumbling at the checkout counter.
"The Selling of the President 1968" is written in tough, punchy prose, and chillingly accurate. I'm certain The Founding Fathers would flinch.
Highly recommended as a continuing reality check.
Marketing the PresidencyReview Date: 2001-12-23
The book is humorous in many respects, while the overall result of the effort reported, selling a candidate who would ultimately become the only U.S. president to resign in disgrace, is anything but funny. "The Selling of the President" gives us an indication of how far we have plummeted in presidential campaigns where spin control dominates over critical substance. For instance, just twenty years after Nixon's 1968 victory over Hubert Humphrey, George Bush was elected by exploiting the American flag and a Massachusetts rapist named Willie Horton. The 1984 campaign of President Ronald Reagan stressed the theme of "Morning in America" despite prolific evidence that the temporary prosperity proudly exploited resulted from a credit card spending effect linked to an irresponsible tax cut which ultimately left America in serious debt.
The ultimate value of McGinniss' book is learning just how cynically Ailes and the spin control brigade seeks to manipulate American voters. To readers of George Orwell the pattern will contain a distinctly familiar ring.
William Hare
The true story of the 1968 presidential campaignReview Date: 2003-05-13
The author explains how Richard Nixon is packaged and distributed to the American people by clever television professionals.
The marriage of politicians and advertising men first took place in 1956 when Dwight Eisenhower ran for re-election and selected the agency of Batton, Barto, Durstine and Osborn. McGinniss explains that the basic advertising concepts remained unchanged right up to 1968 but that Richard Nixon made every use of all the sophisticated technical advances of the day. Moreover, the author details how slick New York advertising men seduced voters which elevated them from the smoky parlors to the expensive suites with the political big shots.
Advertising executives allowed Nixon to dominate the airwaves. To this end, the television campaign allowed Nixon to get through the campaign with a dozen or so carefully worded responses that would cover all the problems of America in 1968. After a while it is rather clear that Richard Nixon is basically a boring man. However, with proper packaging Nixon soon represented competence, respect for tradition, serenity, faith that the American people were better than people anywhere else, and that all these problems others shouted about meant nothing in a land blessed with the tallest buildings, strongest armies, biggest factories, cutest children, and rosiest sunsets in the world.
I found the marriage of political and advertising minds fascinating. Of particular interest is how certain keywords such as conscientiousness, vigorous, party unifier, newness, glamour, humor, warmth could create a television facade to hide a candidate's blemishes. This is a great book and should be used in the classroom to show how television altered how politics and campaigns are orchestrated in the United States.
Bert Ruiz

Used price: $10.00

Great Book!Review Date: 2008-08-12
My one complaint would be that some of the articles reference items on the set that aren't pictured. The Will & Grace designer refers to a painting that isn't shown in the book, but is featured on the set.
That aside--this is a great buy. I keep it on my coffee table by the remotes as a conversation piece.
Sitcom Style: Inside America's Favorite TV HomesReview Date: 2006-01-30
Great findsReview Date: 2006-02-25
good but could be betterReview Date: 2006-03-15
Insightful and Surprisingly FunctionalReview Date: 2005-12-12
Ms. Friedman's lucid explanations on the relationship between a television character's projected personality and a set designers choice of furniture and layout, provides valuable insight into the design of any living space. Detailed deconstructions of various sets, such as the open layout of Frasier's sophisticated living room or the use of a club chair to project the assured confidence of Murphy Brown, end up being valuable guides in how to project your own sense of character in your personal living space. The inclusion of a buying guide at the end of the book with accompanying websites and phone numbers is helpful as well.
While the book already does a great job of providing decorative insight along with television history, one would hope the author would do another book with even more home decoration tips. My only detraction would be the failure to examine some of the more popular canine abodes on television.
Strongly suggested as a holiday gift to anyone who enjoys television history and trivia, home decoration and style, or both!

Used price: $2.17

older than i thoughtReview Date: 2007-01-15
A Wonderful BookReview Date: 2000-11-24
A love of film music and its composersReview Date: 2000-12-03
It was pleasing to see a large number of photos of the composers and some record sleeve reproductions. Many potential readers will doubtless be familiar with the likes of John Williams, John Barry, Henry Mancini and Elmer Bernstein, but they'll also get the opportunity to see some 'golden age' composers, like Miklos Rozsa, Alfred Newman, Dimitri Tiomkin and Franz Waxman, as well as relatively unsung heroes such as John Scott, Christopher Young and Rachel Portman, and those more associated with classical music, such as Ralph Vaughan Williams, Sergei Prokofiev and Dmitri Shostakovich.
The author's enthusiasm for the subject is very apparent and no stone has been left unturned in order to ensure this book becomes an essential purchase for all lovers of film music. An excellent effort, which is thoroughly recommended, not just to film music aficionados, but also to anybody with an interest in the cinema.
An exceptional guide by an exceptional writerReview Date: 2000-11-22
An indispensable, seminal, very highly recommended referenceReview Date: 2001-02-21


This Star Trek Calendar was out of this worldReview Date: 2008-01-18
Awesome CalendarReview Date: 2008-01-14
another great Trek calendar for '08...Review Date: 2008-01-07
the star trek calanderReview Date: 2007-12-24
Nice to Have AgainReview Date: 2008-01-30

Used price: $7.59

Cliche photos, some interesting detailsReview Date: 2008-01-18
but the photos are mainly advertising ones and not real life.
i would expect more on the life of mcqueen as a person and not only as an actor
Leaves you begging for moreReview Date: 2000-10-20
A Fitting Photo TributeReview Date: 2004-03-30
Mr. Claxton caught Mr. McQueen smiling, clowning and pensive. There are photographs of McQueen in fast cars as well as on motorcycles. Many of the shots were done while Mr. McQueen was working on movies. There are also many pictures of him with family and friends. Most of the shots are in black and white with a few in color. Every time I look at them I find yet another photograph that I think is the best in the book. There is a haunting shot of McQueen with his young daughter where the child, sitting on the floor and resting on her arms, looks into Claxton's camera. We only see her father's legs and feet. (p. 79) Another great shot appears on page 73. McQueen is embracing the family cat. Finally, there's a shot of McQueen lying on a blanket in a large field. His profile is beautifully backlit. Both photographs selected for the front and back covers are fine, informal portraits as well.
This book made me remember how much I enjoyed Steve McQueen's movies and made me sad that he is no longer among us.
I agree with the other review: "Leaves you begging for more".Review Date: 2007-04-15
McQueen fanReview Date: 2007-03-08

Used price: $15.48

Taking WoodstockReview Date: 2008-10-06
halarious!Review Date: 2008-06-11
I was just cracking up at his accurate discriptions of the area and reading this book reminded me so much of my own Jewish parents and paternal grandmother from Minsk, Russia.
Wonderful book!
WOWReview Date: 2007-08-03
stuff during that time of vietnam to one of peace and music! the
author shows a great ability to tell a story that kept me glued to the
pages. read it overnight!!! someone ought to make a movie of this
unusual tale.
Totally awesome and even far out and groovy!Review Date: 2007-08-15
In 1969, he got that miracle. Manager of his Jewish parents' failing resort hotel El Monaco in White Lake, New York on the weekends, Elliot runs during the week to Greenwich Village where he can live the life he chooses as an interior designer and meeting the likes of Truman Capote, Tennessee Williams and Robert Mapplethorpe--all the while keeping his gay life a secret from his family. That is, until June 28, 1969, when he finds himself at the Stonewall Inn and the famous "Stonewall Riot" that would revolutionize the gay culture breaks out. With a newfound boldness, he finds out in July that the town of Wallkill has revoked the permit for the Woodstock festival. So he contacts Mike Lang, the concert's promoter, to offer his 15 acres for the concert. While Elliot hopes this is the miracle he has been waiting for, Mike Lang and his entourage arrive by helicopter but they end up feeling that the swampland of his resort hotel won't work for the concert. Tiber assures Lang and company that, since he has been the president of the Bethel Chamber of Commerce and has held a concert and art show for the past few years, he can get the necessary concert permit. Quickly, he calls his good friend Max Yasgur--who supports everything Elli does and only lives four miles up the road--and asks him to hold the concert. Elli explains to Mike that Max has a dairy farm on a hundred acres--more than enough to hold a concert. Arrangements are made and, before he knows it, Elli is caught up in the magic that will change his life forever. He is introduced to the hippie scene where everyone is accepted no matter who or what you are and learns he can love himself.
Whoa! Totally awesome and even far out and groovy! This book is absolutely amazing! This reviewer couldn't put it down--in fact, read it twice before writing this review. If you've ever dreamed of being at Woodstock or even if you were there, the author Elliot Tiber will take you back. The Sixties will come alive and you won't want the trip to end! But that is only part of the story, as Elliot takes you through the time of his troubled past and describes in perfect word pictures the struggles of his secret life, his childhood, the insanity of running the hotel resort, and dealing with bigoted locals who persecute him because of his Jewish heritage. In the end, you'll feel you know everyone and that you were there, too.
See Woodstock through the eyes of someone who lived it, who helped bring it to life - you'll never look at this period of history the same again. Don't pass this one by, as this autobiography guarantees to be one of the best reads of 2007 and is to be released just in time for the media's annual August remembrance of that great music festival. Also an awesome unique feature that this reviewer really likes is the reversible dust jacket--one side conservative, the other psychedelic. This feature, according to Square One's publisher Rudy Shur in Publishers Weekly, represents "The notion of duality [that] has been a central theme throughout Elliot's life, and we wanted the book to represent that notion of difference in a very direct and colorful way." So whichever trip you decide to take, this is one you'll never forget.
Cheri Clay
Reviewer's Bookwatch
"It takes a village" ... and half a million peopleReview Date: 2007-09-12
The author (born Eliyahu Teichberg) grew up in the richly ethnic neighborhood of Bensonhurst, Brooklyn in an emotionally-starved but hardworking family with his Russian-Jewish immigrant parents. His father worked as a roofer, while his mother ran a housewares store in which they all helped out. Elliot finished college and began a moderately successful career in art design, primarily starting out dressing store windows and painting murals for rich Manhattanites. A trip to the Catskills resulted in the family buying a run-down motel right off Highway 17B at White Lake, in the town of Bethel NY, and Elliot found himself splitting his time, working weekdays in NYC and spending weekends doing whatever had to be done to keep the motel operational and barely financially afloat.
At the same time, Elliot came to the realization that he was gay, and - for whatever reason - favored the underground S&M flavored scene that existed in NYC in the mid 1960's. He met and partied with Robert Mapplethorpe, Truman Capote, Tennessee Williams, and even encountered Rock Hudson at one point. Of course, coming out to his conservative parents wasn't an option for him at the time, but his "secret life" during the week somewhat served to make bearable the weekends at the motel, scrubbing toilets and dealing with customer complaints (The Teichbergs cut a few corners in customer service. For example, they had phones in each room, but they weren't connected to anything. The TV was an empty box, as was the air conditioner sleeve below the window. Need soap and a towel? It'll cost ya extra, but you're lucky you made it in today, since Dad has hosed off your sheets - the only cleaning they ever got - just yesterday.)
In early 1969, Elliot read with interest the news accounts that the promoters of the planned Woodstock Music and Art Festival had been denied a permit by the town of Walkill, their planned location. As president (nobody else wanted the job) of Bethel's Chamber of Commerce, he had the authority to issue festival permits, and contacted the promoters about the possibility of moving the festival to Bethel, and offered the meadow of a friend, dairy farmer Max Yasgur, as the perfect venue. Much of the book details the whirlwind events that followed, as the festival took on a life of its own, eventually attracting around 500,000 people to the small town, resulting in threats by locals, payoffs to those who opposed it, nudity, drugs, gangsters, people bathing in the lake, shortages of food and water, but - despite it all - the most historic event in music and counterculture history, after which nothing would ever be the same again for Elliot and his family.
The author has a gift in telling a story, even one as obviously self-centered as this one is, for the most part. Witty and engaging, sure to bring back memories of that era. Loved the reversible (regular/psychodelic) dust jacket! 5 stars out of 5.

Teddy's TV TroublesReview Date: 2005-01-01
A combination activities book and bed-time readerReview Date: 2004-12-07
A great gift!Review Date: 2004-11-30
Teddy's TV Troubles is Popular in Cambridge PreschoolsReview Date: 2004-11-28
The book with its simple text is effective with young children and Teddy's TV Troubles provides a catalyst for teachers to talk to parents about the impact of frightening images children often see on TV. The illustrations are colorful and attractive to young children and depict the importance of supportive relationships when a child confronts fears. The four copies are in constant circulation. I salute Joanne Cantor for Teddy's TV Troubles, a one of a kind valuable resource.
THIS BOOK MAY HAVE SAVED MY MARRIAGE!!!Review Date: 2004-11-16
-- Mother of a four-year-old girl in California

Used price: $20.50

Great book for better understanding the new media worldReview Date: 2007-03-20
Television DisruptedReview Date: 2007-02-19
It is educational as well for those not working in the business, or those looking to invest in the emerging technologies.
Must Read for Media ExecsReview Date: 2006-12-06
TV disrupted is the most intelligent book on current and future TV bizReview Date: 2007-02-11
Working within the software industry serving traditional television, people have frequently asked me what they can read to build their knowledge of the TV business. Historically, this has been a tough question to answer as there have been a few discrete magazine articles that were interesting, but I was unware of any books that were current, accurate, or made sense about the future of TV. Television Disrupted has solved this dilema by providing a great overview of the historical television industry as well as the massive changes that are pending as the television business takes advantage of the opportunities provided by internet delivered video.
Television 2.0?Review Date: 2007-11-18

Used price: $13.79

A very highly recommended tour of American television programming Review Date: 2007-02-03
FabulousReview Date: 2006-08-05
Great book, but flawedReview Date: 2006-10-04
The price guide only gives values for "mint condition" issues, with no guidelines for how to adjust value for copies in less than mint condition. (Most collectors' guides give a range of prices based on condition.)
It would have been nice if they had included some lists, such as: the most valuable issues; issues with multiple covers; people who have appeared on the most covers; etc. All of these things are mentioned in the text, but there is no way to look them up except by browsing every listing.
Despite these flaws, this is still an invaluable book for collectors, because of it's comprehensive checklist.
A TV GUIDE FAN'S DREAM BOOK!Review Date: 2006-07-06
With a foreward by senior TV Guide editor Michael Davis, the book provides info geared towards the collector on where to buy, grading, and preserving your TV Guide collection. The cover subjects are what drives the price of back issues with the very first issue featuring the baby Desi Arnaz Jr. being the most valuable. While I've never collected TV Guide I was a long-time Comic Book collector and basically TV Guides should be kept and stored the same way...in protective bags and ideally in acid free storage boxes.
The guide provides a 19 page history of the magazine as well as a look at TV shows and trends by decade from the 40's through the 2000's; everything from Milton Berle and Howdy Doody to Lost and American Idol. I was born in the 1960's and love many of the shows from that era even though I didn't watch many in their initial runs. It wasn't until syndicated re-runs in the 1970's that I came to adore shows such Bewitched, Gomer Pyle, and Green Acres. As noted in the book, The Brady Bunch was never a top-rated show, but you'd hardly know that since it has gone on to become one of the most syndicated shows in history and a true TV legend.
Next up is 213 pages which show each of those covers from 1953 through 2005 in full color and it's like a trip on a wonderful time machine to page through the decades to see many of the actors and shows that you remember so fondly, and many you may have forgotten such as The Governor and J.J. One TV Guide trend that seems to have ended some time in the early 80's was featuring Santa Claus on the cover of a December issue. The book concludes with a 68 page index and value guide for each issue and doubles as a handy checklist for collectors.
Whether you are storing issues away chronologically like Frank Costanza, or just have a life long love of TV, you are certain to find something to enjoy in this fabulous book.
Reviewed by Tim Janson
Television TimelineReview Date: 2006-04-25
The book is in 3 main sections:
1) A 26-page section of blurb overseeing the history of TV Guide and background trivia of many of the covers
2) The section displaying the covers themselves, and
3) A listing of all covers (with dates and captions) and their collectible worth in mint condition.
It is bound in durable yet manageable paperback binding.
Anyone can invent their own TV trivia diversions just by scanning through this book (i.e. what are the earliest covers featuring people who are still alive? or Who has appeared the most times? or How did TV Guide handle documentarial times and issues [JFK's assassination, 9-11, the advent of cable & PBS etc.], or When did one televion era end, and another begin? and the like). The price list section also serves as an easier-to-count ready-reference of all the cover headings.
Mad Magazine presented a similar, also top-rate, timeline of all their covers a few years ago upon the advent of their 400th issue. The first such resource to incorporate all the TV Guide digest covers certainly doesn't disappoint.

Used price: $1.88
Collectible price: $14.95

Excellent and hilariousReview Date: 2008-09-02
A delightful behind the scenes look at TV and Film Review Date: 2005-05-13
Up there with "Harpo Speaks" for all-time feel-good bios!Review Date: 2003-10-27
Garry is my directing God!Review Date: 2001-08-09
As for the book, of course it's fabulous! You get to learn behind the scenes info on, of course Pretty Woman, but all his other shows and movies as well. His sense of humor cracks me up, especially when he overheard someone talking about Exit To Eden saying "That movie was so bad he doesn't deserve to be Penny Marshalls father!" I laughed SOO hard at that. Not to mention that you can't help but love a director who thanks his wife at the end of every one of his films.
I recommend this book to anyone who wants to know the ends and outs of the entertainment industry from a vetern who knows what he's talking about!:)
I Want A SequelReview Date: 2000-10-12
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Some accused McGinnis of betraying Nixon with this book, a charge later leveled against him when he wrote the true-crime narrative FATAL VISION. Others argue that he did his job and let the public see an un-reported, dark side of politics. Whatever your view, this is a concise, informative, interesting look at political manipulation.