Schools Books

I found this book when I was getting my teaching certification, and wanted to teach a 4th grade class on "Voice" or point of view. It was the basis for a great lesson! I think this could be appropriate for students in 3rd grade up to a basic high school English class. The same event (a trip to the park) is told by 4 distinctly different characters who all encounter each other in the park. So the story is told 4 times, once by each character. Everything from the word choice, font style, and beautiful illustrations relates the "voice" or point of view of each person. It is not only highly instructuve, it is a visual treat and intriguing. I have read the story many times, and each time the students see something that I missed. I love this book and share it with all my teacher friends and librarians.

This is a great book, with very clever pictures throughout. It left my 3rd grade class with much to discuss. They asked to borrow this book for quite some time. I think the only way to improve this book would have been to make the characters human instead of animals.

Many mention the writing convention of "point of view" as a strong point of this book,and it is, but few reviewers mention the complex themes and issues that arise from this book. The illustrations are worth more than the cost of the book, as one reviewer put it. However, I found that the subtle ways in which this book invites the reader to ponder socio-economic class, child-parent relationships, financial struggle, and the innocence of childhood to be much more thought-provoking. I appreciate how the characters are not people--they are not of any certain ethnic background. I appreciate the detail to diction. Mostly, I appreciate the simplicity of the ending and what it says about how we all might view things when all is said and done at the end of the day.

As a teacher, I love this book because it really makes the idea of perspective come to life especially for elementary students. Anthony Browne does a great job explaining what perspective is through his writing and his illustrations.

This book works on so many levels that I spent an entire week teaching voice to my second graders utilizing this book. We evaluated perspective in both the words and the illustrations. When you study the pictures, you gain a much greater insight to each "sub"-author's perspective, such as whether the trees are bare, or full of flowers, in their point of view. I could go on and on about this book, but it is something you need to experience or teach for yourself!

I read this book to my students. But before I had read it myself, I shared it with my students. It was very emotional for me. (I have a cousin listed on the wall. His son was born about 4 months after he died. I could see my uncle walking his grandson there.) The book was a beautiful, moving tribute to all those who have given their lives in Vietnam.

Being a "baby boomer" from the Vietnam era, I think this book will help explain to my grandchildren about Grandpa and his war time. It is beautifully illustrated and tender. I wish I'd had this book when I went to see the Wall with an 8th-grade girl who made an etching of her Grandpa's name. It may not mean as much to anyone who hasn't been touched directly by the Vietnam war, but it touched my heart.

The Wall by Eve Bunting is an incredible story of remembering. It all starts when a little boy and his father visit the Vietnam War Memorial. The father, who wishes to find the name and remember the good times with him, takes a piece of paper and and pencil and traces the name off of the wall. The little boy, who just wishes his grandfather was there with him, sadly watches another little boy and his grandpa on a walk. This book about rememberance will make you sad until the very end. Eve Bunting does a great job setting the mood at the Vietnam War Memorial. I give this book a thumbs up and believe it's the best children's book ever. Read The Wall by Eve Bunting to find out what happens in the end.

Loosing a relative can be tough, especially if your close to them, or too young to ever experience or meet them. All you can do is wonder. The book The Wall by: Eve Bunting, is aobut a dad and his son that go and visit the Vietnam War Memorial in memory of the dad's father, or the son's grandfather that died in the Vietnam War. Eve Bunting describes what happens there from a child's point of view. It is very realistic, and makes you feel like you are really there.
This book not only teaches little kid's lessons, but is good for even adults. IT really took me back and made me think. It made me think of how valuable our lives really are, and when we die, who is really affected by it. Also, it taught me that loosing someone you love doesn't always have to be sad, especially if they have died fighting for what they believe in. So, if somebody you know died, think of the positive side. Reading this book may take you back, and let you think of why they were so special.

The Wall
by Eve Bunting
Illustrated by Ronald Himler

You should read this book because it's great and it's about someone you will remember and someone you love! The main Characters are the Dad, son, and an old man from war, and grandpa. Dad and his son are trying to find grandpa's name on the wall. The wall is in Washington D.C. They can't find their grandpa's name even though they keep looking up and down.
Dad and his son find grandpa's name! what do you think his name is? The book tells you a note and tells you where the wall is and it is in Washington D.C. it also tells you why the wall was made.
By reading this book you can learn to Keep doing your best, keep looking for what you want, and don't give up. Keep looking for what you love too! What do you love to find that you love so much? What I love to find is my family and my things I love. So if you love to find your family then read this book!!!!!!!!!!


By Tanashia C

Absolutely gorgeous illustrations and perfectly poetic text. Mother Earth ties to put her daughter Autumn to bed, but spunky Autumn keeps resisting. Great for bedtime reading. One downside- it does show the female mom in the typical traditional care-taking role...

This is an absolutely must-have book for any pagan parent. Beautiful artwork, nice bouncy, delicious words and the whole mama-earth & and her child theme

This book, introducted to us by a librarian, has become a family favorite and seasonal must-read. My older children read it to the younger, and all gather to hear mom or dad read it. The book is beautifully illustrated and my family especially enjoys Couch's artwork. Good way to welcome fall! Plourde has 3 other season books, too; a nice set.

We love this book so much. It ios fabulous. The story is wonderful, the art is stunning. It is about Mother Earth putting Autumn to bed. Great for any household, but especially great for a Pagan family with little ones! Great way to help open up the season!

Heather mama of 5

I purchased this book on a whim and was more pleased than I could have ever imagined! The book Wild Child is a story of Mother Earth "going through the motions" of putting her child Autumn to bed: jammies, a snack, a blanket. The art work is purely amazing and leads to many discussions of the things we find in the pictures. And the ending...it brings a tear to my eye. I love this book and so do my wee ones!

Block has to be one of the most beautiful, most creative writers in the whole world! I love her writing style. It is so easy to get lost in her books with all of her wonderful descriptions.... pretty soon you are breathing the musky air of her world.
Witch Baby is adorable with her purple hair and her bad attitude.
The story that Block included within this book about the people who find the glowing globe of blue and then die after decorating themselves with it was haunting....
I felt so bad for Witch Baby because she felt so unwanted....
I love the scene when she dances on the pancakes after hiding in the trunk when Dirk and Duck go on vacation.

A Review by Brittany

This book is about a baby that a family took and called her Witch Baby and raised her as their own. She grew up in Shangri, Los Angeles. She had purple eyes, wild, dark hair and looked at the world in a very special way. Even though Witch Baby tried to fit in, she never felt as if she truly belonged. One day she packed her bat-shaped backpack and put on her black cowboy-boot roller skates and went into the world to find out who she really was.

The realism of this book is that there are some real character names like Rachel and Dirk and two other names, there are such things as surf boards and surfing and water and cars and roads, and a few other things, but other than that there is not a lot. The conflicts in this book there are a few like in the beginning Witch Baby wants to go with Dirk and Duck on their little adventure to one of their moms house. Then there was the conflict when Dirk and Duck found out that Witch Baby snuck into their car and ate all of the fig-newtons. The relevance of this book to todays world is that it almost has a lot of the same things we do as in cars, roads, people, water, surfing, surfboards, etc;. This book is pretty boring. So basically I did not like this book.

The kind of person that might enjoy this book is a person that enjoys mystery.

Never, EVER think that this book belongs on the children's fiction table. Well, it belongs there, obviously. But it would also fit in very comfortably in the adult fiction section.

Witch Baby is a girl who has never quite felt at home in the family who adopted her. This book is all about her trying to fit in, to relate to the people around her, and to find her true niche in life. Although it all sounds very cliche, this is one of the most rewarding books I've read in a long time. The print is large, the book is small enough to read in an evening, and you walk away feeling as if it was more than worth the effort.

Written in fairly plain, even childlike language, using slang that could seem forced in another context, but fits in nicely, it is truly a work of art. At times it is hard to fit Witch Baby into an age bracket - at times she seems little older than ten, but at others she could be seven or eight years older than that.

With characters such as My Secret Agent Lover Man, and Angel Juan, again it seems childlike in its outlook. However, issues confronted in the book, like acceptance of homosexuality, being adopted and finding your true roots are deep and well presented in this book. In this kind of book, a younger reader could encounter, for example, homosexuality in a non-judgemental light, and completely accept it at a younger age.

This book is a jewel to read.

Witch baby the book stands out among the other works in the Dangerous Angels series just as Witch Baby the character does from her colourful, sparkling, and seemingly wonderful almost-family in glittering LA. The story of Witch Baby is written from the point of view of a mysterious, elf-like little girl with a dark, secretive, and magical nature about her. She lives in a world of family, friends, sunshine and movies, but never feels that she really belongs to it. Is it because she's the daughter of a witch? Because she never knew who her father was? Whatever the reason, Witch Baby is determined to find her place in the world (most importantly in her own family), and opens peoples eyes in her own mysterious Witch Baby way. I love this book because it really makes the reader see things from a unique point of view, using the colourful imagery and feeling that Francesca Lia Block is known for. This is a particularly good read for adolescent and teenage girls, but I would encourage anyone to try it, because I think everyone can relate to Witch Baby and her struggle to fit in at some point in their lives.

Francesca Lia Block, Witch Baby (Harper, 1991)

The adventures of Weetzie Bat and Co. continue in this second book in the cycle, though Weetzie takes a background to Witch Baby here. Witch Baby is almost the darker side of Weetzie's coin, and gets into a number of the same messes (the names and dates change, but the situations sound somewhat similar). Block's Acker-esque fasination with ways to twist language continues apace.

The book's major failing, as compared to its predecessor, is that Block lets her prejudices bubble much closer to the surface here, and the books smacks far more of politics than did Weetzie Bat. Political polemic and novels do not mix (though, to be fair, it's easier to do in fiction than poetry; a handful of poets can do it successfully, while perhaps a dozen novelists have managed it over the years). While Block seemed to have the trick down in Weetzie Bat, here it comes off as pedestrian at best. (To be fair, though, unlike most political screed masquerading as fiction, it never gets in the way of the story or interferes with the pace.)

I hope the politics calm down in the series' later books, and that this was just a dip in quality easily remedied. Guess I'll find out as I keep going. ** ½

This is another really good and important book in the Thoroughbred series. This book is about Shinning, half sister to the famous and one of the greatest racehorses of all times, Ashleigh Wonder. Shinning came to the farm abused and neglected. Samantha, the main character, turns Shinning around. Then Shinning is given to her. But what if Shinning helps a little girl get better and her parents want to buy the first horse Samantha ever owned?

In the book Wonders Sister, we are introduced to Mandy, and Shinning, half sister to Ashleighs Wonder. Samantha and her dads girlfriend Beth goes to a marathon where Beth works to help disabled children. Samantha Mclean and Tor Nelson, Samanthas boyfriend invite some of the disabled children to ride at Tor's father jumping stable. Theres when Samantha finds Mandy, one of the disabled children. Mandy is usless on her legs but once she is on a horse, she is a pro. Mandy rides Butterball one of Tors ponys and the two where perfect. And we meet Shinning when Mike Reese, Ashleighs Griffens husband. They both own Whitebrook, a large training and breeding stable for racing thoroughbreds. Mike bought Shinning at an auction and the only reason he bought her was because she was Ashleighs Wonder hafl sister. There sire was Townsend Victor. But Shinning was just skin and bones all over and a rag doll like. So Mike and Ashleigh gave Shinning to Samantha. When Samantha brings Mandy over to see Whitebrook farm and Shinning, the filly sure has changed in looks. Shinnings coat shone in the morning sun and she ganged weight. But when Mandy and Shinning see eachother, it was close to love at first sight. Months have past and Mandy has been doing much much better with her leg and riding. But when Mandys parents come for a visit, Samantha is stuck. Mandys parents want to buy the only horse Samantha has ever owned. They say Mandy has been getting alot better because of Shinning. Will Samantha give up her horse to someone who needs her more or will Samantha keep Shinning all to herself. Find out yourself. If u want to talk, Im at Blades60@aol.com

Wonder's Sister focuses on a disabled girl named Mandy who finds strength and inspiration in an aspiring racehorse named Shining. This presents a conflict for Samantha; Shining is the first horse she has ever been able to call her own. Will Shining's future will be with Mandy or on the racecourse with Samantha? Another enjoyable book in this series. Unfortunately, Harper Collins has decided to end the series abruptly after #72. With such a dedicated following and online fan base with members from all over the world, this is a classic and beloved series that has inspired many people and provided horse fans with vicarious thrills and adventure. Ashleigh saved Wonder, now it's up to you to help save Thoroughbred. Go to www.whitebrookfarm.com and join the effort.

Although this book took a few chapters to get me interested, when I got there, I was hooked! I couldn't put the book down.
The decision Samantha had to make between keeping Shining or giving him to Mandy, a disabled girl was so realistic and I had no clue which one I wanted to happen. In the end, like all TB books, everything turned out good. I am becoming a little disappointed that the book wasn't on racing that much. But still, a well done job. I wish that Mandy would become the next made character because I think she is courageous and inspiring. I can't wait to read number 13. Bravo, Joanna Campbell!

This book was okay. Samantha was really facing a delimma, deciding what to do. The little disabled girl's parents insist on buying Shining, but Sam is hesitant. Must Sam give up her first horse so soon?

The only problem is that these books had no variety after Wonder. It is all about "can a rebllious horse make to to the big races" and "does blah blah have to give up this horse?" Then magically the horses stay with the owners and the rebels become champions. Yawn.

This is it, the original manga that started a worldwide franchise. Before the anime, before the card game, before the video games, there was this.

Actually, this first volume is actually Volume 8 of Kazuki Takahashi's manga-meaning that readers will learn as much about Yugi's beginnings as they do from watching the first few episodes of the anime. The source material for the first season of Yu-Gi-Oh!, the manga follows Yugi and his friends from their first encounter with Maximillion J. Pegasus to their arrival on Duelist Kingdom (Yugi's first duel with Kaiba is left out). Those familiar with the anime will also be pleased to know that characters like Insector Haga (Weevil) and Mai Kujaku/Valentine will make appearances. Also featured is a rundown on the Duel Monsters cards used in the current storyline. While those who have watched the anime may not find much to talk about here, it's worth a look for those who want to know what all the buzz is about. But if you're a diehard fan who's got to have Yugi on the go, this is good place to start.

This book is rated T for Teen: Violence, Adult Situations

Ummm...Hello? Why are you people talking about volumes 2, 3, and 5 of the regular YGO manga series? This is Yu-Gi-Oh: Duelist, the original story line of the Duelist Kingdom tournament. It is rated teen...that's been established by my fellow YGO fans. Seriously, if you're a parent, don't get this book for your 7-year-old kid who thinks he knows everything about YGO...these are the mangas that you read backwards, so good luck explaining that to your child, and then there are some (...) situations in the other YGO books (there aren't really any in this one, that I remember). Actually, Mai Kujaku (Mai Valentine for all you dubbies) is very, VERY clad...her (...) are practically falling out of her "shirt." But anyway, I wasn't too enthusiastic about reading this because I own three versions of Duelist Kingdom including this, so I know what happens already. It's kind of hard for me to read through all the duels because I have practically memorized every duel in the DK saga. I am usually very tempted to skip the duels the first time I read this, but I didn't skip them, but now I only read through entire duels every once in a while...but I do really like this book!

i would give this book a A+ cuz its so cool to no the character's origins. as some of the other pple mentioned Seto Kiaba doesnt look to good though that doesnt matter to me since i like yami more. anyway the plot of this story sorta sounds like the episode where kiaba tore up Yugi's granfather's bwd(blue eyes white dragon). The only difference with that is that yugi doesn't duel kiaba right off the bat. i'm not gonna tell more cuz that's 4 u to find out.

another thing is that if ur under 12 u shouldn't read this. someone i no read this when he/she was 10 and wouldn't stop asking questions about it. It has a little bit of perverteness cuz of tristan/honda's nephew jojhi. dont get me mad if ur 7 years old and say u like yu gi oh cuz u dont even no the 1/2 of it.

anzu(tea 2 u unkwoning freaks) is not that bad in this manga. but she does draw the smiley face as the friendship sign and makes the litle speech. actually its the only speech she makes on friendship in the entire series. it's still a great book and i would recomend this book to all my friends if they read yu gi oh.

From the title of the item, I would have to say that this is the new Yu-Gi-Oh! manga, Yu-Gi-Oh!: Duelist. The Duelist series is supposed to be based on what American viewers saw, Duelist Kingdom, Battle City, those things, without the annoyance of fillers like Noa's Arc and DOOM. This manga shows the first introduction of Pegasus, how Yugi-tachi got to the island, and the introduction of Mai and Insector Haga (Weevil Underwood for the American fans.) This is a lot more violent, though, as such, you should obey the "Teen" rating on the series.
Other than that, great book, great series, and help in the cause of getting pictures of the thing onto the Amazon.com site, so people will stop giving reviews for manga 2 and 5!

I really like this book. Well, I'm a big fan of Yugioh, so duh! This is the book in which we first see the Duel Monsters cards and meet the young CEO (though at the time we don't know he is one) Seto Kaiba and the mysterious Shadi.

Beware though, Seto, who usually looks all hot and sexy, doesn't look too spectacular. I'm not sure why, but some of the images of him look rather awkward, so if you are used to watching the anime, this is the manga, note the change. It's not like it matters to anyone but me anyway. (I'm an absessive Seto fangirl).

Also, if you are some silly little kid who's under ten and "thinks" he/she likes Yugioh, back away before I get angry. Don't even READ this if you're under 12.

I'm fourteen, and when I see f'ggin FIVE YEAR OLDS saying they like Yugioh I get real pissed...... So, if you are some baby, this book is too sophisticated for you. It is rated TEEN, whatever it says up there, and includes a lot of (minor) swears and violence and drugs and alcohol and more mature stuff.

Joey and Yugi and Honda (Tristen, to all you unknowing twerps) are known to pull perverted pranks. Once, they watched a movie that mentioned "censoured" girls and Joey trying to see through the censoring....O.O...... but that wasn't in this book, so don't worry about Yugi wanting to watch digitized porn.

Yugioh as a whole is awsome. It's my favorite anime for many reasons. It includes hot guys (SETO KAIBA!!! & Malik, Bakura, Yami), Millenium magic, dueling action (I love action/violence, I don't know why) and everyone else that makes it so unique and awsome.

Buy, or at least READ this book, (if you like Yugioh) because it is NOT some cheesy kid's book like the dubbed TV show has become. Now I'm going to get angry at 4kids and the dubbers..... *throws computer at dubbers, they scream and run, I follow them laughing like Yami Marik swinging the Millenium Rod DAGGER!!! (which, to all you unknowing dub-following YGO babies, DOES exist.... but any true Yugioh fan knows that, right?)*

I am adopting a 8 year old girl and she has a 3 year old sister that is being adopted by another family. She was so excited to give her little sister this book that she could read to her for her little sister's birthday. She wrote her a birthday song on the inside cover. It's really hard to find applicable gifts like this for our situation. I was very exited to find this book and my daughter loved it.

very cute book no big message here that we don't tell our children everyday but they can see the pictures of siblings having fun together and this will inspire them

My 3 year old daughter loves this book! We borrowed it from the library when her little sister was born and decided to buy it. Being a little sister myself, it's really cute and touching.

This book is absolutely darling! The pictures are adorable. I found it in a bookstore shortly after I had my second daughter. Since then, the two girls and I have loved reading it at bedtime! Now I'm looking forward to buying it for a friend of mine who's giving birth to her second daughter. I also thought the big brother little brother version was pretty cute.

This is a super photo story book. The exceptional photography highlights life in the eyes of sisters. We have 3 daughters so we can relate to many of the photos. The great photos allow you to "hear" the joy, frustration, excitement and fun that the sisters are experiencing. I highly recommend this book and "Big Brother, Little Brother" by the same author. Not only are they great kid books but many adults will find themselves reminiscing to their early days of sibling joy.

this book took me a while to appreciate and find funny. Then i would bust out laughing at any given time during the day thinking about it.

I laughed until I snorted Coke out my nose in the Walden's Bookstore when I first saw this book twenty years ago. I ignorantly let a high school journalism teacher "borrow" the book, and it was never returned. I bought another copy years later for a friend's 50th birthday, and he said it was his favorite gift! It's hilarious. I'm now Christmas shopping for another one and hope one day that I'll get to keep a copy for myself. It's so hard to explain how it's so funny, but it just is. I LOVE the picture of the twins side by side with the only difference being the second sheep's head being cocked to one side. It's a classic.

I picked up my copy in 1985, not long after it was published, and shared it then with my entire family. You see, we were all born and raised in Schellville (note the spelling) and raised farm animals. What a riot this book is! Sheep really do look like people I went to school with, and the same dumb things were written in my yearbook way back then. I most enjoyed studying the photos and placing each familiar building and scenery here in Northern California.

If you like movies like "Waiting for Guffman", then this is yer kind of book. Not for everyone--thankfully!

This truly is the best book ever, and my opinion on this hasn't changed over the last twenty years, since I first bought the book. I'm an English teacher with two degrees from elite institutions, but to my mind none of the classics of world literature come close to this one in terms of sheer entertainment value. My favorite part: the club photo in which Betty Fulton is the only member. We are about to have our first baby, and I tried for weeks to convince my wife that we should name her Betty, in honor of Ms. Fulton's memory (may she rest in peace). Alas, she vetoed the suggestion.

Did you know that in 1859 Americans consumed about eight pounds of coffee per year, per capita? Or that by 1939 it was fourteen pounds? If this is your cup of tea, then I think you will like this book. This is not a criticism, I liked the book because it looks at the growth in demand which was supplied by the entrepreneurs who formed the brands described in the book. Indeed this demand-side view is part of the book that made the biggest impact on me.
Some of this is obvious, but somewhat in the backround of our knowledge - "between 1860 and 1920 the population of the US grew from 31.5 to 107 million" - and some of this is well extracted in this book - e.g. "in 1844 (when Henry J. Heinz was born)less than 10% of American's lived in towns of greater than 2,500 population, 75 years later (when he died) 50% were urban dwellers and 20% lived in cities of greater than 250,000 people". Koehn builds up this demand side very well in each of the six cases she uses to illustrate who entrepreneurs build up branded business - Wedgwood , Heinz, Marshall-Fields, Estee Lauder, Starbucks and Dell.
Koehn, a Harvard business historian, is also quite good at showing how developing technology is put to use to serve this demand (or does it create it?) - "In 1830 it took three weeks to get calico from New York to Chicago, in 1860 it took three days, by 1880 ... less than 24 hours"
Again we all knew the importance of the railroad, but here its phrased in a way that makes sense of the dynamic growth and gentrification of the Mid West. She illustrates well the need that urbanisation created for prepared food that could be trusted and describes very well the increasing sophistication of industrial level food preparation - " by the 1860;s the introduction of calcium chloride to boiling water cut sterilization times from five hours to 25 minutes". She can even make innovations in canning technology sound exciting.

So much for the good stuff, I did find the tone of the descriptions of each entrepreneurs a bit fawning. Each had the feel of a business case, with the usual tone of awe and deference to the wit and wisdom of the main characters. With the exception of the Starbucks case - where Howard Shultz openly tells of his mistakes and wrong turnings - each case seems to highlight the wisdom of the main character, whereas it seems to me its their determination that marks them out, more than anything else. Henry Heinz went bankrupt three times in food products, before he became successful, Michael Dell was still seen as a cloner into the late 1980's.
Koehn makes no judgements about the more unpleasant side of this determination - Estee Lauder staged a meeting with the Duke of Windsor, which she had photographed and publicised, in order to make it appear she had high-society connections, Josiah Wedgwood supplied free gifts to royalty in the certain knowledge that the aspirations of the middle classes to emulate royalty would drive demand for this his products.
There are good insights into how these individuals drove modern marketing techniques - Wedgwood emphasized showrooms, Estee Lauder the free gift. And all had tremendous energy for customer service and production detail. However in each of the early cases we are told that 20th Century techniques were unknown to the industry " Brand marketing was virtually unheard of in the 18th Century" [ Wedgwood]; " Between 1869 and 1899, real per capita income increased at an annual compound rate of 2.1%. Henry Heinz had no access to these statistics. These numbers are based on economic concepts developed in the 20th Century". This kind of clumsiness crops up in each case, ok we get the point that these pioneers instinctively did something which is now solidified into great theory, but surely this point could be illustrated with more deftness.

This apart, a very useful and interesting book, a book for anyone interested in the general history of business. Some excellent details, too much fawning and praise too little criticism of the central characters who built the brands. A fascinating story.
If you liked this book, check out books by Arthur Chandler and John Drewer.

One final fact, Charles Darwin had the time and money to devote to his famous voyage on the Beagle - which laid the basis for the theory of Evolution - because his wife's grandfather was Joshua Wedgwood. Was this financial evolution at work?

Koehn has produced a weighty and informative look at the way successful entrepreneurs have used brands to achieve a number of goals. These goals include long-term differentiation from competitors, internal quality control, profit margin protection, and facilitation of additional product introduciton.

To make her case, she chose three cases from the past (Wedgwood, Heinz, and Marshall Field) and three cases from the present (Estee Lauder, Starbucks, and Dell Computers). Finally, she concludes the book with a chapter which addresses the issue of historical forces and entrepreneurial agency.

I particularly found the cases from the past persuasive in their argumentation for a long-term differentiating factor in brand. The newer cases are obviously harder to make in that (particularly with Starbucks and Dell) how long-term the success will be remains to be seen. One of the best features of the book is the depth with which she treats each case-- she provides enough information to build her thesis (and often entertain with the anecdotes) but not so much that the book becomes bogged down. The excellent footnotes provide whatever's necessary to someone looking for further information.

One minor quarrel is that I would have liked to see the further reading pulled out into a better organized bibliography. There were obviously quite a few good sources scattered amongst the footnotes and if you were interested in a particular subject matter it required some patience to pull all of the citations out.

professor koehn presents the subject of branding in a fascinating historical perspective; a interesting, insightful and sometimes surprising read. a very useful book for anyone who is managing a brand, trying to understand the value of brands, or wants to understand how branding fits into the lore of business.

an excellent reference and clearly meticulously researched

It's probably a result of less-than-fully applying myself during my college years, but I tend to pre-judge any book by an academic as boring. I'm glad that didn't stop me from reading Nancy Koehn's book, "Brand New: How Entrepreneurs Earned Consumers Trust From Wedgwood to Dell."

Koehn is a professor at no less than the Harvard Business School. She is also an excellent writer, and she understands that the essence of getting good information across is stories. Brand New is a book of stories about branding. It is anything but boring.

Koehn divides the book into two giant sections, The Past and The Present.

In The Past, she includes the stories of Josiah Wedgwood, H. J. Heinz and Marshall Field. All the stories are told in detail enriched by facts, insights, and quotes. All of them contain lessons for today's businessperson. Most of the lessons are about branding, but there's a lot more.

Read this book and you will find out all about how Josiah Wedgwood changed the common practice by impressing his own name in the unfired clay of his works. That's impressive. But you will also learn how his partnership with Thomas Bentley took Wedgwood's strengths and his insight about branding and turned them into a highly profitable business.

You'll learn about why H. J. Heinz packed his product in glass jars and how he kept control of his distribution. You'll hear about the 1902 giant opening at Marshall Field's and you'll learn about Field's varying relationships with his partners.

In the section on The Present, you will get the story of Estee Lauder and how she changed not only her name and image but also the face of cosmetic marketing through magnetism and incredible persistence. You'll hear how Howard Schultz wound up at Starbucks Coffee and why it bears his imprint, and you'll hear about Michael Dell without overmuch mention of the legendary dorm room.

The stories themselves make delightful reading, but the learning is probably even more important than the enjoyment. These stories illustrate how specific, successful entrepreneurs took a look around at things that were happening in society and developed products and brands and marketing and distribution systems to take advantage of them. These insightful and inspiring stories will help you understand your own business and find ways to make it more profitable.

As she completed her research and then began to write this book, Nancy Koehn made several important decisions. First, she placed her primary objective in clear focus: to explain "how entrepreneurs earned customers' trust." Next, she limited her attention to only six. Finally, she then examined them within an historical context from the late-18th century until the present time. As Koehn observes, "Before 1750,...most Britons ate off wood or pewter plates. Then came Josiah Wedgwood. In antebellum America, the majority of women made their own pickles. Then came Henry Heinz. Until the Civil War, urban retailing was a specialized activity with a wide variety of small shops offering particular kinds of goods. Then came department store entrepreneurs such as Marshall Field." It is important to stress that Koehn is a biographer and cultural historian only to the extent that the material she provides helps to advance the narrative of her core themes: how six individual entrepreneurs dealt with the "imperatives" to quality goods at reasonable prices, communicate the virtues of her or his products to potential buyers in effective ways and thereby maintain and grow a viable customer base, and, how to develop organizational capabilities to learn about their respective customers and then earn their trust.

Before 1945, Koehn observes, "few American women wore premium lipstick or facial creams, and those who did [when they could] bought them in beauty shops along with elaborate treatments administered by trained cosmeticians. Then came Estee Lauder. Prior to the late 1970s, Americans bought ground coffee mostly in one-pound cans sold in supermarkets and supplied by large food processors. Then came [Howard Schultz and] Starbucks. Before 1980, most businesses used only typewriters and copy machines for paperwork. Large companies relied on mainframe and midsize computers to handle extensive calculations and data processing. Only a small number of households owned a personal computer or printer. Few if any of these users expected to be able to specify a particular computer's configuration. Then came Apple, IBM, Compaq, and Michael Dell." It is also important to stress that each of the six entrepreneurs whom Koehn discusses fully understood what rapid social and economic change in their respective era meant for consumers' needs and desires. Moreover, as she carefully explains, all six used their knowledge of both the supply and demand sides of the prevailing economy to create high-quality goods,, meaningful brands, and other connections with customers..." and they built elite organizations that worked to [in italics] satisfy and then [in italics] anticipate buyers' changing preferences."

In Chapter 1, Koehn provides a brilliant overview on "Entrepreneurs and Consumers," then devotes an entire chapter to each of the six entrepreneurs. In her final chapter, she shifts her attention to "Historical Forces and Entrepreneurial Agency," followed by 104 pages of notes. In that final chapter, Koehn points out that the six entrepreneurs "lived and worked in different contexts. Yet they all shared a powerful gift: the ability to discern how economic and social change affected consumer needs and wants. They also understood that these demand-side shifts presented critical business opportunities -- opportunities that each exploited by creating new, best-of-class goods and strong brands." She goes on to suggest that they were "institution builders who were not interested in riding the wave of a short-lived trend or forcing their young brands on buyers. They wanted to [in italics] earn consumers' trust and keep it."

It remains to seen which entrepreneurs emerge during the next few years but it seems certain that they will also encounter "economic and social change affected consumer needs and wants" and in a global marketplace yet to be developed. There is much that they -- and we -- can learn from Josiah Wedgwood, H.J. Heinz, Marshall Field, Estee Lauder, Howard Schultz, and Michael Dell. Thanks to Nancy Koehn, those "lessons" are provided in a single volume, one which will continue to be of interest and value for decades to come.

Those who share my high regard for this book are urged to read Wolf's The Entertainment Economy, Schmitt's Experiential Marketing, Gobe's Emotional Branding, Gilmore and Pine's The Experience Economy, and Brands: The New Wealth Creators co-edited by Hart and Murphy.

I read this book over, and over and over...I have memorized the opening and closing lines to this book, along with everything in between. Something magical happens within these pages, even if some details or concepts are far-fetched. At seven years old - so what?! And almost 20 years later I still say so what. This book inspired me to start writing my own books at such an early age because the story that played out in my head while reading this was so vivid and real I wanted to create that same vision. My younger sister soon snagged this book from me and she too read it many times over. I had to mask the whole book back together with tape and secure loose pages because it was used so much it fell apart. I still have my original copy of this but it looks like something found in an ancient riun so I just purchased another copy on Amazon. Trust me, this book is worth it. Growing up I loved horses and longed for a girl to admire. The romance is just right for the age group. There is adventure at every turn of the page. I am going to preserve my newest copy for the kids I hope to one day have. Buy yours before they are gone forever! You or your kids will read it over again and again.

This book is my favorite book ever! You need to read this book, It has Adventure, Danger, and Romance!!! Its such a good book. I picked this book up when I was 10. I loved it! Now im 13 and I still fall in love with it more and more every time I read it! Bill Wallice NEEDS to right a sequel to this book, I want to know what happens! Does David and Amanda get married or do they go on another adventure that comes in there lives!? What does Amanda say to Philip? What happens to Potlicker? Bill Wallice I need to know what happens! PLEASE make a sequel! and you need to read this book! If you read this book trust me you wont regret it!

I read this book first when I was about 9 and have read it many, many times since. I even have a hankering to read it again right now and I'm 19 years old and in college! It's is a beautiful and subtle romance, but, even more than that, it is a journey of discovery. I really identified with Amanda's changed feeling towards a place because i experienced the same sort of "traumatic" move and uprooting from what i was used to. I think that this book is not only a good read for those who are younger than 12 but also for anyone who loves a fun, happy, well told tale that puts life in a good light. My mother read it more than once and loved it as well. This book is for the young and romantic at heart.

If you like the Wild West, adventure, romance, or all three, this is the book to read. I read my first copy so many times it's falling apart. I had to go buy a new one! It has to be my favorite book in the world. Read it once and you're hooked for life. Take my word and buy it. Belive me-- you won't regret you did.

I was eight when I first grabbed this book in my schools library. 11 years later I'm still wishing to go back and read this book in between my Dragonlance novels. I think that in itself is a testement to how fantastic Buffalo Gal is. Once you've read it, age doesn't matter. It is a classic that stays with you always.