James Gregory Books

Before buying this book it may help you to know that the writer is CEO of CoreBrand - Corporate Branding LLC, a smaller version of Roper Starch Worldwide, or Interbrand. As such it treads a thin line between general usefulness to the marketing manager and promotional material for CoreBrands own proprietary models such as their "brand power" ranking system. Although the book does not give away too many secrets about how CoreBrand's models actually work.

Whether the text will be of use to you depends largely on your needs. For a marketing manager the price of this book is a lot cheaper than a consultant's per diem. For an MSc or MBA in Marketing this book is not academically rigorous enough to be of much use to you. There are a wealth of academic texts that will give greater insight and hard case evidence into the pros and cons of globalizing brands. Author names to search under are Aaker, Keller, Usunier, Jeannet, Hollensen, Kashani among others.

This book's title just scream's "kids book" ... This redneck is a moron and his picture book and last review say it all. Any good book is not read "in about an hour".. if you're looking for a biography.. look elsewhere. I saw this book at the checkout in wallmart (if that tells you anything)... and read it while waiting in line. This picture book was meant for inbreeders and morons and I thought it was a good laugh... don't waste your time.

I received this book as a gift, which is the only reason it's not in a trash can right now. People are paying $17 for a bunch of recycled photos, only 40 or so of which portray Jesse James, along with a few hundred words of unreadable text? This is the "authorized" biography? Is the man's life so horrible that no one could write about it? Frankly, this book is an insult to Jesse's fans. If you want to read about Jesse, buy "Jesse James: The Man and His Machines," by Mike Seate.

Don't expect any lessons on how to build a custom Harley Davidson. This book is just pure eye candy. Considering that bike magazines are so expensive this book is worth buying for inspiration. As a 'coffee table book' (whatever that means!), it serves its purpose well, which is why I'm giving it 5 Stars.

I'm not really into custom Harleys (As far as H-Ds are concerned I would prefer a Buell X1 Lightning or Sundance Performance Super XR1200) but I appreciate the effort, skill and craftsmanship that goes into each of his bikes. Jesse James is famous because he's the real deal. He can actually do his own metalwork, shaping sheetmetal into a tank or fender, and does his own welding. His style is a bit on the extreme side of things, yet isn't bizzare or cartoonish, which is probably why he's successful.

I bought this book because I wanted to know ... "Who is this guy?" ... "Why is he so famous"? I've created a couple of special edition automobiles ... but why am I not even half as famous? :) We could all learn a bit about marketing, advertising and promotion from Jesse James. If you want to read about Jesse James himself, buy the Mike Seate book "Jesse James, the man and his machines".

I am a big fan of Monster Garage and of Jesse James. I bought this book after reading The Man and His Machines thinking it would provide an insight into who Jesse is and some details about his life and his struggles. The photo's of the bikes are great but I have seen those same photo's over and over again. I expected to see more photo's of Jesse. I also expected it would be a more autobiographical book, not something I needed a magnifying glass to read and finished within the hour. Jesse needs to release a true autobiography. His fans would love it.

I was a bit disappointed in this book. I did like the bike photos that were shown... not many. Lots of filler of Jesse and his gang posing with guns. What looks like porn stars on the bikes.... I would rather just see the bikes man. I don't need to see pictures of Jesse playing tough guy holding a shotgun or burning money. Or his freaking dog dish with the WCC logo on it... my god. It makes you wonder what he is trying to make up for. His bikes are cool. They need to show more of them. And the text is pretty much a joke too... F this and F that. Its like a big kiss up to Jesse as a bike god or something and F the rest of you. If you pay full price for this book, you deserve to get beat down by Jesse.