Celebrities Books
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not as thrilling as the Italian versionsReview Date: 2008-05-20
My favorite guide book for LondonReview Date: 2004-07-21
Hot tips from old hands....Review Date: 2002-11-27
LONDON CITY SECRETS is divided into 13 areas: 1/ Trafalgar Square, Soho and Covent Garden; 2/ St James, Westminster, & the Embankment; 3/ Hyde Park & Chelsea; 4/ Oxford Street and Mayfair; 5/ Regent's Park & Camden Town; 6/ Bloomsbury & King's Cross; 7/ Islington & Clerkenwell; 8/ The City (of London); 9/ The South Bank; 10/ Notting Hill & The West; 11/ Hampstead & The North; 12/ The East End & Beyond; and 13/ South of the River.
Because the selections are subjective, the National Gallery and the Victoria & Albert Museum are mentioned, whereas the National Maritime Museum is not. Fortnum and Mason is included, Mark's & Spencer is not. Scrubb's prison is listed, the Tower of London is not. Plenty of good places to eat are listed, no good places to sleep are included. Never thought you'd visit Islington? You might find yourself eating at the Smithfield Market, Moro's, or the Quality Chop House. Think the East End is a dump? You might discover a science fiction ride on the nighttime tube.
Symbols are placed next to sites with London Underground stops and places to eat. Plenty of bars, pubs, and other assorted oddball watering holes are included. The various authors, artists, etc. also recommend plenty of additional reading material about favorite spots. LONDON CITY SECRETS is eccentric, esoteric, and entertaining.
Fine guide for your second tripReview Date: 2004-04-14
Lived-in LondonReview Date: 2005-05-16
City Secrets: London is even better than other European entrants (say, the Rome book), because virtually everyone writing for the book seems to be a permanent resident, rather than a on-and-off-again visitor.
So, rather than hotels and a greatest-hits list of museums, you get favorite places to walk, nice places to have a cuppa on the way, museums you would discover only on the third walk down the street. Not all of them are "secrets" in the sense you wouldn't otherwise have known about them, but all of them are worth knowing.
There is a slight tendency toward redundancy, when multiple contributors mention the same destination. But this is a very minor complaint. This little gem of a book should be slipped into your pocket for the plane ride over; it will add more to your vacation than any number of more traditional guides.

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Informative but not the bestReview Date: 2008-05-23
Comprehensive and fun readReview Date: 2007-08-06
Overall worthwhile, but with glaring omissionsReview Date: 2007-06-25
More than half the book is made up of people who died relatively young of diseases after having a Hollywood career (Lee Remick, John Garfield, Montgomery Clift), not what I would term a typical Hollywood tragedy conjured up by the title. There is a wealth of information on most celebrities, with very little I saw in the way of errors. One mistake appears twice: in two photo captions from the movie "Poltergeist," the boy in the movie (Oliver Robbins) is miscredited as Heather O'Rourke. Vic Morrow's accidental death along with two children by helicopter blade is relegated to a back section on movie-set tragedies. I am also uncertain as to why Linda Darnell, a B-movie actress, and Richard Farnsworth, a stuntman who came to acting late in life, rate two pages, while more major stars and award-winners like Betty Grable, Judy Holliday, Frank Morgan, Dick Powell, are summed up in one page. Perhaps it is due to the amount of "tragedy" in the subject's life: poor asylum inmate Frances Farmer gets two pages as well.
Also included are quite a number of obscurities, which may be is due to the book's main compilers being film professors and librarians. Who remembers Lya De Putti? Gilda Gray? Rita Johnson? Charles Ray? Mitzi Green? The average film fan has no idea who these long-lost people are, and the extent of their contribution to filmland seems slight.
The print is also exceedingly small, probably in an effort to keep the book from being encyclopedia-sized. Although, I could just be aging...
However, all that being said, it's still a nice reference book for people who love film and celebrities, keeping in mind some of it's more obvious exclusions.
HOLLYWOODReview Date: 2007-02-24
I'm looking forward to my next purchase.
You'll get hours of great reading out of this book!Review Date: 2007-04-15


Valuable Insights Indeed! Highly Recommended!Review Date: 2007-12-03
Got What It Takes?Review Date: 2007-11-24
Entertaining AND InstructiveReview Date: 2007-09-26
One of the side benefits is you become acquainted on an intimate, human level with celebrity types normally out of reach. You share in their private thoughts and learn of their ups and downs -- that, in fact, they're on the same journey as everyone else. I was especially impressed by the detailed "roadmap" to success spelled out in the book, as delineated by the chapter headings. If you've never had a wise parent or relative, or mentor, help you in your life, this book is the next best thing. And it's a work you can return to again and again. I recommend it.
perfect graduation presentReview Date: 2007-05-31
A Must-Read!Review Date: 2007-05-30


The Importance of Being VisibleReview Date: 2006-08-25
By Brett M. Decker
Success in business is often based on philosophical nuances. For example, there is a fine but essential difference between vanity and a desire for high visibility. Vanity, according to one raggedy old dictionary, is excessive pride in qualities or appearances that lack genuine value. The hunt for high visibility, on the other hand, is often part of an effort to add value to individuals, organizations or operations that already have legitimate worth but would benefit by calling greater attention to their positive traits. The newly released, highly revised third edition of High Visibility: Transforming Your Personal and Professional Brand (McGraw-Hill, 2006, $27.95), by Michael Alan Hamlin, Philip Kotler, Irving Rein and Martin Stoller, takes a hard look at why being seen can be as important as having vision.
The book's first nuggets of classical business wisdom center on the fundamental need to establish a brand identity. Essentially, this boils down to crafting, controlling and communicating an individual and recognizable image. As the authors write, the goal is to "deeply imprint the product in the minds of some target audience so that it is well understood, recognizable, desirable--and recalled when buying decisions are contemplated." In this way, branding is one of the fundamental tactics to successful business strategy.
This manner of imaging is no longer chiefly in the realm of corporations, as individuals increasingly are developing their own personal brands. In the case of an entertainer such as Jennifer Lopez, also known as J Lo, personal celebrity is used to sell consumer products based on her fame itself. Or in the case of Richard Branson's Virgin Group, a CEO's swashbuckling image provides an identity for a corporate brand despite the fact that most of its diverse product line has little to do with Sir Richard's personality. He simply adds an instantly recognizable face and reputation to the conglomerate's name.
As these two case studies reveal, visibility is intrinsic to branding. Whether it is by walking down the red carpet at the Academy Awards, giving a speech at a charitable event, or by having her personal life exposed in the tabloids, J Lo maximizes her profit by maximizing her visibility. The more she appears in public, the more of her records or name-brand blue jeans she sells. Or as Mr. Hamlin and his co-authors put it, "In an age when people, places and things can be mass manufactured and easily made into commodities, name recognition becomes one of the few saleable factors that can bring a premium in a competitive marketplace."
Turning a good reputation into a solid brand is not only for superstars and corporate titans. The same rules apply in a small town, in a firm, or within a given profession. At the heart of the matter is the concept of transformation, which is based on studying what is needed at a particular time and changing oneself to be able to satisfy these needs. In other words, it is always smart to acquire skills that are in demand.
Whether you are J Lo or Joe Six-pack, one's skills and experience become more visible--and thus more sought after--by deftly calling attention to where and how these skills add value in a targeted market. This is marketing oneself. As the authors instruct, "Launching a personal quest for high visibility is very much like launching a new product or service." Success comes from studying the market and performing competitively to supply what it demands.
Of course, all good mothers beat it into their kids' brains that it is proper to keep one's head down and not call undue attention to oneself. That can be true, but not all the skills necessary to making money can be honed in finishing school. In The Importance of Being Earnest, Oscar Wilde quipped that, "There is only one thing in life worse than being talked about, and that is not being talked about." The naked truth in this statement is that seeking visibility is nothing to blush about when building and promoting a brand, whether it be corporate or personal. There can be significant value and profit in being a household name. As any savvy old socialite will attest, and as you will be taught in the pages of High Visibility, it truly is important to be seen.
Brett M. Decker is a former editor and writer for The Wall Street Journal and a former editorial board member of the Washington Times.
A brand apart from the parking lot of branding books littering the shelves of most bookstoresReview Date: 2006-03-19
Well High Visibility, by Rein, Kotler, Hamlin and Stoller is really a brand apart from the parking lot of branding books littering the shelves of most bookstores.
There are two levels to High Visibility. Separately they would be each well worth the read and the "$17.61 & free Super Saver Shipping" that Amazon is currently offering.
On the first level, High Visibility is a tightly woven practical presentation and analysis of the strategic design, implementation processes, transformation techniques and commercial implications of modern personal and professional branding. Their conclusions are not mere opinion and wine bar gossips. These are professionally and academically researched and annotated studies which are presented in easy and readable style for those of us who are; shall we say, less academically inclined.
But it is the second level that High Visibility opens the curtain to a strategic view of how society relates to itself. I am not sure whether the authors intended it or not, but it doesn't really matter. The studies, analysis and examples they use shine a spotlight on understanding the effects and implications of what "celebrity" and the often synthetic nature of that celebrity, means to how we as individuals and institutions affect each other. The reach of their celebrity study is breathtaking. From Rudy Giuliani's love life to Michael Moore's packaging of outrage. And given the current attention to the Da Vinci Code, they are almost prophetic in the analysis of author Dan Brown's personal brand and its divergence from the character in his writings.
My only criticism is that they missed the most powerful symbol of the deprivation of celebrity culture....Paris Hilton
The absence of Paris Hilton not withstanding, when both levels of High Visibility are taken together, they paint a complete portrait of the power and implications of modern celebrity branding on the commercial, political and cultural landscapes of the post internet world.
Buy High Visibility! Read High Visibility! Learn High Visibility!
High Visibility Can Help You Win the Star SystemReview Date: 2006-03-12
The Third Edition of High Visibility can help you win this star system. Having just completed reading the book, there were four sections that particularly caught my attention:
* Chapter 4's Visibility Hierarchy introduced a compelling way to chart an individual's visibility on a two dimensional scale mapping visibility duration (from a day to forever) against visibility reach (from global to international). I found this a useful way to assess one's position in the hierarchy and to consider one's future.
* Chapter 5's 22 Major Storylines highlighted popular media story concepts such as "success/failure/success" or "the big break" illustrating them with individuals who fit these storylines. This list struck me as a very useful way to brainstorm story ideas for editors and writers.
* Chapter 6's four basic charisma strategies fascinated me. Detailing approaches such as "The Impressive Stranger" or "Charisma Through Audience Mastery" I was struck by the example of how Scarlett Johansson's performance in Lost in Translation helped her emerge from the pack.
* Chapter 11's Visibility Life Cycles presented seven standard patterns of visibility which reinforced to me the evanescent nature of fame -- highlighting the need to adapt effectively in order to maintain visibility.
While I was flattered that Chapter 6 began by recounting how I've tried to generate visibility over the years, I found the concepts and anecdotes presented here offered me new and thought-provoking insights.
If you're aspiring to reach the top of your profession, High Visibility is a must read.
How to achieve it and then sustain itReview Date: 2006-02-23
NOTE: The remarks which follow discuss the updated third edition of a book first published in 1987 and then revised ten years later. Be aware of the fact that several of the other Customer Reviews are of earlier editions.
As the authors explain in their Preface, "In High Visibility, we address the growth of visibility seeking and the contribution of visibility and strong personal brands to competitiveness and opportunity generation in a systematic format....Central to the book's foundation is the concept of [begin italics] transformation [end italics], the process that aspirants typically undergo to become personal and professional brands. We take the reader through all the stages of the transformation process, including brand generation, testing, refinement, realization, distribution, and sustaining." Here are some of the questions to which the authors respond brilliantly:
1. How to break through a cluttered, fragmented, and global marketplace?
2. When doing so, how to manage and balance the demands of the private-public self?
3. How to prioritize public and private goals and aspirations?
4. How to achieve visibility more cost-effectively?
5. How to formulate an appropriate high visibility strategy?
6. How to integrate technological decisions with that strategy?
7. How to inventory your talent threshold and, when doing so, be realistic?
I greatly appreciate the authors' provision of all manner of reader-friendly sections and devices which both summarize key points and facilitate convenient review later of those. For example, Figure 3-7 (page 46), which illustrates the "Structure of the Visibility Industry"; a boxed check-list (page 75) which identifies and then briefly explains the reasons why intensive transformation and image-building activity, while accelerating in all sectors, are doing so at different rates; another boxed check-list (page 146) which identifies and then briefly explains five focal areas of the cultural environment that are especially important to monitor; and finally, for present purposes, a brief but revealing review (page 287) of the publicist's ten most major functions.
Near the end of their book, the authors discuss business executive Ed Brill and wellness doctor Steven Lamm who have successfully adapted to the new visibility environment by combining their talents with visibility practices and principles. Others who also aspire to do so must focus on two critical issues: "First, no matter how the competitive environment changes, aspirants must pay close attention to the fundamentals of high visibility marketing as they are the centerpieces of any plan. Second, aspirants must be aware of the future challenges that impact the process of attaining visibility and be prepared for powerful responses." The authors then suggest five key principles to guide and inform such initiatives.
For several reasons, this third revised edition of High Visibility is far superior to earlier editions. First and obviously, the authors have the substantial advantage of perspective on what has happened (and not happened) during the last 19 years as more and more people have absorbed, digested, and then applied the core concepts provided in the first edition. Also, as a result, the authors have much more material to work with as the number of opportunities and venues to establish high visibility has so rapidly increased. Finally, the authors have taken full advantage of their opportunity to revise, refine, and develop those core concepts in much greater depth, using current or recent examples previously not available.
High Visibility is a brilliant achievement.
An excellent book on celebrityhoodReview Date: 2004-06-21
This isn't a nuts-n-bolts how-to book on becoming a celebrity. For that, you'll have to read elsewhere. HOWEVER, this is an absolute must-read for all wannabe, current, and former celebrities and those that make people celebrities. I've never come across a book that has exposed the foundations of celebritydom as this book has. It's "Audience Intensity Ladder" alone is worth picking up this book. Since 1987, I've regularly re-read my highlights of this book and I commonly recommend it to the posters of the four business newsgroups I co-moderate. Those being misc.business.marketing.moderated, misc.business.moderated, misc.business.consulting, and misc.entrepreneurs.moderated.

Used price: $13.99

GREAT cookbook!Review Date: 2008-07-17
Yummy recipesReview Date: 2008-07-14
I love Mario Batali, but...Review Date: 2008-06-24
Excellent, Simple, Wonderful, Fool-proofReview Date: 2008-06-25
Great Grilling RecipesReview Date: 2008-06-24
My typical M.O. is to put bookmarks on the main recipes I want to try. With Italian Grill, there were so many recipes I want to try, that I didn't even bother.
Definitely will be using this for tailgating.

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Collectible price: $22.95

L.A. CrazyReview Date: 2007-06-04
If you love the seedy underbelly...Review Date: 2007-04-02
HARD TO PUT DOWNReview Date: 2006-07-08
Now the truth. Mysteries in Hollywood, L.A. and Lancaster..Review Date: 2003-08-30
everything you REALLY wanted to know about LAReview Date: 2004-07-18

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Collectible price: $14.00

I learned how to choose wineReview Date: 2007-08-09
Helpful, handy, entertainingReview Date: 2006-06-30
Pretty good giftReview Date: 2006-05-20
Celebrities know best!Review Date: 2006-05-03
Some really great information here!Review Date: 2006-05-19
I will proudly give this book to my son who's graduating high
school in hopes of imparting some really deep wisdom.
I wonder how many Daniel Klines and Jason Tomaszewskis it takes to change a light bulb.
A must for any guy with aspirations of becoming a slackin' FOOL!
I think $10.78 worth of toilet paper would have been a
better investment!

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Fun, But In Need Of RevisionReview Date: 2007-05-26
That happened there???Review Date: 2002-08-25
If you are a California native or new to the Golden State I strongly recommend it for an idea of what fame, fortune and failures can plague the Left Coast. While some information was interesting and thought provoking, other items were rather banal and uninspired. Maybe this was corrected in the later printing, but it still makes me wonder about the veracity that the facts were checked.
Nevertheless a great book for those interested in the underbelly of California pop culture.
This Is Definitely A Guilty Little PleasureReview Date: 2001-09-23
Even if you don't use it as a tour guide and/or never step foot in California, this book will entertain and provide more than a few chuckles.
This Is The Ultimate Guide For Visiting Famous SitesReview Date: 2001-09-20
I say general because I like to read about many other incidents, even those that are no more than bizarre accidents or forgotten front page stories from the Victorian era. I will determine where those occurred too, and newspapers often publish addresses.
The Southern California people with this book will be green with envy that I have easy access to places they don't, and I feel the same way about their area. I'll just have to wait until I get a chance to visit the Southern parts of this state again.
Among the sites I have gone to here in San Francisco are Jimmy Stewart's Apartment from the 1958 thriller Vertigo, and the apartment house where the Symbionese Liberation Army brainwashed Patty Hearst in the closet in 1974. I had already read Patty's own riveting account of the kidnapping, so that particular site made an even more ominous impression.
The Vertigo site has very relaxed vibes, and the SLA site really unsettling vibes. I even looked into the hallway of the latter and noticed a creepy gun sight like design in the old colored windows. Anyone would notice those while going up the stairs, and that's all the more interesting because the SLA practiced with pellet guns in the bathroom during the three months they were there.
One of the things I like about seeing all these places is that they give a local resident a kind of frame of reference about the neighborhoods. Even most cab drivers won't know the city like those who have this little encyclopedia as they travel around.
I never really paid much attention to some areas before, like the ones associated with rock n roll history in the Haight Ashbury and elsewhere, but now when I hear people talking about many legendary names I have visual references to real places and it's something we can both talk about.
If you'd like to chat about this hobby, send me an e-mail. I'm working on an 1895 San Francisco history book that will also have a generous list of places to visit at the end, and I'll let my fellow time trippers know if the project is ever completed.
Very Disappointing.Review Date: 2005-08-15


Sorry Mike, It's a SnoozerReview Date: 2008-07-04
Real World discrepencyReview Date: 2008-06-25
If You've Followed Reality TV...Review Date: 2008-05-27
A Very Enjoyable ReadReview Date: 2008-05-19
The only reason I am giving it four stars instead of five is because, as one other reviewer noted, Mike totally blew it on 'The Real World', describing the MTV series as having "Pioneered the concept of competition. Contestants battled each other in an elimination contest and were booted off the show, one by one, until only the winner remained." I think Mike was describing 'Big Brother', not 'The Real World'.
But don't let that mistake keep you from buying this book. If you're a fan of reality TV or if you have any interest in what goes on behind the scenes in getting these shows produced, the good and the bad, the down and dirty, there is no better source of information than Mike Walker.
Very Good, BUTReview Date: 2008-04-23

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A "fresh" approach to acting booksReview Date: 2008-01-14
Another home run for Schatz!Review Date: 2007-02-05
Good entertainmentReview Date: 2007-01-10
expression to match the director's request. Great coffee table item.
Great gift for acting/photography buffsReview Date: 2006-11-04
IncredibleReview Date: 2006-07-24
Related Subjects: Downloads Kids Image Galleries Directories Matchmaking Addresses Articles and Interviews Fan Pages A B C D E F G H I J K L M N O P Q R S T U W X Y Z V
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